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Why Choose CITTA?

Derived from चित्त (consciousness in Sanskrit), our name CITTA embodies our core philosophy of doing everything consciously. 

CITTA harnesses the pure, potent benefits of natural ingredients & enhances them with cutting-edge scientific advancements in a conscious manner. This blend ensures that our products deliver optimal results, providing your skin the best of both worlds.

With Nature’s Wisdom & Science’s Precision!

Our expert R&D team has come up with the most potent natural ingredients backed by long-established scientific practices in the form of skincare curated to address the genuine needs expressed by Indians. 

It’s our way of giving back to the community that has given us so much!

So, WHY won’t you choose CITTA?

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Radiance Rituals: Most-Loved

Advanced Skin Regeneration Duo Advanced skin regeneration duo
CITTA Invisible Sunscreen Serum with Brightening Serum and SPF 50 PA++++ Invisible Sunscreen serum SPF 50 PA++++

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Glow Guide: Expert Tips & Insights

  • How to Get Rid of Oily Skin Fast: A Simple Morning-to-Night Routine

    How to Get Rid of Oily Skin Fast: A Simple Morn...

    Waking up to a "grease slick" on your forehead or watching your makeup melt away by noon is a frustration many of us know all too well. When searching for...

    How to Get Rid of Oily Skin Fast: A Simple Morning-to-Night Routine

    Waking up to a "grease slick" on your forehead or watching your makeup melt away by noon is a frustration many of us know all too well. When searching for how to get rid of oily skin, most people reach for the harshest, most stripping cleansers available. However, at CITTA, we believe in a more conscious approach. Rooted in the Sanskrit word Chitta (consciousness), our philosophy blends "Dadi-Nani ke nuskhe" with modern science. The secret to managing oil isn't about "stripping" the skin; it's about balancing it. When you strip your skin of its natural oils, it panics and produces more sebum to compensate. Here is your simple, science-backed morning-to-night routine to reclaim a healthy, matte-yet-glowing complexion. Your Morning Routine: The Balance Act Step 1: Gentle Cleansing Avoid sulfates. A gentle, toxin-free cleanser removes the sweat and oil accumulated overnight without triggering an emergency oil-production response. This follows the traditional wisdom of using mild, natural bases to cleanse the skin. Step 2: The "Oil-Control" Serum Once your skin is clean, apply a targeted treatment. Our Regenerative Anti-Aging Face Serum is a game-changer here. While it’s designed for longevity and repair, its lightweight formula helps refine skin texture and provides the nourishment your skin needs so it doesn't feel the urge to over-produce sebum. Step 3: Don’t Skip the Moisturizer! It sounds counterintuitive, but oily skin is often dehydrated skin. By using a Ceramide Moisturizer, you are providing "skin-identical" lipids that signal to your sebaceous glands that the barrier is secure, and they can "stand down." Add to cart Also Read: Skincare Routine for Oily Skin: 6 Expert-Backed Steps That Actually Work Your Evening Routine: The Repair Phase Step 1: Double Cleanse If you’ve been out in the pollution or wearing SPF, use a light oil-based cleanser followed by your gentle water-based wash. This is a modern take on using natural oils to dissolve impurities, like dissolves like! Step 2: Targeted Repair Nighttime is when your skin's "consciousness" is most active in cellular repair. Reapply the Regenerative Anti-Aging Face Serum. Its science-backed ingredients work alongside your body’s natural circadian rhythm to balance oil and firm the skin while you sleep. Step 3: Seal the Barrier Finish with a thin layer of moisturizer. This ensures that your skin doesn't lose water overnight (Transepidermal Water Loss), which is the leading cause of "rebound oiliness" in the morning. 3 Bonus Tips to Get Rid of Oily Skin Naturally Watch Your Diet: High-glycemic foods (sugar and white bread) can spike insulin, which triggers oil production. Opt for the fiber-rich foods our grandmothers always recommended. Clean Your Tech: Your phone screen carries bacteria and oil that transfer back to your face. Keep it clean to prevent "maskne" and oily congestion. Use a Silk Pillowcase: It doesn't absorb your skin's natural moisture, keeping the balance intact throughout the night. The CITTA Commitment: Whether you are managing your own oily skin or caring for your little one, transparency is key. We disclose 100% of our ingredients, even at 0.01%. No hidden toxins, just effective, dermatologist-approved care. Also Read: Is Niacinamide Cream Good for Oily Skin? Benefits & How to Use It FAQs 1. Can I use a face oil if I have oily skin?  A: Yes! Certain plant-derived oils can actually help regulate your own sebum production. However, it is often safer to use a serum or a ceramide-based cream that mimics the skin's natural lipids. 2. Why is my skin still oily even though I wash it 3 times a day?  A: You are likely over-cleansing. This strips the skin barrier, causing your skin to go into overdrive to protect itself by producing even more oil. 3. Is oily skin a sign of aging?  A: Actually, oily skin tends to age more slowly than dry skin! However, if not managed with the right anti-aging serum, the weight of excess oil can lead to enlarged pores and loss of elasticity over time. 4. Can oily skin be cured permanently? Oily skin can’t be “cured,” but it can be effectively controlled with the right routine. 5. Should oily skin avoid moisturisers? No. Skipping moisturiser makes oily skin worse. 6. How many times should I wash oily skin daily? Twice a day is enough. Overwashing increases oil production. 7. Does oily skin need sunscreen? Absolutely. Sun damage worsens oiliness and breakouts. 8. Can oily skin also be dehydrated? Yes. Dehydrated skin often produces excess oil as compensation. Also Read: Is Vitamin C Serum Good for Oily Skin? Here's the Honest Answer

