The CITTA Promise, Safety First
Toxin Free
Sulphate (SLS/SLES) Free
No Harsh Chemicals
Mineral oil-free
Paraben Free
Natural
Allergen-Free
Why Choose CITTA?
Derived from चित्त (consciousness in Sanskrit), our name CITTA embodies our core philosophy of doing everything consciously.
CITTA harnesses the pure, potent benefits of natural ingredients & enhances them with cutting-edge scientific advancements in a conscious manner. This blend ensures that our products deliver optimal results, providing your skin the best of both worlds.
With Nature’s Wisdom & Science’s Precision!
Our expert R&D team has come up with the most potent natural ingredients backed by long-established scientific practices in the form of skincare curated to address the genuine needs expressed by Indians.
It’s our way of giving back to the community that has given us so much!
So, WHY won’t you choose CITTA?
Radiance Rituals: Most-Loved
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12% Vitamin C Brightening Face Serum
Triple brightening / Boosts collagen / Evens skin
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Regenerative Face Serum for Fine Lines, Wrinkles & Glowing Skin
Reduces wrinkles / Firms skin / Revives dullness
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Aqua Boost Face Gel – Hydrating Gel Moisturizer for All Skin Types
India’s 1st frosted texture / 5x hydration / Matte finish
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Invisible Sunscreen Serum SPF 50 PA++++ for Indian Skin
Natural sunblock / 3 in 1 / No white cast / Watery light
Regular price Rs. 629Regular priceUnit price perRs. 0Sale price Rs. 629CITTA Radiance Serum With Gold
Illuminating Gold Fibers | 6 Brightening Actives | Natural Highligher Glow
Regular price Rs. 569Regular priceUnit price perRs. 0Sale price Rs. 569Regenerative Retinol-Based Night Cream | Anti-Aging Night Cream for Glowing Skin
Reduces lLines, Wrinkles|Firms Skin|Revives Glow
Regular price Rs. 749Regular priceUnit price perRs. 0Sale price Rs. 749Anti-Frizz Hair Serum for Dry, Damaged & Frizzy Hair
Conditions & nourishes | Controls frizz | Leaves hair silky soft
Regular price Rs. 499Regular priceUnit price perRs. 0Sale price Rs. 499CITTA Cica Face Scrub
India’s 1st ever frost scrub||Non-drying||Barrier restoration
Regular price Rs. 499Regular priceUnit price perRs. 0Sale price Rs. 499Soothing Sunscreen SPF 50 PA+++ | No White Cast, Oil-Free & Non-Sticky
SPF 50 PA+++ | No White Cast | Non-Sticky
Regular price Rs. 579Regular priceUnit price perRs. 0Sale price Rs. 579Encapsulated Ubtan Face Wash with Turmeric & Saffron for Tan Removal
Gently Cleanses / Brightens and revives glow / Non-drying
Regular price Rs. 479Regular priceUnit price perRs. 0Sale price Rs. 479CITTA Cica Gentle Face Cleanser
Gently Cleanses / Brightens, Soothes Skin / Non-drying
Regular price Rs. 449Regular priceUnit price perRs. 0Sale price Rs. 449CITTA Soothing Body Milk
Daily Moisturization | SPF 15 | Smooth & Soft skin
Regular price Rs. 319Regular priceUnit price perRs. 0Sale price Rs. 319
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Glow Guide: Expert Tips & Insights
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What to Use with Vitamin C Serum: Best Ingredie...
Introduction In the last couple of years, vitamin C serum has come quite far and has become a staple of everyone’s skincare regimen all over the world. However, knowing what...
