Which Serum Is Best for Pigmentation and Dark Spots? The Skincare Edit You Need Before You Buy

At CITTA, we believe skincare should feel like a loving ritual - the kind your dadi or nani would approve of - but with the reassurance of modern science. Pigmentation and dark spots can be stubborn, but with the right brightening serum, you can reclaim your natural radiance without harsh, risky shortcuts.
Why Pigmentation & Dark Spots Happen

Pigmentation isn’t just a random skin issue. It’s your skin’s way of protecting itself - usually from UV rays. When your face gets too much sun, it produces extra melanin (your natural pigment) as a shield. Over time, this can leave you with sun spots, uneven tone, or tanning that refuses to fade.
Other triggers?
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Post-acne marks that hang around longer than you’d like
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Hormonal changes (hello, melasma during pregnancy)
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Harsh skincare products that cause irritation
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Natural ageing, which slows down cell renewal
The good news? You don’t have to accept these spots as permanent guests. The right serum, consistent use of SPF, and a gentle skincare routine can visibly fade marks and keep new ones from showing up.
The Power Players for Pigmentation

1. Vitamin C – Your Morning Glow Protector
Dermatologists love it for a reason - Vitamin C blocks excess melanin production, fades existing marks, and gives you that lit-from-within brightness. Our 12% Vitamin C Serum is a daily must-have for dullness and mild pigmentation. It’s also packed with antioxidants to protect against environmental damage. For best results? Apply in the morning, followed by our Invisible Brightening Sunscreen Serum.
2. Niacinamide – Calm, Even, Balanced
Known as Vitamin B3, Niacinamide is the peacekeeper of skincare. It strengthens your skin barrier, reduces redness, smooths texture, and works beautifully with other actives. If your skin tends to be sensitive, Niacinamide is your safest bet for tackling uneven tone without irritation.
3. Kojic Acid & Arbutin – Stubborn Spot Specialists
Some pigmentation is deeply set, and that’s where Kojic Acid and Arbutin shine. Kojic Acid gently slows melanin production, while Arbutin fades existing marks without stressing your skin.
This is why we created the Radiance Gold Face Serum - a powerhouse blend of Niacinamide + Kojic Acid + Arbutin, infused with real gold particles to boost circulation and radiance. It’s like having three skincare experts and a touch of luxury in one bottle.
How to Choose Your Perfect Serum
- Mild pigmentation/dullness: Go for our 12% Vitamin C Serum
- Sensitive skin/redness: Try a Niacinamide-rich formula
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Deep/stubborn pigmentation: Our Radiance Face Serum with Gold is your hero
Pro tip from CITTA: Serums work best when layered on freshly cleansed skin (our Ubtan Face Wash is a gentle brightening prep) and sealed with SPF.
The CITTA Way: Consistency Over Quick Fixes
Pigmentation doesn’t vanish overnight - but with patience, daily sunscreen, and the right serum, you can see visible changes in 6–8 weeks. Think of it as an investment in your skin’s future glow.
Also Read: Pigmentation on Face: Causes, Treatments & How to Remove It Permanently
FAQs
Q1. Can I use Vitamin C and Niacinamide together?
Yes! They complement each other - Vitamin C brightens while Niacinamide calms and strengthens.
Q2. How long will it take for my dark spots to fade?
6–8 weeks for mild spots; deeper pigmentation may take longer.
Q3. Is serum enough for pigmentation treatment?
A serum is key, but daily sunscreen and gentle cleansing make results last.
Q4. Can Vitamin C serum remove pigmentation?
Yes, it fades pigmentation by reducing melanin production and repairing UV damage, especially with SPF.
Q5. Which ingredient is best for dark spots?
For mild issues: Vitamin C. For sensitive skin: Niacinamide. For stubborn spots: Kojic Acid + Arbutin.
Also Read: Say Goodbye to Age Spots: A Simple 4-Step Skincare Routine That Works