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Skin Care (New Launch)

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Why Choose CITTA?

At CITTA, we’ve got everything your little one’s skin could ever need
And then some!
Safety? Absolutely.
100% transparency? You bet.
Innovative skincare solutions? Of course!
And the best part? Everything we do is rooted in dadi nani ke nuskhe, those time-tested remedies passed down through generations which are tested and approved by dermatologists. read more

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Whispers of a Mother’s Heart

"My daughter has been using CITTA since birth, and now there is no going back. The moisturising baby balm has been more than perfect for us. This is a must-have product if your baby has dry skin and rashes."

Smita P.

"To all the moms out there, I would highly recommend this product as it keeps my baby's skin supple and retains moisture, even after the bath. My girl's Paediatrician has also suggested continuing with other CITTA products."

Ananya N.

"It has all the oils like sesame, olive, coconut, almond, etc, I am happy as it helps in nourishment, is non-sticky free from fragrance. Love this.."

Rohini G.

This baby bath set prevents dryness and irritation and cleanse gently. Nice product

Nayan T.

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From Our Experts to You

Trusted Insights and Tips to Nurture Your Baby’s Growth and Happiness

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February 9, 2024

The Delicate Balance of Children's Skin: Why Adult Skincare Isn't Suitable

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February 9, 2024

The Delicate Balance of Children's Skin: Why Adult Skincare Isn't Suitable

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February 9, 2024

The Delicate Balance of Children's Skin: Why Adult Skincare Isn't Suitable

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Parenting Wisdom 101

  • Baby Skin Care Tips Every New Parent Should Know

    Baby Skin Care Tips Every New Parent Should Know

    There’s nothing softer, purer, or more precious than your baby’s skin. But that also means it’s more delicate and vulnerable - to dryness, rashes, and irritation. As new parents, you...

