Skin Care Guide
Pregnancy Stretch Marks? Here’s How to Get Rid ...
Pregnancy is one of the most beautiful journeys of a woman’s life. But along with the joy of bringing new life, it also comes with certain skin changes, and pregnancy stretch...
Pregnancy Stretch Marks? Here’s How to Get Rid of Them Safely & The Best Creams to Try
Pregnancy is one of the most beautiful journeys of a woman’s life. But along with the joy of bringing new life, it also comes with certain skin changes, and pregnancy stretch marks are one of the most common. These pink, red, or purple streaks appear as the skin stretches rapidly to accommodate your growing baby bump. While completely removing stretch marks overnight isn’t possible, the good news is, you can reduce their appearance naturally and safely. In this article, we’ll explore: Why do stretch marks occur during pregnancy Safe remedies to reduce stretch marks Dermatologist-approved creams that actually work So, let’s dive in! Why Do Stretch Marks Appear During Pregnancy? Stretch marks, medically known as striae gravidarum, usually appear on the belly, thighs, hips, and breasts. They form because: The skin stretches faster than it can produce collagen. Hormonal changes weaken skin elasticity. Family history and genetics play a role. While they’re harmless, many moms look for ways to reduce stretch marks for smoother, healthier-looking skin. Can You Remove Pregnancy Stretch Marks Permanently? Let’s be honest: no cream, oil, or home remedy can completely erase stretch marks forever. They are a natural part of how your skin stretches and heals during pregnancy. But the good news is, with the right care and consistency, you can make them much less noticeable and feel more confident in your skin. Here’s what you can realistically achieve: Lighten the appearance – With regular use of nourishing oils, butters, or a good stretch mark cream, you can fade fresh red or purple stretch marks into softer silver or white lines that blend better with your skin. Improve skin texture – Stretch marks can feel slightly raised or indented at first. A routine with exfoliation and deep moisturization helps smooth the skin’s surface over time. Boost skin elasticity – Hydration and collagen-boosting ingredients like Vitamin E, Shea Butter, and Cocoa Butter keep your skin flexible, reducing the chance of new marks forming. Prevent future marks – Consistent care during and after pregnancy can strengthen your skin barrier, making it more resilient against stretching and minimizing new marks. The key lies in building a routine with natural remedies and dermatologist-approved products like a pregnancy stretch marks removal cream. 6 Safe & Effective Ways to Reduce Pregnancy Stretch Marks 1. Keep Your Skin Hydrated Hydrated skin is less likely to tear while stretching. Drink at least 8–10 glasses of water daily and eat water-rich fruits like watermelon and cucumber. 2. Massage With Natural Oils Massaging your belly and thighs with coconut oil, almond oil, or shea butter boosts blood circulation and improves skin elasticity. A gentle massage twice a day can make a big difference. 3. Use a Stretch Mark Cream Regularly Applying a stretch mark cream that contains shea butter, cocoa butter, and Vitamin E can deeply nourish the skin. These ingredients strengthen the skin barrier and reduce the visibility of marks. Pro tip: Start applying a pregnancy stretch mark cream from your second trimester to prevent new marks. Add to cart 4. Try Gentle Home Remedies Aloe Vera Gel: Soothes and heals skin naturally. Rosehip Oil: Rich in fatty acids, it helps skin regeneration. Lemon Juice: Natural bleaching properties (use diluted). These remedies are safe when used consistently, but always do a patch test before applying. 5. Opt for Safe Exfoliation Mild exfoliation removes dead skin and improves the absorption of creams. Use a gentle scrub once or twice a week, focusing on the affected areas. 6. Consult a Dermatologist for Advanced Care If your stretch marks are severe or very red, dermatologists may suggest treatments like laser therapy or microdermabrasion. However, for most moms, natural care + a good stretch mark removal cream is sufficient. Why Choose a Dermatologist-Tested Stretch Mark Cream? When it comes to pregnancy skincare, safety comes first. Many creams in the market contain harmful chemicals that are unsafe for expectant mothers. That’s where CITTA’s Stretch Marks Cream stands apart. Made with dadi-nani ke nuskhe: Shea & Cocoa Butter blend with Vitamin E. Dermatologist-tested: Gentle and safe for pregnancy. Hydrates deeply: Improves skin elasticity and texture. It’s not just a cream, but a mindful blend of ancient wisdom + modern