Our Story

Inspired by the traditions and knowledge of childcare passed on for generations from grandmothers to mothers #DadiNaniKeNuskhe, CITTA’s roots lie in the research undertaken to understand the customs, rituals, and practices followed across the country backed by extensive research and development done to formulate the products which are safe, gentle and mild for babies.

As a brand, we want every child to feel the endless love of a grandmother. So we've designed a more convenient option for young parents by creating products that are Natural, Safe & Tested.

We believe in 100% transparency, so every ingredient we use is mentioned on our label.

CITTA - Claims




Akanksha Sharma, Daughter, Co-founder and CEO of CITTA, is the epitome of contemporary leadership. With an education in Apparel Industry Management from the Fashion Institute of Design & Merchandising, Los Angeles United States of America, Akanksha can approach business through her multidimensional understanding of concepts and ideas.

Her belief: “At CITTA, we stand unwavering in our commitment to transparency. We believe every parent deserves complete peace of mind regarding their baby's skincare. That's why we disclose every ingredient, even at 0.01%. Because informed choices empower confident parenting, your baby deserves nothing less.”


Mrs Monisha Sharma, Mother and Co-founder of CITTA and Director and Co-Founder of The Lexicon Group, is a pioneering example of what women with a vision can achieve.

Her belief: “As a proud Indian woman, I cherish the timeless skincare traditions passed down through generations. At CITTA, we are blending the timeless wisdom of Indian traditions with modern science. Our heritage is a wellspring of natural resources and skin rituals. With unwavering faith in the efficacy of our cultural practices, I aspire to bring the essence of India's nurturing traditions to families worldwide.”


Tanay Sharma, Son, Co-founder and COO of CITTA, is a dynamic entrepreneur with a penchant for excellence across systems and processes. Tanay is a ‘Global Citizen’, having received his undergraduate degree from the prestigious University of Toronto and having gathered experience through his travels worldwide.

His belief: “At CITTA, we redefine baby skincare with a commitment to innovation and excellence. With a foundation rooted in care and quality, we embark on a journey to redefine skincare for babies, kids and adults, setting new standards and embracing a future where every touch is gentle, every ingredient is pure, and every moment is cherished.”


As a proponent of the importance of conscious purchasing, CITTA co-founder Akanksha Sharma in collaboration with the Governor of Maharashtra Shri Bhagat Singh Koshiyari distributed CITTA Care packages to parents and kids from under privileged sections of society. More than 50 children received love, just like a grandmother's, with CITTA's entire baby care range.