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Derived from चित्त (consciousness in Sanskrit), our name CITTA embodies our core philosophy of doing everything consciously. 

CITTA harnesses the pure, potent benefits of natural ingredients & enhances them with cutting-edge scientific advancements in a conscious manner. This blend ensures that our products deliver optimal results, providing your skin the best of both worlds.

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Our expert R&D team has come up with the most potent natural ingredients backed by long-established scientific practices in the form of skincare curated to address the genuine needs expressed by Indians. 

It’s our way of giving back to the community that has given us so much!

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Glow Guide: Expert Tips & Insights

  • How to Get Smooth Skin Naturally 11 Game-Changing Habits Nobody Talks About

    How to Get Smooth Skin Naturally: 11 Game-Chang...

    Introduction: Who doesn’t want radiant, soft, and smooth skin? However, your skin barrier is continuously being weakened by factors like pollution, stress, late nights, weather changes, and harsh products. The...

    How to Get Smooth Skin Naturally: 11 Game-Changing Habits Nobody Talks About

    Introduction: Who doesn’t want radiant, soft, and smooth skin? However, your skin barrier is continuously being weakened by factors like pollution, stress, late nights, weather changes, and harsh products. The majority of people are unaware that having smooth skin has nothing to do with expensive facials. Daily micro-habits can add up to smooth skin. Unfortunately, because they aren’t glamorous, many of the actual “skin-smoothening habits” never become viral. But trust us, they work! In order for you to consistently achieve naturally smooth, polished, and healthy-looking skin, this guide reveals 11 game-changing habits that dermatologists swear by but no one discusses. Let’s get started! 11 Game-Changing Habits to Get Smooth Skin Naturally 1. Repair Your Skin Barrier First - It’s the Real Secret to Smooth Skin Your weakened barrier is the reason for your rough skin as skin barrier protects you from: dryness irritation pollution rough texture micro-tears inflammation When the barrier is weak, your skin instantly looks rough and feels uneven. But guess what? You can strengthen it with ceramides, the building blocks of smooth, healthy skin. To put it simply, ceramides help rebuild your skin barrier daily. And the result? Long-lasting smoothness without unwanted greasiness.  Recommended: 👉 Ceramides & White Tea Moisturiser | Barrier Repair with 5 Ceramides + Natural Glow Boost Add to cart 2. Double-Cleanse (But Not Daily) Most people think that more cleansing is necessary for smooth skin. However, excessive cleaning results in roughness and irritation. Instead, do this: Only on days with a lot of makeup or sunscreen should you double cleanse. Make use of a mild, non-stripping cleanser. Foam cleansers should only be used on humid days. This avoids micro-dryness, which is the biggest threat to smooth skin. 3. Avoid Hot Water on Your Face A simple yet effective tip:  Remember, hot water removes your skin’s natural lipids. Use lukewarm water to maintain your skin’s natural suppleness. And within a week, your skin will feel silky smooth. 4. Exfoliate Smarter, Not Harder Excessive exfoliation does more harm than good. It causes your skin to become rough rather than smooth. For dullness, use AHAs (lactic or glycolic acid). Salicylic acid BHAs for clogged pores and texture. For sensitive skin, enzyme exfoliants. Frequency: 1-2 times a week ONLY. Gentle renewal, not harsh scrubbing, is the key to smooth skin. 5. Add Ceramides Daily - Non-Negotiable Your skin's ceramides are vital lipids. Your natural ceramide levels decrease with age, stress, dehydration, and pollution. This results in  uneven texture dryness rough patches dullness Your skin becomes instantly smoother and the barrier is strengthened with a daily moisturizer containing ceramide. CITTA’s 5-ceramide formula + White Tea antioxidants gives deep hydration and long-lasting softness without greasiness. 