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  • How to Look Younger Naturally: 10 Science-Backed Tips That Actually Work

    How to Look Younger Naturally: 10 Science-Backe...

    Aging is natural. Looking tired, dull, or prematurely aged doesn’t have to be. If you’ve been searching for how to look younger naturally, chances are you’re not chasing unrealistic beauty...

    How to Look Younger Naturally: 10 Science-Backed Tips That Actually Work

    Aging is natural. Looking tired, dull, or prematurely aged doesn’t have to be. If you’ve been searching for how to look younger naturally, chances are you’re not chasing unrealistic beauty standards; you simply want healthy, resilient skin that reflects how you feel inside. The good news? Science today agrees with what our grandmothers always knew: gentle care, consistency, and nourishment work better than quick fixes. Let’s break down 10 science-backed, dermatologist-approved ways to look younger naturally, without harsh treatments or extreme routines. What Does “Looking Younger” Really Mean? Before diving in, it’s important to redefine the idea. Looking younger isn’t about erasing every fine line. It’s about: Smooth, well-hydrated skin Even tone and healthy glow Strong skin barrier Reduced inflammation and sensitivity Modern dermatology calls this skin longevity, keeping your skin healthy for longer, not forcing it to behave younger overnight. 10 science-backed strategies to look younger If you’re wondering how to look younger without losing your natural essence, here are 10 science-backed strategies that deliver real results. 1. Prioritize "Internal Hydration" with a Twist Science shows that dehydrated skin cells lose their plumpness, making fine lines more visible. Beyond drinking water, follow the Ayurvedic tradition of starting your day with warm water. This "nuskhe" helps flush out toxins, improving the clarity and "bounce" of your skin from within. 2. Feed Your Skin Antioxidants Free radicals from pollution and UV rays break down collagen. To counter this, load your diet with colorful berries, leafy greens, and nuts. Topically, look for products rich in natural antioxidants. Our Regenerative Anti-Aging Face Serum uses potent ingredients to neutralize oxidative stress before it turns into a wrinkle. 3. The Power of "Beauty Sleep" is Real During deep sleep, your body enters "repair mode," producing growth hormones that stimulate cell turnover. Aim for 7–9 hours. To elevate this, try sleeping on a silk pillowcase, a modern tip that prevents "sleep wrinkles" caused by friction. 4. Protect Your Skin Barrier A thinning skin barrier is a hallmark of aging. In traditional skincare, nourishing fats were used to seal the skin. Today, we use Ceramide Moisturizers to mimic the skin's natural lipids, keeping it resilient against environmental damage. Also Read: 10 Anti-Aging Fruits That Make Your Skin Look Younger – Dermatologists Reveal Why! 5. Master the Art of Facial Massage Ancient Chinese and Indian traditions have long used facial massage (like Gua Sha or simple finger strokes) to improve lymphatic drainage. Science confirms this boosts blood circulation, delivering oxygen and nutrients to the skin for an instant, natural lift. 6. Never Skip Sun Protection (Even Indoors) UV rays are responsible for nearly 80% of visible skin aging. Even blue light from your laptop can affect skin longevity. A broad-spectrum SPF is your most effective "anti-aging" tool to prevent sunspots and sagging. 