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Derived from चित्त (consciousness in Sanskrit), our name CITTA embodies our core philosophy of doing everything consciously. 

CITTA harnesses the pure, potent benefits of natural ingredients & enhances them with cutting-edge scientific advancements in a conscious manner. This blend ensures that our products deliver optimal results, providing your skin the best of both worlds.

With Nature’s Wisdom & Science’s Precision!

Our expert R&D team has come up with the most potent natural ingredients backed by long-established scientific practices in the form of skincare curated to address the genuine needs expressed by Indians. 

It’s our way of giving back to the community that has given us so much!

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  • Hair Serum vs Hair Oil - Which Is Better For Your Hair Type?

    Hair Serum vs Hair Oil - Which Is Better For Yo...

    Introduction Choosing the right products for your hair care makes a lot of difference. Hair serum and hair oil are two of the most popular options for hair care products....

    Hair Serum vs Hair Oil - Which Is Better For Your Hair Type?

    Introduction Choosing the right products for your hair care makes a lot of difference. Hair serum and hair oil are two of the most popular options for hair care products. But do they serve the same purpose? The simple answer is no! Both of these products have very different usages, and understanding the key differences is important to get healthy hair. Hair serum, on one hand, is excellent for styling, adding shine and also acting as a heat protectant. Hair oil serves a deeper purpose. It nourishes the scalp, promotes hair growth and repairs damage. The question isn’t choosing one over the other but understanding which products work best for your concern and hair type. In this article, we will dive into the difference between a hair serum and hair oil, their benefits, and help you choose one depending on your needs. Understanding Hair Serum and Hair Oil What is Hair Serum? When debating about hair serum vs hair oil, it is crucial to understand what purpose each of them serves. Hair serums are lightweight products that instantly smoothen your hair strands, reduce frizz and add shine. A good hair serum gives you a polished, salon-like look without weighing your hair down. They are also heat protectants, as they form a protective layer over the hair shaft, protecting it from styling heat, sun damage, and pollution. The best hair serum for frizzy hair makes your hair appear visually appealing while shielding it. If you are looking for a hair care product that makes your hair sleek and shiny, go for hair serums. What is Hair Oil? Hair oil, on the other end of the hair serum vs hair oil debate, is a deep nourishing treatment for your hair that penetrates the hair shaft to moisturise your hair from within. While hair serums coat the hair with a protective layer, hair oil strengthens and promotes hair growth from the roots to the tips. If damaged, brittle, and dry hair is your concern, hair oil is the holy grail for you! Use it as a pre-wash treatment or hair mask to see the best results. The best hair growth oil repairs common hair issues like split ends, dryness, and dullness and works to improve hair texture. Key Differences: Hair Serum vs Hair Oil Feature Hair Serum Hair Oil Purpose Hair styling, controlling frizz and shine. Creates a protective layer for added smoothness and protection. Moisturization, nourishment, and deep damage repair from within.  Application Post-wash usage on slightly damp hair or for the last finishing touch and frizz control.  Pre-wash usage as a treatment or overnight mask for deeper nourishment.  Ingredients Silicone-based with added vitamins and antioxidants. Natural oils like coconut, argan, almond, and castor oil. Best for Dry, unmanageable, and frizzy hair that needs a quick fix.  Chemically treated, damaged, weak hair that needs deep repair. When to use Before heat styling for shine, smoothness and heat protection. Before hair wash to moisturize and hydrate hair.  