science, thoughtfully created for moms who want safe yet effective skincare. Final Thoughts Pregnancy stretch marks are completely natural - a symbol of your body’s strength and love. But if you want to reduce them safely, start with consistent hydration, natural remedies, and a trusted best stretch mark cream. Remember, this journey is about caring for yourself as much as your baby. With mindful choices, you can embrace smoother, healthier skin without worry. FAQs Q1. How can I remove pregnancy stretch marks permanently? Stretch marks cannot be removed 100% permanently, but consistent care with creams, oils, and dermatologist treatments can fade them significantly. Q2. Which cream is best for pregnancy stretch marks? Look for a pregnancy stretch mark cream with shea butter, cocoa butter, and Vitamin E for safe, effective results. Q3. Can I reduce stretch marks naturally at home? Yes! Aloe vera gel, rosehip oil, and regular oil massage can help lighten marks naturally. Q4. Are stretch marks during pregnancy common? Absolutely! Almost 80–90% of pregnant women develop them due to skin stretching and hormonal changes. Q5. How long do pregnancy stretch marks take to fade? They start fading within 6–12 months postpartum with consistent care. Q6. Can red stretch marks be treated? Yes, red stretch marks respond better to early treatment with a red stretch marks cream and natural remedies. Q7. Is it safe to use stretch mark cream during pregnancy? Yes, if it’s dermatologist-tested and chemical-free like CITTA’s Stretch Marks Repair Cream. Q8. Do stretch marks go away after pregnancy? They usually fade in color and become less noticeable, but may not disappear completely.
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Are You Using Vitamin C Serum Wrong? Here’s Wha...
“Vitamin C is one of the most powerful ingredients to brighten skin and fight environmental damage, when used correctly.” - Dr. Marisa Garshick, MD, Board-Certified Dermatologist You’ve seen the hype....
Are You Using Vitamin C Serum Wrong? Here’s What Dermatologists Say
“Vitamin C is one of the most powerful ingredients to brighten skin and fight environmental damage, when used correctly.” - Dr. Marisa Garshick, MD, Board-Certified Dermatologist You’ve seen the hype. Every influencer, derm, and skincare junkie is raving about Vitamin C serums for face. But how often should you actually use them for the best results? Can daily application supercharge your skincare or quietly overwhelm your skin? We spoke to derms and skin experts to break down how to use Vitamin C serum the right way, explore how different forms of Vitamin C for the face behave, and share smart, lesser-known tips to make your serum work harder without disrupting your skin’s balance. Read More: The Best Time to Use Vitamin C Serum, According to Dermatologists Stay with us till the end if long-term skin results are what you’re after. The Science Of How It Works Why all the fuss around Vitamin C? Dermatologists call it the ‘master antioxidant.’ And here’s why it’s more than just a run-of-the-mill face serum for glowing skin: Shields Against Daily Skin Damage: Every day, your skin is bombarded by pollution, UV rays, and even cigarette smoke. Vitamin C serum neutralises these free radicals before they trigger premature ageing. Boosts Natural Collagen Factories: Wondering how to use Vitamin C serum for more than just glow? Consistent daily use “switches on” fibroblasts (cells that make collagen), helping your skin stay firm, elastic, and youthful. Reprograms Uneven Skin Tone: The best serum for dark spots isn’t one that only lightens the surface. Vitamin C blocks the enzyme that causes pigmentation, meaning it fades existing spots and prevents new ones from surfacing. Supercharges Your Skincare Routine: If you’re asking, “Can I use Vitamin C serum twice a day?”, here’s a pro insight: once daily (preferably in the morning) is enough to keep your antioxidant shield active for 24 hours. Quick Take: Daily Vs. Alternate-Day Use Skin Type Frequency Notes Normal/ Oily/ Combo Daily Best for brightening & pigmentation Sensitive/ Dry 3x per week, increase slowly Pair with hyaluronic acid Acne-Prone Daily or Alternate Gentle, acne-friendly Advanced Users Daily Needs sunscreen discipline Factors That Decide Your Ideal Vitamin C Frequency Now that you’ve gotten a basic idea of “how to use Vitamin C serum,” let’s delve deeper into the concentration and formulation of the serum. In short, the factors that decide your ideal Vitamin C frequency: Derivative Strengths Best For Irritation Risk L-Ascorbic Acid Most researched, very potent Normal, oily skin, pigmentation Medium–High 3-O-Ethyl Ascorbic Acid