    1 comment

    Baby Skin Care Tips Every New Parent Should Know

    There’s nothing softer, purer, or more precious than your baby’s skin. But that also means it’s more delicate and vulnerable - to dryness, rashes, and irritation. As new parents, you want to give your baby the gentlest care possible - something safe, effective, and inspired by the wisdom of generations. At CITTA, we believe that baby skincare should be a mindful ritual - rooted in dadi-nani ke nuskhe, yet perfected with modern dermatological science. Here’s your dermatologist-approved guide to understanding, protecting, and nourishing your little one’s skin naturally. 1. Understand Your Baby’s Skin A newborn’s skin is thinner and more sensitive than an adult’s, making it prone to dryness and irritation. Their skin barrier is still developing, so using gentle, chemical-free, and pH-balanced products is essential. CITTA Tip: Choose products that are free from parabens, sulfates, silicones, and synthetic fragrances.Try: CITTA Natural Foaming Baby Wash - made with Coconut Oil, Aloe Vera, and Rice Protein, this gentle cleanser maintains skin’s natural pH while preventing rashes and dryness. 2. Moisturize Daily - The Secret to Rash-Free, Baby-Soft Skin Moisturizing is the most crucial baby skin care step. A rich, oil-based formula helps lock in hydration and strengthen the skin barrier. CITTA Tip: Always apply moisturizer right after bathing to seal in moisture.Try: CITTA Natural Moisturizing Baby Balm - a luxurious blend of 7 natural oils, Shea Butter, and Vitamin E that keeps your baby’s skin soft, rash-free, and nourished all day. 3. Choose the Right Bath Routine Your baby’s skin is delicate and loses moisture quickly. Keep bath time short - around 5 to 10 minutes, and use only lukewarm water. Avoid strong soaps or bubble baths that can dry out the skin. Instead, choose a gentle, pH-balanced baby wash like CITTA Gentle Foaming Baby Wash to cleanse while maintaining your baby’s natural oils. 4. Prevent Diaper Rashes Naturally The diaper area stays warm and moist, making it prone to rashes and irritation. To keep your baby comfortable, change diapers frequently, gently clean the area, allow diaper-free time daily, and apply a soothing, protective cream like CITTA Diaper Rash Cream to prevent redness, dryness, and discomfort while nourishing delicate skin. 5. Protect from Environmental Stressors Dust, pollution, and sun exposure can easily irritate your baby’s sensitive skin. Keep your baby indoors during peak sun hours and always use breathable, cotton clothing. CITTA Tip: For outdoor time, apply a gentle baby-safe sunscreen.Try: CITTA Protecting Baby Sunscreen SPF 70 PA+++, crafted with Zinc Oxide, Aloe Vera, and Shea Butter, it provides safe, non-sticky sun protection for delicate skin. 6. Massage for Healthy Skin & Better Sleep Baby massages are more than just bonding moments, they play a crucial role in improving blood circulation, strengthening muscles, and promoting better sleep. Regular gentle massages with nourishing oils like coconut or almond oil also help keep your baby’s skin soft, supple, and healthy. CITTA Tip: Warm the oil slightly before massage and use gentle, circular motions.Try: CITTA Nourishing Baby Massage Oil - enriched with Coconut, Almond, and Turmeric oils, this traditional blend improves circulation, promotes relaxation, and strengthens the skin’s natural barrier. 7. Keep Your Baby Hydrated (Inside & Out) Even though babies get most of their hydration from milk, their skin needs external hydration support too - especially during dry seasons. Use a natural face mist or moisturizer throughout the day if the skin feels dry. Try: CITTA Hydrating Face Mist with Rose & Aloe Vera - safe for babies and adults alike, this gentle mist instantly refreshes and soothes the skin. 8. Patch Test Every New Product Even natural ingredients can cause reactions if your baby’s skin is sensitive to them. Always do a small patch test on your baby’s inner arm or thigh before applying any new product all over. Because WHY NOT? Give Your Baby the Care They Deserve At CITTA, we’ve got everything your little one’s skin could ever need, and then some!Safety? Absolutely.100% transparency? You bet.Dermatologist-tested and inspired by grandma’s wisdom - that’s the CITTA way. When you choose CITTA, you’re not just choosing skincare; you’re choosing mindful care backed by love, science, and generations of trust. FAQs 1. What are the most important baby skin care tips for newborns? Keep baths short, use mild cleansers, moisturize daily, and protect from harsh sunlight and rashes. 2. Which baby skincare products are best for sensitive skin? Use dermatologist-tested products like CITTA Baby Balm, CITTA Baby Wash, and CITTA Baby Massage Oil - all made from natural, chemical-free ingredients. 3. How often should I bathe my newborn? 3–4 times a week is enough for newborns. Over-bathing can cause dryness. 4. Can I use regular lotion on my baby? No. Baby skin is more delicate, so always use a product specifically formulated for babies, like CITTA Moisturizing Baby Balm. 5. How can I prevent diaper rashes? Keep the area clean and dry, change diapers often, and apply CITTA’s Natural Baby Balm after every change. 6. Are natural or Ayurvedic baby products safe? Yes, as long as they’re dermatologically tested and free from harmful chemicals. CITTA blends Ayurveda with science to ensure safety. 7. Can I use baby products on my own skin? Absolutely! CITTA’s baby range is gentle, nourishing, and perfect for adults with sensitive skin too. 8. When should I start using baby skincare products? You can begin from day one, as long as the products are safe, natural, and dermatologist-approved, like CITTA’s newborn-safe range.

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  • Castor Oil vs Coconut Oil for Baby Massage – Which Is Better?

    Castor Oil vs Coconut Oil for Baby Massage – Wh...

    In every Indian household, baby massage is more than just a daily ritual; it’s an age-old tradition rooted in love and wisdom. From dadi-nani ke nuskhe (grandmother’s tips) to modern...

    1 comment

    Castor Oil vs Coconut Oil for Baby Massage – Which Is Better?