What to Use with Vitamin C Serum: Best Ingredients to Pair for Glowing, Healthy Skin
Introduction In the last couple of years, vitamin C serum has come quite far and has become a staple of everyone’s skincare regimen all over the world. However, knowing what to use with vitamin C serum makes the difference between good results and truly transformative skin changes. It is vital that you understand which ingredients work well with each other and which do not. If you’re really looking to get all the benefits of vitamin C serum, this guide tells you the best ingredient pairings, when to apply it, and more tips from experts on how to make the most of the experience. Why Vitamin C Serum Works So Well There is no other vitamin C serum like it that delivers such amazing results because of its potent antioxidant properties that protect skin against environmental damage. This ingredient promotes the production of collagen, prevents fine lines, and improves the skin texture. Inhibits melanin production to fade dark spots, even skin tone, and produce a healthy glow, supports natural skin repair, and is a quality vitamin C brightening serum. Investing in multi-level skin transformation via getting the best vitamin C serum for face. What to Use with Vitamin C Serum: Best Ingredient Pairings Hyaluronic Acid – For Hydration and Plumping Hyaluronic acid pairs beautifully with vitamin C, creating a hydrating and brightening combination. This moisture-binding ingredient can hold up to 1,000 times its weight in water, making it perfect for plumping skin and reducing the appearance of fine lines. The use of these ingredients together works well without each one causing irritation to the other and also enhances better penetration of Vitamin C. Vitamin E – Boosts Antioxidant Protection Vitamin E improves vitamin C's stability and effectiveness better and gives extra antioxidant protection. It forms a great protection against environmental stressors and delays aging. Both ingredients are in the most premium formulations for maximum benefit. Ferulic Acid – Stabilizes and Enhances Vitamin C Vitamin C and ferulic acid is a game changer. It stabilizes the vitamin C molecule from oxidation, which prolongs its shelf life. This combination also gives enhanced photoprotection, so you’re even more powerful at blocking out UV damage in your morning routine. Niacinamide – Use with Caution or Alternate Days Some people can combine niacinamide with vitamin C without irritation, while for others, doing this can cause irritation. If you are new to this, try alternating days or using one in the morning and one in the evening. Both are good ingredients for the skin, but the two ingredients might compete for absorption. Sunscreen (AM Use) – Essential for UV Protection A major pairing for vitamin C is actually sunscreen. Daily SPF protection is non-negotiable, as vitamin C can increase photosensitivity. Choose the best sunscreen for Indian skin, or sunscreen SPF 50 PA+++ for optimal protection when using vitamin C during your morning routine. Ingredients to Avoid Mixing with Vitamin C (or Use with Caution) Retinol Using retinol with vitamin C can irritate, make skin more sensitive, and make skin more prone to redness. Vitamin C In The Morning and Retinol At Night. These Powerful Active Ingredients Are Best Used At Different Times. AHAs/BHAs (e.g., Glycolic, Salicylic Acid) Vitamin C can be destabilized by alpha and beta hydroxy acids, as well as sensitize the skin. Only use together; apply at different times or on alternating days to avoid irritation. Benzoyl Peroxide An acne-fighting ingredient, this can oxidize vitamin C to make it useless. To retain these ingredients' individual benefits, keep them separate in your routine. Morning or Night? When to Use Vitamin C Serum Vitamin C serum works best when applied in the morning, providing antioxidant protection throughout the day. The ideal layering order is: cleanser, toner, vitamin C serum, gel face moisturizer, then sunscreen. This sequence ensures proper absorption and maximum effectiveness. Vitamin C can basically act as a protective barrier from environmental aggressors such as pollution and UV rays when applied in the morning. The antioxidant properties are working constantly to neutralize those free radicals that can otherwise contribute to macular degeneration and premature aging. Also Read: Can I Use Vitamin C Serum Every Day? Dermatologists Explain the Ideal Frequency Expert Tips for Using Vitamin C Serum in Your Routine For the inexperienced, start with a lower concentration and gradually build the tolerance. And always patch test before adding any best vitamin C serum to your routine. Store your serum in a cool, dry place that can shield it from oxidation. Consistency is crucial - daily use yields better results than sporadic application. Choose the best vitamin C serum in India that suits your skin type for optimal results. Recommended Vitamin C Serums When selecting your ideal product, look for formulations that include complementary ingredients like vitamin E, ferulic acid, or hyaluronic acid. The best vitamin C serum will be stable, properly formulated, and suited to your specific skin needs and concerns. Conclusion Understanding what to use with vitamin C serum is essential for optimal results. The right pair of ingredients makes for better results, whereas choosing a harsh combination can cause irritation. One thing that makes vitamin C success so fundamental is consistency and daily SPF protection. Pick complementary ingredients, don’t exceed your skin’s tolerance, and have fun along the way, creating healthier, radiant skin. Also Read: Applying Vitamin C Serum: Before or After Moisturiser? The Right Skincare Order Explained FAQs Q1. Can I use hyaluronic acid and Vitamin C serum together? Yes, hyaluronic acid and vitamin C work excellently together. Hyaluronic acid provides hydration and the benefits of antioxidants without any clash, as vitamin C would help with hydration as well if it were not for the conflict. Q2. Should I use Vitamin C serum before or after moisturizer? Apply vitamin C serum before moisturizing. It is a cleanser, toner, and vitamin C serum, followed by moisturizer and sunscreen. Q3. Is it safe to mix Vitamin C and niacinamide? While some people tolerate this combination well, others may experience irritation. Start by alternating days or using one in the morning and the other at night. Q4. Do I need to wear sunscreen after Vitamin C serum? Absolutely. Sunscreen is essential when using vitamin C, as it can increase photosensitivity. Always apply SPF 30 or higher during the day. Q5. What happens if I use Vitamin C with retinol? When retinol and vitamin C are used at the same time, it can be irritating and sensitivity-inducing. For best results, use vitamin C in the morning and retinol at night. Also Read: Is Vitamin C Serum Good for Dry Skin? Dermatologist Insights & Hydration Tips
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Is Vitamin C Serum Good for Dry Skin? Dermatolo...