Stable, effective, well-tolerated Beginners, sensitive skin Low Sodium Ascorbyl Phosphate Gentle, anti-acne properties Acne-prone, oily skin Very Low Beginners & Intermediate users: Start with 10% concentration and gradually move to 10%-15% Vitamin C serum for pigmentation and daily glow. Advanced users: Can go up to 20% Vitamin C serum if their skin can handle it, but this isn’t necessary for everyone. If you have acne-prone skin, it’s best to stick to a 10-15% concentration with ingredients like 3-O-Ethyl Ascorbic Acid or Sodium Ascorbyl Phosphate, which work well for treating acne. Pro tip: Using a face serum for glowing skin at the right frequency will always give better long-term results than overloading your skin with the strongest formula. Ingredient Pairings: What To Mix (And What To Skip) With Vitamin C Serum Pairing Ingredient Safe or Avoid? Why It Matters Best Way to Use With Vitamin C Serum for Face Hyaluronic Acid Safe Deeply hydrates & prevents dryness Vitamin C alone isn’t enough. That’s why we balanced it with Hyaluronic Acid for hydration, Vitamin E for barrier support, and Moringa for pollution protection. Niacinamide Safe Strengthens barrier & calms redness Boosts Vitamin C glow serum results by reducing sensitivity. Retinol Avoid Together Both are potent actives, can cause irritation Vitamin C in the AM & Retinol at night. AHA/ BHA (Exfoliants) Avoid Together Low pH clash; can destabilize Vitamin C Alternate days, exfoliate at night, Vitamin C serum in the morning for glowing skin. Derm-Approved Daily Application Routine (Derm-Approved) Here’s the exact morning routine dermatologists recommend: Start with a mild cleanser to wash away excess oil, sweat, and impurities. A damp surface can dilute actives. Gently pat dry so your skin is primed to absorb the face serum for glowing skin. Apply 2-3 drops of the CITTA 12% Vitamin C glow serum evenly across the face and neck. Allow your skin to fully absorb the Vitamin C brightening face serum before layering on other products. Lock in hydration with a lightweight, non-comedogenic cream. The golden rule - never skip sunscreen after Vitamin C. Daily SPF seals the deal. Add to cart When NOT To Use Vitamin C Every Day Dermatologists highlight moments when your skin needs a break, no matter how much you love your Vitamin C glow serum. Here’s when to hit pause: Right After Peels or Laser Treatments: If you’ve had a chemical peel, microdermabrasion, or laser, skip Vitamin C for a few days. Your skin is raw and sensitive, and this potent antioxidant may cause redness instead of glow. When Layering With Harsh Actives: As mentioned earlier, don’t mix it in the same routine with retinol or strong AHAs/ BHAs. Instead, space them out. Vitamin C in the morning, retinol at night, for safe synergy. If You Notice Irritation Signs: A little tingle is fine, but stinging, tightness, peeling, or redness mean your skin barrier needs a break. Switch to alternate days or a gentler Vitamin C serum for pigmentation (like the CITTA 12% Vitamin C Brightening Face Serum). After Sunburns or Skin Trauma: If your skin is sunburned, scraped, or freshly waxed, skip Vitamin C until it heals. Hacks to Avoid Irritation Start with 2-3x a week. Always patch test behind your ear or jawline. Mix Vitamin C with niacinamide for a calming effect. Switch to night use if AM application feels harsh, but remember not to pair it with retinol. Real-Life Results Timeline Timeline What You’ll Notice Week 2-4 Subtle glow, smoother texture Week 6-8 Reduced pigmentation & acne marks Week 10-12 Firmer skin, improved fine lines 3-6 months Consistent brightness, long-term collagen support Please Note: Don’t quit too early! Vitamin C isn’t instant, it’s consistent skincare. Why The CITTA 12% Vitamin C Brightening Face Serum Works For All Skin Types? Common Skin Concern Why Standard Vitamin C Struggles The Smarter Solution (Our Serum) Acne-Prone Skin L-Ascorbic Acid can sometimes irritate the skin and worsen breakouts, which is why most Vitamin C serums aren’t recommended during active acne. CITTA 12% Vitamin C Serum is powered by Sodium Ascorbyl Phosphate (SAP), a stable form of Vitamin C clinically shown to fight breakouts and safely support acne-prone skin. Dryness & Sensitivity Most Vitamin C serums can sting and dehydrate sensitive skin. Ours is infused with Hyaluronic Acid to deeply hydrate and prevent irritation, making it beginner-friendly as well. Pigmentation & Dark Spots Many serums fade spots but don’t prevent new ones. Blocks melanin production while repairing barrier (offering both treatment + prevention). Oxidation Issues L-Ascorbic Acid serums oxidize quickly and lose potency. Our serum is crafted with stable Vitamin