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Why Choose CITTA?

Derived from चित्त (consciousness in Sanskrit), our name CITTA embodies our core philosophy of doing everything consciously. 

CITTA harnesses the pure, potent benefits of natural ingredients & enhances them with cutting-edge scientific advancements in a conscious manner. This blend ensures that our products deliver optimal results, providing your skin the best of both worlds.

With Nature’s Wisdom & Science’s Precision!

Our expert R&D team has come up with the most potent natural ingredients backed by long-established scientific practices in the form of skincare curated to address the genuine needs expressed by Indians. 

It’s our way of giving back to the community that has given us so much!

So, WHY won’t you choose CITTA?

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Radiance Rituals: Most-Loved

Advanced Skin Regeneration Duo Advanced skin regeneration duo
CITTA Invisible Sunscreen Serum with Brightening Serum and SPF 50 PA++++ Invisible Sunscreen serum SPF 50 PA++++

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Glow Guide: Expert Tips & Insights

  • Niacinamide for Skin: Benefits, Uses, Myths & Best CITTA Skincare Products

    Niacinamide for Skin: Benefits, Uses, Myths & B...

    If your skin had a wish list, Niacinamide would check every box- brightening, balancing, calming, hydrating, and protecting. It’s that one ingredient your skin doesn’t just want, it needs. At...

