Shop All

Shop All

  Buy skin are products online

Skin Care

  Buy body care products online

Body care

  Buy hair care products online

Hair Care

  CITTA Special Deals on Skin care products

Special Deals

The CITTA Promise, Safety First

Toxin Free

Toxin Free

Sulphate (SLS/SLES) Free

Sulphate (SLS/SLES) Free

No Harsh Chemicals

No Harsh Chemicals

Mineral oil-free

Mineral oil-free

Paraben Free

Paraben Free

Natural

Natural

Allergen Free

Allergen-Free

grandma approved icon grandma icon

Why Choose CITTA?

Derived from चित्त (consciousness in Sanskrit), our name CITTA embodies our core philosophy of doing everything consciously. 

CITTA harnesses the pure, potent benefits of natural ingredients & enhances them with cutting-edge scientific advancements in a conscious manner. This blend ensures that our products deliver optimal results, providing your skin the best of both worlds.

With Nature’s Wisdom & Science’s Precision!

Our expert R&D team has come up with the most potent natural ingredients backed by long-established scientific practices in the form of skincare curated to address the genuine needs expressed by Indians. 

It’s our way of giving back to the community that has given us so much!

So, WHY won’t you choose CITTA?

Why Choose CITTA Icons
Research icon
Formulation icon
Testing icon
Ingredients icon
Testing icon
Quality check icon
Approval icon

Radiance Rituals: Most-Loved

Advanced Skin Regeneration Duo Advanced skin regeneration duo
CITTA Invisible Sunscreen Serum with Brightening Serum and SPF 50 PA++++ Invisible Sunscreen serum SPF 50 PA++++

Buzz Worth Talking About

Her story icon
Cosmopolitan icon
Femina icon
LBB icon
Wedding Vows icon
Adgully icon
The Economics Times icon
Hindustan Times icon

Also Available at

Flipkart logo
Amazon logo
Nykaa logo
1mg logo

Glow Guide: Expert Tips & Insights

  • Hair Care Routine in Winter: What Most People Do Wrong (And How to Fix It!)

    Hair Care Routine in Winter: What Most People D...

    Introduction Winter is beautiful, but for your hair, it can cause more harm than good.  Every day, cold winds, dry indoor heating, low humidity, and hot showers cause subtle damage...

    Hair Care Routine in Winter: What Most People Do Wrong (And How to Fix It!)

