Our Journey

Inspired by the traditions and knowledge of childcare passed on for generations from grandmothers to mothers #DadiNaniKeNuskhe, CITTA’s roots lie in the research undertaken to understand the customs, rituals, and practices followed across the country backed by extensive research and development done to formulate the products which are safe, gentle and mild for babies.

As a brand, we want every child to feel the endless love of a grandmother. So we've designed a more convenient option for young parents by creating products that are Natural, Safe & Tested.

We believe in 100% transparency, so every ingredient we use is mentioned on our label.

OUR JOURNEY

MEET THE FOUNDERS

Akanksha and Monisha Sharma - co-founders and mother-daughter duo are a testament to the precious connection between a mother and a child.

As a daughter, out of all the lessons and habits Akanksha imbibed from her mother, skincare was something she cherished a lot. They began CITTA with a sole objective in mind- to combine this country’s traditional heritage while providing the ease and convenience every mother needs to take care of her child. While Akanksha had the wholesome, grounding experience of being cared for by her grandmothers, not every child today has that privilege. Her goal is to provide babies with that nourishing experience so that maybe one day, they remember the fragrance of CITTA just as fondly as she reminisces the aroma of her grandma's hands.

Nothing deterred our grandmothers from providing us with the best nourishment, and nothing can dissuade us either. After all, we have Grandma's seal of approval.

CITTA IS POWERED BY THE LEXICON GROUP