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Why Choose CITTA?

Because WHY NOT? At CITTA, we’ve got everything your little one’s skin could ever need
And then some!
Safety? Absolutely.
100% transparency? You bet.
Innovative skincare solutions? Of course!
And the best part? Everything we do is rooted in dadi nani ke nuskhe, those time-tested remedies passed down through generations which are tested and approved by dermatologists. read more

Tiny Prices, Big Love!

Find the Perfect Solution Section

One-stop solution?
What if we told you that our range of products is consciously formulated to meet your little one’s unique skin needs.

Pesky diaper rashes?
Our Diaper Rash Cream has you covered.

Dryness & flakiness?
Our Moisturizing Baby Balm is here to help.

And for those tear-free baths without dryness?
Our Tender Foaming Baby Wash & Gentle Bathing Bar is just what your little one needs.

Simply put, we’ve thought of everything for your little one’s skin - plus, all of it is dermatologist-approved.

So, what are you waiting for?
Explore by concern and pick the ones your baby needs!

Dryness, Heat Rash

Causes: Prolonged exposure to dry air or heat can cause dryness,making skin prone to rashes.

Symptoms: Red, itchy, or bumpy patches often in warm areas like underarms or behind knees.

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Diaper Rash

Causes: Prolonged exposure to wet, soiled diapers

Symptoms: Red, inflamed, or tender skin in the diaper area

Explore Now

Parched, Rough Baby Skin

Causes: External factors like dry air, or frequentbathing may result in parched and rough skin

Symptoms: Dry patches, flaky skin lacking softness, especially in elbows, knees, and cheeks.

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Cradle Cap

Causes: Overactive oil glands in a baby’s scalp leads toflaky, crusty patches.

Symptoms: Yellowish, scaly patches or flakes on the scalp.

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Post-Bath Dryness

Causes: Harsh soaps can strip away natural oils,leaving baby's skin dry, tight.

Symptoms: Flaky, rough or dull-looking skin, especially after bathing.

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Skin Sensitivity, Mild Irritations

Causes: Harsh chemicals or toxins in regular soaps canirritate a baby’s delicate skin.

Symptoms: Redness, dryness, or mild rashes after bath time.

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Most-Loved Baby Must-Haves!

Whispers of a Mother’s Heart

"My daughter has been using CITTA since birth, and now there is no going back. The moisturising baby balm has been more than perfect for us. This is a must-have product if your baby has dry skin and rashes."

Smita P.

"To all the moms out there, I would highly recommend this product as it keeps my baby's skin supple and retains moisture, even after the bath. My girl's Paediatrician has also suggested continuing with other CITTA products."

Ananya N.

"It has all the oils like sesame, olive, coconut, almond, etc, I am happy as it helps in nourishment, is non-sticky free from fragrance. Love this.."

Rohini G.

This baby bath set prevents dryness and irritation and cleanse gently. Nice product

Nayan T.

Buzz Worth Talking About

From Our Experts to You

Trusted Insights and Tips to Nurture Your Baby’s Growth and Happiness

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February 9, 2024

The Delicate Balance of Children's Skin: Why Adult Skincare Isn't Suitable

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February 9, 2024

The Delicate Balance of Children's Skin: Why Adult Skincare Isn't Suitable

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February 9, 2024

The Delicate Balance of Children's Skin: Why Adult Skincare Isn't Suitable

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Parenting Wisdom 101

  • Say Goodbye to Cradle Cap: Simple Steps for Managing and Treating Your Baby’s Scalp Condition

    Say Goodbye to Cradle Cap: Simple Steps for Man...

    Introduction Is your newborn’s scalp looking a little scaly? Many babies, as early as a few weeks old, start developing thick, greasy, and flaky scales on their scalp, eyebrows, and...