7. Embrace Natural Retinol Alternatives Retinol is famous for anti-aging, but it can be harsh. Traditional ingredients like Bakuchiol (from the Babchi plant) offer similar collagen-boosting benefits without the irritation. This is the heart of our Regenerative Serum, high performance without the redness. Add to cart 8. Manage Stress Mindfully Chronic stress triggers cortisol, which literally eats away at your collagen. Whether it's 10 minutes of meditation or a calming skincare ritual, lowering your stress levels keeps your skin firm and vibrant. 9. Gentle Exfoliation, Not Harsh Scrubs As we age, cell turnover slows down. Instead of aggressive scrubs that cause micro-tears, use gentle natural exfoliants like rice water or mild AHAs to reveal fresh, younger-looking skin without compromising your barrier. 10. Be Ingredient-Conscious Transparency is the ultimate form of care. At CITTA, we disclose every ingredient down to 0.01%. When you know exactly what is going into your skin, you can make informed choices that promote long-term health rather than just a temporary fix. Also Read: 5 Tips for Glowing Skin That Indian Grandmas Swear By Why CITTA Believes in Aging Gracefully At CITTA, skincare isn’t about forcing results; it’s about supporting skin the way our grandmothers did, now validated by modern science. Every formulation is: Dermatologist-approved Rooted in traditional wisdom Transparent down to 0.01% ingredient disclosure Designed to repair, not overwhelm Because confident, informed choices lead to healthier skin, at every age. Final Thoughts Learning how to look younger naturally isn’t about fighting age; it’s about working with your skin, not against it. Healthy skin ages more slowly, looks brighter, and feels stronger. And when care is rooted in wisdom, transparency, and science, results follow naturally. So, WHY NOT choose skincare that respects your skin’s journey? FAQs: 1. Can I look younger without cosmetic treatments? Yes. Consistent skincare, sun protection, hydration, and barrier repair significantly improve skin appearance without procedures. 2. At what age should I start anti-aging skincare? Prevention is easier than repair! Most dermatologists recommend starting a preventative routine in your mid-20s to maintain collagen levels. 3. Does gentle skincare really work for aging skin? Absolutely. Gentle, barrier-supporting routines reduce inflammation and support long-term skin health. 4. How long does it take to see results? Since natural products work with your skin's cycle, you should expect to see visible improvements in texture and glow within 4 to 6 weeks. 5. Is anti-aging skincare safe for sensitive skin? When formulated mindfully, with regenerative and barrier-friendly ingredients, it can be both effective and gentle. 6. Can natural ingredients really work as well as chemicals?  Yes. When natural extracts are concentrated and formulated correctly (like our science-backed serums), they can be just as effective as synthetic actives, often with fewer side effects. Also Read: How to Use Anti-Aging Serum Effectively for Younger-Looking Skin

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  • Ceramide Moisturizer Benefits: Why Your Skin Barrier Can’t Survive Without It

    Ceramide Moisturizer Benefits: Why Your Skin Ba...

    Healthy skin isn’t just about a surface-level glow; it’s about structural strength. That strength comes from one crucial element most people overlook: a resilient skin barrier. If your skin feels...