    Niacinamide for Skin: Benefits, Uses, Myths & Best CITTA Skincare Products

    If your skin had a wish list, Niacinamide would check every box- brightening, balancing, calming, hydrating, and protecting. It’s that one ingredient your skin doesn’t just want, it needs. At CITTA, we believe that skincare shouldn’t just be effective; it should also be kind, mindful, and transparent. Rooted in dadi-nani ke nuskhe and backed by modern science, our Niacinamide-based formulations bring ancient wisdom into your everyday skincare ritual, safely and beautifully. So, let’s uncover everything you need to know about this superstar ingredient and how to make it work for your skin. What Is Niacinamide? Niacinamide, also known as Vitamin B3, is a water-soluble vitamin that works with your skin’s natural chemistry to improve uneven tone, soften fine lines, strengthen your barrier, and reduce dullness. Think of it as your skin’s peacekeeper, balancing oil, reducing inflammation, and keeping your complexion calm and clear. Why Your Skin Loves Niacinamide (Top 6 Benefits of Niacinamide for Skin ) 1. Fades Dark Spots & Brightens Skin: Niacinamide gently slows down pigment transfer, meaning fewer dark spots and more glow. → Try: CITTA Gold Serum for Face for an instant, luminous lift. 2. Reduces Acne & Pore Size It controls sebum production, minimizes clogged pores, and soothes breakouts. 3. Strengthens Skin Barrier The ingredient boosts ceramide production, keeping your skin resilient and hydrated. 4. Softens Fine Lines & Wrinkles: Niacinamide encourages collagen synthesis, making skin firmer and smoother. → Try: CITTA Regenerative Anti-Aging Face Serum, retinol-like results, minus the irritation. 5. Calms Sensitivity & Redness: It reduces inflammation and keeps skin comfortable, perfect for those with rosacea or sensitive skin. 6. Protects from Pollution & Sun Damage: Niacinamide builds antioxidant strength, complementing your sunscreen. → Try: CITTA Soothing Sunscreen SPF 50 PA+++ with Niacinamide. When and How to Use Niacinamide Niacinamide fits everywhere in your routine - AM or PM. Morning Routine: Cleanse with Vitamin C Face Wash to awaken your skin. Apply Niacinamide serum (2–10%) to tone, brighten, and protect. Follow up with CITTA Soothing Sunscreen SPF 50 PA+++. Night Routine: Cleanse with Ubtan Face Wash to remove impurities naturally. Use CITTA Regenerative Anti-Aging Face Serum for overnight repair. Seal with moisturizer or sleeping mask. Can You Use Niacinamide with Vitamin C? Yes, absolutely! One of the biggest myths in skincare is that Niacinamide and Vitamin C can’t be used together. In fact, modern formulations show they enhance each other’s benefits - Vitamin C brightens while Niacinamide strengthens the skin barrier. If you’re layering them, apply CITTA’s Vitamin C Face Wash first to prep your skin, then follow up with a Niacinamide Serum or Radiance Gold Serum for Face for a luminous, even-toned finish. Pro Tip: Use this duo in your morning routine and seal it with CITTA Soothing Sunscreen SPF 50 PA+++ with Niacinamide to protect and brighten at the same time. Common Myths About Niacinamide, Busted! Myth 1: Niacinamide can’t be used with Vitamin C.Truth: Modern formulations (like CITTA’s) stabilize both ingredients, making them a power pair for glow and protection. Myth 2: It’s only for oily skin. Truth: Niacinamide suits every skin type - from dry to sensitive - because it balances, not strips. Myth 3: It gives instant results. Truth: Visible glow takes around 2–4 weeks of consistent use - patience pays off beautifully! Also Read: Why Is My Face So Dry Even After Moisturizing? 5 Mistakes You’re Making Niacinamide for Every Skin Type Skin Type Why You’ll Love It CITTA Product Match Oily/Acne-Prone Controls oil, shrinks pores Cica Exfoliating Face Scrub Dry Skin Boosts moisture & barrier Anti-Aging Face Serum Pigmented/Dull Skin Brightens and evens tone Gold Serum for Face Sensitive Skin Soothes redness Soothing Sunscreen SPF 50 PA+++ Grandma’s Wisdom Meets Modern Science At CITTA, we don’t just add Niacinamide because it’s trending - we do it because it works. Each product is created through a thoughtful blend of ancient wisdom and dermatological precision. Our founders, Akanksha, Tanay, and Monisha Sharma, ensure that every formula is safe, transparent, and effective, just like dadi’s homemade ubtan but smarter and science-backed. Quick Recap ✔ Niacinamide = your skin’s all-rounder ✔ Works on dullness, acne, pores, and fine lines ✔ Safe for all skin types (and layering) ✔ Complements other actives like Vitamin C and Hyaluronic Acid✔ Backed by dermatologists, trusted by generations Final Word Niacinamide isn’t just another skincare trend - it’s a timeless essential. Whether you’re battling dullness, acne, or early signs of aging, this ingredient fits seamlessly into your CITTA ritual. Because when modern science meets dadi-nani ke nuskhe, your skin doesn’t just look better, it feels better. So go on, choose your glow with CITTA.  Also Read: What Does Retinol Really Do for Your Skin? (Benefits, Side Effects & Best Practices) FAQs 1. Can I use Niacinamide every day? Yes, twice a day. It’s gentle enough for daily use - morning and night. 2. Is Niacinamide safe during pregnancy? Absolutely. It’s pregnancy-safe, unlike retinol. 3. How long does it take to see results? You’ll start noticing a smoother, brighter complexion within 2–4 weeks. 4. Can I layer Niacinamide with Retinol? Yes! It actually reduces retinol irritation and boosts results. 5. What concentration should I use? For beginners, 2–5% works well. For visible brightening, look for up to 10%. Also Read: 10 Amazing Argan Oil Benefits for Skin, Hair & Health You Didn’t Know

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  • What Does Retinol Really Do for Your Skin? (Benefits, Side Effects & Best Practices)

    What Does Retinol Really Do for Your Skin? (Ben...

    Introduction When it comes to skincare, few ingredients enjoy the cult status that retinol does. Loved by dermatologists and beauty enthusiasts alike, retinol has earned its reputation as the gold...

