The CITTA Promise, Safety First
Toxin Free
Sulphate (SLS/SLES) Free
No Harsh Chemicals
Mineral oil-free
Paraben Free
Natural
Allergen-Free
Why Choose CITTA?
Derived from चित्त (consciousness in Sanskrit), our name CITTA embodies our core philosophy of doing everything consciously.
CITTA harnesses the pure, potent benefits of natural ingredients & enhances them with cutting-edge scientific advancements in a conscious manner. This blend ensures that our products deliver optimal results, providing your skin the best of both worlds.
With Nature’s Wisdom & Science’s Precision!
Our expert R&D team has come up with the most potent natural ingredients backed by long-established scientific practices in the form of skincare curated to address the genuine needs expressed by Indians.
It’s our way of giving back to the community that has given us so much!
So, WHY won’t you choose CITTA?
Radiance Rituals: Most-Loved
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12% Vitamin C Serum | Brightening & Pigmentation Care with Hyaluronic Acid
Triple brightening / Boosts collagen / Evens skin
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Regenerative Face Serum – With Kojic Acid, Niacinamide & Vitamin C for Glow & Firmness
Reduces wrinkles / Firms skin / Revives dullness
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Aqua Boost Face Gel | Lightweight Hydration with Hyaluronic Acid, Oil-Free & Non-Comedogenic
India’s 1st frosted texture / 5x hydration / Matte finish
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Invisible Weightless Sunscreen Serum | SPF 50++++ with Rice Water, Pomegranate & Thanaka
Natural sunblock / 3 in 1 / No white cast / Watery light
Regular price Rs. 629Regular priceUnit price perRs. 0Sale price Rs. 629Radiance Face Serum with Gold | With Niacinamide, Kojic Acid & Alpha Arbutin for Glowing, Even-Toned Skin
Illuminating Gold Fibers | 6 Brightening Actives | Natural Highligher Glow
Regular price Rs. 569Regular priceUnit price perRs. 0Sale price Rs. 569Regenerative Night Cream | Glowing Skin with Retinol & Kumkumadi
Reduces lLines, Wrinkles|Firms Skin|Revives Glow
Regular price Rs. 749Regular priceUnit price perRs. 0Sale price Rs. 749Super Light Anti-Frizz Hair Serum | With Keratin for Dry Hair, Frizz Control & Instant Shine
Conditions & nourishes | Controls frizz | Leaves hair silky soft
Regular price Rs. 499Regular priceUnit price perRs. 0Sale price Rs. 499Cica Face Scrub | Tan Removal, Gentle Exfoliation & a Refreshing Frosty Texture
India’s 1st ever frost scrub||Non-drying||Barrier restoration
Regular price Rs. 499Regular priceUnit price perRs. 0Sale price Rs. 499Soothing Sunscreen SPF 50 PA+++ | Oil-Free with Niacinamide & No White Cast – For Oily to Combination Skin
SPF 50 PA+++ | No White Cast | Non-Sticky
Regular price Rs. 579Regular priceUnit price perRs. 0Sale price Rs. 579Encapsulated Ubtan Face Wash | With Niacinamide, Saffron & Turmeric for Glow & Tan Removal
Gently Cleanses / Brightens and revives glow / Non-drying
Regular price Rs. 479Regular priceUnit price perRs. 0Sale price Rs. 479Cica Gentle Face Cleanser | Hydrating Face Wash for Dry Skin
Gently Cleanses / Brightens, Soothes Skin / Non-drying
Regular price Rs. 449Regular priceUnit price perRs. 0Sale price Rs. 449Soothing Body Lotion with SPF | Lightweight Summer Moisturizer for Daily Use
Daily Moisturization | SPF 15 | Smooth & Soft skin
Regular price Rs. 319Regular priceUnit price perRs. 0Sale price Rs. 319
Buzz Worth Talking About
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Glow Guide: Expert Tips & Insights
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Is Retinol Good for Oily Skin? Benefits, How to...
Introduction Fellow oily skin people know the daily struggles of dealing with oily T-zones, pimples and, of course, clogged pores. We get it! We have all been there. But the...
