The CITTA Promise, Safety First
Toxin Free
Sulphate (SLS/SLES) Free
No Harsh Chemicals
Mineral oil-free
Paraben Free
Natural
Allergen-Free
Why Choose CITTA?
Derived from चित्त (consciousness in Sanskrit), our name CITTA embodies our core philosophy of doing everything consciously.
CITTA harnesses the pure, potent benefits of natural ingredients & enhances them with cutting-edge scientific advancements in a conscious manner. This blend ensures that our products deliver optimal results, providing your skin the best of both worlds.
With Nature’s Wisdom & Science’s Precision!
Our expert R&D team has come up with the most potent natural ingredients backed by long-established scientific practices in the form of skincare curated to address the genuine needs expressed by Indians.
It’s our way of giving back to the community that has given us so much!
So, WHY won’t you choose CITTA?
Radiance Rituals: Most-Loved
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12% Vitamin C Brightening Face Serum
Triple brightening / Boosts collagen / Evens skin
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Regenerative Face Serum for Fine Lines, Wrinkles & Glowing Skin
Reduces wrinkles / Firms skin / Revives dullness
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Aqua Boost Face Gel – Hydrating Gel Moisturizer for All Skin Types
India’s 1st frosted texture / 5x hydration / Matte finish
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Invisible Sunscreen Serum SPF 50 PA++++ for Indian Skin
Natural sunblock / 3 in 1 / No white cast / Watery light
Regular price Rs. 629Regular priceUnit price perRs. 0Sale price Rs. 629CITTA Radiance Serum With Gold
Illuminating Gold Fibers | 6 Brightening Actives | Natural Highligher Glow
Regular price Rs. 569Regular priceUnit price perRs. 0Sale price Rs. 569Regenerative Retinol-Based Night Cream for Glowing Skin & Wrinkle Care
Reduces lLines, Wrinkles|Firms Skin|Revives Glow
Regular price Rs. 749Regular priceUnit price perRs. 0Sale price Rs. 749Anti-Frizz Hair Serum for Dry, Damaged & Frizzy Hair
Conditions & nourishes | Controls frizz | Leaves hair silky soft
Regular price Rs. 499Regular priceUnit price perRs. 0Sale price Rs. 499CITTA Cica Face Scrub
India’s 1st ever frost scrub||Non-drying||Barrier restoration
Regular price Rs. 499Regular priceUnit price perRs. 0Sale price Rs. 499Soothing Sunscreen SPF 50 PA+++ | No White Cast, Oil-Free & Non-Sticky
SPF 50 PA+++ | No White Cast | Non-Sticky
Regular price Rs. 579Regular priceUnit price perRs. 0Sale price Rs. 579Encapsulated Ubtan Face Wash with Turmeric & Saffron for Tan Removal
Gently Cleanses / Brightens and revives glow / Non-drying
Regular price Rs. 479Regular priceUnit price perRs. 0Sale price Rs. 479CITTA Cica Gentle Face Cleanser
Gently Cleanses / Brightens, Soothes Skin / Non-drying
Regular price Rs. 449Regular priceUnit price perRs. 0Sale price Rs. 449CITTA Soothing Body Milk
Daily Moisturization | SPF 15 | Smooth & Soft skin
Regular price Rs. 319Regular priceUnit price perRs. 0Sale price Rs. 319
Buzz Worth Talking About
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Glow Guide: Expert Tips & Insights
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Can You Use Retinol and Vitamin C Together? Myt...
Introduction Confused about whether can I use retinol and vitamin C together? There are others in the same situation as you. It is also one of the most debated subjects...