    In every Indian household, baby massage is more than just a daily ritual; it’s an age-old tradition rooted in love and wisdom. From dadi-nani ke nuskhe (grandmother’s tips) to modern dermatologists’ recommendations, parents have always looked for the best oil for newborn massage that keeps their baby’s skin soft, strong, and healthy. Among the many choices, two oils always spark debate: castor oil for baby massage and coconut oil for baby massage. Both are trusted, both are natural, but which one is truly better for your little one? Let’s dive in. Why Baby Massage Matters In India, baby massage is not just skincare; it’s an emotional bonding experience. Traditionally done every morning, it is believed to: Strengthen muscles and bones Improve blood circulation Aid digestion and sleep Nourish and protect delicate skin And of course, the choice of oil makes all the difference. Coconut Oil for Baby Massage Coconut oil is one of the most commonly recommended oils for baby massage, especially in tropical climates. Benefits of Coconut Oil for Baby Massage: Light & Non-Sticky: Quickly absorbed by delicate skin, making it ideal for daily use. Cooling Effect: Naturally soothes the skin, perfect for summers or hot weather. Skin Protection: Its antimicrobial properties help reduce the chances of skin infections. Hair & Scalp Care: Helps reduce dryness and keeps the scalp nourished. Gentle on Sensitive Skin: Less greasy, making it a favorite among parents worldwide. However, coconut oil may not provide enough nourishment in harsh winters when skin tends to get extra dry. Castor Oil for Baby Massage Castor oil has been trusted for generations, especially during winter or when babies have dry skin. Benefits of Castor Oil for Baby Massage: Deep Nourishment: Rich in fatty acids that moisturize deeply. Strengthens Muscles & Bones: A popular choice in traditional massage routines. Soothes Irritation: Known for its anti-inflammatory properties. Hair Growth Support: Helps strengthen roots and promote healthy hair. But unlike coconut oil, castor oil is thicker and stickier, which may feel heavy during hot or humid weather. If you’d like to explore more about castor oil’s skin benefits, check our detailed guide: 5 Surprising Benefits of Using Castor Oil for Baby Skin Care. Castor Oil vs Coconut Oil – The Key Difference When deciding between castor oil and coconut oil for baby massage, the difference lies in texture, climate suitability, absorption, and specific skin needs. Texture: Coconut oil has a light and smooth consistency, making it easy to spread and massage into your baby’s skin without leaving residue. Castor oil, on the other hand, is thicker and denser, giving a richer, more protective layer on the skin. This makes castor oil especially beneficial for babies with dry or flaky skin. Climate Use: Coconut oil naturally provides a cooling effect, which is why it is the go-to choice for hot and humid climates. It keeps the skin fresh and non-sticky even during summer. Castor oil works best in cold or dry climates because its heavier texture helps lock in moisture and prevent the skin from drying out in the winter months. Absorption: Coconut oil is known for its fast absorption, quickly sinking into the skin without greasiness. This makes it ideal for daily massages, even if you’re short on time. Castor oil, however, takes longer to absorb, but in return, it offers deep moisturization that lasts longer, creating a protective barrier against dryness. Skin Concerns: Coconut oil is more suited for normal to sensitive skin types, thanks to its gentle, soothing, and antimicrobial nature. Castor oil is best for babies with very dry, rough, or flaky patches, as it delivers intense hydration and helps calm irritation. In short: Choose coconut oil if you want a lightweight, cooling, and quick-absorbing option for everyday massage, especially in warmer weather. Choose castor oil if your baby needs deep nourishment, extra hydration, or lives in a colder, drier region. A Thoughtful Alternative – Why Choose One When You Can Have Both? Instead of choosing between the two, many parents prefer a balanced oil that combines the goodness of castor oil, coconut oil, and other natural oils. That’s exactly what you get with CITTA Natural Nourishing Baby Massage Oil. Why Parents Love CITTA: 12 Oils in 1 Blend – Includes Castor oil, Coconut oil, Almond, Sesame, Olive, Sunflower, Ashwagandha, Turmeric, Basil, Brahmi, Cinnamon & Camphor oils. Lightweight yet Nourishing – Absorbs easily without feeling sticky. Season-Friendly – Works equally well in summer and winter. Safe for Babies – Dermatologist-tested, toxin-free, cruelty-free, and allergen-free. Multi-Purpose – Can be used on both skin and hair. With CITTA, you don’t have to worry about choosing; you give your baby the balanced nourishment of both oils in one safe, modern, and effective formula. Add to cart Conclusion When it comes to castor oil vs coconut oil for baby massage, there’s no one-size-fits-all answer. Both are treasures of Indian tradition, each offering unique benefits. But for today’s parents who want safety, nourishment, and convenience in one, CITTA Baby Massage Oil brings the perfect solution, a thoughtful blend of 12 natural oils, inspired by dadi-nani’s nuskhe, designed for modern parenting. Because when it comes to your baby’s skin, why settle for one when you can have it all? FAQs 1. Which is better for newborn massage, coconut oil or castor oil? Coconut oil is lighter, making it more suitable for newborns. Castor oil can be used occasionally in winter for extra nourishment. 2. Can I mix castor oil and coconut oil at home? Yes, but getting the right balance and purity can be tricky. A pre-formulated blend like CITTA Baby Massage Oil ensures safety and consistency. 3. Is coconut oil enough for dry baby skin? It works for mild dryness, but for very dry skin, castor oil or a multi-oil blend is better. 4. Can castor oil be used in summer? It’s safe but may feel heavy on your baby’s skin in hot weather. Coconut oil or a lightweight blend is preferable. 5. What’s the best oil overall for baby massage? A dermatologist-approved blend that combines coconut, castor, and other nourishing oils, like CITTA Natural Nourishing Baby Massage Oil, offers complete care.  