Is Retinol Good for Oily Skin? Benefits, How to Use It & Expert Tips
Introduction Fellow oily skin people know the daily struggles of dealing with oily T-zones, pimples and, of course, clogged pores. We get it! We have all been there. But the recent suggestion by the skincare junkies is retinol. But wait, is retinol good for oily skin? Or is it going to do more damage than good? The list of doubts is endless and for the right reasons. If we are not already struggling with acne or greasy skin, adding another active does raise concerns of more breakouts. This is where we come in to help you! In this blog, we will unpack what retinol is and if it is at all beneficial for oily skin. We will dive into the right way to use it and share some pro tips. Why shouldn’t oily skin-type people have some fun too? What Is Retinol and How It Works A derivative of vitamin A, and from the retinoid family, retinol is a skin-care hero ingredient that promotes cell turnover. It is a widely recommended active to treat concerns like aging, acne and dullness. It must be applied topically and in the correct concentration. Retinol is considered a holy grail because it: Penetrates deep into the skin's deeper layers Supports faster cell turnover Helps to promote collagen production Regulates excess oil (sebum) production Is Retinol Good for Oily Skin? Here comes the most common question, and the simple answer to it is – yes, retinol-based night creams are good for oily skin: It controls sebum production in your skin. It reduces the formation of whiteheads and blackheads by unclogging the pores. It treats inflammation and acne, which are common concerns of oily-skin-type people. A study published in 2017 in the Journal of Drugs in Dermatology discussed the contribution of retinol in improving acne and oiliness with consistent use over 12 weeks. It is often recommended to start early and with a low concentration. Benefits of Retinol for Oily Skin In this section, we have broken down the benefits of retinol for oily skin: Reduces Excess Oil Production Retinol helps control sebum production, and as a result, reduces greasiness. Prevents Acne Breakouts By unclogging pores, retinol controls acne and inflammation, which are common concerns for oily skin. Minimizes Pores It helps the pores appear smaller. With consistent use, your skin starts to appear smoother, brighter and acne-free. A good retinol-based night cream for oily skin will help address all these concerns and make your skin appear brighter. How to Use Retinol if You Have Oily Skin Follow a few key steps to incorporate retinol into your night cream routine: Start with a mild cleanser. Pat dry and apply a small amount equally on your face. Let it absorb into your skin completely, and apply an Anti-Aging night cream 5-10 minutes later. Start using twice or thrice a week and increase use based on your skin’s adaptability. Retinol is always to be used as part of your night routine. Don't skip sunblock the morning after. Common Mistakes to Avoid Overuse: Using too much can trigger irritation, leading to breakouts and purging. Not Using Sunscreen: Retinol increases photosensitivity. SPF is a must to avoid irritation and inflammation. Mixing with incompatible actives without knowledge: Don't experiment with mixing actives when using retinol. Pro tip: Always patch test before applying the product on your face. Also Read: Can You Use Retinol and Vitamin C Together? Myths vs. Truths Expert Tips for Oily Skin with Retinol Patch Testing: To avoid irritation and undesirable results. Start Gradually: Start with a low concentration.0.2%–0.5% strength retinol is recommended. Hydrate and Repair: Choose calming ingredients like hyaluronic acid or ceramides for a gentle experience Recommended Products If you are convinced, choose a retinol product that is Dermatologist-tested Suitable for Indian skin Packed with hydrating ingredients Choose the CITTA Regenerative Anti-Aging Night Cream for the best results. It is a gentle yet powerful night cream for glowing skin formulated with star ingredients like retinol and bakuchiol. Also Read: Can I Use Niacinamide with Retinol? The Perfect Duo for Night-Time Anti-Aging Conclusion To help rest the debate around “Is Retinol Good for Oily Skin?”, we broke down every detail, and the answer is, yes, it is great for oily skin, given it is used correctly. Retinol helps in controlling sebum production, reducing acne and inflammation, and unclogging pores, making it the perfect ingredient for oily skin. Pair it with SPF in the morning and enjoy the glow! FAQ Q1. Can retinol make oily skin oilier at first? No, as retinol controls oil production. Q2. How often should I use retinol if I have oily skin? Start gradually with 2-3 times a week of usage and increase slowly. Q3. Can I use a night cream with retinol for oily skin? Absolutely, a retinol-based night cream will amplify the benefits. Q4. What ingredients should I avoid mixing with retinol? Avoid mixing salicylic, lactic and glycollic acid. Q5. What’s the best time to apply retinol for oily skin? Nighttime is the best time for using retinol. Also Read: How to Use Night Cream: The Right Way to Nourish and Repair Your Skin Overnight
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Do Anti-Aging Creams Really Work? Here's What E...