Can You Use Retinol and Vitamin C Together? Myths vs. Truths
Introduction Confused about whether can I use retinol and vitamin C together? There are others in the same situation as you. It is also one of the most debated subjects in skin care because many influencers, dermatologists, and beauty writers offer different suggestions. Some experts suggest separating powerhouse ingredients, while a few swear by adding them together. We need to focus on facts and see what studies reveal about combining these two beloved skincare heroes. What Is Vitamin C and What Does It Do? Vitamin C serum is a strong antioxidant that helps improve your skin tone. If you put vitamin C on your skin, it neutralizes pollutants and UV damage that could be harmful to your skin. The best vitamin C serum formula can improve your skin’s brightness, reduce unwanted spots, and create a more even skin tone. It particularly helps to lighten the effects of sun damage and hyperpigmentation, gradually making your skin appear brighter. Vitamin C encourages collagen production, which gives skin firmness and elasticity. Frequent use of a vitamin C serum for face is likely to give you smoother, younger-looking skin. What Is Retinol and How Does It Work? One of the best anti-aging products is retinol, which is Vitamin A derivative. Retinol differs from most other skin ingredients by penetrating deep into the skin, which speeds up the process of renewing the skin cells. A quality retinol based night cream encourages skin renewal and helps old, damaged skin cells shed. As a result, acne is more likely to clear up, wrinkles become less noticeable, and texture improves. Thanks to retinol, skin produces more collagen and elastin, which give it strength and allow it to stay resilient. Nevertheless, as retinol can make your skin sense the change, a lack of proper introduction may lead to dryness, peeling, and mild irritation. Myth vs. Fact: Can You Use Vitamin C and Retinol Together? Myth: They Cancel Each Other Out Some people think that mixing retinol and vitamin C together causes them to become pointless, as they have different pH needs. This study started with information from earlier works on ingredients in an unstabilized form. Fact: They Can Work Together if Used Correctly Today’s medications were designed to eliminate the problem of instability. Stabilized vitamin C and retinol routine options can complement each other when applied properly. Knowing how to layer them and when to use each ingredient is the key. What’s important is considering the possibility of irritation. When sensitive people use both active ingredients at once, they can create an overload that is too harsh, mainly for beginners. Also Read: Does Vitamin C Serum Cause Acne? Truth vs. Myths How to Safely Use Retinol and Vitamin C Together A safe way to work with these ingredients is to maintain some gap between their use. If you want to be protected from environmental damage, use vitamin C brightening serum in the morning, as it has antioxidant properties. Use anti aging night cream before going to bed, as it can make your skin sensitive to the sun; you should apply it only before bed when your skin enters repair mode. If you have sensitive skin, choose to use it every alternate day instead of applying both skincare products every day. These retinol skincare tips allow your skin to recover between applications and reduce the risk of getting irritated. Whatever way you use them, always remember to apply moisturizer after these actives to prevent your skin from drying out and to protect your skin with sunscreen every day, since both ingredients may make your skin photosensitive. What Skin Types Should Be Cautious? When your skin is very sensitive or reacts easily, be mindful about including these skincare ingredients. Always start by testing a small area first, then apply the product weekly once or twice, before wearing it every day. People unfamiliar with either ingredient ought to practice with one first, then try using the second ingredient. Since your skin gets used to the product more gradually, the risk of irritation or injury to the barrier decreases. Also Read: Is Vitamin C Serum Good for Oily Skin? Here's the Honest Answer Recommended Products CITTA Vitamin C Brightening Face Serum, made specially for Indian skin, is mild serum—it won’t feel greasy in hot weather. Vitamin C and hyaluronic acid are included to ensure the skin is adequately hydrated all year round in our climate. If you use the CITTA Regenerative Night Cream at night, you can benefit from retinol without worrying about dryness. While you sleep, this night cream for glowing skin helps