The CITTA Promise, Safety First
Toxin Free
Sulphate (SLS/SLES) Free
No Harsh Chemicals
Mineral oil-free
Paraben Free
Natural
Allergen-Free
Why Choose CITTA?
Derived from चित्त (consciousness in Sanskrit), our name CITTA embodies our core philosophy of doing everything consciously.
CITTA harnesses the pure, potent benefits of natural ingredients & enhances them with cutting-edge scientific advancements in a conscious manner. This blend ensures that our products deliver optimal results, providing your skin the best of both worlds.
With Nature’s Wisdom & Science’s Precision!
Our expert R&D team has come up with the most potent natural ingredients backed by long-established scientific practices in the form of skincare curated to address the genuine needs expressed by Indians.
It’s our way of giving back to the community that has given us so much!
So, WHY won’t you choose CITTA?
Radiance Rituals: Most-Loved
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12% Vitamin C Serum | Brightening & Pigmentation Care with Hyaluronic Acid
Triple brightening / Boosts collagen / Evens skin
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Regenerative Face Serum – With Kojic Acid, Niacinamide & Vitamin C for Glow & Firmness
Reduces wrinkles / Firms skin / Revives dullness
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Aqua Boost Face Gel | Lightweight Hydration with Hyaluronic Acid, Oil-Free & Non-Comedogenic
India’s 1st frosted texture / 5x hydration / Matte finish
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Invisible Weightless Sunscreen Serum | SPF 50++++ with Rice Water, Pomegranate & Thanaka
Natural sunblock / 3 in 1 / No white cast / Watery light
Regular price Rs. 629Regular priceUnit price perRs. 0Sale price Rs. 629Radiance Face Serum with Gold | With Niacinamide, Kojic Acid & Alpha Arbutin for Glowing, Even-Toned Skin
Illuminating Gold Fibers | 6 Brightening Actives | Natural Highligher Glow
Regular price Rs. 569Regular priceUnit price perRs. 0Sale price Rs. 569Regenerative Night Cream | Glowing Skin with Retinol & Kumkumadi
Reduces lLines, Wrinkles|Firms Skin|Revives Glow
Regular price Rs. 749Regular priceUnit price perRs. 0Sale price Rs. 749Super Light Anti-Frizz Hair Serum | With Keratin for Dry Hair, Frizz Control & Instant Shine
Conditions & nourishes | Controls frizz | Leaves hair silky soft
Regular price Rs. 499Regular priceUnit price perRs. 0Sale price Rs. 499Cica Face Scrub | Tan Removal, Gentle Exfoliation & a Refreshing Frosty Texture
India’s 1st ever frost scrub||Non-drying||Barrier restoration
Regular price Rs. 499Regular priceUnit price perRs. 0Sale price Rs. 499Soothing Sunscreen SPF 50 PA+++ | Oil-Free with Niacinamide & No White Cast – For Oily to Combination Skin
SPF 50 PA+++ | No White Cast | Non-Sticky
Regular price Rs. 579Regular priceUnit price perRs. 0Sale price Rs. 579Encapsulated Ubtan Face Wash | With Niacinamide, Saffron & Turmeric for Glow & Tan Removal
Gently Cleanses / Brightens and revives glow / Non-drying
Regular price Rs. 479Regular priceUnit price perRs. 0Sale price Rs. 479Cica Gentle Face Cleanser | Hydrating Face Wash for Dry Skin
Gently Cleanses / Brightens, Soothes Skin / Non-drying
Regular price Rs. 449Regular priceUnit price perRs. 0Sale price Rs. 449Soothing Body Lotion with SPF | Lightweight Summer Moisturizer for Daily Use
Daily Moisturization | SPF 15 | Smooth & Soft skin
Regular price Rs. 319Regular priceUnit price perRs. 0Sale price Rs. 319
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Glow Guide: Expert Tips & Insights
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Can You Apply Vitamin C Serum on Sensitive Skin...
Introduction Vitamin C serum is considered the holy grail of skincare, and its brightening and anti-aging properties are to die for. However, many people with delicate complexions wonder: "Can You...