    What Does Retinol Really Do for Your Skin? (Benefits, Side Effects & Best Practices)

    Introduction When it comes to skincare, few ingredients enjoy the cult status that retinol does. Loved by dermatologists and beauty enthusiasts alike, retinol has earned its reputation as the gold standard for anti-aging, acne-fighting, and brightening treatments. But with so much buzz comes confusion: What is retinol? How does it work? Should I use it, and if yes, how? In this comprehensive guide, we’ll cover everything you need to know about retinol, its science, benefits, how to use it safely, and tips for making the most of this powerful ingredient. By the end, you’ll not only understand why retinol is worth the hype but also know how to incorporate it into your routine the right way. What is Retinol? At its core, retinol is a derivative of Vitamin A - a nutrient essential for healthy skin, vision, and immunity. In skincare, retinol belongs to the family of retinoids, compounds that accelerate skin renewal and boost collagen production. Put simply, retinol speeds up how quickly your skin cells turn over, revealing fresher, healthier skin underneath. That’s why dermatologists often call it the “gold standard” in skincare. How Retinol Works on the Skin Retinol penetrates the skin and works at a cellular level to: Increase collagen production (reducing fine lines & wrinkles) Improve skin texture and tone Reduce clogged pores (making it great for acne) Fade dark spots and hyperpigmentation In short, it encourages your skin to behave more youthfully. Also Read: Which Serum Is Best for Pigmentation and Dark Spots? The Skincare Edit You Need Before You Buy Key Benefits of Retinol Anti-Aging Powerhouse – Retinol is one of the most researched ingredients in skincare. By boosting collagen production and increasing skin cell turnover, it reduces the appearance of fine lines and wrinkles, helping skin look smoother and more youthful over time. Acne Control – Known for unclogging pores, retinol helps treat and prevent breakouts. It also minimizes post-acne marks and scarring, making it a go-to ingredient for both teens and adults struggling with acne-prone skin. Brightening Effect – Retinol gently fades dark spots, sun damage, and pigmentation, revealing a clearer and more even-toned complexion with consistent use. Smooth & Firm Skin – By improving skin elasticity and texture, retinol makes the skin appear firmer, refined, and naturally radiant, giving you that healthy “glass-skin” glow. Retinol vs. Tretinoin: What’s the Difference? Both retinol and tretinoin are Vitamin A derivatives, but: Retinol: Available in over-the-counter serums & creams. Milder, suitable for most skin types. Tretinoin: Prescription-only, stronger, often used for severe acne or advanced anti-aging. Think of retinol as the gentler yet highly effective cousin of tretinoin. When Should I Use Retinol? Timing is everything with retinol. To get the best results (and avoid irritation), follow these guidelines: Best Time of Day: Always use retinol at night. Sunlight can reduce its effectiveness and make your skin more sensitive. Start in Your Mid-20s or 30s: That’s when collagen production naturally begins to slow down. Starting early helps delay visible signs of aging. Seasonal Use: Retinol can feel harsher in dry winter months. Make sure to hydrate well and use a barrier-repair moisturizer. Frequency for Beginners: Begin with 2–3 nights a week. Once your skin builds tolerance, you can increase to every other night or even nightly. Avoid During Pregnancy & Breastfeeding: Opt for safe alternatives like CITTA Regenerative Anti-Aging Face Serum instead. How to Use Retinol Serum or Cream (Without Irritation) The trick with retinol is patience. Here’s a beginner-friendly guide: Start Slow – Use 2–3 nights per week. Pea-Sized Amount – That’s all you need for your entire face. Apply at Night – Retinol can make your skin more sun-sensitive. Moisturize Well – Layer a nourishing moisturizer after application. Never Skip Sunscreen – SPF is non-negotiable when