your skin heal from daily damage and gives your face a radiant look in the morning. Conclusion So, can I use retinol and vitamin C together? Yes, it is possible with the right method. If you familiarize yourself with their functions and apply them properly, the outcome on your skin will be remarkable. A combination of the best vitamin C serum in India and a gentle retinol formula might just be the right way to deal with several skin problems all at once. Do not overdo it; listen to your skin and make changes accordingly. Be patient, and you will see your skin looking better, smoother, and more youthful, using these superstars. Also Read: How to Use Vitamin C Serum on Face at Night: A Complete Guide Frequently Asked Questions Can I use Vitamin C in the morning and Retinol at night? Yes, in fact, this is the perfect way to manage your vitamin C and retinol routine. Vitamin C provides antioxidant protection during the day, while retinol works on cell renewal overnight. Can I mix Vitamin C and Retinol together in one routine? It is best not to blend them together in the same application. If you use them at different times of the day, there is a lower chance of irritation, and it ensures each ingredient works at its optimal pH level. What happens if I use both, and my skin reacts? Stop using both products immediately and focus on gentle, hydrating skincare until your skin recovers. When reintroducing, start with just one ingredient used less frequently before slowly adding the second. Do I need sunscreen when using Retinol or Vitamin C? Absolutely! Both ingredients can increase sun sensitivity. Apply a broad-spectrum SPF 50+ sunscreen daily, especially when using the best vitamin C serum or following retinol skincare tips. Is CITTA's Vitamin C serum suitable for a Retinol routine? Yes, CITTA's Vitamin C Brightening Serum works perfectly with the Regenerative Night Cream, with retinol. They are formulated to complement each other when used as directed. Also Read: Which Vitamin C Serum Is Best for Oily Skin? Top Picks & Ingredients to Look For
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What Is the Difference Between a Cleanser and a...
Introduction Have you ever stood in the skincare aisle, overwhelmed by the many choices put out there? The commonest source of confusion is in realizing what is the difference between...
What Is the Difference Between a Cleanser and a Face Wash?
Introduction Have you ever stood in the skincare aisle, overwhelmed by the many choices put out there? The commonest source of confusion is in realizing what is the difference between cleanser and face wash. Although commonly interchangeable, these two products serve their purposes and are for different skin types. The choice of the best product for your skin is not based on trends, it’s understanding what your skin actually needs. Incorrect cleansers can cause dry or oily skin and irritated skin. What Is a Cleanser? A cleanser is usually a cream or lotion-based product used to wash away dirt, cosmetics, and impurities from your face while preventing the separation of natural lipids from the face. Unlike aggressive soaps, a good, gentle cleanser for sensitive skin keeps balance in your skin’s pH while removing undesirable debris from the surface. Cleansers are especially helpful for dry, sensitive, or mature skin types. They are frequently filled with hydrating agents such as glycerin, hyaluronic acid, or natural oils that will hydrate the skin while it cleans. An excellent vitamin C face cleanser can even offer more benefits, including brightening and antioxidant protection. Cleansers have a textured appearance, which makes them ideal for massage application, helping to improve circulation and providing a moment of self-care in the day. What Is a Face Wash? A face wash is typically designed as a gel or foam that can lather with water. Face washes promise to offer a deeper clean because they penetrate the pores, removing excess oil, sweat, and dirt that build up during the day. For people with oily/acne-prone skin, the best face wash for daily use, with salicylic acid or tea tree oil, can help control shine and prevent breakouts. Non-chemical products such as ubtan face wash are a mix of ancient ingredients and modern formulations to cleanse deeply, but also with consideration of the natural barriers of your skin. A vitamin C face wash does more than clean one’s face; it brightens the complexion and shields one from environmental damage, making it an ideal choice for those who frequently have to deal with pollution. Also Read: Why CITTA Aqua Boost Face Gel is the Best Gel Moisturizer for Indian Skin Key