    Introduction Winter is beautiful, but for your hair, it can cause more harm than good.  Every day, cold winds, dry indoor heating, low humidity, and hot showers cause subtle damage to your hair. Most people think switching to a “heavier conditioner” or “more oiling” is enough, but that’s exactly where things go wrong. A winter hair care routine needs more than just moisture. It needs the right balance of hydration, nourishment, scalp care, and protection. But, here’s the thing! Fixing your routine becomes very simple once you understand what you’re doing incorrectly. Let’s break down the most common winter hair care mistakes and dermatologist-approved solutions you can start today. Mistake 1: Taking Hot Showers Daily Hot water feels relaxing, but it strips natural oils from your hair and scalp, leading to: Dryness Frizz Dullness Hair breakage Increased dandruff Fix: Use lukewarm water & oil before washing Apply a nourishing oil like CITTA’s Supercharged Hair Oil (for strong roots & improved hair growth) 20-30 minutes before showering. It forms a protective layer that prevents moisture loss during washing. Mistake 2: Ignoring Your Scalp Health in Winter Dry air results in a dry scalp. Flakes, itching, and increased hair loss are signs of a dry scalp. Most people think flakes are “dandruff,” but winter dryness often causes dry flakes, not fungal dandruff. Fix: Use the CITTA Anti-Dandruff Shampoo once or twice a week to keep the scalp clean, refreshed & flake-free without over-drying.  It maintains scalp balance and prevents winter build-up.   Mistake 3: Using Heavy Oils or Thick Products That Weigh Hair Down During winter, many people switch to extra-thick oils or heavy serums, thinking “more is better.” But thick oils clog pores, trap dirt, and cause greasy roots + dry ends. Fix: Choose lightweight yet deeply nourishing oils & serums. A hair routine in winter must balance nourishment as well as lightweight texture. Opt for the CITTA Hair Growth Serum for hydration, strengthening & smoothness and the CITTA Anti-Frizz Hair Serum for smooth, soft, frizz-free hair. Just 2-3 drops are enough. Mistake 4: Skipping Deep Conditioning (The Biggest Winter Error!) Winter steals moisture from your strands overnight. If you’re not deep-conditioning weekly, your hair may become brittle, rough, breakage-prone and frizzy. Fix: Use a weekly deep-conditioning hair mask. Deep masks restore the lipid layer of your hair. Use the CITTA Deep Conditioning Hair Mask once a week to repair dryness & smooth frizz. It gives salon-like softness and shine at home. Mistake 5: Overwashing Your Hair Washing hair too often in winter removes natural oils and worsens dryness. Fix: Follow the 2-3 times a week rule. This keeps your scalp clean without stripping essential moisture. Mistake 6: Not Drying Your Hair Properly Before Leaving Home Stepping out with damp hair weakens strands and causes breakage. Cold air expands the hair shaft, making hair brittle. Fix: Let your hair air-dry 80% before styling. Blow dry only on cool or low-heat mode. Mistake 7: Not Protecting Your Hair at Night Most people forget nighttime hair care, but winter friction damages hair even more. Fix: Follow a quick night routine Apply a pea-sized amount of Anti-Frizz Hair Serum to the ends Sleep on a satin pillowcase Tie hair loosely It prevents breakage & keeps your morning hair silky. Mistake 8: Neglecting Diet & Hydration in Winter Less water intake and winter foods lead to dehydrated hair. Fix: Add hair-friendly nutrients Omega-3 Iron Vitamin A & E Protein Zinc And drink at least 6-7 glasses of water daily. Your Ideal Winter Hair Care Routine (Dermatologist-Approved) Step 1: Pre-Wash Oiling Use Supercharge Hair Oil → https://cittaworld.com/products/supercharge-hair-growth-oil Step 2: Gentle Shampooing Use Anti-Dandruff Shampoo 1–2 times weekly → https://cittaworld.com/products/citta-anti-dandruff-shampoo Step 3: Condition Properly Focus only on lengths + ends. Step 4: Weekly Deep Conditioning Mask Use Deep Conditioning Hair Mask → https://cittaworld.com/products/citta-deep-conditioning-hair-mask Step 5: Serum After Every Wash Use Anti-Frizz Hair Serum → https://cittaworld.com/products/citta-super-light-anti-frizz-hair-serum Step 6: Hair Growth Support Apply Hair Growth Serum to scalp 3–4 times/week → https://cittaworld.com/products/citta-hair-growth-serum Why Choose CITTA? (Brand Story & Trust) Because WHY NOT? At CITTA, every product is a blend of dadi-nani ke nuskhe and modern dermatology. CITTA’s philosophy comes from the Sanskrit word “Chitta”, meaning consciousness. Every formulation is: Dermatologist-approved Natural Safe Transparent (every ingredient disclosed, even at 0.01%) CITTA believes that when parents and individuals know exactly what they’re applying, they make stronger, safer, more confident decisions. No harsh chemicals. No hidden ingredients. Just pure goodness. Conclusion Winter hair care doesn’t have to be complicated. Most mistakes are easy to fix with the right approach and gentle, effective products. Follow this scientifically balanced Hair Care Routine in Winter, and your hair will stay: Soft Smooth Hydrated Healthy Frizz-free All season long. Also Read: The Perfect Skincare Routine for Teenage Girls: Dermatologists Reveal the Real Secrets Behind Clear Skin FAQ 1. Why does hair get so dry in winter? Low humidity, hot showers, and cold winds strip moisture from the scalp and hair, causing roughness and hair fall. 2. How often should I wash my hair in winter? 2-3 times per week is ideal. 3. Which serum is best for winter frizz? A lightweight serum like CITTA’s Anti-Frizz Hair Serum works perfectly to tame frizz without weight. 4. Does winter increase dandruff? Yes, because scalp dryness causes flaking. The CITTA Anti-Dandruff Shampoo helps balance moisture and reduce flakes. 5. Do I really need a hair mask in winter? Absolutely! Deep conditioning restores lost moisture and reduces breakage. Also Read: How to Remove Blackheads Instantly at Home (Dermatologist-Approved Tips)