Introduction The global skincare market is larger than ever, and anti-ageing night creams are one of the key categories driving growth. These creams make big promises of turning back time...
Do Anti-Aging Creams Really Work? Here's What Experts Say
Introduction The global skincare market is larger than ever, and anti-ageing night creams are one of the key categories driving growth. These creams make big promises of turning back time and restoring a youthful glow with fewer wrinkles, smoother skin and a brighter tone. Yet, the real question everyone still asks is, “Do anti-ageing creams work", or are they just another trend and a great marketing gimmick? This blog will help clear this confusion. We will get into what studies and dermatologists say about anti-ageing creams and if they really work. This guide will also help you choose the right night cream suited for your skin, which ingredients to look for and how to use them right. Because let’s be real, nobody wants to spend money on products that don't give desired results. Let’s dive in! What Are Anti-Aging Creams? Simply put, anti-aging creams are moisturizers that are designed to target signs of aging like fine lines, wrinkles, or dullness. They are packed with the goodness of active ingredients that don't just hydrate but treat. Let’s look at some of the most common ingredients in these creams: Retinol: targets wrinkles by boosting cell turnover Peptides: another skincare junkie favourite, peptides promote collagen production and support skin elasticity Hyaluronic Acid: hydrates the skin and makes it appear plump and healthy Niacinamide: an all-rounder active that improves skin texture Vitamin C and E: antioxidants that protect the skin from free radical damage Nighttime is when your skin is in repair mode. These actives packed in retinol based night creams work the best when your body is in rest mode. Do Anti-Aging Creams Really Work? The truth is that anti-aging creams do work but if you are expecting filter-like skin, then you might end up being disappointed. Dermatologists have published studies that talk about how active ingredients like peptides and retinol target signs of aging. These expert views show: Anti-aging creams reduce wrinkles and lines Supports and strengthens skin barrier and elasticity Brightens skin and makes it appear youthful But for these creams to work, there are certain factors to look out for. These factors include the product’s concentration, formulation and usage. Retinol-based night creams usually take up to 8 to 12 weeks to deliver results. So, the simple answer is yes, anti-aging creams do work and if you are consistent and patient, you will get your desired results. What Makes an Anti-Aging Cream Effective? All night creams are not created equal. Here are the factors that make the difference between a cream that works and one that just moisturises: 1. Ingredient Quality & Concentration Choose a retinol-based night cream that is packed with actives like peptides, retinol and hyaluronic acid in the right concentrations. If you are a beginner, 0.1% to 0.5% concentration. 2. Consistency in Use You have to be patient and consistent to get the best results. Use daily over several weeks to see visible improvements. 3. Skin Type Compatibility If you have a dry skin type, go for heavier creams that contain ceramides and hyaluronic acid. Oily skin type people should choose lightweight formulas that are non-comedogenic. 4. Age & Lifestyle Factors Skincare alone can’t help with addressing skin concerns. A healthy lifestyle including a healthy, balanced diet is equally important. SPF, drinking plenty of water and 8 hours of sleep are non-negotiables. Dermatologist Opinions Most skin experts say that anti-aging creams work if you are choosing the right product and are consistent. Dr Raksha Singh, a celebrated Indian dermatologist says “Anti-aging creams with retinoids and peptides slows down skin aging and preventive care is especially important.” The most common advice by dermatologists is to start using a night cream when you are in your late 20s to prevent aging. How to Choose the Right Anti-Aging Cream Dry Skin A good night cream for glowing skin is rich in ceramides, hyaluronic acid and peptides that hydrate and keep your skin firm. Oily/Acne-Prone Skin Oily skin needs lightweight formulations that are non-comedogenic in nature. A good option is an anti-aging night cream with niacinamide and low-concentration retinol. Sensitive Skin Sensitive skin can flare up easily so it is important to choose formulations that are fragrance-free and packed with ingredients like bakuchiol. For Men The best night cream for men is one with simple