C derivatives that resist oxidation and stay effective longer. Beginner-Friendly Use High-strength Vitamin C can overwhelm first-timers. Balanced 12% concentration with soothing actives makes it safe for daily glow without risk of overuse. Shop CITTA 12% Vitamin C Brightening Serum Key Takeaways Yes, you can use Vitamin C serum every day, but only if you pick the right concentration and formula for your skin type (like the CITTA 12% Vitamin C Brightening Face Serum). A 10–15% Vitamin C serum for face is usually safe for every skin type. Start slow, then increase gradually. Begin with 2-3 times a week and slowly build to daily use. This helps your skin adjust without irritation. Never skip sunscreen. A Vitamin C glow serum works best when paired with SPF. Together, they protect your skin against UV damage and prevent pigmentation from worsening. Real results take patience. Even the best serum for dark spots or pigmentation won’t work overnight. Expect visible brightening and reduced pigmentation after 8-12 weeks of consistent application. Watch for irritation signs. If you notice stinging, redness, tightness, or peeling, scale back usage. Sensitive skin types may find alternate-day application safer than daily. FAQs What happens if I use Vitamin C serum daily? Using Vitamin C serum for face daily helps brighten skin, fade pigmentation, and protect against free radicals, if paired with sunscreen. Can Vitamin C be used at night? Yes, you can use Vitamin C serum at night, but most dermatologists recommend morning use for maximum antioxidant protection. What happens when you stop using Vitamin C serum? If you stop, pigmentation and dullness may slowly return since the Vitamin C glow serum works only with consistent application. What should you not mix with Vitamin C? Don’t mix Vitamin C serum with retinol, AHAs, or BHAs in the same routine. Space them out for safe, glowing skin. How to properly use Vitamin C serum? Apply 2-3 drops of Vitamin C serum for pigmentation or glow on clean, dry skin, then lock it in with moisturiser and SPF. How many drops of Vitamin C serum should I use? Most dermatologists suggest 2-3 drops of face serum for glowing skin, enough to cover the face and neck without waste.
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Skincare Routine for Oily Skin: 6 Expert-Backed...
If you have oily skin, you know the struggle- your face feels greasy just hours after washing, makeup doesn’t stay put, and pesky breakouts keep showing up uninvited. But here’s...
Skincare Routine for Oily Skin: 6 Expert-Backed Steps That Actually Work
If you have oily skin, you know the struggle- your face feels greasy just hours after washing, makeup doesn’t stay put, and pesky breakouts keep showing up uninvited. But here’s the good news: oily skin is not a curse. With the right skincare routine for oily skin, you can control excess oil, minimize acne, and achieve that healthy, balanced glow. At CITTA, we believe in blending dadi-nani ke nuskhe with modern dermatology, so your skincare is not only safe but also deeply effective. Here’s a simple, expert-backed 6-step skincare routine for oily skin that actually works. 1. Gentle Cleansing – Twice a Day is Enough Over-cleansing is one of the biggest mistakes oily-skin people make. Stripping your skin of its natural oils can backfire and make your skin produce even more sebum. Instead, use a gentle yet effective cleanser that removes dirt, sweat, and excess oil without drying your skin. A great option is a vitamin c face wash enriched with Niacinamide, which helps brighten dull skin while keeping oil in check. Pro tip: Wash your face twice a day, morning and night. Midday cleansing is optional, only if your skin feels extremely greasy. 2. Exfoliate, But Don’t Overdo It Oily skin is more prone to clogged pores, blackheads, and breakouts. That’s why exfoliation once or twice a week is crucial. Using a gentle exfoliant helps remove dead skin cells, excess oil, and impurities that regular cleansing might miss. This step also allows other products like serums and moisturizers to penetrate deeper and work more effectively. Instead of harsh scrubs, opt for mild exfoliants suited for sensitive, oily skin. A great choice is the CITTA Vitamin C Face Scrub, which gently polishes away impurities, unclogs pores, and leaves your skin refreshed without over-drying. Consistent exfoliation not only keeps your skin clear and smooth but also helps control excess shine, making your overall skincare routine for oily skin more effective. Pro Tip: Avoid harsh scrubs that can damage your skin barrier and worsen oiliness. 