    Say Goodbye to Cradle Cap: Simple Steps for Managing and Treating Your Baby’s Scalp Condition

    Introduction Is your newborn’s scalp looking a little scaly? Many babies, as early as a few weeks old, start developing thick, greasy, and flaky scales on their scalp, eyebrows, and forehead. The flaky scales can be yellowish or whitish in color. And the skin might turn a little red. Scientifically referred to as seborrheic dermatitis, cradle cap can be quite unpleasant. However, here’s the good news! Harmless and not contagious, cradle cap is not a sign of infection, eczema, or allergy. Besides, it is not painful. And the best part? It goes away in 1-2 weeks if addressed properly with the best shampoo for cradle cap in infants. Wondering how? Let’s delve deeper!   Common Causes of Cradle Cap Cradle cap may look like dry skin; however, it’s more than that. Even though the exact cause of cradle cap isn’t known, it can be a combination of many things. When flaky dead skin gets trapped in your baby’s oil glands, cradle cap develops. Even though those unsightly scales are no biggie, they can be itchy. To prevent this condition, it is important to use the best baby shampoo for your newborn enriched with nourishing ingredients like oat kernel flour, coconut oil, almond oil, and olive oil. Many new parents often find themselves in a challenging situation while identifying and managing their little ones’ cradle cap. We’ll discuss this in more detail in the next section. Keep reading!   Identifying and Managing Cradle As mentioned previously, cradle cap, a harmless skin condition, appears as greasy yellow or white scaly patches on the baby’s scalp and other oily areas like the eyebrows or forehead. The skin around the area may appear slightly red or irritated. It usually develops within the first few weeks of life and lasts a few months. However, if addressed properly with the best shampoo for newborns, it goes away within weeks. Let’s understand how to manage the condition and prevent it from developing: Wash your baby’s scalp with a mild, tear-free shampoo for cradle cap in infants. The best shampoo for newborn will have natural ingredients like oat kernel flour, coconut oil, almond oil, and olive oil. Gently massage the scalp, and don’t scrub, using your fingertips to loosen the scales. The most effective solution would be to apply a small amount of baby oil to the scalp, leave it for 15-20 minutes, and then wash it off using a mild baby shampoo for hair growth. Make sure not to pick or scratch the patches. This can aggravate the situation and cause infection on your little one’s delicate scalp. If you notice swelling or oozing, consult an expert pediatrician.   Selecting the Right Baby Shampoo Selecting the right baby shampoo for dry scalp plays a major role in the effective management of cradle cap. Make sure to get the best baby shampoo for your little one that has natural ingredients like oat kernel flour, coconut oil, almond oil, and olive oil. These gentle ingredients have intense moisturizing and anti-inflammatory properties that keep your little one’s skin healthy and nourished from within. Your little one has delicate skin; in fact, your little one’s skin is 20 times thinner and more sensitive than your skin. Therefore, it needs some extra tender loving care. Harsh ingredients and harmful toxins like parabens, sulphates, and phthalates can wreak havoc on your baby’s sensitive scalp. Make sure to check the label before you get your hands on a shampoo for cradle cap in infants. The best baby shampoo is dermatologist-approved and free of these harmful chemicals and toxins.   Brushing and Gentle Ways to Get Rid of Cradle Cap Flakes Gently brushing your little one’s scalp with a bamboo brush or a neem comb, after shampooing with baby shampoo for dry scalp, also helps get rid of cradle cap flakes. Be careful not to scrape or pick the flakes as it can lead to infections. Gently brush the affected area to loosen flakes and continue brushing through the hair to remove them from each hair strand. This can be done on both wet and dry hair. For the most effective results, apply a small amount of baby oil before brushing. This will help loosen the flakes. Brush once a day, and if you notice that the scalp is becoming agitated or red, brush less often. Overall, brushing is a safe and effective method as it also promotes overall scalp health.   Cleansing Techniques for Cradle Cap Proper cleansing techniques and maintaining hair hygiene can help reduce the appearance of cradle cap. An anti-dandruff shampoo for newborns would be enough to manage and prevent the scalp condition. Wet your little one’s scalp and hair. Apply an adequate amount of shampoo for cradle cap in infants to your baby’s scalp and massage it in circular motions to lather shampoo. Make sure not to scrub as it can irritate the scalp. Gently rub the affected areas and rinse thoroughly with lukewarm water ensuring no residue is left back. After cleansing, brush your baby’s hair and scalp using a gentle bamboo brush or neem comb.   Long-Term Effects and Duration of Cradle Cap Cradle cap is mostly harmless and goes away on its own. However, proper hair and scalp hygiene is important to prevent this scalp condition. Before you get your hands on a shampoo for cradle cap in infants, make sure to do your research and look for nourishing ingredients that are gentle on the scalp. Hope this guide gives you a clear understanding of what cradle cap is and how to get rid of it. Happy Parenting!