ingredients which is non-greasy in texture. For Women If you are a woman in your post-30s, opt for a product that is packed with the goodness of peptides, and retinol. Also Read: Can I Use Niacinamide with Retinol? The Perfect Duo for Night-Time Anti-Aging Best Time to Use Anti-Aging Products Your skin is in deep repair mode at night when you are resting. This is why night creams are designed for nighttime usage. While you are asleep, your skin is working to support cell turnover and collagen production. It is important to note that you will only see effective results if you use SPF during the day. Recommended Products New to this anti-ageing skincare journey? Let us help you figure out the best cream for your skin type: The CITTA Regenerative Night Cream is a great addition to your nighttime routine because: It is lightweight and hydrating Packed with anti-aging actives that repair and nourish Perfect for both men and women It also doubles as a retinol-based night cream Also Read: How to Choose the Best Anti-Aging Night Cream for Your Skin Type Conclusion Do Anti-Aging Creams Really Work? Yes, they do when you use the right product consistently and have a healthy lifestyle. They are skincare products and not magic potions that will give you dramatic results overnight. With consistent use, they do fight signs of aging, giving you a youthful glow. Remember, aging is beautiful and normal. Skincare will help you embrace it better! FAQs Q1. Do anti-aging creams remove wrinkles completely? No, but they reduce the appearance of wrinkles. Q2. How long does it take for anti-aging creams to work? You can notice visible changes in about 8-12 weeks of consistent use. Q3. Are anti-aging creams safe for sensitive skin? Absolutely, if you choose the right product. Q4. Can men use anti-aging night creams too? Yes, there are some great options for anti-aging night creams for men. Q5. What’s the best age to start using anti-aging cream? The mid-20s to early 30s is a great time to start an anti-aging skincare regime. Also Read: How to Use Anti-Aging Serum Effectively for Younger-Looking Skin
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What to Use with Vitamin C Serum: Best Ingredie...
Introduction In the last couple of years, vitamin C serum has come quite far and has become a staple of everyone’s skincare regimen all over the world. However, knowing what...
What to Use with Vitamin C Serum: Best Ingredients to Pair for Glowing, Healthy Skin
Introduction In the last couple of years, vitamin C serum has come quite far and has become a staple of everyone’s skincare regimen all over the world. However, knowing what to use with vitamin C serum makes the difference between good results and truly transformative skin changes. It is vital that you understand which ingredients work well with each other and which do not. If you’re really looking to get all the benefits of vitamin C serum, this guide tells you the best ingredient pairings, when to apply it, and more tips from experts on how to make the most of the experience. Why Vitamin C Serum Works So Well There is no other vitamin C serum like it that delivers such amazing results because of its potent antioxidant properties that protect skin against environmental damage. This ingredient promotes the production of collagen, prevents fine lines, and improves the skin texture. Inhibits melanin production to fade dark spots, even skin tone, and produce a healthy glow, supports natural skin repair, and is a quality vitamin C brightening serum. Investing in multi-level skin transformation via getting the best vitamin C serum for face. What to Use with Vitamin C Serum: Best Ingredient Pairings Hyaluronic Acid – For Hydration and Plumping Hyaluronic acid pairs beautifully with vitamin C, creating a hydrating and brightening combination. This moisture-binding ingredient can hold up to 1,000 times its weight in water, making it perfect for plumping skin and reducing the appearance of fine lines. The use of these ingredients together works well without each one causing irritation to the other and also enhances better penetration of Vitamin C. Vitamin E – Boosts Antioxidant Protection Vitamin E improves vitamin C's stability and effectiveness better and gives extra antioxidant protection. It forms a great protection against environmental stressors and delays aging. Both ingredients are in the most premium formulations for maximum benefit. Ferulic Acid – Stabilizes and Enhances Vitamin C Vitamin C and ferulic acid is a game changer. It stabilizes the vitamin C molecule from oxidation, which prolongs its shelf life. This combination also gives enhanced photoprotection, so you’re even more powerful