How to Use Hair Serum Correctly Using hair serum the right way can make all the difference in managing frizz and adding shine. Here's how: By now we know what sets hair serums apart from hair oils. But knowing the right way of application makes all the difference when it comes to managing frizz using hair serums. Here’s how to use hair serum correctly: Apply a small amount to damp hair after washing – A few drops go a long way when it comes to hair serum application. Take 2-3 drops, rub it in your palms and apply it evenly through your damp hair. Focus on mid-lengths to ends – Always focus on your hair length and not the scalp or roots, as it could cause greasiness. Use for touch-ups throughout the day –If at any time of the day, you feel your hair needs that boost of shine or to tame baby hair, apply some on the hair length. Ideal for controlling frizz – Apply a few drops of hair serum on your freshly blow-dried or styled hair to achieve that salon-finish look and control frizz. How to Use Hair Oil for Maximum Benefits Get the most out of your hair oil routine with these simple steps: If your hair needs deep care, apply hair oil with the following steps: Warm a few drops and massage into the scalp and hair – Gently massage the warm hair oil onto your scalp for 5 to 10 minutes to boost blood circulation that helps in hair growth. Leave it for at least 30 minutes or overnight – Use the best hair growth oil as a mask or overnight treatment to deeply penetrate and repair damaged hair. Hydrates the scalp, supports hair growth, and repairs damage – If you struggle with brittle, frizzy hair, hair oil is the perfect fix as it hydrates the scalp. Use twice a week for best results – Remember consistency is key. Make it a relaxing routine and achieve that healthy, shiny hair. Also Read: Why A Hair Mask Is Essential For Your Hair Care Routine?   Can You Use Hair Serum and Hair Oil Together? Big yes! You can use hair serum and hair oil together for added benefits. Think of it as getting the best of both worlds! If you want deep nourishment and repair, use your favourite oil before washing your hair. It will act as a hair mask or treatment that will give your hair all the essential care it needs. Follow it up with the best hair serum for frizzy hair after washing. It will control frizz, protect your hair from heat damage and add a layer of shine. Your hair will surely thank you!   Which One Should You Choose? If your concern is frizzy and unmanageable hair, go for a hair serum that will smoothen, protect and give your hair shine.  If your concern is dry, weak, or damaged hair, go for hair oil as it will give deep nourishment and repair damage.  To get the best results for your hair, apply hair oil before washing and hair serum post-wash to get both hydration and a stylish look!   Conclusion Hair serum and hair oil offer very unique benefits to your hair care. Choose the right product based on your needs and concerns. If you are looking for something that gives instant smoothness and shine, go for the best hair serum for frizzy hair. But if your requirement is deep repair, go for the best hair growth oil. To get the best results, use both at different times in your hair care routine. Try CITTA’s expert hair care range: CITTA Supercharged Hair Oil Best hair growth oil powered by 21 natural oils like castor, almond, bhringraj & rosemary that: ✔ Strengthens hair from root to tip ✔ Reduces hair fall and breakage ✔ Boosts scalp health ✔ Adds shine & moisture It is lightweight, has a natural aroma and repairs your hair from within. CITTA Super Light Anti-Frizz Hair Serum Your search for the best styling serum ends here. Enriched with moringa seed oil, black seed oil, hydrolysed keratin & wheat protein, this hair serum: ✔ Controls frizz ✔ Adds shine ✔ Nourishes and protects It is a clear, non-greasy serum which smells like natural oils and feels ultra-light on hair.   FAQs: Answering Common Hair Care Questions Can I use hair oil instead of serum? No, both products serve different purposes. Use hair oil for nourishment and serum for protection and styling.  Should I use hair serum and oil together? Yes, you can use both together but at different times. Use oil before washing and serum post-wash.  Is it good to use hair oil daily? Using hair oil twice to thrice a week is enough.  Can I use hair serum daily? Yes, you can use hair serum daily but in small amounts to avoid build-up.  Can you leave hair serum on overnight? Serums are not treatments so you can’t leave them overnight.  Can we apply serum on oily hair? Yes, go for a lightweight formula. What will happen if I stop using hair serum? Hair may become frizzy and hard to manage. 

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  • How to Choose the Best Sunscreen for Dry Skin

    How to Choose the Best Sunscreen for Dry Skin

    Introduction Summer is here, and sunscreen is essential! Especially if you have dry skin, you can’t afford to miss applying sunscreen before stepping out or even if you are staying...