using retinol. Pro Tip: Pair retinol with soothing ingredients like niacinamide or hyaluronic acid to minimize irritation. Can Retinol Be Combined with Other Ingredients? Niacinamide + Retinol → Calms irritation, boosts skin barrier. Vitamin C + Retinol (together in one routine) → Best used at different times (Vit C in morning, Retinol at night). Hyaluronic Acid + Retinol → Keeps skin hydrated. Also Read: Can You Use Retinol and Vitamin C Together? Myths vs. Truths Vitamin A and Retinol: The Connection What is Vitamin A? → An essential fat-soluble vitamin vital for skin, eyes, and immunity. Chemical Name: Retinol (the form used in skincare). Functions: Supports cell turnover, collagen synthesis, and vision health. Deficiency: Can cause dry skin, poor night vision, and weakened immunity. Sources of Vitamin A in the Diet If you want to boost Vitamin A naturally, here are some top sources: Food Vitamin A Source Carrots Beta-carotene Sweet Potatoes Beta-carotene Spinach Beta-carotene Mangoes Vitamin A Liver Retinol Dairy Products Retinol Possible Side Effects of Retinol When starting out, you may experience: Dryness or peeling Mild redness Purging (temporary breakouts) Solution: Start with a low concentration, moisturize well, and increase slowly. Also Read: Is Retinol Good for Oily Skin? Benefits, How to Use It & Expert Tips Who Should Avoid Retinol? Severe eczema or rosacea → Retinol may worsen existing inflammation. Concurrent use of strong exfoliants / peeling agents → Risk of over-exfoliation. High sun exposure without reliable sun protection. Pregnant or breastfeeding → Retinoids are generally contraindicated. But if you’re looking for a safe alternative with similar anti-aging and regenerative benefits, you can try the CITTA Regenerative Anti-Aging Face Serum. It’s formulated with botanicals and actives that mimic retinol’s rejuvenating effects, helping reduce fine lines, improve firmness, and restore glow, without the risks associated with Vitamin A derivatives. Tip: If in doubt, patch test or consult a dermatologist before starting retinol. Best Retinol Products to Try If you’re new to retinol, always choose a gentle yet effective formula. At CITTA, our approach is rooted in dadi-nani ke nuskhe blended with science. That’s why our formulations are dermatologist-tested, safe, and made for real skin needs, from acne-prone teens to adults chasing anti-aging benefits. Our CITTA Regenerative Retinol Night Cream is thoughtfully designed to give you visible results without overwhelming your skin because skincare should feel safe, comforting, and effective, never harsh. CITTA Regenerative Anti-Aging Face Serum → Retinol-free alternative for pregnancy and sensitive skin. CITTA Depigmentation Body Cream with Retinol → Fights stubborn pigmentation, restores even skin tone. Add to cart Conclusion Retinol is more than just a skincare buzzword; it’s a clinically proven hero ingredient that can transform your skin when used correctly. From acne and pigmentation to fine lines and dullness, retinol helps your skin look healthier, brighter, and younger. At CITTA, we blend grandma’s wisdom with modern dermatology, creating formulas that are effective, safe, and comforting. So whether you’re ready for retinol or looking for a retinol-free alternative, CITTA has a conscious solution for you. Because skincare isn’t just about today, it’s about making mindful choices for your skin’s tomorrow. FAQs Q. What is retinol used for? Retinol is used to reduce wrinkles, acne, and dark spots, and to improve overall skin texture. Q. Can I use retinol daily? Yes, but beginners should start 2–3 times per week and gradually increase. Q. Is retinol safe for sensitive skin? Yes, if introduced slowly and paired with soothing ingredients. Q. Can I use retinol during pregnancy? No. Retinol and Vitamin A derivatives should be avoided during pregnancy. Q. How long does retinol take to show results? Most people see improvements in 8–12 weeks with consistent use. Also Read: 10 Amazing Argan Oil Benefits for Skin, Hair & Health You Didn’t Know