    Ceramide Moisturizer Benefits: Why Your Skin Barrier Can’t Survive Without It

    Healthy skin isn’t just about a surface-level glow; it’s about structural strength. That strength comes from one crucial element most people overlook: a resilient skin barrier. If your skin feels dry despite moisturizing, gets irritated easily, reacts to new products, or suddenly breaks out, your skin barrier is likely sending an SOS. This is where the magic of ceramides comes in. At CITTA, our philosophy is rooted in Chitta (consciousness). We believe in being mindful of your skin’s biological needs by blending the time-tested "Dadi-Nani ke nuskhe" with modern dermatological science. Let’s explore the essential ceramide moisturizer benefits and why your skin simply cannot thrive without them. What Are Ceramides? (The Brick & Mortar Analogy) Think of your skin cells as bricks. In this analogy, ceramides are the mortar that holds those bricks together. Formally, they are lipid (fat) molecules found naturally in high concentrations within the uppermost layers of the skin. They make up about 50% of the skin’s composition, serving two vital purposes: Locking moisture in to prevent dehydration. Keeping irritants out, such as pollution, bacteria, and allergens. As we age or when exposed to harsh environments, our natural ceramide levels drop. This is especially critical for the delicate skin of babies and sensitive adult complexions, which lose moisture faster than healthy, balanced skin. Also Read: What Are Ceramides? The Unsung Heroes of Healthy Skin (Dermatologist-Approved Guide) Why Do We Lose Ceramides? Modern lifestyles quietly strip ceramides from our skin: Over-cleansing & harsh soaps Excessive exfoliation Retinol, acids & active overload UV exposure & pollution Cold weather & low humidity Ageing (natural ceramide levels decline over time) This makes ceramide replenishment essential, not optional. 5 Life-Changing Ceramide Moisturizer Benefits 1. Repairs and Strengthens the Foundation The primary benefit of a ceramide moisturizer is barrier repair. It fills the microscopic gaps between skin cells, rebuilding weakened barriers and preventing further environmental damage. This is why dermatologists recommend them for post-treatment care and chronically sensitive skin. 2. Stops Transepidermal Water Loss (TEWL) When ceramides are low, water escapes easily from the skin. A Ceramide Moisturizer creates a protective seal that locks hydration inside. The result? Long-lasting hydration rather than a temporary "filmy" softness. 3. Calms Sensitivity and Redness If your skin stings when you apply products or turns red after washing, your barrier is likely impaired. Ceramides reduce inflammation and increase your skin’s tolerance to the environment, bringing balance back to reactive complexions. 4. Balances Oily and Acne-Prone Skin It’s a myth that oily skin doesn't need moisture. When your barrier is weak, your skin overproduces oil to compensate. By providing ceramides, you signal to your skin that it’s protected, which helps balance oil production and reduces acne triggers. 5. Future-Proofs Your Skin (Anti-Aging) A weak barrier accelerates fine lines and dullness. By maintaining a high ceramide count, you improve skin resilience and elasticity, ensuring your skin remains smooth and plump for years to come. Who Should Use a Ceramide Moisturizer? Short answer: Everyone. Especially if you have: Dry or dehydrated skin Sensitive or eczema-prone skin Acne-prone skin using actives Post-procedure or over-exfoliated skin Babies & children with delicate skin This is why ceramides are considered universal skincare ingredients. Also Read: Alpha Arbutin for Skin: Benefits, Uses & Side Effects You Should Know Ceramides & Dadi-Nani Ke Nuskhe: The Connection Long before skincare science named ceramides, dadi-nani ke nuskhe focused on: Oil nourishment Skin protection Gentle care over harsh treatment At CITTA, this wisdom is blended with modern dermatology, creating formulations that: Restore the skin barrier Respect skin biology Avoid unnecessary irritation Because when the barrier is strong, everything else works better. Choosing the Right Ceramide Moisturizer A good ceramide moisturizer should be: ✔ Dermatologist-tested✔ Barrier-repair focused✔ Free from harsh irritants✔ Suitable for sensitive skin✔ Transparent in ingredients One such thoughtfully formulated option is CITTA Ceramide Moisturizer for Skin Barrier Repair, designed to restore, protect, and comfort skin gently, without overwhelming it. Not loud. Not aggressive. Just mindful skincare that works with your skin. How to Maximize the Benefits To get the most out of your ceramide routine: Apply on Damp Skin: This helps trap extra moisture. Be Consistent: Use it morning and night. Barrier repair is a marathon, not a sprint. Layer Wisely: Use ceramides after your Active Serums to buffer potential irritation. Final Thoughts Ceramide moisturizer benefits go far beyond hydration.They heal, protect, and future-proof your skin. A strong skin barrier: Reduces sensitivity Improves texture Supports glow naturally And without ceramides, that barrier simply can’t survive. FAQs 1. Can I use a ceramide moisturizer daily? Yes! In fact, it is recommended. Ceramides are natural components of your skin, so daily application helps maintain a consistent defense against dryness and irritation. 2. Is ceramide moisturizer suitable for oily skin? Absolutely. It helps balance oil by repairing the skin barrier. 3. Can babies use ceramide moisturizers? Yes. Ceramides are naturally present in baby skin and help protect it. 4. How long does it take to repair the skin barrier? Mild damage improves in 7–10 days; severe damage may take 3–6 weeks. 5. Can I use ceramides with active ingredients? Yes, but ceramides actually protect the skin from irritation caused by actives. Also Read: 10 Anti-Aging Fruits That Make Your Skin Look Younger – Dermatologists Reveal Why!

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