3. Add a Brightening Serum to Your Routine Serums are a game-changer for oily skin because they deliver concentrated actives directly into the skin. A vitamin C serum enriched with Hyaluronic Acid works beautifully on oily skin, targeting dullness, uneven skin tone, and excess sebum production. Vitamin C is also a powerful antioxidant that helps protect the skin from environmental stressors while boosting natural radiance. Regular use makes your skin look fresh, energized, and healthy without feeling greasy. Adding this step ensures your oily skin gets the nourishment it needs without heavy layers, making your skincare routine both effective and lightweight. 4. Hydrate with a Lightweight Gel Moisturizer Yes, oily skin needs moisturizer! Skipping it will only signal your skin to produce more oil. The trick is choosing a non-comedogenic, lightweight formula that won’t clog pores. A gel face moisturizer with Hyaluronic Acid is perfect; it gives lasting hydration while feeling featherlight on your skin. For extra nourishment and barrier repair, you can also try a ceramide moisturizer that helps balance oil production and gives your skin a natural glow. 5. Always Protect with Sunscreen Sunscreen is non-negotiable, especially for oily skin prone to dark spots and pigmentation. Skipping SPF not only speeds up aging but also worsens oiliness over time. Choose a non-comedogenic, invisible sunscreen that doesn’t leave a white cast. The invisible sunscreen spf 50 is a great choice, as it feels weightless, controls shine, and doubles up as a serum. If you have sensitive or combination skin, the sunscreen spf 50 pa+++ with Niacinamide is gentle and soothing. 6. Stick to a Consistent Routine The biggest secret to managing oily skin is consistency. Skincare is not about overnight miracles but small, daily steps that protect and restore balance to your skin. When you follow this skincare routine for oily skin, cleanse, hydrate, exfoliate, treat, and protect, you’ll notice fewer breakouts, less greasiness, and healthier-looking skin within weeks. Final Note from CITTA At CITTA, we believe skincare should be mindful - rooted in ancient wisdom yet backed by modern science. Every product we create is dermatologically tested and transparent down to the last 0.01% of ingredients, so you always know exactly what you’re putting on your skin. If you’re struggling with excess shine, clogged pores, or breakouts, explore our curated range of skincare products for oily skin designed to balance, hydrate, and protect. Because when your skin feels healthy and confident, so do you - WHY NOT? Also Read: Why Night Cream Should Be a Non-Negotiable in Your Skincare Routine FAQs 1. What routine is best for oily skin? The best skincare routine for oily skin includes a gentle cleanser, a lightweight moisturizer, weekly exfoliation, a brightening serum like Vitamin C, and daily sunscreen. Consistency is key to reducing greasiness and preventing breakouts. 2. How often should I wash my face if I have oily skin? Dermatologists recommend cleansing twice a day, morning and night. Over-washing can strip natural oils, leading to excess sebum production and more oiliness. 3. Is Vitamin C good for oily skin? Yes! Vitamin C serum is excellent for oily skin as it helps control sebum, reduces acne scars, brightens dullness, and protects against environmental damage without making skin greasy. 4. Can I skip moisturizer if I have oily skin? No, skipping moisturizer can backfire. Oily skin still needs hydration. Use a lightweight, oil-free gel moisturizer that balances oil levels without clogging pores. 5. What is the 4-2-4 rule in skincare? The 4-2-4 rule is a Japanese skincare method: 4 minutes oil cleansing, 2 minutes of foaming cleanser, and 4 minutes rinsing. While effective for some, those with oily skin may prefer a simpler routine to avoid over-cleansing. 6. Is rose water good for oily skin? Yes, rose water is a natural toner that balances pH, controls excess oil, and refreshes the skin. It can be used after cleansing and before moisturizer for added freshness. 7. How do I prevent breakouts with oily skin? To prevent breakouts, follow a consistent routine with non-comedogenic products, exfoliate weekly to unclog pores, and always remove makeup before bed. Using salicylic acid or niacinamide serums can also help. 8. Which skincare products are best for oily skin?. The best products are oil-free, lightweight, and non-comedogenic. At CITTA, you can explore our dermatologist-tested skincare products for oily skin designed to hydrate, protect, and balance sebum naturally. Also Read: Say Goodbye to Age Spots: A Simple 4-Step Skincare Routine That Works
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How to Remove Tan from Face Quickly: Dermatolog...
