Because WHY NOT? CITTA has got everything your family’s skin could ever need.
And then some!
Gentle enough for babies? Always.
Effective enough for adults? Absolutely.
Hydration, nourishment, and barrier care? You bet.
And the best part? Everything we do is rooted in dadi-nani ke nuskhe. The time-tested rituals lovingly passed down through generations are now thoughtfully blended with modern dermatological expertise.
We wanted to create honest, intentional, conscious skincare thoughtfully made for Indian skin types and climates.
That’s what makes us different.
From protecting your baby’s delicate, developing skin barrier to restoring and strengthening your skin, CITTA brings mindful care to every stage of life. Our formulations are designed to be safe, effective, and deeply comforting, because skincare isn’t just about products, it’s about trust.
Inspired by tradition and perfected by science, we create baby care and adult care that live together seamlessly, just like the families who use them.
Because true care grows with you.
So, WHY NOT?
Our Standards
Meet The Founders
Akanksha Sharma
Daughter, Co-founder and CEO of CITTAIs the epitome of contemporary leadership. With an education in Apparel Industry Management from the Fashion Institute of Design & Merchandising, Los Angeles United States of America, Akanksha can approach business through her multidimensional understanding of concepts and ideas.
Her belief: “At CITTA, we stand unwavering in our commitment to transparency. We believe every parent deserves complete peace of mind regarding their baby's skincare. That's why we disclose every ingredient, even at 0.01%. Because informed choices empower confident parenting, your baby deserves nothing less.”
Monisha Sharma
Mother and Co-founder of CITTA and Director and Co-Founder of The Lexicon GroupIs a pioneering example of what women with a vision can achieve.
Her belief: “As a proud Indian woman, I cherish the timeless skincare traditions passed down through generations. At CITTA, we are blending the timeless wisdom of Indian traditions with modern science. Our heritage is a wellspring of natural resources and skin rituals. With unwavering faith in the efficacy of our cultural practices, I aspire to bring the essence of India's nurturing traditions to families worldwide.”
Tanay Sharma
Son, Co-founder and COO of CITTAIs a dynamic entrepreneur with a penchant for excellence across systems and processes. Tanay is a ‘Global Citizen’, having received his undergraduate degree from the prestigious University of Toronto and having gathered experience through his travels worldwide.
His belief: “At CITTA, we redefine baby skincare with a commitment to innovation and excellence. With a foundation rooted in care and quality, we embark on a journey to redefine skincare for babies, kids and adults, setting new standards and embracing a future where every touch is gentle, every ingredient is pure, and every moment is cherished.”