    Read More
  • How to Remove Blackheads Instantly at Home

    How to Remove Blackheads Instantly at Home (Der...

    One of the most prevalent and bothersome skin conditions is blackheads. They sit stubbornly on the nose, chin, and forehead, making your skin look dull and textured. Fret not! You...

    How to Remove Blackheads Instantly at Home (Dermatologist-Approved Tips)

    One of the most prevalent and bothersome skin conditions is blackheads. They sit stubbornly on the nose, chin, and forehead, making your skin look dull and textured. Fret not! You can remove blackheads instantly at home, safely and effectively, without damaging your skin. This guide goes beyond “DIY hacks” and shares dermatologist-approved methods, science-backed routines, and a simple at-home approach that actually works. But before we jump into solutions, let’s quickly understand why blackheads happen. What Are Blackheads & Why Do They Form? Blackheads are a type of open comedone. They form when excess oil (sebum), dead skin cells, dirt, and pollution get trapped inside your pores. Once exposed to air, this mixture oxidizes and turns black, hence the name blackhead. They are common in: ✔ Oily skin ✔ Combination skin ✔ Acne-prone skin ✔ Teenagers ✔ People exposed to pollution, sweat, or makeup The key is to remove blackheads without squeezing, scratching, or damaging skin. How to Remove Blackheads Instantly at Home (Dermatologist-Approved Methods) Below are safe, quick, and effective ways to remove blackheads at home without harming your skin barrier. 1. Start With a Gentle Cleanser (Do NOT Use Harsh Scrubs) A mild and most importantly, sulfate-free face wash helps loosen dirt and oil from pores. Why it works:It reduces surface oil and softens blackheads so they come out more easily. Choose a gentle cleanser suitable for your skin type.(Avoid very harsh scrubs; they irritate the skin and make blackheads worse) Buy  CITTA Ubtan Face Wash with Niacinamide here for a gentle cleanser 2. Use Steam for 5-7 Minutes (Most Effective Instant Method) Steaming is one of the fastest and safest ways to loosen blackheads instantly. How to do it: Boil water Take steam from a safe distance Cover your head with a towel for deeper pore opening Why it works:Steam softens trapped oil, which helps in opening the pores. As a result, blackheads loosen and get easily removed. 3. Apply a Clay Mask (Pulls Out Blackheads Naturally) Clay masks such as bentonite, multani mitti, and kaolin help absorb excess oil and unclog pores. It helps achieve clearer skin instantly while minimizing blackheads. Use twice or thrice a week for long-term results.  4. Use a Salicylic Acid-Based Product (Dermatologist's Favorite) Salicylic acid is a pore-cleaning BHA that dissolves deep oil plugs. Dermatologists recommend it because it enters pores, exfoliates from the inside, and prevents future blackheads. Salicylic acid is ideal for oily skin, acne-prone skin, and blackhead-prone nose. 5. Try the “Warm Towel" Method (Quick Instant Fix) This is a gentle home alternative to steaming. How to do it: Dip a towel in hot water Squeeze excess Place on your nose for 2–3 minutes It loosens blackheads instantly and prepares the skin for easy removal. 6. Use a Blackhead Extractor Tool (ONLY If You Know How) Dermatologists allow extractors ONLY if used gently and correctly. Rules: Disinfect the tool Do NOT press too hard Stop if it hurts If you’re not confident, it’s better to skip this method. 7. Apply Pore-Tightening Ingredients After Removal To prevent new blackheads, niacinamide, aloe vera gel, and witch hazel help shrink pores and reduce excess oil. Why You Should Avoid Harsh Home Remedies Some viral DIY methods actually damage skin: Baking soda Toothpaste Lemon directly on skin Gelatin peel-off masks Squeezing with nails These weaken the skin barrier and cause inflammation, pigmentation, or scars. Prevention: How to Keep Blackheads From Coming Back Wash face twice daily Change pillowcases weekly Avoid comedogenic products Clean makeup tools regularly Exfoliate 1–2 times/ week Use non-greasy moisturizers Protect from pollution & sweat buildup When to See a Dermatologist? Visit a skin expert if: Blackheads are deep and painful You have repeated breakouts Home remedies don’t work Nose pores appear enlarged Expert extraction prevents scarring. Also Read: How to Get Smooth Skin Naturally: 11 Game-Changing Habits Nobody Talks About FAQs 1. What is the fastest way to remove blackheads at home? Steam, clay mask, and gentle cleansing is the quickest dermatologist-approved combination. 2. Can I remove blackheads by squeezing? Dermatologists strictly advise NO. It can cause scars and enlarged pores. 3. Do pore strips work? They remove surface-level blackheads but do not prevent new ones. 4. How often should I exfoliate to prevent blackheads? 1-2 times per week is enough. 5. Are blackheads permanent? No. With the right skincare routine, they can be completely controlled. Also Read: The Perfect Skincare Routine for Teenage Girls: Dermatologists Reveal the Real Secrets Behind Clear Skin