Introduction There are many people who have dry skin and require special attention to their skin. Skincare is very important when you feel like your skin is a bit flaky...
Is Vitamin C Serum Good for Dry Skin? Dermatologist Insights & Hydration Tips
Introduction There are many people who have dry skin and require special attention to their skin. Skincare is very important when you feel like your skin is a bit flaky or tight. In recent years, vitamin C serum has become one of the most powerful ingredients, a must-have that turns dull skin into a brighter complexion. If you’re looking at a Vitamin C Serum and ask, "Is Vitamin C Serum Good for Dry Skin?" Then, you should know how this ingredient works in terms of moisture-depleted skin. What Does Vitamin C Serum Do for the Skin? Basic skincare is only the beginning of vitamin C serum benefits. Boosting collagen production, which naturally declines with age, helps keep skin tight and firm.Another crucial benefit is that you are fighting free radicals. Skin is constantly battered by pollution, UV rays, and other harmful molecules. Vitamin C acts as a protective shield against these damaging elements, neutralizing them. Brightening dull skin is the area in which vitamin C brightening serum excels by inhibiting melanin production and promoting cellular turnover. It fades dark spots and restores the natural radiance that dry skin lacks with regular use. Is Vitamin C Serum Good for Dry Skin? "Is Vitamin C Serum Good for Dry Skin?" deserves careful consideration, as hydration concerns often arise with certain formulations. Initially, vitamin C in the form of pure L-ascorbic acid can feel drying, and also sting those with acne. But a gentler source like Sodium Ascorbyl Phosphate (SAP), 3-O-Ethyl Ascorbic Acid could brighten without irritating or drying the skin. Vitamin C serum is beneficial for dry and flaky skin because healthy cell turnover can prevent your skin from drying out, as well as help your skin’s natural barrier function. It assists in eliminating old skin cells while promoting the development of new skin cells. Look for the best vitamin C serum for face that combines vitamin C with hydrating ingredients like hyaluronic acid, glycerin, or ceramides for optimal results. Also Read: Applying Vitamin C Serum: Before or After Moisturiser? The Right Skincare Order Explained How to Use Vitamin C Serum for Dry Skin Such benefits can only be obtained when applying vitamin C serum on dry skin in the right way. This is my routine: Cleanse thoroughly, if needed, apply toner, gently pat the pure serum onto clean skin, and lastly, seal with moisturizer. After using the best vitamin C serum for the face, always use a moisturizer. It further protects the moisture barrier lock while locking in the benefits of serum. Apply 3-4 drops to fingertips, then gently press into face and neck on clean, slightly damp skin for better absorption. Ingredients to Look for in a Vitamin C Serum for Dry Skin Hyaluronic acid stands as the ultimate hydrating companion for vitamin C serum. A moisture-binding ingredient, this can hold up to 1000 times its weight in water, which is great for those with dry skin needs. Vitamin C and vitamin E create a powerful antioxidant partnership that helps stabilize free radicals, nourish skin and protect it from environmental damage. Aloe vera or glycerin-based formulations offer gentle, soothing properties ideal for sensitive, dry skin. These ingredients provide immediate comfort while allowing the best vitamin C serum to work effectively. Also Read: Does Vitamin C Serum Darken Skin? Busting the Biggest Myth in Skincare Common Mistakes to Avoid Overuse represents one of the most frequent errors when incorporating vitamin C serum into dry skin routines. Sensitive skin will be overwhelmed by it on a daily basis and will get irritated and end up being dry. Usage begins with every other day, and as you get better at it, use it more. Using harsh exfoliants alongside vitamin C brightening serum can strip your skin of too many good things, which can also aggravate dryness and compromise your skin barrier. Space out these treatments, but give your skin time to heal in between. Once you apply your serum, always follow up with a nourishing moisturizer that prevents moisture loss. Best Time to Use Vitamin C Serum if You Have Dry Skin Morning versus night usage depends on your specific vitamin C serum formulation and skin sensitivity. Apply in the morning and get powerful antioxidant protection all day through; apply in the evening to assist with repair and regeneration during sleep. Morning use of the best vitamin C serum in India is