    How to Choose the Best Sunscreen for Dry Skin

    Introduction Summer is here, and sunscreen is essential! Especially if you have dry skin, you can’t afford to miss applying sunscreen before stepping out or even if you are staying in. The right sunscreen for dry skin is the holy grail, not only because it protects your skin from harmful UV rays but also because it shields it from moisture loss and maintains its hydration. But there’s a catch! Not all sunscreens are the same. If you have dry skin, using the best sunscreen for dry skin is important so that your skin retains its nourishment without feeling greasy. The best sunscreen for dry skin, SPF 50, is crucial to protect your skin. In this article, we will dive into how to pick the best sunscreen for dry skin. We will talk in detail about the best sunscreen for your specific needs. Why Sunscreen is Essential for Dry Skin We all know the struggle of dry skin, and exposure to the sun makes things even more challenging! This is precisely why choosing the right and best sunscreen for dry skin is essential. Let’s first understand why a good-quality sunscreen is non-negotiable for dry skin – UV Protection: Dry skin and weak skin barrier are sometimes synonymous. This is why people with dry skin are more prone to skin concerns like pigmentation, sunburn or signs of early ageing. Sunscreens for dry skin are your skin’s protection shield that helps in blocking UV rays before they further damage your skin. Prevents Moisture Loss: While the primary job of a sunscreen is to protect, good sunscreens also hydrate your skin. The best sunscreens for dry skin are mostly packed with moisturising ingredients that lock in hydration and nourish the skin. So, your skin is not only shielded from the sun’s rays, but it also stays hydrated, glowy and soft. Strengthens Skin Barrier: With the consistent use of sunscreen, you can also improve your skin’s resistance capacity. The best sunscreen for dry skin, SPF 50, helps in supporting your skin barrier, which is especially helpful for dry-skinned women and men who face issues with skin dryness. Choosing a good, lightweight sunscreen with SPF 50 isn’t that complicated. Go for something like an invisible sunscreen SPF 50 that is perfect for everyday use. They are hydrating, non-sticky and, of course, protective! Key Factors to Consider When Choosing Sunscreen for Dry Skin Choosing the best sunscreen for dry skin is more than just about putting on a bunch of SPF but also about choosing the right ingredients that nourish your skin while maintaining your skin barrier. Here are the key factors to look for when picking sunscreen for dry skin: Hydrating Ingredients: The right thing to do when choosing a sunscreen is to go for the ones that also act as moisturisers. Hyaluronic acid, ceramides, glycerin, shea butter, and aloe vera are some key ingredients that help in hydration. These ingredients are great for you, especially if you are looking for something that doesn’t make your skin flaky. SPF & Broad-Spectrum Protection: Compromising on skin protection is a complete no-no! Go for the best sunscreen for dry skin, SPF 50 with PA++++, to shield your skin from UVA and UVB rays of the sun. Sunscreens with SPF 50 are ideal for a sunny as well as cloudy day. Texture: If you have dry skin, your skin will love some creamy texture. Texture makes a huge difference in absorption, whether you are looking for the best sunscreen for dry skin men or the best sunscreen for dry skin women. Fragrance-Free & Hypoallergenic: Sensitivity is an issue that comes along with dry skin. Sensitive skin is often prone to irritation and inflammation. That’s why it's important to opt for sunscreens that are fragrance-free, hypoallergenic and dermatologist-tested. Invisible Sunscreens SPF 50 is your best friend if you are on the hunt for something invisible and lightweight. Say bye to the white cast and that annoying sticky feeling. Best Sunscreen Ingredients for Dry Skin Looking beyond just the SPF factor