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  • Effective Baby Shampoos to Encourage Strong and Healthy Hair Growth

    Effective Baby Shampoos to Encourage Strong and...

    As parents, we all want the best for our little ones, and that includes giving them the healthiest start, even down to their hair care. Choosing the right baby shampoo...

    Effective Baby Shampoos to Encourage Strong and Healthy Hair Growth

    As parents, we all want the best for our little ones, and that includes giving them the healthiest start, even down to their hair care. Choosing the right baby shampoo for hair growth can make a significant difference in keeping your baby’s scalp healthy and hair strong. With so many options available, it’s important to understand which products and ingredients truly benefit your baby’s hair growth, and which might cause more harm than good. In this article, we’ll explore everything you need to know about encouraging strong, healthy hair growth for your baby - from the role of scalp care to the best baby shampoo for hair growth and ingredients you should look for. Scalp Care in Hair Growth Hair growth starts at the root, which makes scalp care an essential part of nurturing your baby’s hair. A clean, well-moisturized scalp creates the ideal environment for hair to thrive. Baby scalps are particularly sensitive and prone to conditions like dryness, cradle cap, and irritation. Therefore, it’s important to use gentle products specifically formulated for babies that not only clean but also protect the delicate balance of their scalp. Opting for the best baby shampoo that is gentle and free from harsh chemicals can help avoid common scalp issues. For instance, if your baby has a dry scalp, using a baby shampoo for dry scalp that provides extra hydration can prevent flakiness and discomfort. Similarly, if the baby is dealing with cradle cap, look for a shampoo for cradle cap in infants designed to soothe irritation and gently remove scales without harming the skin. Key Ingredients that Support Hair Growth To encourage healthy hair growth, it’s important to choose a baby shampoo that contains ingredients known to nourish and strengthen hair. Here are some key ingredients to look for: Oat Kernel Flour: Known for its soothing and moisturizing properties, oat kernel flour helps protect sensitive skin by reducing irritation. Coconut Oil: Rich in fatty acids, coconut oil not only moisturizes but also strengthens hair and reduces breakage. Almond Oil: Almond oil deeply nourishes and moisturizes the skin and hair, promoting softness and smoothness while being rich in vitamins E and A. Olive Oil: A powerful antioxidant, olive oil strengthens and conditions hair and reduces scalp dryness. These natural ingredients are safe for babies and provide the nourishment needed to support the growth of soft, healthy hair. Avoiding Harmful Chemicals: What to Look Out For When selecting the best baby shampoo for hair growth, it’s crucial to avoid products containing harsh chemicals that can damage your baby’s delicate scalp and hair. Some ingredients to avoid include: Sulphates: Often found in adult shampoos, sulphates can be too harsh for a baby’s sensitive skin, leading to dryness and irritation. Parabens: These preservatives have been linked to hormone disruption and are best avoided in baby products. Allergens: Allergens are substances that can trigger allergic reactions in sensitive babies, ranging from mild symptoms like sneezing to severe conditions like anaphylaxis. Instead, choose natural products that prioritize the health of your baby’s scalp. The best shampoo for newborn options typically avoid these harmful ingredients, focusing instead on nurturing and gentle care. Addressing Common Hair Growth Issues in Babies Every baby’s hair journey is different, and it’s common for parents to encounter a few bumps along the way. Some of the most frequently faced issues include slow hair growth, dandruff, and cradle cap. For slow hair growth, ensure that your baby is receiving adequate nutrition, as a well-balanced diet plays a key role in hair health. Additionally, using a targeted baby shampoo for hair growth can stimulate hair follicles and support faster growth. Dealing with dandruff? Although it’s less common in babies, newborns can develop flakes due to a dry scalp. In such cases, opt for an anti-dandruff shampoo for newborns that gently removes flakes while keeping the scalp hydrated. For cradle cap, a common condition where scaly patches form on a baby’s scalp, regular use of a specially formulated shampoo for cradle cap in infants can help clear up the issue. These shampoos typically include gentle exfoliants to remove scales without causing further irritation. Transitioning from Newborn to Toddler Hair Care As your baby grows, so will their hair care needs. Transitioning from a newborn’s super-fine strands to thicker toddler hair requires adapting the products you use. As they grow older, you may need to switch from the gentle newborn shampoos to ones with more conditioning properties to handle thicker or curlier hair. When selecting the best shampoo for newborns and beyond, it’s always beneficial to stick with brands that prioritize clean, non-toxic ingredients suitable for delicate skin and hair, and also cater to the evolving needs of toddlers’ thicker, more textured hair. To Wrap Up Choosing the right baby shampoo for hair growth doesn’t have to be complicated. By focusing on gentle, nourishing ingredients and avoiding harmful chemicals, you can give your baby the best foundation for healthy hair growth. Whether you’re dealing with a dry scalp, cradle cap, or simply looking for the best baby shampoo for everyday use, understanding the unique needs of your baby’s scalp and hair can help you make an informed choice. With the right care, you can nurture your baby’s locks into a strong, healthy head of hair that will continue to thrive as they grow.