A sunny vacation or even just the daily commute can leave your face looking a few shades darker than usual. Tanning is natural, but the uneven tone, dullness, and dryness...
How to Remove Tan from Face Quickly: Dermatologist-Backed Tips
A sunny vacation or even just the daily commute can leave your face looking a few shades darker than usual. Tanning is natural, but the uneven tone, dullness, and dryness it brings along? Not so much fun. If you’ve been wondering how to remove tan from face quickly, the answer lies in a mix of dermatologist-approved tips and time-tested home-inspired remedies. At CITTA, we believe in mindful skincare - safe, transparent, and effective. So, let’s explore how you can bring back your skin’s natural glow without harsh treatments. Why Does Your Face Tan? When your skin is exposed to the sun, UV rays penetrate the outer layers and trigger your body’s defense mechanism. In response, your skin cells (called melanocytes) produce more melanin - the natural pigment responsible for your skin, hair, and eye color. This increase in melanin helps absorb and block some of the harmful rays, preventing deeper damage. While this process is protective, it also causes your skin to appear darker or tanned. However, tanning isn’t always uniform - it can leave behind patchy tone, rough texture, dryness, and dullness. Over time, repeated tanning may even lead to premature aging signs like fine lines, pigmentation spots, and uneven skin tone. The good news? With consistent skincare, exfoliation, hydration, and sun protection, tan can gradually fade, and your skin can return to its natural, bright, and radiant appearance. Dermatologist - Backed Tips on How to Remove Tan from Face 1. Start with a Gentle Ubtan Cleanser Ubtan has been part of Indian skincare for centuries- remember dadi-nani’s haldi-besan face packs? Today, dermatologists recommend ubtan-inspired cleansers for daily tan removal without damaging skin. Instead of messy DIY packs, try the CITTA Encapsulated Ubtan Face Wash. It gently exfoliates, removes dirt and tan, and restores glow while keeping skin hydrated. Perfect for everyday use if you’re looking for a ubtan face wash or detan face wash that’s safe and effective. 2. Exfoliate the Right Way Exfoliation is key to fading tan because it removes dead skin cells and reveals fresh, brighter skin. But here’s the catch: harsh scrubs can damage your skin barrier. Always go for gentle, dermatologist-backed options. For sensitive skin, the CITTA Cica Face Scrub is a great pick. It’s soothing, calming, and effective without causing irritation. If you’re looking for a more targeted tan removal scrub or a vitamin C face scrub, try the CITTA Vitamin C Brightening Face Scrub. Vitamin C is clinically proven to fade pigmentation and bring out natural radiance. Exfoliate just 2–3 times a week; consistency matters more than overdoing it. 3. Hydrate, Hydrate, Hydrate Tanned skin often feels rough and tight because UV exposure depletes moisture. A lightweight moisturizer or aloe vera gel can help restore hydration, calm redness, and accelerate skin renewal. Dermatologists emphasize that hydration not only keeps skin healthy but also makes tan fade faster. 4. Sunscreen Is Non-Negotiable No tan removal routine will be effective unless you protect your skin from further UV damage. Sunscreen acts as the first line of defense against tanning and premature aging. Dermatologists recommend choosing a broad-spectrum sunscreen with SPF 30 or higher to block both UVA and UVB rays. A great option is the CITTA Soothing Sunscreen SPF 50 PA+++, which not only shields your skin from sun damage but also calms irritation and hydrates, making it perfect for daily use. For best results, apply generously 15–20 minutes before sun exposure and reapply every 2–3 hours, especially if you’re outdoors. Think of sunscreen as your daily “anti-tan insurance” - without it, even the best tan removal remedies won’t deliver long-term results. 5. Weekly Face Packs for Extra Care Natural packs with yogurt, sandalwood, or tomato pulp are soothing for mild tan. But if DIY isn’t your thing, opt for dermatologist-formulated face packs or washes that combine traditional ingredients with science. Also Read: 12 Amazing Benefits of Ubtan Face Wash for Naturally Glowing Skin A CITTA Thought At CITTA, we believe glowing skin shouldn’t come at the cost of safety. That’s why every product we create blends grandma’s nuskhe with modern dermatology. Whether it’s the Encapsulated Ubtan Face Wash, the Cica Face Scrub, or the Vitamin C Brightening Scrub, each one is designed to gently fade tan, improve texture, and keep your skin nourished. Because why not choose skincare that feels as comforting as Dadi’s remedies and as safe as dermatologist science? Remember: Tan is temporary, but healthy skin is forever. With mindful choices and dermatologist-approved products, you can say goodbye to dullness and hello to glowing, even-toned skin. Ready to start your tan-removal journey? Explore CITTA’s range: Ubtan Face Wash Cica Face Scrub Vitamin C Brightening Face Scrub Soothing Sunscreen SPF 50 PA+++ FAQs 1. How fast can tan be removed from the face? With consistent cleansing, exfoliation, and sunscreen, visible results appear in 2–3 weeks. 2. Which is better for tan removal- face wash or scrub? Both! Use an ubtan face wash daily and a tan removal scrub 2–3 times a week for best results. 3. Can I use scrubs if I have sensitive skin? Yes, but choose gentle ones like the CITTA Cica Face Scrub to avoid irritation. 4. Does Vitamin C help in tan removal? Absolutely. A Vitamin C face scrub or serum brightens skin and fades pigmentation over time. 5. Can tan be removed overnight? No, it’s a gradual process. Overnight remedies may brighten, but true tan removal takes consistent care. Also Read: What’s the Right Face Wash for Your Skin Type?