👉 Ceramides & White Tea Moisturiser 6. Never Skip Moisturizer - Even If You Have Oily Skin Oily skin becomes rough because of dehydration. When you hydrate: texture softens pores look refined skin feels smoother Choose lightweight, non-comedogenic moisturisers (ceramide-based ones are the best). 7. Sleep on a Clean Pillowcase A shocking number of rough-skin problems come from dirty pillowcases. Switch to: silk/satin pillowcases wash them every 3–4 days Your skin will feel smoother on its own. 8. Humidify Your Room at Night Dry air leads to rough, flaky, tight skin every morning. Keeping humidity 40–60%: plumps your skin softens texture reduces dehydration lines enhances your skin barrier This is a secret dermatologists personally follow. 9. Use a Lip Mask Every Night (Yes, It Affects Your Overall Face Texture) Dry lips or dry skin area around lips spreads roughness. Using a hydrating lip masque nightly: softens lip texture smoothens lip lines improves the surrounding skin Try: 👉 CITTA Lip Glow Masque It deeply hydrates and gives naturally soft, smooth lips overnight. 10. Eat Skin-Smoothing Foods Smooth skin begins internally. Add: Omega-3 foods (walnuts, flaxseed) Vitamin E (almonds) Collagen-boosting fruits (oranges, amla) Hydrating foods (cucumber, coconut water) Limit: ❌ Sugar ❌ Fried food ❌ Excess caffeine❌ Alcohol 11. Stay Consistent With a Minimalist Routine Smooth skin doesn’t need 10 products. Your minimal, effective, daily routine: Morning: ✔ Gentle cleanser ✔ Antioxidant serum ✔ Ceramide moisturizer ✔ Sunscreen Night: ✔ Gentle cleanser ✔ Ceramide moisturizer ✔ Lip Glow Masque Consistency > complexity. Bonus Tips Nobody Talks About Apply skincare on damp skin → instantly smoother texture Massage your moisturizer → boosts microcirculation Don’t touch your face unnecessarily Reduce stress → inflammation reduces → skin smoothens Conclusion Developing simple everyday routines that strengthen your skin barrier, provide deep hydration, and protect your skin from environmental stressors is more effective than costly treatments for naturally smooth skin. And when your skincare is formulated with transparency, dadi-nani ke nuskhe, and modern science, like the Ceramides & White Tea Moisturiser, you get results that feel natural, safe, and long-lasting. Also Read: How to Repair Your Skin Barrier: Dermatologist-Backed Routine That Actually Works FAQs 1. How can I make my face smooth naturally? Strengthen your barrier using ceramides, exfoliate 1–2 times weekly, hydrate daily, and avoid harsh cleansers. 2. How long does it take to get smooth skin? With a consistent routine: 7 days → noticeable softness 4 weeks → visible texture improvement 12 weeks → long-term smoothness 3. Can ceramides help with rough skin? Yes! Ceramides restore the skin barrier, locking in moisture, reducing rough patches, and keeping the skin smooth. 4. Is exfoliating daily good for smooth skin? No. Daily exfoliation can damage your skin barrier. Limit it to 1–2 times weekly. 5. What foods make skin smooth? Omega-3-rich foods, vitamin C fruits, nuts, seeds, and hydration-based foods. 6. Is moisturising important for smooth skin? Absolutely. Without moisturising, skin becomes rough, dehydrated, and dull. Also Read: Why Is My Face So Dry Even After Moisturizing? 5 Mistakes You’re Making

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  • How to Remove Acne Scars Fast: Secrets Dermatologists Don’t Always Tell You

    How to Remove Acne Scars Fast: Secrets Dermatol...

    Introduction As if acne breakouts weren’t annoying enough, duh! The stubborn scars they leave behind serve as a constant reminder of your skin struggles. Even after your skin has cleared...