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  • How to Use Baby Massage Oil to Promote Bonding and Relaxation

    How to Use Baby Massage Oil to Promote Bonding ...

    The power of a baby massage can never be underestimated. In fact, according to the IAIM (International Association of Infant Massage), baby massage has a slew of advantages that range...

    How to Use Baby Massage Oil to Promote Bonding and Relaxation

    The power of a baby massage can never be underestimated. In fact, according to the IAIM (International Association of Infant Massage), baby massage has a slew of advantages that range from improved blood circulation to digestive systems. Have you not noticed how this time-honored tradition works wonders for your little one? Well, that’s what massages are all about; it’s like a superpower you have to make your baby feel loved. An excellent opportunity to bond, baby massages promote bonding and relaxation while supporting your little one’s overall development. Wondering how to incorporate this ritual into your little one’s routine? Fret not, we’ve got you covered! With this baby massage guide, you’ll be able to get an idea of how to choose the best oil for newborn dry skin, create a perfect environment, and perform a gentle massage that your little one will love. Let’s walk you through everything: Choosing the Right Baby Massage Oil for a Soothing Experience Let’s take a peek into the first step in baby massage, which is choosing the right infant massage oil. Since a baby’s skin is 20X thinner than that of an adult’s, it is imperative you choose a nourishing baby massage oil that is safe and free from harmful chemicals and toxins. Here we’ve compiled a list of some of the most popular oils that have been used for centuries by dadis and nanis: Coconut Oil for Newborn Massage: Coconut oil has been long revered for its soothing and intense hydrating properties. A favorite among dadis and nanis, coconut oil is particularly beneficial in cold climates, as it softens the skin and combats dryness. Almond Oil Massage for Newborn: Rich in vitamin E, almond oil is highly moisturizing and excellent for nourishing dry skin. It’s a go-to option if you’re dealing with newborn dry skin or simply want to keep your baby’s skin soft and smooth. Olive Oil for Infant Massage: Olive oil is another traditional choice, providing deep nourishment and promoting soft skin. The Best Oil for Newborn Dry Skin: For babies with extra-dry or sensitive skin, you might want to consider specially formulated infant massage oils that blend ingredients like coconut oil, castor oil, olive oil, almond oil, ashwagandha oil, and turmeric oil. These natural oils offer deep hydration without irritation. When selecting an infant massage oil, always do a patch test to ensure your baby’s skin reacts positively. You can also consult with your pediatrician if you’re unsure which is the best oil for newborn dry skin. Creating a Calm Environment: Setting the Stage for Relaxation The second step in baby massage is to set the stage for relaxation. And by that, we mean creating a peaceful and calming environment for your precious one. Here’s how you can achieve that: Choose a Quiet Space: First and foremost, find a quiet spot where you won’t be interrupted. A soft and cozy surface like a blanket on the floor will keep your little one comfortable and warm throughout the process. Dim the Lights: Lighting makes a huge difference in creating a relaxed setting. Consider going for a soft lamp or using natural light instead of bright overhead lighting. Play Gentle Music: Nature sounds or soft lullabies can make your baby tune into the calming vibe. Remember the goal is to set an ambiance where your little one feels safe and secure. Warm the Oil: Before getting started, warm the infant massage oil by rubbing it between your palms, and then apply it to your baby’s skin. The warmth of your palms ensures a comfortable and soothing massage session. Step-by-Step Guide: How to Perform a Gentle Baby Massage Now that you have an idea of how to set the environment, it’s time to move on to the next step. These simple steps will help you get started: Start with the Legs: Start