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Grandma's stories were always fascinating and helped develop so much of our imaginations.
Looking back, most of the lessons that we learnt then are relevant even today. Drawing our ideology from this concept of Grandma's captivating tales, Citta was born. Inspired by the traditions and knowledge of childcare passed on for generations, Citta’s roots lie in the extensive research undertaken to understand the customs, rituals, and practices followed across the country.
As a child, the first memory a baby has is that of its mother. Most babies begin recognising their mothers as soon as they turn three months. When such a strong bond is forged at such a young age, it is bound to be a strong, defining relationship for both mother and child.
Akanksha and Monisha Sharma - co-founders and mother-daughter duo are a testament to this precious connection
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Based on the traditional 'nuske' that most Indian grandmothers used, we, at Citta, have created a product that combines the safety and nourishment of a grandmother's touch, backed by scientific research.
Citta’s product range is created after thorough research on the traditions of childcare across our country. After studying the age-old practices that our grandmothers have passed on to our mothers, we concluded that every grandmother has a unique methodology. Our products have been tested extensively at an R&D lab with a history of over 20 years in research to create products that have been tested multiple times.
11 February 2021
Coconut has been a huge part of my childhood right from the time when grandma used to give that coconut champi or maa making that besan ki sabzi. C
30 January 2021
Have you ever sat and wondered how does our mother’s and grandmother’s skin is always so radiant and flawless even without regular faci
30 January 2021
If you are a parent, you know exactly how fulfilling and difficult the experience is! There are endless milestones you feel proud of and endless wo
07 December 2020
The mom's of our generation are doing a good job at being a working woman and supporting their families side by side. Now as we know, that it&#
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