is important if you want to find yourself the best sunscreen for dry skin. With the right ingredients, you can essentially achieve soft, nourished and protected skin. This section will dive into the star ingredients that you should look for in sunscreens:  Hyaluronic Acid: The star ingredient, hyaluronic acid, is a must-have ingredient in best sunscreens for dry skin. Hyaluronic acid is known to help in retaining moisture and keeps your skin supple and hydrated. Ceramides & Glycerin: The recent hype about ceramides and glycerin isn’t just fluke because these barrier-boosting ingredients are important in a good sunscreen for dry skin. Like hyaluronic acid, they help in locking in moisture and prevent water loss that makes them perfect for dry skin.  Shea Butter & Aloe Vera: People with dry skin face common concerns like flakiness and irritation. Shea butter and aloe vera are ingredients that soothe your skin and help in calming down any irritation.  Squalane: Lightweight yet powerful, squalane delivers long-lasting hydration without the greasy after-feel—perfect for anyone looking for a non-sticky invisible sunscreen SPF 50 that still gets the job done. Also Read: How to Treat Sunburn: Causes, Treatment & Prevention Tips   Top Recommended Sunscreens for Dry Skin CITTA Soothing Sunscreen SPF 50 PA++++  Your search for the best sunscreen ends here with the CITTA Soothing Sunscreen SPF 50 PA++++. This sunscreen is packed with ceramides and hyaluronic acid that nourishes your skin. Formulated with ingredients like panthenol (vitamin B5), niacinamide, aloe vera and ashwagandha, it is a perfect choice for preventing sun damage. Water-resistant and non-greasy Mild, pleasant fragrance Creamy texture that feels light on the skin One of the best sunscreens for dry skin: SPF 50 options available CITTA Invisible Sunscreen Serum SPF 50 PA++++ The CITTA Invisible Sunscreen Serum SPF 50++++ is a 3-in-1 serum which is lightweight, hydrating and ideal for daily wear. Packed with the goodness of Thanaka, rice water and fruits like papaya, lemon and pomegranate, it is a great sun protector. Supremely light, watery texture Fragrance-free and perfect for sensitive skin Intense hydration + broad-spectrum UV protection Suitable for both men and women looking for the best sunscreen for dry skin face Also Read: Invisible Sunscreen Serum SPF 50 PA++++ Feels Like Nothing, Protects Like Everything   How to Apply Sunscreen Correctly Consistency is key when it comes to sunscreens. But applying it the right way is equally important. Here’s how you should apply your sunscreen for dry skin the right way – The two-finger rule is a great way to apply a layer evenly on your neck and face. Always apply your sunscreen after your moisturiser for that extra layer of hydration. Reapplication every 2 or 3 hours is essential, especially when you are stepping out.   Conclusion It might feel a little overwhelming to find the right sunscreen for your skin, but it is really not that complicated. The best sunscreens for dry skin are usually packed with some essential ingredients that we discussed in the blog. Daily, consistent application is a must if you want to keep sun damage at bay! Choose CITTA sunscreens for hydrated skin that is shielded from harmful UV rays. Give your skin the love that it deserves! Also Read: Protect & Hydrate With SPF 50 Invisible Sunscreen Serum Powered By Rice Water & Bisabolol   FAQs: Everything You Need to Know About Sunscreen for Dry Skin Can I use SPF 50 every day? Yes, daily use is recommended for maximum sun protection. Is SPF 30 or 50 better? SPF 50 offers higher protection, making it ideal for dry skin prone to sun damage. Can we apply SPF 50 directly on the face? Yes, but ensure your skin is clean and moisturized before application. How much SPF is good? SPF 30 is the minimum; SPF 50 is ideal for prolonged outdoor exposure. How to choose the best sunscreen for dry skin? Look for hydrating ingredients, broad-spectrum protection, and a non-greasy formula.    