good for dry skin, to be followed by moisturizer and broad-spectrum sunscreen. Complete protection is covered with hydration needs. If using during the day, always follow up with sunscreen — vitamin C does indeed increase photosensitivity. To fully take advantage of your serum and get good sun protection, I recommend choosing SPF 30 or higher. Recommended Product CITTA Vitamin C Brightening Face Serum stands out as an excellent choice for dry skin, combining vitamin C with hydrating ingredients specifically formulated for Indian skin types. This best vitamin C serum in India features a gentle formula addressing both brightening and hydration needs. It includes stabilized vitamin C, hydrates with Hyaluronic acid, and nourishing botanical extracts for skin texture perfection and keeping optimal moisture levels. Conclusion Is Vitamin C Serum Good for Dry Skin? Absolutely, when chosen and used correctly. The key lies in selecting formulations (which is gentler) that balances powerful vitamin C benefits with adequate hydration support, ensuring your skin receives comprehensive care. Remember to patch test any new vitamin C serum before full application and start slowly to allow your skin time to adjust. With patience and proper technique, vitamin C can become a valuable ally in your journey toward healthier, more radiant skin. Also Read: Can I Use Vitamin C Serum Every Day? Dermatologists Explain the Ideal Frequency FAQs Q1. Can I use vitamin C serum every day on dry skin? Start every other day, then gradually increase frequency as your skin adapts. Q2. Will vitamin C serum dry out my skin? No, if it has gentler sources of Vitamin C (like Sodium Ascorbyl Phosphate, 3-O-Ethyl Ascorbic Acid) and balances the formula with hydrating ingredients like hyaluronic acid or glycerin. Q3. Should I apply moisturizer after vitamin C serum? Yes, always follow with moisturizer to lock in hydration. Q4. Which vitamin C serum is best for dry skin in India? Choose serums with vitamin C plus hyaluronic acid for the Indian climate. Q5. Can I use vitamin C serum at night for dry skin? Yes, nighttime use allows for repair. Choose gentler formulations. Also Read: Why You Should Use a Face Serum with Vitamin C and Hyaluronic Acid: Skin Benefits Explained
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When to Apply Sunscreen: Before or After Moistu...
Introduction The age-old skincare question continues to puzzle beauty enthusiasts: when to apply sunscreen: before or after moisturizer? A common dilemma that we find affects millions who want to maximize...
When to Apply Sunscreen: Before or After Moisturizer? Dermatologists Settle the Debate
Introduction The age-old skincare question continues to puzzle beauty enthusiasts: when to apply sunscreen: before or after moisturizer? A common dilemma that we find affects millions who want to maximize their sun protection, but currently don't have healthy skin from all the exposure to the sun. What I’m about to tell you is a lot more important than what order you apply your products, but, as you can see, the order does play a part in how effective your products work on your skin and how well your skin remains protected. The wrong order matters because the two products don’t work if the layers are placed in the wrong order. Backed by Dermatologists, this guide will finally put an end to the debate. The Role of Moisturizer and Sunscreen in Skincare Moisturizers add moisture to the skin and prevent skin’s moisture levels by preventing water loss. Moisturizers are made with humectants like hyaluronic acid, emollients like ceramides and occlusives like shea. Sunscreens act as a protective barrier from UVA and UVB rays and contain UV filters as Sunscreen for the face and SPF 50 sunscreen for face compositions, protect the skin from the harmful effects of UV rays. Sunscreen SPF 50 PA++++ rating means broad-spectrum protection. Modern formulations, such as the sunscreen serum options, offer lighter-weight protection without the heavy feeling, greasy look and whitecast. The Correct Skincare Order According to Dermatologists Dermatologists universally agree: use sunscreen after moisturizer. They can only really work on the skin if they actually make contact with the skin, and sunscreens need to act as an uninterrupted barrier on the skin's surface. Moisturizers have smaller molecules that penetrate the skin, while sunscreens contain larger particles designed to sit on top. If you reverse the order, however, the sunscreen blocks the moisturizer from reaching your skin. But there is one exception – invisible sunscreen formulations, which work as serums. These are the hybrid