at blocking out UV damage in your morning routine. Niacinamide – Use with Caution or Alternate Days Some people can combine niacinamide with vitamin C without irritation, while for others, doing this can cause irritation. If you are new to this, try alternating days or using one in the morning and one in the evening. Both are good ingredients for the skin, but the two ingredients might compete for absorption. Sunscreen (AM Use) – Essential for UV Protection A major pairing for vitamin C is actually sunscreen. Daily SPF protection is non-negotiable, as vitamin C can increase photosensitivity. Choose the best sunscreen for Indian skin, or sunscreen SPF 50 PA+++ for optimal protection when using vitamin C during your morning routine. Ingredients to Avoid Mixing with Vitamin C (or Use with Caution) Retinol Using retinol with vitamin C can irritate, make skin more sensitive, and make skin more prone to redness. Vitamin C In The Morning and Retinol At Night. These Powerful Active Ingredients Are Best Used At Different Times. AHAs/BHAs (e.g., Glycolic, Salicylic Acid) Vitamin C can be destabilized by alpha and beta hydroxy acids, as well as sensitize the skin. Only use together; apply at different times or on alternating days to avoid irritation. Benzoyl Peroxide An acne-fighting ingredient, this can oxidize vitamin C to make it useless. To retain these ingredients' individual benefits, keep them separate in your routine. Morning or Night? When to Use Vitamin C Serum Vitamin C serum works best when applied in the morning, providing antioxidant protection throughout the day. The ideal layering order is: cleanser, toner, vitamin C serum, gel face moisturizer, then sunscreen. This sequence ensures proper absorption and maximum effectiveness. Vitamin C can basically act as a protective barrier from environmental aggressors such as pollution and UV rays when applied in the morning. The antioxidant properties are working constantly to neutralize those free radicals that can otherwise contribute to macular degeneration and premature aging. Also Read: Can I Use Vitamin C Serum Every Day? Dermatologists Explain the Ideal Frequency Expert Tips for Using Vitamin C Serum in Your Routine For the inexperienced, start with a lower concentration and gradually build the tolerance. And always patch test before adding any best vitamin C serum to your routine. Store your serum in a cool, dry place that can shield it from oxidation. Consistency is crucial - daily use yields better results than sporadic application. Choose the best vitamin C serum in India that suits your skin type for optimal results. Recommended Vitamin C Serums When selecting your ideal product, look for formulations that include complementary ingredients like vitamin E, ferulic acid, or hyaluronic acid. The best vitamin C serum will be stable, properly formulated, and suited to your specific skin needs and concerns. Conclusion Understanding what to use with vitamin C serum is essential for optimal results. The right pair of ingredients makes for better results, whereas choosing a harsh combination can cause irritation. One thing that makes vitamin C success so fundamental is consistency and daily SPF protection. Pick complementary ingredients, don’t exceed your skin’s tolerance, and have fun along the way, creating healthier, radiant skin. Also Read: Applying Vitamin C Serum: Before or After Moisturiser? The Right Skincare Order Explained FAQs Q1. Can I use hyaluronic acid and Vitamin C serum together? Yes, hyaluronic acid and vitamin C work excellently together. Hyaluronic acid provides hydration and the benefits of antioxidants without any clash, as vitamin C would help with hydration as well if it were not for the conflict. Q2. Should I use Vitamin C serum before or after moisturizer? Apply vitamin C serum before moisturizing. It is a cleanser, toner, and vitamin C serum, followed by moisturizer and sunscreen. Q3. Is it safe to mix Vitamin C and niacinamide? While some people tolerate this combination well, others may experience irritation. Start by alternating days or using one in the morning and the other at night. Q4. Do I need to wear sunscreen after Vitamin C serum? Absolutely. Sunscreen is essential when using vitamin C, as it can increase photosensitivity. Always apply SPF 30 or higher during the day. Q5. What happens if I use Vitamin C with retinol? When retinol and vitamin C are used at the same time, it can be irritating and sensitivity-inducing. For best results, use vitamin C in the morning and retinol at night. Also Read: Is Vitamin C Serum Good for Dry Skin? Dermatologist Insights & Hydration Tips
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