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  • Natural Moisturizer for Baby Dry Skin: What Every Parent Should Know Before Buying

    Natural Moisturizer for Baby Dry Skin: What Eve...

    As parents, we understand how delicate and soft our baby’s skin is. However, it is also more likely to experience dryness, flakiness, and irritation, especially during seasonal changes, frequent baths,...

    Natural Moisturizer for Baby Dry Skin: What Every Parent Should Know Before Buying

    As parents, we understand how delicate and soft our baby’s skin is. However, it is also more likely to experience dryness, flakiness, and irritation, especially during seasonal changes, frequent baths, or exposure to pollution. Finding the best natural moisturizer for a baby's dry skin is not just about skincare; it is about protecting their health and comfort.  With so many options available, how do you choose the right natural moisturizer for your baby's dry skin? Let’s break it down for you with everything you need to know before making that purchase. Why Does Your Baby’s Skin Need a Natural Moisturizer? Unlike adult skin, your baby’s skin is up to 30% thinner and far more delicate. This means it loses moisture at a much faster rate and doesn’t have the same natural oils or resilience to protect itself from the environment. That’s why even small changes, like a slightly cooler bath, exposure to wind, or spending a few hours in air-conditioning, can leave their skin feeling dry, itchy, or irritated. A good baby moisturizer plays a crucial role in daily care: Restores lost hydration after baths: Bathing often strips away natural oils. A moisturizer helps replenish this lost hydration and prevents the skin from drying out. Strengthens the skin’s natural barrier: Babies are still developing their protective skin barrier. Moisturizers enriched with natural butters and oils create a shield against external irritants. Prevents flakiness, rough patches, and redness: Without moisture, baby skin can quickly become rough or patchy. Regular moisturization helps keep it smooth and irritation-free. Keeps skin soft, supple, and healthy all day long: Hydrated skin is not only comfortable but also better protected against rashes, eczema, or environmental triggers like pollution and seasonal dryness. This is why choosing a natural moisturizer for a baby's dry skin is so important. Unlike chemical-heavy products, natural formulations are gentle, toxin-free, and safe for everyday use, ensuring that nothing harsh touches your baby’s sensitive skin. Discover CITTA’s Moisturizing Baby Balm - enriched with nourishing natural butters and oils, designed especially to protect and comfort delicate baby skin. Key Ingredients to Look For in the Best Natural Moisturizer for Baby Dry Skin When selecting a moisturizer for kids, ingredients matter more than fancy packaging. Look for: Shea Butter & Cocoa Butter: Deeply hydrating natural butters that keep skin soft. Coconut Oil & Sunflower Oil: Gentle oils that restore skin moisture without greasiness. Oat Kernel Extract: Soothes irritation and calms redness. Chamomile: Known for its anti-inflammatory and healing properties. Vitamin E: Helps protect delicate skin from dryness and oxidative stress. These ingredients make a baby balm not only nourishing but also safe for daily use. Why CITTA’s Moisturizing Baby Balm is the Best Choice At CITTA, we believe baby skincare should be safe, effective, and rooted in dadi-nani ke nuskhe blended with modern science. Our Moisturizing Baby Balm is specially formulated to be the best baby moisturizer for dry skin.  What makes it unique? Natural & toxin-free: Free from parabens, silicones, and harsh chemicals. Dermatologist-tested & safe: Suitable for newborns, toddlers, and kids up to 10 years. Deep hydration: Works as a moisturizing balm that keeps skin nourished all day long. Multi-purpose use: Perfect for face, hands, knees, and any dry patches. This gentle yet effective moisturizer for kids ensures your baby’s skin stays soft, happy, and protected every single day. Add to cart How to Use a Natural Moisturizer for Baby Dry Skin After Bath: Apply the baby moisturizer immediately after drying the skin to lock in moisture. Before Bedtime: Massage gently with the moisturizing balm to keep skin nourished overnight. Focus on Dry Areas: Pay extra attention to elbows, knees, and cheeks that dry out faster. Daily Use: Consistency is key to preventing dryness. Final Thoughts Choosing the best natural moisturizer for a baby's dry skin doesn’t have to be hard. Look for products that are safe, natural, dermatologist-tested, and made for delicate skin.  With CITTA’s Baby Balm, you get the perfect mix of tradition and science, crafted to keep your little one’s skin soft, hydrated, and healthy.  Try CITTA Moisturizing Baby Balm today and give your baby’s skin the gentle care it deserves. FAQs 1. Can I use a natural moisturizer for my newborn’s dry skin? Yes, a safe and dermatologist-tested baby moisturizer can be used even on newborns. Always choose a formula free from harsh chemicals and artificial fragrances. 2. How often should I apply moisturizer to my baby? At least twice a day, once after a bath and once before bedtime. You can reapply on very dry patches whenever needed. 3. What is better for the baby's skin, lotion or moisturizing balm? A moisturizing balm is thicker and more nourishing, making it ideal for dry skin. Lotions are lighter but may not be enough for persistent dryness. 4. Can I use adult moisturizers on my baby? No. Adult products often contain strong fragrances and harsh ingredients that can irritate delicate baby skin. Always opt for a specially formulated moisturizer for kids. 5. What makes CITTA’s Baby Balm different from other baby moisturizers? Our CITTA Baby Balm combines grandma’s wisdom with modern dermatology, offering safe, toxin-free, and effective hydration for dry, sensitive skin.