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  • How To Apply Vitamin C Serum Correctly On The Face?

    How To Apply Vitamin C Serum Correctly On The F...

    Introduction We all know that vitamin C serum is a game-changer for glowing and youthful skin, but only if we apply it the right way. Now the question is what...

    How To Apply Vitamin C Serum Correctly On The Face?

    Introduction We all know that vitamin C serum is a game-changer for glowing and youthful skin, but only if we apply it the right way. Now the question is what is the right way? Fret not! In this guide, we’ll break it all down in the simplest way possible, so that you can grab your favourite serum and use it without having to think twice: Why Should You Use Vitamin C Serum? Let’s start with the basics! Let’s talk about why you even need it in your skincare routine. Let’s take a look at the benefits. The best vitamin C serum for face: Brightens the skin and gives your skin a radiant glow Boosts collagen production, reduces fine lines and wrinkles Protects against environmental stressors like pollution, sun damage, cold, and heat Evens out skin tone and deal with hyperpigmentation   How to Apply Vitamin C Serum Correctly: Step-by-Step Guide AM Routine: The Ideal Way To Start Your Day Morning is the ideal time to use vitamin C serum as it protects your skin from environmental damage throughout the day. Start with a gentle cleanser like the CITTA Encapsulated Ubtan Face Wash to remove impurities, dirt, and oil. Prep your skin with a toner and apply vitamin C serum. Take 3-5 drops of your best vitamin C serum and gently pat (not rub) it onto your skin. Opt for serums with vitamin C concentrations between 10% and 20%, like the CITTA Vitamin C Brightening Face Serum, which has 10% vitamin C and 2% Kakadu Plum, perfect for beginners and sensitive skin.  Now, wait for some time (2-3 minutes) to let the serum sink in before layering other products. Lock in hydration with a lightweight moisturizer during the day (like the CITTA Aqua Boost Face Gel). Always finish with SPF 50 PA++++ to protect your skin from sun damage. Vitamin C + SPF = a power couple! PM Routine: Can You Use Vitamin C Serum at Night? Yes, you can, but it’s optional! While vitamin C serum is usually used in the morning, some love it in their PM routine. So start by double cleansing your face to get rid of all those dirt and impurities accumulated on your skin throughout the day. Prep your skin with a toner just like in the morning and apply a few drops of vitamin C serum to your face, pat, and let it absorb. Lock in moisture with a nourishing moisturizer like the CITTA Ceramides & White Tea Moisturizer.  Also Read: Day Or Night? When To Apply Vitamin C Serum   Common Mistakes to Avoid When Using Vitamin C Serum Even the best vitamin C serum won’t work if you’re making these mistakes. A little goes a long way. Avoid applying too much. Never forget your SPF as vitamin C serum makes your skin more sensitive to the sun. Avoid pairing vitamin C serum with benzoyl peroxide or high concentrations of AHAs/ BHAs. Don’t (we repeat, don’t) use an expired product. Best Combination With Vitamin C Serum If you want to boost your vitamin C serum’s efficacy, here’s how you can do it. Pair it with hyaluronic acid, ferulic acid, niacinamide, and sunscreen (during the daytime), and let the powerhouse ingredients do their magic.  The Bottom Line Using vitamin C serum correctly can transform your skin but only if you apply it the right way. Stick to the steps mentioned above, avoid the mistakes, and pair it with the right ingredients for optimal results.  Also Read: Here’s How A Vitamin C Face Serum Can Be An Absolute Game-Changer   Frequently Asked Questions (FAQs) 1. Can we apply vitamin C serum directly without toner? Yes! Toner is optional. If your skin is already clean, you can apply the CITTA Vitamin C Brightening Face Serum directly for maximum absorption. 2. Can I leave vitamin C serum on my face overnight? Yes! The CITTA Vitamin C Brightening Face Serum absorbs into the skin, so there’s no need to wash it off. However, if your skin is sensitive, start by using it in the morning to monitor any reactions. 3. How often should I use vitamin C serum? Daily use is ideal! You can apply the CITTA Vitamin C Brightening Face Serum once or twice a day, but consistency is key for the best results. 4. Is vitamin C better at night or morning? Morning is best since the CITTA Vitamin C Brightening Face Serum protects against environmental damage. But if you prefer using it at night, that’s okay too! 5. How many drops of vitamin C serum should I use? A little goes a long way! Typically, 3-5 drops are enough to cover your face and neck. Also Read: Rice Water for Skin: Top Benefits & How to Use It in Your Beauty Routine

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