    How to Remove Acne Scars Fast: Secrets Dermatologists Don’t Always Tell You

    Introduction As if acne breakouts weren’t annoying enough, duh! The stubborn scars they leave behind serve as a constant reminder of your skin struggles. Even after your skin has cleared up, acne scars, whether they are deeper marks, dark spots, or uneven texture, can make you feel self-conscious. Isn’t it? With the correct mix of products and regular attention, acne scars can disappear more quickly than you might imagine. In addition to dermatologist insights on how to quickly remove acne scars and science-backed remedies, this guide will reveal the key ingredient that is revolutionizing skincare: kojic acid. What Causes Acne Scars in the First Place? When your skin attempts to heal itself post-inflammation or an acne injury, acne scars form. Different kinds of scars are caused by either too much or too little collagen, the skin’s healing protein: Atrophic scars: small depressions or pits (common in adult acne). Hypertrophic scars: raised bumps caused by excess collagen. Post-inflammatory hyperpigmentation (PIH): dark marks that remain after acne clears. While atrophic scars take longer to heal, pigmentation-based scars can fade with the right actives. And that’s where Kojic Acid and Vitamin C come in. Also Read: Pigmentation on Face: Causes, Treatments &; How to Remove It Permanently What Dermatologists Want You to Understand About Skincare Active Ingredients Offer More Targeted Results Than Home Remedies Natural ingredients like aloe vera or rosehip oil can be soothing and nourishing, but when it comes to visible results, dermatologists often suggest pairing them with clinically proven actives. These ingredients are backed by science and help target specific skin concerns more effectively. Here are a few worth knowing: Kojic Acid - helps lighten pigmentation by gently reducing melanin production. Vitamin C - brightens the skin and supports healthy collagen production. Niacinamide - improves texture, calms redness, and strengthens your skin barrier. Retinol - promotes cell renewal to fade marks and even out tone. Pro tip: A good blend of natural and active ingredients often gives the best results. The CITTA Radiance Gold Serum for face combines Kojic Acid, Niacinamide, and Arbutin, a trio known to reduce dark spots and bring out your natural glow, gently. Add to cart Gentle Exfoliation is Key The accumulation of dead skin slows down the fading process. Skin can be gently exfoliated without causing irritation by using products like BHAs (salicylic acid) and AHAs (glycolic acid). However, keep in mind that more exfoliation does not equate to quicker results. Limit yourself to two or three times per week. Sunscreen Is Your Skin’s Best Friend Acne scars become darker and take longer to heal when exposed to sunlight. To protect new skin cells and stop scars from getting deeper, dermatologists advise wearing broad-spectrum SPF 50+ sunscreen every day, even indoors. Consistency > Complexity A 10-step skincare regimen is not necessary. Cleanse, treat, and protect is a simple three-step routine that is consistently more effective than combining several products.  Dermatologist Tip: For a noticeable improvement in texture and glow, stick to a particular serum that is rich in Kojic Acid and Vitamin C, including CITTA’s Regenerative Face Serum with Vitamin C, Niacinamide & Kojic Acid How to Remove Acne Scars Naturally (Slow but Safe Options) If you prefer gentle remedies, try: Aloe Vera: soothes inflammation and supports skin healing. Licorice Extract: naturally brightens pigmentation. Turmeric: antioxidant-rich, but should be used cautiously on sensitive skin. These may take longer but are suitable for mild scars. Professional Treatments for Stubborn Scars For deep or textured scars, dermatologists might suggest: Chemical Peels: to remove damaged top layers. Microneedling: stimulates collagen regeneration. Laser Therapy: targets deeper pigmentation.  Note: Always consult a certified dermatologist before opting for clinical treatments. Common Myths About Acne Scars (Debunked) Myth Truth “You can scrub scars away.” Over-exfoliation worsens pigmentation. “Natural ingredients can remove scars overnight.” Skin healing takes time - no magic overnight fixes. “Acne scars never fade.” With consistent care, most scars can fade significantly. “More products mean faster results.” Simplicity and consistency always win. How Long Does It Take to Remove Acne Scars? Results vary based on the depth of your scars and your skincare routine. Mild pigmentation: noticeable fading in 3-4 weeks Moderate scars: 8-12 weeks with actives like Kojic Acid & Vitamin C Deep scars: may take 3-6 months with dermatological support Consistency is the real secret weapon. Final Thoughts Although acne scars can be disappointing, they are temporary. Targeted ingredients, UV protection, and ongoing care are crucial. Dermatologists may have a few secrets of their own, but you now know them too. Start small if you’re prepared to regain the confidence and clarity of your skin. Treat scars with Kojic Acid & Vitamin C-based serums like CITTA’s Radiance Serum with Gold or Regenerative Face Serum, and protect with a broad spectrum sunscreen daily. Also Read: Which Serum Is Best for Pigmentation and Dark Spots? The Skincare Edit You Need Before You Buy FAQs Q1. Those acne marks are the hardest to fade. Can Kojic Acid help with that?  Yes, Kojic Acid is a proven skin-brightening agent that helps fade post-acne dark spots by reducing melanin production. Q2. I was wondering, is there a way to get rid of acne scars for good?  Deep scars may not vanish completely but can fade dramatically with actives and dermatologist treatments. Q3. Can Vitamin C help improve the appearance of acne marks over time? Absolutely! Vitamin C boosts collagen and evens out skin tone, reducing pigmentation. Q4. How long does it typically take to notice visible results from Kojic Acid?  You can notice a visible improvement in 2-4 weeks of regular use, depending on your skin type. Q5. Does wearing sunscreen every day really make a difference for acne marks?  While sunscreen doesn’t lighten scars directly, it prevents them from darkening and supports overall healing. Also Read: How to Repair Your Skin Barrier: Dermatologist-Backed Routine That Actually Works