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Glow Guide: Expert Tips & Insights

  • 9 Best Anti-Dandruff Shampoo for Men in India (2026)

    9 Best Anti-Dandruff Shampoo for Men in India (...

    Dandruff isn’t just a cosmetic issue. For many men, it brings itching, scalp irritation, hair fall concerns, and constant embarrassment. But here’s what most people don’t realize: dandruff is often...

    9 Best Anti-Dandruff Shampoo for Men in India (2026)

    Dandruff isn’t just a cosmetic issue. For many men, it brings itching, scalp irritation, hair fall concerns, and constant embarrassment. But here’s what most people don’t realize: dandruff is often linked to fungal overgrowth (Malassezia), excess oil production, or a compromised scalp barrier. Using the right anti-dandruff shampoo makes all the difference. To help you choose wisely, we’ve curated a dermatologist-informed list of the best anti-dandruff shampoos for men in India in 2026 - including both medicated and daily-use options. What to Look for in an Anti-Dandruff Shampoo Before jumping into the list, here are the key ingredients dermatologists recommend: Ketoconazole – Targets fungal dandruff Zinc Pyrithione – Reduces flaking and itchiness Selenium Sulfide – Controls scalp oil and fungus Salicylic Acid – Exfoliates dead skin buildup Piroctone Olamine – Fights dandruff gently If your scalp feels dry and tight, choose a hydrating formula. If it’s oily and itchy, opt for a stronger antifungal shampoo. 1. CITTA Anti-Dandruff Shampoo Price: ₹578 | 200ml If you’re looking for a balanced solution that treats dandruff without stripping your scalp, CITTA’s Anti-Dandruff Shampoo is a strong contender. What makes it stand out: ✔ Dermatologically tested✔ Transparent ingredient disclosure (even at 0.01%)✔ Gentle yet effective formula✔ Inspired by traditional dadi nani ke nuskhe, refined with modern science It focuses not just on flake removal but on restoring scalp balance, which is crucial for long-term dandruff control. Ideal for: Men with recurring mild-to-moderate dandruff who want a non-harsh daily-use option. Key Ingredients: Aqua, Water (and) Cocamidopropyl Betaine (and) Glycerin (and) Caprylyl/Capryl Glucoside (and) Sodium Methyl Cocoyl Taurate, Coco Amido Propyl Betaine, Polyquaternium - 7, Glycerine, Guar Hydroxypropyltrimonium Chloride, Ethylene Glycol Di Stearate, Zinc Pyrithione, Piroctone Olamine, Phenoxyethanol, Rosmarinus Officinalis (Rosemary) Leaf Oil, Cetrimonium Chloride. 2. Himalaya Anti‑Dandruff Tea Tree Shampoo Price: ₹204 |100 ML Herbal choice with tea tree extract, known for calming itchiness and supporting scalp cleansing - suitable for daily use. Key Ingredients: Tea Tree Oil, Aloe Vera, the natural proteins of Soy and Wheat 3. Sebamed Anti-Dandruff Shampoo Price: ₹574 | 200ml Highly rated for sensitive scalps; contains piroctone olamine that helps reduce fungus-causing flakes and soothe irritation. Key Ingredients: piroctone olamine 4. Selsun Suspension Shampoo Price: ₹378 | 120ml Contains selenium sulfide, which reduces scalp fungus and oil production. Best for: Oily scalp with heavy flakesUsage: Usually twice weekly under guidance. 5. Scalpe+ Expert Anti-Dandruff Shampoo Price: ₹295 | 75ml A combination formula often recommended by dermatologists in India. Best for: Moderate to severe dandruff with itching. Key Ingredients: Ketoconazole I.P. 2% w/w, Zinc Pyrithione or ZPTO 1% w/w 6. Man Matters Anti-Dandruff Shampoo Price: ₹499 | 200ml Specifically marketed for men, often combining anti-dandruff agents with hair fall control ingredients. Best for: Men dealing with both dandruff and early hair thinning. Key Ingredients: ZPTO, Salicylic Acid, Piroctone Olamine 7. Beardo Anti-Dandruff Shampoo Price: ₹299 | 200ml Designed for men with styling product buildup and oily scalp. Best for: Urban lifestyle, frequent product users. 