    Read More
  • Glutathione for Skin: Benefits, Results, Side Effects & Myths (Complete Guide)

    Glutathione for Skin: Benefits, Results, Side E...

    Introduction: In recent years, glutathione has emerged as one of the most discussed ingredients in skincare products. It’s almost everywhere, offering everything from detoxification and anti-aging advantages to skin brightening...

    Glutathione for Skin: Benefits, Results, Side Effects & Myths (Complete Guide)

    Introduction: In recent years, glutathione has emerged as one of the most discussed ingredients in skincare products. It’s almost everywhere, offering everything from detoxification and anti-aging advantages to skin brightening and pigmentation reduction. But is glutathione beneficial and, most importantly, safe for skin? How much time does it take to see results? And what about the myths that are circulating on the internet? All of your questions are addressed in this comprehensive guide - simply, scientifically, and honestly.  What Is Glutathione? (Explained Simply) Your body naturally produces glutathione, a potent antioxidant. It plays a major role in: Detoxifying the body Fighting free radicals Reducing oxidative stress Supporting healthy, glowing skin It functions as your body’s internal “skin protector.” However, as we age, glutathione levels are lowered by stress, pollution, UV radiation, and unhealthy lifestyle choices. As a result, the skin develops signs of dullness, pigmentation, tanning, and uneven tone. How Does Glutathione Work for Skin? In regard to skincare, glutathione is recognized for three main functions: 1. Melanin Reduction Glutathione causes the production of melanin (skin pigment) to change from darker eumelanin to lighter pheomelanin, which results in more even skin tone, reduced pigmentation, and brighter skin. 2. Neutralizes Free Radicals Dark spots, aging, and tanning are all caused by free radicals. By neutralizing these harmful molecules, glutathione improves brightness. 3. Supports Detoxification Cleaner, more radiant skin is the result of enhanced internal detoxification. Benefits of Glutathione for Skin Here are scientifically supported benefits: 1. Skin Brightening & Radiance By decreasing melanin production, glutathione helps give skin a more radiant, even, and fresh appearance. 2. Reduces Pigmentation & Dark Spots It helps lighten: Sunspots Acne marks Tan Uneven patches Melasma (in some cases) 3. Anti-Aging Support Since it fights oxidative stress, it reduces dullness and fine lines, two early signs of aging. 4. Improves Skin Texture Regular use makes skin softer, smoother, and more refined. 5. Detoxifies the Skin Helps get rid of toxins that cause inflammation and dullness. 6. Boosts Collagen Production Indirectly The skin retains its firmness and elasticity better by reducing oxidative damage.  Also Read: How to Get Smooth Skin Naturally: 11 Game-Changing Habits Nobody Talks About Forms of Glutathione for Skin Glutathione is available in three primary forms: 1. Oral Tablets/Capsules Most common for overall skin brightening. 2. Glutathione IV Injections Fastest but must be taken strictly under medical supervision. Not recommended without a dermatologist's approval. 