Can You Apply Vitamin C Serum on Sensitive Skin? Dermatologist Advice, Benefits & Application Tips
Introduction Vitamin C serum is considered the holy grail of skincare, and its brightening and anti-aging properties are to die for. However, many people with delicate complexions wonder: "Can You Apply Vitamin C Serum on Sensitive Skin?" Sensitive skin deserves special care since implementing the potent active ingredients can be tricky. Of course, vitamin C has its benefits, but it’s essential to know how to use it without irritating the skin when you have reactive skin. Understanding Sensitive Skin A person with sensitive skin is easily identified by the fact that it is very different from other skin types. Such common traits include redness, burning overtones, stinging, and tightness that occur after using a product. This skin type is responsive to environmental factors, fragrances, and active ingredients. As a result, if your skin is sensitive, there’s a good chance that new skincare ingredients will cause your sensitive skin to react to them with inflammation, breakouts, and uncomfortable reactions. The skin barrier itself is in a state of compromise, meaning there is a tendency for it to get more permeable to irritants. So, understanding these reactions helps us to decide if vitamin C serum can be used safely in our routines. Benefits of Vitamin C Serum for Sensitive Skin Despite that, Vitamin C Serum provides a lot of benefits for sensitive skin when used correctly. Over time, they help to fight dullness and pigmentation, leaving you with a more even-toned complexion. Vitamin C increases collagen production and sequesters free radicals, thereby fortifying the skin barrier. The risk of having very sensitive skin is due to the overly intact nature of the barrier, which breaks down or vibrates in certain cases due to stress, etc., which increases the barrier strength while helping sensitive skin become more resilient. Also, some types of vitamin C have anti-inflammatory properties, which help to decrease redness and calm skin when applied or formulated correctly. The best vitamin C serum formulations provide these benefits while minimizing the risk of adverse reactions through gentle, stabilized ingredients. Can You Apply Vitamin C Serum on Sensitive Skin? According to dermatologists, the answer is cautiously optimistic. Can You Apply skin Vitamin C Serum on Sensitive Skin? Yes, but with specific precautions and proper product selection. Sensitive skin does tolerate vitamin C when the experts allow for it. That said, the key is to use gentle formulations, add them gradually, and watch how your skin reacts. Since dermatologists recommend starting with lower concentrations and stable forms of vitamin C, it may not have as significant an effect on the skin if you have others with good boosts already. Now, although you should avoid taking vitamin C if you have active eczema, severe rosacea, or very fragile skin barriers, it’s a very important supplement that helps regulate our immune systems. Consult dermatologists before adding new active ingredients to prevent their adverse effects over a long period of time. How to Choose the Right Vitamin C Serum Selecting the best vitamin C serum for face requires attention to specific formulation details. Lower concentrations between 5-10% are ideal for sensitive skin, providing benefits without overwhelming delicate complexions. Form matters significantly. Sodium Ascorbyl Phosphate or Magnesium Ascorbyl Phosphate are gentler alternatives to L-Ascorbic Acid. These stable derivatives offer similar benefits with reduced irritation potential. Look for fragrance-free, paraben-free, and alcohol-free formulations. The best vitamin C serum in India often features these gentle characteristics, making it suitable for sensitive skin types. How to Apply Vitamin C Serum on Sensitive Skin For sensitive skin, always do a patch test before applying to the full face. Do this by making sure you use a bit behind your ear or on your inner wrist and wait at least 24 to 48 hours to check for reactions. Use vitamin C serum all over your skin on clean, dry skin, but preferably in the morning. You can use 2 – 3 drops and gently pat into the skin; do not rub vigorously. Immediately follow with a hydrating moisturizer to set in the benefits and add another barrier safeguard. Once-daily application is best, which can be applied in the morning to maximize antioxidant protection throughout the day. Also Read: Applying Vitamin C Serum: Before or After Moisturiser? The Right Skincare Order Explained Tips to Avoid Irritation Avoid using retinol or exfoliating acids at the same time to prevent irritation. These can be too much even for sensitive skin, letting unnecessary reactions. Start by introducing the vitamin