8. Minimalist Anti-Dandruff Shampoo Price: ₹396 | 200ml Often includes exfoliating acids to remove dead skin buildup gently. Best for: Dry flakes and mild scalp scaling. Key Ingredients: Piroctone Olamine, Climbazole, and Salicylic Acid 9. Mamaearth Anti-Dandruff Shampoo Price: ₹533 | 400ml Uses tea tree oil and natural extracts for mild dandruff cases. Best for: Those preferring botanical-based formulas. Key Ingredients: Lemon, Aloe Vera, Zinc Pyrithione, Climbazole Also Read: Can You Use Anti-Dandruff Shampoo Daily? Most People Are Doing It Wrong How to Use Anti-Dandruff Shampoo Correctly (Most Men Get This Wrong) Wet scalp thoroughly Apply shampoo directly to scalp (not just hair) Massage gently for 2–3 minutes Leave on for at least 3–5 minutes (especially medicated shampoos) Rinse completely Consistency is key. Most anti-dandruff shampoos need 2–4 weeks to show visible improvement. Common Mistakes That Worsen Dandruff Switching shampoos too quickly Not leaving medicated shampoo long enough Using very hot water Over-oiling scalp Scratching aggressively Healthy scalp care is about balance, not harshness. Also Read: From Thin to Thick: How to Increase Hair Density & Improve Hair Volume Naturally Why Ingredient Transparency Matters At CITTA, transparency isn’t a marketing line - it’s a commitment. Every ingredient is disclosed, even at 0.01%. Founded by Akanksha Sharma along with Tanay and Monisha Sharma, CITTA blends traditional wisdom with dermatological validation - ensuring solutions are thoughtful, effective, and gentle. Because when it comes to scalp health, informed choices lead to confident results. Final Verdict: Which Shampoo Should You Choose? Severe fungal dandruff → Ketoconazole-based Oily scalp flakes → Selenium sulfide Mild daily flakes → Gentle balanced formula like CITTA Sensitive scalp → Mild antifungal + hydrating formula The best anti-dandruff shampoo for men in India isn’t about popularity; it’s about matching the formula to your scalp type. FAQs 1. What is the best anti-dandruff shampoo for men in India? It depends on severity. Ketoconazole shampoos work well for severe dandruff, while balanced daily-use formulas like CITTA are suitable for mild to moderate flakes. 2. How often should men use anti-dandruff shampoo? Usually 2–3 times a week. Daily use depends on the formulation and scalp sensitivity. 3. Does dandruff cause hair fall? Dandruff itself doesn’t directly cause hair fall, but inflammation and excessive scratching can weaken hair roots. 4. How long does it take to see results? Most men see improvement within 2–4 weeks of consistent use. 5. Can I use anti-dandruff shampoo daily? Some gentle formulas are safe for daily use. Strong medicated shampoos should be used as directed by a dermatologist. Also Read: How to Use Anti-Dandruff Shampoo the Right Way (Most People Get This Wrong)

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  • When Should You Use Body Scrub – Before or After Shower?

    When Should You Use Body Scrub – Before or Afte...

    If you’ve ever stood in the shower wondering, “Do I use body scrub before or after shower?” - you’re not alone. Surprisingly, most people exfoliate the wrong way. And while...

    When Should You Use Body Scrub – Before or After Shower? (Most People Get This Wrong)