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  • The Ultimate Guide to Kojic Acid for Skin: Benefits, Myths & How to Use It Safely

    The Ultimate Guide to Kojic Acid for Skin: Bene...

    Introduction You have probably come across the word Kojic Acid while looking for ways to achieve glowing and even-toned skin. What is it, though, and why do dermatologists use it?...

    The Ultimate Guide to Kojic Acid for Skin: Benefits, Myths & How to Use It Safely

    Introduction You have probably come across the word Kojic Acid while looking for ways to achieve glowing and even-toned skin. What is it, though, and why do dermatologists use it? And that’s what this blog is about! We will cover every aspect of kojic acid for skin, including its benefits, myths, and safe usage methods as recommended by dermatologists. Without further ado, let’s get started: What is Kojic Acid? A naturally occurring compound derived from fungi, Kojic Acid is known for its ability to brighten skin and reduce pigmentation and tanning. It slows down melanin production, the pigment that gives skin its color.  With regular use, it fades acne marks, sun spots, and uneven tone, leaving behind a smoother, clearer, and naturally radiant complexion. How Does Kojic Acid Work on Skin? According to research published in the Journal of Cosmetic Dermatology, Kojic Acid is an effective and safe depigmenting agent when used in concentrations up to 2%. When applied topically, it targets excess melanin at the root while helping: Reduce hyperpigmentation and post-acne marks Brighten dull and uneven skin tone Lighten sun-induced tanning Minimize the appearance of dark spots and discoloration Kojic Acid Benefits for Skin Kojic Acid offers countless benefits for your skin. Here are some of the most notable ones: Fades Pigmentation & Dark Spots: Helps treat melasma, freckles, and uneven tone caused by UV exposure or acne scars. Brightens Skin Naturally: Gives your skin a luminous glow without harsh bleaching. Helps in Tan Removal: Reduces tanning and restores natural skin radiance. Combats Signs of Aging: Diminishes age spots and fine lines by supporting an even tone.  Safe for Regular Use (When Formulated Right): Dermatologist-tested formulations, like the CITTA’s Radiance Serum with Gold and the CITTA Regenerative Face Serum, ensure gentle yet effective results. Add to cart How to Use Kojic Acid Safely Use it in low concentrations (1-2%) in serums or creams. Apply once daily at night after cleansing and before moisturizer. Always follow up with broad-spectrum sunscreen (SPF 50) in the morning. Avoid using strong exfoliants or acids unless guided by a dermatologist. Is Kojic Acid Safe for Skin? Yes, Kojic Acid is safe when used at recommended concentrations. The Cosmetic Ingredient Review (CIR) Expert Panel and U.S. FDA both recognize it as safe in rinse-off and leave-on products up to 1-2%. However, overuse or high concentrations can cause mild irritation, especially for sensitive skin. Always perform a patch test before first use. Common Myths About Kojic Acid (Busted) Myth 1: Kojic Acid whitens skin permanently.Fact: It lightens pigmentation temporarily by reducing melanin production. However, it doesn’t change your natural skin tone. Myth 2: Kojic Acid damages skin.Fact: Only misuse or high concentration causes irritation; dermatologist-tested formulations like CITTA’s are perfectly safe. Myth 3: Kojic Acid makes skin photosensitive.Fact: It