C brightening serum slowly and only use it 2-3 times per week at first. Increase the frequency slowly, as your skin builds tolerance. If you use vitamin C, always make sure you’re using it during the day and use a broad-spectrum sunscreen since it can increase photosensitivity. And even more for sensitive skin prone to environmental reactions. Best Vitamin C Serums for Sensitive Skin in India The best vitamin C serum for sensitive skin features gentle formulations with stable ingredients. Look for products containing Sodium Ascorbyl Phosphate, which provides vitamin C benefits without the harshness of pure L-Ascorbic Acid. With many Indian brands now coming forward with their formulation, this sensitive skin version has ingredients like soothing niacinamide, hyaluronic acid, aloe vera, and vitamin C to lend to it. Also Read: Is Vitamin C Serum Good for Dry Skin? Dermatologist Insights & Hydration Tips Conclusion Can You Apply Vitamin C Serum on Sensitive Skin? Of course, just be sure to be careful and choose the right products. Opt for skin products that are not harsh, use them a little bit at a time, and watch out for any changes in your skin. Applying the correct products and introducing them gently, those with sensitive skin can still use vitamin C’s lightening, protective, and age-favoring benefits. It is recommended that people with frequent sensitivity or serious skin conditions see a dermatologist for advice. FAQs Q1. Can vitamin C serum irritate sensitive skin? Yes, if used incorrectly. Choose gentle formulations and start slowly. Q2. What type of vitamin C is best for sensitive skin? Sodium Ascorbyl Phosphate or Magnesium Ascorbyl Phosphate are gentler alternatives. Q3. How often should I use vitamin C serum if I have sensitive skin? Start 2-3 times weekly, then gradually increase frequency. Q4. Should I use vitamin C serum during the day or night? Morning application is preferred for antioxidant protection. Q5. Can I use moisturizer after applying vitamin C serum? Yes, always follow with moisturizer to protect the skin barrier. Also Read: What to Use with Vitamin C Serum: Best Ingredients to Pair for Glowing, Healthy Skin
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Say Goodbye to Age Spots: A Simple 4-Step Skinc...
Introduction Age spots, or liver spots, are flat brown or black spots that may appear on skin that is exposed to the sun. When melanin is saturated in particular areas,...
Say Goodbye to Age Spots: A Simple 4-Step Skincare Routine That Works
Introduction Age spots, or liver spots, are flat brown or black spots that may appear on skin that is exposed to the sun. When melanin is saturated in particular areas, the results are these marks that manifest as pigmentation: they make your skin look uneven and aged. Sun exposure, aging, and hormonal changes are the major causes. As we age, our skin cells renew themselves slower while sun damage triggers excess melanin production, leading to concentrated patches of pigment that accumulate over time. How to remove age spots naturally has become a common question for those seeking effective solutions. The good news is that consistent skin care can help reduce pigmentation on the face and fade these unwanted marks. With the right approach, you can see visible improvements without expensive treatments. Here is a complete step-by-step guide of a simple and effective 4-step routine for getting rid of age spots: Step 1: Gentle Cleansing to Prep the Skin The foundation of effective age spot removal begins with proper cleansing. To enable the active ingredients to actually be effective on pigmentation, your skin needs to be very thoroughly cleansed. Harsh scrubs can be irritating for the skin and make pigmentation worse, so using a gentle one is ideal. Facial skin is more prone to develop inflammation when the skin barrier is disturbed, which in turn can cause more melanin production and darkening of spots Pick out a mild cleanser that will help you cleanse away dirt, oil, and makeup without drying out or over-stripping your skin. There are also cream-based or oil-based cleansers that, in particular, work well on mature skin. Also Read: Understanding Your Skin Type & Its Importance Step 2: Target Pigmentation with Active Ingredients This step is where the real magic happens in your quest to reduce age spots. Three powerhouse ingredients stand out as the best skincare for age spots: Vitamin C, retinol, and niacinamide. Vitamin C Serum is your champion to fade pigmentation and protect against further damage. Not only do they inhibit tyrosinase—the enzyme that causes the production of melanin —for lightening dark spots over time, but this antioxidant powerhouse is also one of the best anti–wrinkle treatments around! If you are choosing the best vitamin C serum