Differences Between Cleanser and Face Wash Judging by cleanser vs face wash, some differences become apparent: Texture and Form: Cleansers are creamy or milky, while face washes are gel or foamy. Cleansing Power: Face washes offer a cleaner facial massage and help to eliminate excess oil better as well as deep-seated impurities. Moisture Retention: Cleansers do better at keeping skin moisturized naturally, whereas face washes aim at good, thorough cleansing that may eliminate some natural oils. Rinsing Requirements: Face washes always need to be rinsed off using water, while others do not need to be rinsed with water, but can be wiped away. Target Concerns: Face wash will often focus on one of the concerns, such as acne or oiliness, while the cleanser is all about non-irritating cleansing. How to Choose Between Cleanser and Face Wash Which is better: cleanser or face wash? The answer will depend completely on your individual skin type and issues: A face wash tends to be the best option if you have oily or acne-prone skin. Its deeper cleansing effect will carry away excess sebum and prevent pores from being blocked, which can cause breakouts. For dry or sensitive skin, a hydrating cleanser will clean without compromising the moisture barrier of your skin. Search for products with labels hydrating or soothing. For combination skin, you may benefit from different products at different times – perhaps a mild cleanser in the morning, and a more rigorous face wash in the evening. Your environment and lifestyle also determine how to choose between cleanser and face wash. If you have lots of makeup on or you’re exposed to a lot of pollution, your cleansing may need to be more powerful than someone who is less exposed to these factors. Can You Use Both? Yes! Most skincare fans use both products as part of their routine. The most common way to do it is to use a mild cleanser in the morning when your skin doesn’t need deep cleaning, and a face wash at night to clear the build-up of dirt, oil, and pollutants from the air during the day. Another useful way is “double cleansing” – one starts with an oil-based cleanser to remove makeup and sunscreen, continuing onto a water-based cleanser to clean the rest of the skin. This all-encompassing technique makes sure that your skin is left absolutely clean, but without taking anything away. Also Read: Is Vitamin C Serum Good for Oily Skin? Here's the Honest Answer Recommended Ingredients to Look For When shopping for cleansers, seek ingredients like: Glycerin for hydration Hyaluronic acid for moisture retention Ceramides to strengthen the skin barrier Aloe vera for soothing properties For face washes, beneficial ingredients include: Salicylic acid for clearing pores Tea tree oil for its antibacterial properties Niacinamide for balancing oil production Charcoal for deep detoxification Conclusion Low knowledge of what is the difference between cleanser and face wash makes it impossible to achieve the best results from your skincare routine. There is no one answer that fits all; the best product depends on skin type, concerns, and lifestyle. Consistency is as important as the name of the product. In whichever form you decide to use, whether cleanser or face wash, regular use with correct application technique will be beneficial to the skin’s health and appearance. Listen to what your skin needs and make time to adapt your product to seasons that change. If you’re still unsure about the best cleansing product, get a dermatologist’s advice when you need it. Also Read: Debunking Myths About Vitamin C for Skincare FAQs: Which is better – cleanser or face wash? Neither has inherently “better” about it—they serve different functions. Choose depending on the type of your skin: cleansers for dry/sensitive skin, and oily/acne-prone face washes. Can I use both cleanser and face wash together? Yes, many people benefit from using both. Is cleanser enough to clean my face? Cleanser may suffice for those with dry or sensitive skin who don’t wear makeup or get very dirty. What comes first – cleanser or face wash? To use double cleansing properly, wash using an oil-based cleanser first, then wash to remove the residue left behind. Can I use a face wash daily? Yes, most face washes are formulated for daily usage. Also Read: Top 10 Vitamin C Foods for Skin Health You Must Know
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How to Use Anti-Aging Serum Effectively: Step-b...
Glowing skin isn’t an overnight miracle. Regular love, care and good skin habits build healthy, happy, glowing skin! Getting started with a good anti-ageing skincare routine early can keep signs...