can make skin slightly more sensitive to sunlight. But fret not! Regular use of a broad-spectrum sunscreen fully protects you. Kojic Acid vs. Alpha Arbutin - Which Is Better? Both are effective brightening agents, but they work differently: Kojic Acid directly inhibits melanin production, showing faster visible results. Alpha Arbutin is gentler, releasing hydroquinone slowly to fade pigmentation over time. Pro Tip: Many modern formulas combine both (like the CITTA Radiance Serum with Gold) for optimal brightness and reduced dark spots without irritation. Also Read: Which Serum Is Best for Pigmentation and Dark Spots? The Skincare Edit You Need Before You Buy How Long Does Kojic Acid Take to Work? There isn’t a one-size-fits-all timeline. It really depends on how consistently you use it. Most people start seeing visible results in 2-4 weeks, while stubborn pigmentation can take up to 8 weeks. The key is consistency and patience. And don’t forget, sunscreen is a must! Side Effects and Precautions Mild itching or redness (if concentration is high) Avoid using with strong actives (AHAs, BHAs, Retinol) Always apply on clean, dry skin and follow up with moisturizer If you have sensitive skin, start using it 2-3 times a week, then increase frequency gradually. References Journal of Cosmetic Dermatology - Kojic Acid as a Skin Depigmenting Agent CIR Safety Review on Kojic Acid Medical News Today - Kojic Acid: Benefits and Safety Final Thoughts Kojic Acid is one of the most trusted ingredients for brightening and pigmentation repair, when used thoughtfully and safely. If you’re looking for visible, dermatologist-tested results, explore our range of Kojic-acid infused serums. Also Read: Niacinamide for Skin: Benefits, Uses, Myths & Best CITTA Skincare Products FAQs 1. I was wondering what Kojic Acid actually does for the skin. Kojic Acid is mainly used for lightening pigmentation, acne scars, sun spots, and evening skin tone. 2. So, does Kojic Acid really keep your skin lighter forever? No, results last only with consistent use. Once you stop, melanin production gradually resumes. 3. How well does Kojic Acid work for tan removal? Yes, it effectively helps fade tan and sun-induced pigmentation. 4. How do I use Kojic Acid serum correctly? Apply a few drops on a cleansed face at night, then use a moisturizer. Always wear SPF 30+ during the day. 5. Is Kojic Acid safe for all skin types? I’ve got sensitive skin and I’m a little cautious. Yes, though sensitive skin should start slow or choose lower concentrations. 6. How long does it typically take for Kojic Acid to deliver visible results?  Typically 2-4 weeks for mild pigmentation, 6–8 weeks for deeper marks. 7. Should I use Kojic Acid or Alpha‑Arbutin for my skin? Which one’s better for my needs?  Both are excellent; Kojic Acid acts faster, while Alpha Arbutin is gentler. A combo delivers the best results. 8. I’ve heard mixed things. Can Kojic Acid really darken your skin?  No, incorrect formulations or over-exfoliation might irritate skin, but it never causes darkening itself. 9. There are so many acids out there. Which one actually helps the most with skin brightening?  Dermatologists often recommend Kojic Acid, Niacinamide, or Arbutin for safe, natural brightening. 10. Can I use Kojic Acid daily, or is that too much for my skin?  Yes, if used in dermatologist-tested formulations and paired with sunscreen protection.

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