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Is India Really Free? Not In Skincare
Introduction Our nation broke the shackles of colonial rule. We won our freedom. Or did we? Today, when you open your bathroom cabinet, can you truly say your skin has...
Is India Really Free? Not In Skincare
Introduction Our nation broke the shackles of colonial rule. We won our freedom. Or did we? Today, when you open your bathroom cabinet, can you truly say your skin has broken free from the remnants of dependence? The Swadeshi movement taught us the value of self-reliance, yet the West is busy bottling our turmeric, rose water, and whatnot, only to sell them back to us at triple the price with fancy packaging. We are now discovering the benefits of turmeric for skin and other natural ingredient skin care products through Western brands, when these truths have long been known to us through our own Indian skin care products. This Independence Day 2025, as we celebrate our freedom, it’s worth asking: are we still living under skincare colonialism, or is it time to embrace Swadeshi skincare and reclaim what is inherently ours? The Quiet Colonialism In Your Skincare Routine How Did We Lose Faith In Our Own Remedies? Imports of makeup and skincare products into India surged to $171.9 million in FY25, up from $80.9 million in FY20, per data from the Ministry of Commerce & Industry. Read More At: India’s skincare and cosmetics imports surge: Global brands capitalize on growing demand However, our own skincare industry remains underutilized. Our dadi’s haldi paste for wounds. Our nani’s rose water for glowing skin. These weren’t just “DIY hacks,” they were science, rooted in generations of observation and results. Yet, somewhere between globalization and the ‘glass skin’ obsession, we started believing that imported meant better. Let’s Understand First… Why Western Beauty Trends Might Not Work For Indian Skin Trend Why It Might Not Work Indian Alternative That Works Glass Skin (Layered Hydration) High humidity leads to clogged pores & breakouts CITTA Aqua Boost Face Gel: Lightweight gel with hyaluronic acid - non-greasy, ultra-hydrating, perfect for oily/ humid Indian weather Heavy Retinol Serums Can irritate melanin-rich skin without proper acclimatization CITTA Regenerative Night Cream: Combines retinol with Kumkumadi & Ashwagandha for gentle, barrier-supporting anti-aging benefits Expensive Water-Based Creams Many premium creams are up to 70% water - they feel light initially but evaporate quickly, leaving skin dry, especially in changing Indian seasons. CITTA Moisturizing Baby Balm: 100% water-free, packed with shea butter & 8 Indian oils, offering deep, all-season nourishment without constant reapplication. Daily AHA/ BHA Exfoliation Over-exfoliation in harsh sun can lead to pigmentation CITTA Cica Face Scrub: Frosted-texture scrub with Centella Asiatica (Cica), niacinamide, and aloe to gently remove dead skin and de-tan. Climate, Melanin & The Mismatch Western formulas are not bad. They are formulated for colder climates, lighter skin tones, and lower UV exposure. We are children of monsoons, blazing summers, and balmy breezes; our skin’s needs are not the same. Your Declaration Of Skindependence At CITTA, we believe in meeting the skin where it is, here in India, with natural ingredient skin care products that honor our heritage while embracing what science can do. Not by rejecting one for the other, but by blending both thoughtfully, responsibly, and beautifully. So, this Independence Day 2025, let’s reflect and reclaim. Let’s remember, when Gandhi spoke of the Swadeshi movement, he was asking us to believe in what is ours, fully and proudly. Let’s free ourselves from unrealistic beauty standards, from imported dependence, from the belief that beauty must come from somewhere else… with CITTA. Explore CITTA’s range here: https://cittaworld.com/pages/adult-care This 15th August, liberate your shelves and your skin from foreign dependence. Click here to join us in celebrating the roots that make us who we are.