How to Use Anti-Aging Serum Effectively: Step-by-Step Guide for Glowing, Youthful Skin
Glowing skin isn’t an overnight miracle. Regular love, care and good skin habits build healthy, happy, glowing skin! Getting started with a good anti-ageing skincare routine early can keep signs of aging at bay. But knowing how to use the products properly is key. So, if you are also asking how to use anti-aging serum, you are at the right place! This article will be your step-by-step guide: If you’re wondering how to use anti-aging serum for the best results, this step-by-step guide is for you. What Does an Anti-Aging Serum Do? Anti-aging serums are packed with actives that do wonders for your skin:. Reduce fine lines and wrinkles: Ingredients like peptides, and retinol are proven to improve skin texture, brightening your skin over time. . Boost collagen production: With age, the skin’s capability of producing collagen declines. These serums help in promoting its production. Even out skin tone: If pigmentation and loss of radiance are your concerns, anti-aging serums are known to address these issues. Improve texture: Helps improve your skin texture by refining pores and smoothening dry patches. When Should You Use Anti-Aging Serum? Which time of the day is the best for applying anti-aging serums? Let’s find out: The best time to apply your favourite anti-aging serum is the night as this is when your body is in deep repair mode. You can also apply anti-aging serums as part of your morning routine. Ensure to follow it with sun protection. Consistency is key. Skipping applications can slow down the repair process. Step-by-Step Guide to Using Anti-Aging Serum Effectively The right answer to how to apply serum at night lies in layering the products correctly. Here’s a simple routine that you can follow: Step 1: Cleanse Your Face Cleanse your face with a gentle face wash and prepare it for the next steps. Clean skin = better absorption of products. Step 2: Apply Toner (Optional) Apply an alcohol-free toner to balance your skin’s pH level. Your skin is all set to absorb the serum better! Step 3: Use the Anti-Aging Serum Take a few drops of your favourite serum and gently pat into your face. A little goes a long way! Step 4: Wait 1-2 Minutes Wait for a couple minutes before applying the next product. Step 5: Follow With a Night Cream Lock in the serum with a hydrating, anti-aging night cream. Try the CITTA’s Regenerative Night Cream which is known to hydrate and repair the skin from within. Best Practices for Day & Night Use Here’s a simple way to split your skincare between AM and PM routines. AM Routine: Cleanser → Toner → Serum → Moisturizer → Sunscreen PM Routine: Cleanser → Toner → Serum → night cream Here’s another common question - whether to use serum before or after moisturizer? The answer is, always before moisturizer so that they penetrate in to your skin for the most benefits. Recommended Products Based on Skin Type Every skin is unique and has unique needs. It is important to choose products that suit your skin type and needs. Best Night Cream for Men Men usually prefer lightweight formulas that don’t weigh their skin down. Choose the best night cream for men that packed with the goodness of hyaluronic acid and retinol. Best Night Cream for Women Peptide-rich formulas work wonders for women’s skin. CITTA’s Night Cream for Women makes the perfect choice, as it contains niacinamide and essential antioxidants that brighten and improve complexion. Night Cream for Glowing Skin To achieve that glowing morning skin, go for brightening ingredients like vitamin C. This night cream for glowing skin is our recommendation. Common Mistakes to Avoid Here are a few common mistakes that you should avoid when choosing and using anti-aging products: Using too much: Using too much product won’t work better. They are concentrated formulas, so a few drops can do the job well. Skipping moisturiser: Skipping moisturiser is a major red flag! If you don’t lock in the moisture, no product will work on your skin. Night creams are made for the same reason. Not patch testing: Not all products are made for everyone. It is important to test a new serum before applying. Being impatient: Visible results take at least 4-8 weeks. So, be patient and consistent! Conclusion More is not more, especially when it comes to skincare. Following a simple, consistent routine that includes a good anti-aging serum and a great night cream can do magical things for your skin in the long term. What are you waiting for? Start your journey to glowing, healthy skin tonight! FAQs Can I use anti-aging serum every day? Absolutely! You can use anti-aging serum once daily. Daily use gives better results. Should I apply night cream after the serum? Apply your serum before your night cream. What is the best night cream for men? The best night cream for men is lightweight, doesn't clog pores and is packed with essential anti-aging ingredients. Can women use men’s night cream and vice versa? Yes, but women usually prefer formulas that contain brightening ingredients. How long does it take for the anti-aging serum to show results? It typically takes 4-8 weeks to see visible results. Consistent use is key. Over time, you will notice that fine lines have softened, skin tone brightened, and texture improved.
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