for your face, choose stable forms such as Ethyl Ascorbic acid or sodium ascorbyl phosphate. Retinol or retinoids encourage accelerated cell turnover, which allows pigmented cells to slough off quicker and replace them with newer skin cells. This ingredient is particularly effective for fading dark spots because it works at the cellular level to renew your complexion. If a retinol based night cream is the right delivery system for this powerful ingredient, that means, of course, you need a quality one. Niacinamide is a mild type of vitamin B3, which blocks melanin transfer to skin cells and helps reduce dark spots and prevent the occurrence of new ones. Most skins, including sensitive skin, tolerate it well, unlike the harsher actives. Thus, it is excellent to be used daily. It also supports the shelf and minimizes inflammations, which makes the complexion more even. Step 3: Deep Hydration and Repair Deep skin repair and recovery happen in the nighttime. While you’re asleep, the natural skin repair takes place, hence applying nourishing treatments that help with cell regeneration and fade pigmentation . Anti aging night cream is very important in your age spot removal routine. A quality night cream for glowing skin works overnight to repair damage and promote cell renewal. These form-specific activities penetrate the top layer of skin to deliver the deep hydration your skin needs to repair damage from the day while you sleep. Try to go for formulations with peptides that boost collagen and improve the skin texture. Hyaluronic acid gives the skin intense hydration and plumps the skin as it reduces the appearance of fine lines and pigmentation, while ceramides help to restore and maintain your skin barrier. The best night cream for women targeting age spots should combine these ingredients with gentle actives for optimal results. Also Read: Here’s How A Vitamin C Face Serum Can Be An Absolute Game-Changer Step 4: Sun Protection in the Daytime Daily SPF application is non-negotiable when working to fade age spots. If you aren’t using proper sun protection, the UV exposure will cause existing spots to get darker and new ones to pop up, undoing your work. Slather on your sunscreen for face every morning, even if it’s overcast or sunny or you have or haven’t walked out the front door. And, because UV rays can penetrate clouds and windows, consistent protection is necessary. Pick a broad-spectrum SPF 50 sunscreen that guards against the dreaded UVA and UVB rays. However, aging and pigmentation are due to UVA rays, and the burning is caused by UVB rays. Both help create age spots, which means that overall protection is key to preventing and reducing further damage. Lifestyle Tips to Prevent Age Spots Skincare is certainly a piece of the jigsaw, which may help in preventing age spots. To avoid exposure to intense UV radiation and thus minimize UV damage, try to avoid the peak sun hours between 10 AM and 4 PM, or if you are outside, stay in the shade and reapply sunscreen every two hours. Hydrated skin is healthier, functioning, and is able to turn over cells properly, too. A balanced diet full of antioxidants will help to protect you internally from free radical damage, which can contribute to pigmentation. Conclusion One way of fading age spots with skincare is with consistency. The best part about results is that they don't happen overnight, but with dedication and daily application of the right products, you will see significant improvement in your skin's tone and texture. The right active ingredients done right and never skipping SPF together are the ultimate combo for addressing what’s already there and stopping what’s still to come. The answer to the question—how to remove age spots naturally- is patience and commitment, but glowing, even-toned skin is absolutely possible with the right routine. Also Read: Skin Dullness: Causes, Remedies and Tips for a Radiant Glow FAQs Q1. How long does it take for age spots to fade with skincare? 6-8 weeks for visible improvements, 3-6 months for significant fading. Q2. Is retinol good for removing age spots? Yes, it accelerates cell turnover and sheds pigmented cells effectively. Q3. Can I use Vitamin C and retinol together? Use Vitamin C in the mornings and retinol at night to avoid irritation. Q4. Do age spots go away naturally? Rarely without intervention, but skincare can significantly lighten them. Q5. Which night cream is best for age spots? Choose creams with retinol, peptides, and hyaluronic acid.
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Is Retinol Good for Oily Skin? Benefits, How to...
Introduction Fellow oily skin people know the daily struggles of dealing with oily T-zones, pimples and, of course, clogged pores. We get it! We have all been there. But the...