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  • 10 Amazing Argan Oil Benefits for Skin, Hair & Health You Didn’t Know

    10 Amazing Argan Oil Benefits for Skin, Hair & ...

    Introduction When it comes to natural beauty elixirs, few ingredients have earned as much global admiration as argan oil. Often hailed as “liquid gold,” this rare oil originates from the...

    10 Amazing Argan Oil Benefits for Skin, Hair & Health You Didn’t Know

    Introduction When it comes to natural beauty elixirs, few ingredients have earned as much global admiration as argan oil. Often hailed as “liquid gold,” this rare oil originates from the sun-soaked argan trees of Morocco and has been treasured for centuries by women for its remarkable beauty-enhancing properties. Today, science has caught up with tradition, confirming what ancient cultures already knew: the benefits of argan oil for skin, hair, and health are truly extraordinary. From fading fine lines and deeply hydrating skin to transforming dry, frizzy hair into silky strands, argan oil is more than just another beauty trend. It’s a powerful, multitasking ingredient packed with antioxidants, vitamin E, and essential fatty acids that work in harmony to nourish, protect, and rejuvenate. Whether you’re battling hair fall, dull skin, or just looking for a natural way to upgrade your self-care routine, argan oil might be the miracle your beauty cabinet has been missing. Let’s dive into the 10 amazing argan oil benefits you probably didn’t know about, but will definitely want to start using today. 1. Deeply Moisturizes Skin Packed with vitamin E, fatty acids, and antioxidants, argan oil hydrates even the driest skin. It locks in moisture, strengthens the skin barrier, and leaves your face soft without clogging pores. Perfect for sensitive or combination skin. Try it in CITTA Natural Moisturizing Baby Balm - a gentle formulation enriched with natural oils, including argan oil, safe for both babies and adults with dry, sensitive skin. 2. Reduces Fine Lines & Wrinkles Thanks to its antioxidant properties, argan oil fights free radicals that cause premature aging. Regular use helps minimize fine lines, improve skin elasticity, and restore a youthful glow. 3. Soothes Skin Irritation & Redness If you have eczema, rosacea, or general skin sensitivity, argan oil’s anti-inflammatory properties help calm irritation and reduce redness. 4. Boosts Natural Glow Argan oil is rich in squalene and vitamin E, which brightens the complexion and evens out skin tone. It’s a natural way to achieve that healthy, radiant look. 5. Strengthens Hair & Prevents Breakage One of the most popular argan oil benefits for hair is its ability to strengthen strands. It nourishes the scalp, reduces split ends, and prevents breakage for thicker, healthier-looking hair. 6. Controls Frizz & Adds Shine Tired of unmanageable hair? Argan oil smooths frizz, enhances natural shine, and makes hair soft to the touch without greasiness. It’s a natural alternative to silicone-based serums. Explore CITTA Hair Growth Serum powered with redensyl & nourishing oils (including argan oil) for frizz-free, healthy growth. 7. Supports Hair Growth Argan oil improves blood circulation in the scalp and delivers essential nutrients to hair follicles, encouraging growth and reducing hair thinning. 8. Strengthens Nails & Cuticles Brittle nails? Massage a drop of argan oil into your nails and cuticles daily to prevent breakage, hydrate the skin, and keep nails strong. 9. Protects Against Sun Damage Argan oil contains antioxidants that defend the skin against UV rays and pollution. While it shouldn’t replace sunscreen, it adds an extra layer of protection against environmental damage. For complete protection, combine it with CITTA Protecting Sunscreen SPF 70 PA++++ for both kids and adults. Add to cart 10. Promotes Overall Skin & Scalp Health The combination of vitamin E, omega-3, and omega-6 fatty acids nourishes skin and scalp, reduces dandruff, and keeps both looking and feeling healthy. Final Thoughts From glowing skin to shiny, frizz-free hair, the benefits of argan oil are endless. Whether you’re looking to calm sensitive skin, strengthen your strands, or nourish your scalp, argan oil can easily become your go-to natural solution. At CITTA, we thoughtfully blend traditional wisdom (dadi-nani ke nuskhe) with modern science to create safe, effective products enriched with nature’s goodness, including argan oil. Gentle enough for babies, yet powerful enough for adults, our formulations are designed to care for your whole family’s skin and hair. Because why not choose safe, effective, and transparent skincare? Also Read: Why Is My Face So Dry Even After Moisturizing? 5 Mistakes You’re Making FAQs 1. Can I use argan oil daily on my face? Yes, argan oil is lightweight and non-comedogenic, making it suitable for daily use on most skin types. 2. Is argan oil good for oily skin? Absolutely! Despite being an oil, it helps balance sebum production, preventing excess oiliness. 3. Can argan oil reduce dandruff? Yes, its anti-inflammatory and moisturizing properties help soothe the scalp and reduce flakiness. 4. Is argan oil safe for babies? Yes, pure argan oil is gentle and safe. Many baby care products, like CITTA’s Baby Massage Oil, are enriched with it. 5. Does argan oil help with acne scars? Its vitamin E content supports skin healing and may lighten scars over time. Also Read: The Ultimate Monsoon Hair Care Routine: How to Control Frizz, Dandruff & Hair Fall

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