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Which Serum Is Best for Pigmentation and Dark S...
At CITTA, we believe skincare should feel like a loving ritual - the kind your dadi or nani would approve of - but with the reassurance of modern science. Pigmentation...
Which Serum Is Best for Pigmentation and Dark Spots? The Skincare Edit You Need Before You Buy
At CITTA, we believe skincare should feel like a loving ritual - the kind your dadi or nani would approve of - but with the reassurance of modern science. Pigmentation and dark spots can be stubborn, but with the right brightening serum, you can reclaim your natural radiance without harsh, risky shortcuts. Why Pigmentation & Dark Spots Happen Pigmentation isn’t just a random skin issue. It’s your skin’s way of protecting itself - usually from UV rays. When your face gets too much sun, it produces extra melanin (your natural pigment) as a shield. Over time, this can leave you with sun spots, uneven tone, or tanning that refuses to fade. Other triggers? Post-acne marks that hang around longer than you’d like Hormonal changes (hello, melasma during pregnancy) Harsh skincare products that cause irritation Natural ageing, which slows down cell renewal The good news? You don’t have to accept these spots as permanent guests. The right serum, consistent use of SPF, and a gentle skincare routine can visibly fade marks and keep new ones from showing up. The Power Players for Pigmentation 1. Vitamin C – Your Morning Glow Protector Dermatologists love it for a reason - Vitamin C blocks excess melanin production, fades existing marks, and gives you that lit-from-within brightness. Our 12% Vitamin C Serum is a daily must-have for dullness and mild pigmentation. It’s also packed with antioxidants to protect against environmental damage. For best results? Apply in the morning, followed by our Invisible Brightening Sunscreen Serum. 2. Niacinamide – Calm, Even, Balanced Known as Vitamin B3, Niacinamide is the peacekeeper of skincare. It strengthens your skin barrier, reduces redness, smooths texture, and works beautifully with other actives. If your skin tends to be sensitive, Niacinamide is your safest bet for tackling uneven tone without irritation. 3. Kojic Acid & Arbutin – Stubborn Spot Specialists Some pigmentation is deeply set, and that’s where Kojic Acid and Arbutin shine. Kojic Acid gently slows melanin production, while Arbutin fades existing marks without stressing your skin. This is why we created the Radiance Gold Face Serum - a powerhouse blend of Niacinamide + Kojic Acid + Arbutin, infused with real gold particles to boost circulation and radiance. It’s like having three skincare experts and a touch of luxury in one bottle. How to Choose Your Perfect Serum Mild pigmentation/dullness: Go for our 12% Vitamin C Serum Sensitive skin/redness: Try a Niacinamide-rich formula Deep/stubborn pigmentation: Our Radiance Face Serum with Gold is your hero Pro tip from CITTA: Serums work best when layered on freshly cleansed skin (our Ubtan Face Wash is a gentle brightening prep) and sealed with SPF. The CITTA Way: Consistency Over Quick Fixes Pigmentation doesn’t vanish overnight - but with patience, daily sunscreen, and the right serum, you can see visible changes in 6–8 weeks. Think of it as an investment in your skin’s future glow. Also Read: Pigmentation on Face: Causes, Treatments & How to Remove It Permanently FAQs Q1. Can I use Vitamin C and Niacinamide together? Yes! They complement each other - Vitamin C brightens while Niacinamide calms and strengthens. Q2. How long will it take for my dark spots to fade? 6–8 weeks for mild spots; deeper pigmentation may take longer. Q3. Is serum enough for pigmentation treatment? A serum is key, but daily sunscreen and gentle cleansing make results last. Q4. Can Vitamin C serum remove pigmentation? Yes, it fades pigmentation by reducing melanin production and repairing UV damage, especially with SPF. Q5. Which ingredient is best for dark spots? For mild issues: Vitamin C. For sensitive skin: Niacinamide. For stubborn spots: Kojic Acid + Arbutin. Also Read: Say Goodbye to Age Spots: A Simple 4-Step Skincare Routine That Works
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