products of these two types, like the Invisible Sunscreen Serum SPF 50 PA+++; they can be absorbed into the skin and applied under heavier moisturizers. How to Layer Moisturizer and Sunscreen Correctly First, clean your skin with a gentle cleanser that will clean away any dirt and oil. Then, apply any treatment serums or toners and allow each product to penetrate completely before going to the next step. Using gentle upward motions, apply moisturizer all over your face and neck equally till properly moisturized. Apply to dry skin and wait 1—2 minutes for the sunscreen to be completely absorbed. Finally, make sure you're applying your SPF 50 sunscreen for face very generously. For your face and neck, use about 1/4 teaspoon (most people use only about 25-50% of the recommended amount, getting far less protection). Make sure you’re not just applying on your face, apply on areas like your ears and hairline. Wait 2–3 minutes after this if you’re wearing makeup. Also Read: Invisible Sunscreen Serum SPF 50 PA++++ Feels Like Nothing, Protects Like Everything Why Sunscreen Serum SPF 50 PA++++ Is Best for Indian Skin Indian skin is exposed to a number of challenges, as the climate conditions are humid and the UV radiation is very intense and Indian skin is more prone to pigmentation and tanning. However, traditional sunscreen feels heavy and greasy in high humidity. Therefore, the best sunscreen for Indian skin also needs to address these specific environmental factors while providing all-around protection. In terms of texture, such as being lightweight, the fast-absorbing sunscreen serum formulations are supremely good for Indian conditions. In humid weather, thick sunscreen feels suffocating, but serum-based options simply provide a barely there feel, delivering full protection. Like using invisible sunscreen technology, which has for years disappointed darker skin tones, leaving a white cast on their skin. The modern formulation blends nicely with all skin tones and consistent daily use. Mistakes to Avoid While Using Sunscreen One very common mistake is applying too much or too little product. Only 20 – 50% of most people’s recommended dosage is being used, which makes protection non-existent. Sun protection is a mistake for many because they mistakenly think cloudy days don't warrant it. UV rays penetrate even through clouds – up to 70% UV radiation can still get to your skin with a clear sky. One must apply sunscreen every day to prevent cumulative sun damage. Frequently, this reapplication is overlooked. Although the best sunscreen SPF 50 PA+++, forms break down over time. When outside, reapply every 2 to 3 hours and immediately after swimming or sweating. It's just not good enough to just use makeup with SPF—use dedicated sunscreen as your main protection. Also Read: How to Choose the Best Sunscreen for Dry Skin Product Spotlight – Invisible Sunscreen Serum SPF 50 PA++++ Invisible Sunscreen Serum SPF 50 PA+++ is an upgrade in sun protection. The serum is uniquely formulated and has a lightweight feel with extreme protection, and is highly recommended daily for Indian lifestyle. The sheen is invisible, there is no white residue, and it absorbs quickly with a non-sticky formula. This makes this product deal with the complaint that sunscreen weighs heavily for everyday wear. As it doubles as a skincare step as well as a sun protection measure, it makes it easier to follow routines and also makes sure the protection is maintained. Conclusion The question of when to apply sunscreen: before or after moisturizer, has a clear answer: always after moisturizer. By placing this order, you are ensuring optimal absorption while still being protected from the sun. Your most powerful anti-aging tool is daily, consistent sun protection. If you follow the proper application sequence and select appropriate products, you are investing in skin that is healthy and also has a more youthful appearance. FAQ's Q1. Do I apply sunscreen before or after moisturizer? After moisturizer - it moisturizes, and sunscreen protects on top. Q2. What if I use a sunscreen serum? The same way as a Sunscreen. As the last step of skincare. Q3. Can sunscreen replace moisturizer? No. Both serve different purposes. However you can skip moisturizing if the sunscreen formula has moisturizing ingredients. Q4. Can I wear sunscreen under makeup? Yes. Wait 2-3 minutes after sunscreen application before makeup. Q5. How often should I reapply SPF 50 sunscreen? Every 2-3 hours outdoors, immediately after swimming or sweating. Also Read: Understanding Your Skin Type & Its Importance
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