with gentle strokes on your baby’s thighs and gradually move down to the feet. Apply the oil for newborn dry skin to your baby’s skin by using smooth and circular strokes. Since legs are less sensitive than other body parts, babies love leg massages. Move to the Tummy: Tummy massages help with digestion while relieving colic. Gently massage the belly region using clockwise strokes. Massage the Chest: Chest massage can be very soothing as it helps open up the area. Use outward strokes from the center and let the little one enjoy your soothing touch. Back and Shoulders: Turn your baby onto their tummy carefully to massage their back and shoulders. Use long and gentle strokes from the neck down to the lower back. On the shoulders, you can also go for light circular motions. Focus on the Arms and Hands: Light strokes are best for your baby’s arms. Work it down to the hands while gently massaging each finger. Finish with the Face: Finish your massage session by delicately massaging the little one’s cheek, jawline, and forehead using your fingertips. As this part promotes relaxation, your baby will thoroughly enjoy the process. How Regular Massages Can Enhance Your Baby’s Sleep Quality Baby massage with an infant massage oil is one of the best ways to bond with your precious bundle of joy. Regular massage sessions help develop trust and communication as you interact with your baby. Besides, it also helps regulate your little one’s sleep patterns by reducing stress and promoting relaxation. The calming environment, the gentle strokes, and the soothing motherly touch - all combine together to lower the levels of cortisol (stress hormone) and increase melatonin. Many parents complain that their babies get fussy before bedtime. Well, add a calming massage to your evening routine; it can be a game-changer. Not only does it wind down your baby, but it also signals bedtime. Incorporating Baby Massage Oil into Your Daily Routine When it comes to baby massage, consistency is key. Albeit there’s no hard and fast rule to massage your baby daily, establishing a steady routine can be beneficial in the long run. Find out a time that works best for your baby and make it a part of your morning wake-up routine or an evening wind-down session. Within a few days, you’ll notice a change in your baby. You’ll see that your little one is looking forward to this special bonding time by responding to it with happy smiles and coos. Whether you’re using coconut oil for newborn massage or any other oil for newborn dry skin, remember to adjust the amount on the basis of your little one’s skin needs. If your baby has dry skin, you might want to apply a little more to lock in moisture. Addressing Common Concerns and Safety Tips for Baby Massage Does your baby have sensitive skin? Have concerns regarding applying oil to your little one’s sensitive skin? Well, here are some safety tips: Avoid the Face and Eyes: Even though it is completely safe to massage your little one’s face with clean hands, avoid applying oil, especially near the eyes, if your baby has sensitive skin. Watch for Allergic Reactions: A patch test with any new infant massage oil is a must. This ensures that your baby doesn’t develop an allergic reaction. Apply a small amount of oil to your baby’s elbow. Wait for 24 hours before proceeding with a full-body massage. Use Natural Oils: Whether you choose to go for an almond oil massage for newborns or olive oil for infant massage, opt for pure, natural oils. Natural oils generally don’t contain any added additives or harmful chemicals. Be Gentle: Baby skin is extremely delicate, so apply light pressure. Unsure about your technique? Watch a few massage tutorial videos or you can also ask your pediatrician for expert advice. To Wrap Up Massage sessions with the best oil for newborn dry skin not only nourish and hydrate your baby’s delicate skin but also foster a deeper bond between you and your little one. All you have to do is set the right ambiance and perfect your technique, and you’ll be good to go. Hope this guide helps you develop a daily ritual that is both relaxing and rewarding. Happy bonding!      

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