Is Retinol Good for Oily Skin? Benefits, How to Use It & Expert Tips
Introduction Fellow oily skin people know the daily struggles of dealing with oily T-zones, pimples and, of course, clogged pores. We get it! We have all been there. But the recent suggestion by the skincare junkies is retinol. But wait, is retinol good for oily skin? Or is it going to do more damage than good? The list of doubts is endless and for the right reasons. If we are not already struggling with acne or greasy skin, adding another active does raise concerns of more breakouts. This is where we come in to help you! In this blog, we will unpack what retinol is and if it is at all beneficial for oily skin. We will dive into the right way to use it and share some pro tips. Why shouldn’t oily skin-type people have some fun too? What Is Retinol and How It Works A derivative of vitamin A, and from the retinoid family, retinol is a skin-care hero ingredient that promotes cell turnover. It is a widely recommended active to treat concerns like aging, acne and dullness. It must be applied topically and in the correct concentration. Retinol is considered a holy grail because it: Penetrates deep into the skin's deeper layers Supports faster cell turnover Helps to promote collagen production Regulates excess oil (sebum) production Is Retinol Good for Oily Skin? Here comes the most common question, and the simple answer to it is – yes, retinol-based night creams are good for oily skin: It controls sebum production in your skin. It reduces the formation of whiteheads and blackheads by unclogging the pores. It treats inflammation and acne, which are common concerns of oily-skin-type people. A study published in 2017 in the Journal of Drugs in Dermatology discussed the contribution of retinol in improving acne and oiliness with consistent use over 12 weeks. It is often recommended to start early and with a low concentration. Benefits of Retinol for Oily Skin In this section, we have broken down the benefits of retinol for oily skin: Reduces Excess Oil Production Retinol helps control sebum production, and as a result, reduces greasiness. Prevents Acne Breakouts By unclogging pores, retinol controls acne and inflammation, which are common concerns for oily skin. Minimizes Pores It helps the pores appear smaller. With consistent use, your skin starts to appear smoother, brighter and acne-free. A good retinol-based night cream for oily skin will help address all these concerns and make your skin appear brighter. How to Use Retinol if You Have Oily Skin Follow a few key steps to incorporate retinol into your night cream routine: Start with a mild cleanser. Pat dry and apply a small amount equally on your face. Let it absorb into your skin completely, and apply an Anti-Aging night cream 5-10 minutes later. Start using twice or thrice a week and increase use based on your skin’s adaptability. Retinol is always to be used as part of your night routine. Don't skip sunblock the morning after. Common Mistakes to Avoid Overuse: Using too much can trigger irritation, leading to breakouts and purging. Not Using Sunscreen: Retinol increases photosensitivity. SPF is a must to avoid irritation and inflammation. Mixing with incompatible actives without knowledge: Don't experiment with mixing actives when using retinol. Pro tip: Always patch test before applying the product on your face. Also Read: Can You Use Retinol and Vitamin C Together? Myths vs. Truths Expert Tips for Oily Skin with Retinol Patch Testing: To avoid irritation and undesirable results. Start Gradually: Start with a low concentration.0.2%–0.5% strength retinol is recommended. Hydrate and Repair: Choose calming ingredients like hyaluronic acid or ceramides for a gentle experience Recommended Products If you are convinced, choose a retinol product that is Dermatologist-tested Suitable for Indian skin Packed with hydrating ingredients Choose the CITTA Regenerative Anti-Aging Night Cream for the best results. It is a gentle yet powerful night cream for glowing skin formulated with star ingredients like retinol and bakuchiol. Also Read: Can I Use Niacinamide with Retinol? The Perfect Duo for Night-Time Anti-Aging Conclusion To help rest the debate around “Is Retinol Good for Oily Skin?”, we broke down every detail, and the answer is, yes, it is great for oily skin, given it is used correctly. Retinol helps in controlling sebum production, reducing acne and inflammation, and unclogging pores, making it the perfect ingredient for oily skin. Pair it with SPF in the morning and enjoy the glow! FAQ Q1. Can retinol make oily skin oilier at first? No, as retinol controls oil production. Q2. How often should I use retinol if I have oily skin? Start gradually with 2-3 times a week of usage and increase slowly. Q3. Can I use a night cream with retinol for oily skin? Absolutely, a retinol-based night cream will amplify the benefits. Q4. What ingredients should I avoid mixing with retinol? Avoid mixing salicylic, lactic and glycollic acid. Q5. What’s the best time to apply retinol for oily skin? Nighttime is the best time for using retinol. Also Read: How to Use Night Cream: The Right Way to Nourish and Repair Your Skin Overnight
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