3. Topical Glutathione (Serums & Creams) Best for targeting pigmentation, dullness, and improving skin texture. When Will You See Results? This is one of the most searched questions. Here’s the realistic timeline: Topical Glutathione: 4-8 weeks for visible brightening and smoother texture. Oral Glutathione: 8-12 weeks for gradual changes in skin tone and pigmentation. IV Glutathione: 2-4 weeks, but consult your dermatologist. Is Glutathione Safe? When used correctly, glutathione is usually safe. To prevent reactions, always select formulations that have been approved by dermatologists. The safest are topicals. Oral supplements ought to be taken under a doctor’s supervision. Side Effects of Glutathione (Honest Breakdown) Most people tolerate it well, but here are possible side effects: Mild stomach discomfort Allergic reactions (rare) Possible interference with certain medications IV injections carry the highest risk (respiratory issues in rare cases). Always consult a dermatologist before taking oral or injectable glutathione. Common Myths About Glutathione - Busted! Myth 1: Glutathione completely changes your natural skin color. False, it brightens and evens the skin tone but does NOT change your natural genetic color. Myth 2: It works instantly. No, Results take time, usually weeks to months. Myth 3: Higher doses give faster results. Unsafe & untrue, your body absorbs only what it needs. Myth 4: Only supplements work. Topical glutathione is effective for pigmentation and brightness. Myth 5: Once you stop, your skin becomes darker. Your skin will not darken unnaturally. It may simply return to its normal state over time. Also Read: The Perfect Skincare Routine for Teenage Girls: Dermatologists Reveal the Real Secrets Behind Clear Skin How to Boost Glutathione Naturally You can support your skin from the inside by consuming: Avocado Spinach Broccoli Turmeric Asparagus Nuts & seeds Vitamin C also boosts glutathione activity. Pair topical glutathione with a mild vitamin C serum. Where Glutathione Fits Into Your Skincare Routine For best results: Morning: Cleanser Vitamin C Serum Moisturizer Sunscreen Night: Cleanser Glutathione serum/ cream Nourishing moisturizer Why Choose CITTA? Because WHY NOT? At CITTA, skincare is about awareness, tradition, and trust rather than just products. Inspired by dadi-nani ke nuskhe and refined with advanced dermatology, CITTA formulates skincare products that are transparent, safe, and meticulously produced. Because your skin deserves honesty, purity, and care, we disclose every ingredient in our formulations, even at 0.01%. For a comprehensive, safe, and efficient regimen, combine your glutathione-based skincare with CITTA’s dermatologist-approved essentials if you're developing a brightening or pigmentation-care routine. CITTA Vitamin C Brightening Serum CITTA Face Serum Collection CITTA Sunscreen SPF 50 PA++++ CITTA Ceramides & White Tea Moisturizer FAQs 1. I was wondering… is glutathione okay to take every day? Yes! Topical glutathione can be used daily. 2. Does glutathione lighten the skin permanently? No. It brightens and reduces pigmentation, but your natural tone remains unchanged. 3. Is glutathione safe for all skin types? Yes, especially in topical form. 4. Can pregnant or breastfeeding women use glutathione? Consult your doctor before using supplements. 5. Does glutathione remove tan? Yes, it helps reverse sun-damaged pigmentation over time. 6. Can men use glutathione? Absolutely! It works for all genders. 7. Is glutathione better than Vitamin C? Both work differently; together, they deliver exceptional brightness and clarity. Also Read: What Are Ceramides? The Unsung Heroes of Healthy Skin (Dermatologist-Approved Guide)

    Read More
View all