    If you’ve ever stood in the shower wondering, “Do I use body scrub before or after shower?” - you’re not alone. Surprisingly, most people exfoliate the wrong way. And while scrubbing seems simple, timing makes a significant difference in how effective (and safe) it is for your skin. Let’s clear the confusion once and for all. The Short Answer: Use Body Scrub During Your Shower - Not Before, Not After Body scrub should always be used during your shower on damp skin, ideally after rinsing your body with warm water for 2–3 minutes. Here’s why. Why You Shouldn’t Use Body Scrub Before Shower Using a scrub on completely dry skin can: Cause micro-tears Irritate sensitive areas Strip natural oils excessively Lead to uneven exfoliation Dry exfoliation is much harsher and not suitable for most skin types - especially sensitive or barrier-damaged skin. Why After Shower Isn’t Ideal Either If you finish your shower, towel dry completely, and then use a scrub, your pores are no longer softened by steam. This makes exfoliation less effective and potentially abrasive. The perfect moment is when your skin is: ✔ Clean✔ Warm✔ Slightly damp✔ Softened by steam The Correct Way to Use Body Scrub (Step-by-Step Routine) Step 1: Rinse First Start your shower as usual. Let warm water run over your body for 2–3 minutes. This softens dead skin cells. Step 2: Apply Scrub on Damp Skin Take a generous amount of scrub and gently massage in circular motions. If you love creamy exfoliation that doesn’t feel harsh, you can try: Strawberry Creamy Body Scrubhttps://cittaworld.com/products/citta-strawberry-creamy-body-scrub Coffee Creamy Body Scrubhttps://cittaworld.com/products/citta-coffee-creamy-body-scrub Both are formulated to exfoliate while maintaining moisture balance, so your skin feels polished, not stripped. Step 3: Focus on Rough Areas Elbows, knees, ankles, and underarms need slightly more attention, but never scrub aggressively. Step 4: Rinse Thoroughly Wash off with lukewarm water. Step 5: Moisturize Immediately This is crucial. After exfoliation, your skin absorbs hydration better. How Often Should You Use Body Scrub? Normal skin: 2 times a week Oily skin: 2–3 times a week Dry or sensitive skin: Once a week Over-exfoliation can damage your skin barrier - leading to dryness, redness, and sensitivity. At CITTA, we always recommend mindful skincare. Because a healthy glow comes from balance, not excess. What About Face Scrubs? Your face needs gentler exfoliation than your body. If you’re dealing with dullness or clogged pores, consider options like: Cica Face Scrubhttps://cittaworld.com/products/citta-cica-face-scrub Vitamin C Brightening Face Scrub Gelhttps://cittaworld.com/products/citta-vitamin-c-brightening-face-scrub-gel Cica helps soothe while exfoliating, whereas Vitamin C supports brighter-looking skin. Remember: never use body scrub on your face. Also Read: Glowing Skincare Routine for Teens & Adults: Morning to Night Common Body Scrub Mistakes (That Damage Skin Barrier) Most people unknowingly: Scrub daily Use excessive pressure Skip moisturizer after scrubbing Use very hot water Mix multiple exfoliants in one routine Your skin barrier protects you from environmental stress. Damaging it can lead to breakouts, irritation, and sensitivity. At CITTA, our philosophy is simple - combine dadi nani ke nuskhe with dermatological science to protect and nourish skin gently. Benefits of Using Body Scrub the Right Way When done correctly, exfoliation helps: Remove dead skin buildup Improve skin texture Prevent ingrown hairs Enhance product absorption Promote smoother, brighter-looking skin And when paired with nourishing formulations, exfoliation becomes a self-care ritual - not a harsh treatment. Why Choose CITTA for Exfoliation? Because WHY NOT choose skincare that is: ✔ Dermatologically tested✔ Transparent about every ingredient (even at 0.01%)✔ Rooted in traditional wisdom✔ Designed for gentle yet effective results Exfoliation shouldn’t feel aggressive. It should feel intentional. Final Verdict: Before or After Shower? Use body scrub during your shower on damp skin, after rinsing and before moisturizing. That’s the correct way, and now you know what most people get wrong. Also Read: 12 Amazing Benefits of Ubtan Face Wash for Naturally Glowing Skin FAQs 1. Can I use body scrub on dry skin? It’s not recommended unless specifically advised for certain dry-brushing techniques. Most creamy body scrubs are designed for damp skin use. 2. Should I use body wash before or after scrub? You can lightly cleanse first, then use the scrub. Some creamy scrubs also cleanse while exfoliating. 3. Can over-exfoliating damage my skin? Yes. Excess scrubbing weakens the skin barrier, causing dryness, redness, and sensitivity. Stick to 1–3 times weekly. 4. Is coffee scrub good for skin? Coffee scrubs help improve skin texture and temporarily boost circulation, leaving skin smoother and refreshed. 5. What should I apply after body scrub? Always apply a hydrating moisturizer immediately after exfoliation to lock in moisture. Also Read: What Is the Difference Between a Cleanser and a Face Wash?

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  • Morning Skincare Routine for a Damaged Skin Barrier

    Morning Skincare Routine for a Damaged Skin Bar...

    If your skin feels tight, irritated, red, or unusually sensitive, your skin barrier may be compromised. And when your barrier is damaged, your morning routine should shift from “active treatment”...

    Morning Skincare Routine for a Damaged Skin Barrier

    If your skin feels tight, irritated, red, or unusually sensitive, your skin barrier may be compromised. And when your barrier is damaged, your morning routine should shift from “active treatment” mode to “repair and protect” mode. The good news? You don’t need 10 products. You need the right ones, used consistently. Here’s a dermatologist-aligned morning skincare routine for a damaged skin barrier that supports healing without overwhelming your skin. Step 1: Use a Gentle, Barrier-Safe Cleanser When your barrier is compromised, harsh cleansing can make things worse. Avoid: Sulfates Strong exfoliating acids Over-foaming formulas Instead, choose a calming cleanser that supports repair. The Cica Face Wash for Sensitive Skin gently removes impurities while helping maintain hydration levels - ideal when your skin feels reactive. Ingredients like Cica (Centella Asiatica) help calm inflammation and reduce visible redness. Cleanse with lukewarm water. Pat dry - don’t rub.  Add to cart Step 2: Skip Harsh Actives (Temporarily) If you’re repairing your barrier, pause: Retinoids AHAs/BHAs Vitamin C (if stinging occurs) Physical scrubs Barrier repair requires simplicity. Overloading your skin slows recovery. Focus on soothing and rebuilding. Step 3: Repair with Ceramides Ceramides are essential lipids that hold your skin barrier together. When depleted, skin becomes dry, irritated, and sensitive. A targeted moisturizer like the Ceramide Moisturizer for Skin Barrier Repair helps: Restore lipid balance Improve moisture retention Strengthen protective function Reduce discomfort Apply on slightly damp skin to lock in hydration. If you have oily or combination skin, choose a lighter texture like the Aqua Boost Gel Face Moisturizer to hydrate without heaviness. Barrier repair doesn’t mean heavy creams for everyone - it means appropriate hydration. Step 4: Apply Broad-Spectrum Sunscreen (Non-Negotiable) UV exposure weakens the skin barrier further. Even if you’re indoors, daily sunscreen protects healing skin from additional stress. The Soothing Sunscreen SPF 50 PA++++ offers high protection while maintaining comfort - especially important when skin is already sensitive. Apply generously and reapply every 2 hours if outdoors. Barrier repair without sun protection is incomplete. What NOT to Do in the Morning When following a morning skincare routine for a damaged skin barrier, avoid: Over-cleansing Using multiple serums Switching products frequently Layering active ingredients Hot water Healing requires stability. How Long Does Barrier Repair Take? With consistent care: Mild irritation may calm in a few days Moderate damage improves within 2–4 weeks Severe barrier compromise may take longer Consistency matters more than speed. Signs Your Skin Barrier Is Improving You may notice: Reduced redness Less stinging when applying products Improved hydration Balanced oil production Smoother texture Healthy skin feels comfortable, not tight or reactive. Also Read: How Long Does It Take to Repair a Damaged Skin Barrier? A Conscious Approach to Barrier Care At CITTA, skincare is built on a barrier-first philosophy. Rooted in dadi-nani ke nuskhe and strengthened by dermatological science, each formulation prioritizes: Transparency (every ingredient disclosed, even at 0.01%) Gentle yet effective ingredients Dermatologist-tested safety Long-term skin resilience Founded by Akanksha Sharma, whose academic foundation at the Fashion Institute of Design & Merchandising shaped a multidimensional understanding of product innovation, CITTA blends traditional wisdom with modern expertise. Because when skin feels safe, it heals better. Final Thoughts A morning skincare routine for a damaged skin barrier should be simple, calming, and protective. Cleanse gently.Repair with ceramides.Protect with sunscreen.Avoid overcomplicating. Strong skin isn’t built through excess; it’s built through mindful, consistent care. When your skincare philosophy focuses on protection first, everything else falls into place. Also Read: How to Improve Skin Barrier Strength Without Overloading Your Routine FAQs 1. What causes a damaged skin barrier? Over-exfoliation, harsh products, UV exposure, pollution, and frequent product switching can compromise the barrier. 2. Should I exfoliate if my barrier is damaged? No. Pause exfoliation until your skin feels stable and less sensitive. 3. Can oily skin have a damaged barrier? Yes. Oily skin can still be dehydrated and barrier-compromised. 4. Is moisturizer enough to repair a damaged barrier? A ceramide-rich moisturizer combined with gentle cleansing and sunscreen forms the foundation of barrier repair. 5. How often should I follow this routine? Daily. Consistency is key for visible improvement. Also Read: Cica for Skin Barrier Repair: Why Dermatologists Love Centella Asiatica

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