The CITTA Promise, Safety First
Toxin Free
Sulphate (SLS/SLES) Free
No Harsh Chemicals
Mineral oil-free
Paraben Free
Natural
Allergen-Free
Why Choose CITTA?
Derived from चित्त (consciousness in Sanskrit), our name CITTA embodies our core philosophy of doing everything consciously.
CITTA harnesses the pure, potent benefits of natural ingredients & enhances them with cutting-edge scientific advancements in a conscious manner. This blend ensures that our products deliver optimal results, providing your skin the best of both worlds.
With Nature’s Wisdom & Science’s Precision!
Our expert R&D team has come up with the most potent natural ingredients backed by long-established scientific practices in the form of skincare curated to address the genuine needs expressed by Indians.
It’s our way of giving back to the community that has given us so much!
So, WHY won’t you choose CITTA?
Radiance Rituals: Most-Loved
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12% Vitamin C Serum | With Hyaluronic Acid for Brightening & Pigmentation
Triple brightening / Boosts collagen / Evens skin
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Anti Aging Face Serum – With Kojic Acid, Niacinamide & Vitamin C for Glow, Firmness & Youthful Skin
Reduces wrinkles / Firms skin / Revives dullness
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Aqua Boost Face Gel | Lightweight Moisturizer with Hyaluronic Acid, Oil-Free & Non-Comedogenic for Oily Skin
India’s 1st frosted texture / 5x hydration / Matte finish
Regular price Rs. 699Regular priceUnit price perRs. 0Sale price Rs. 699Invisible Brightening Sunscreen Serum | SPF 50++++ with Rice Water, Non-Comedogenic, No Whitecast
Natural sunblock / 3 in 1 / No white cast / Watery light
Regular price Rs. 629Regular priceUnit price perRs. 0Sale price Rs. 629Radiance Gold Serum for Face | With Niacinamide, Kojic Acid & Arbutin for Glowing, Even-Toned Skin
Illuminating Gold Fibers | 6 Brightening Actives | Natural Highligher Glow
Regular price Rs. 569Regular priceUnit price perRs. 0Sale price Rs. 569Regenerative Retinol Night Cream with Kumkumadi & Cica | Anti-Aging & Brightening
Reduces lLines, Wrinkles|Firms Skin|Revives Glow
Regular price Rs. 849Regular priceUnit price perRs. 0Sale price Rs. 849Super Light Anti-Frizz Hair Serum | With Keratin for Dry Hair, Frizz Control & Instant Shine
Conditions & nourishes | Controls frizz | Leaves hair silky soft
Regular price Rs. 499Regular priceUnit price perRs. 0Sale price Rs. 499Cica Face Scrub | Tan Removal, Gentle Exfoliation & a Refreshing Frosty Texture
India’s 1st ever frost scrub||Non-drying||Barrier restoration
Regular price Rs. 499Regular priceUnit price perRs. 0Sale price Rs. 499Soothing Sunscreen SPF 50 PA+++ | With Niacinamide & Hyaluronic Acid | No White Cast – For Dry and Sensitive Skin
SPF 50 PA+++ | No White Cast | Non-Sticky
Regular price Rs. 599Regular priceUnit price perRs. 0Sale price Rs. 599Ubtan Face Wash | With Niacinamide, Saffron & Turmeric for Glow & Tan Removal
Gently Cleanses / Brightens and revives glow / Non-drying
Regular price Rs. 499Regular priceUnit price perRs. 0Sale price Rs. 499Gentle Face Wash for Sensitive Skin | Cica Face Cleanser
Gently Cleanses / Brightens, Soothes Skin / Non-drying
Regular price Rs. 459Regular priceUnit price perRs. 0Sale price Rs. 459Soothing Body Milk with SPF | Lightweight Body Lotion for Summer Hydration
Daily Moisturization | SPF 15 | Smooth & Soft skin
Regular price Rs. 319Regular priceUnit price perRs. 0Sale price Rs. 319
Buzz Worth Talking About
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Glow Guide: Expert Tips & Insights
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Skin Purging: Why Does Your Skin Break Out Afte...
Have you recently switched to a different serum or moisturizer and noticed more breakouts than before? You may be wondering why. Don’t worry, some people experience a few breakouts after...
Skin Purging: Why Does Your Skin Break Out After Switching Skincare Products?
Have you recently switched to a different serum or moisturizer and noticed more breakouts than before? You may be wondering why. Don’t worry, some people experience a few breakouts after starting a new skincare product, which may be skin purging. It usually settles on its own after a while. In this blog, you’ll learn what skin purging is, how to recognize it, how to distinguish it from a breakout, how long it lasts, and what to do while your skin adjusts. What Is Skin Purging? Skin purging, sometimes called acne purging, is a temporary increase in breakouts after you start a product that speeds up skin cell turnover. Faster turnover pushes the oil and dead skin cells already clogging your pores to the surface sooner, so pimples that were forming under the skin show up all at once instead of over the next few weeks. Skin Purging After Changing Skincare Products: Which Ones Cause It? Only products that change how fast your skin renews itself can cause purging. That means retinoids (retinol, retinal, adapalene, tretinoin) and exfoliating acids such as glycolic, mandelic and salicylic acid can cause skin to purge. A plain moisturizer, sunscreen or hydrating serum doesn’t speed up turnover, so a breakout after switching to one of those isn’t purging. Signs of Skin Purging It starts within the first couple of weeks of using a new active Pimples show up where you usually break out Most of them are small bumps: whiteheads, blackheads and small red pimples Individual pimples heal faster than they normally do Itching and burning are mild or absent Things start to improve by week 4 to 6 Skin Purging vs Breakout: How to Tell the Difference If the new product has no active that speeds up turnover, or your skin reacts in a different way, you’re likely looking at a breakout or irritation instead. It’s more likely a breakout if: Pimples appear in areas where you rarely break out Your skin stings, burns or itches, or you notice redness, swelling or an itchy rash The bumps are deep and painful It started within a day or two of the first use It keeps getting worse past 6 to 8 weeks If any of these sound like you, stop the new product and let your skin settle. How Long Does Skin Purging Last? Skin purging usually lasts about 4 to 6 weeks, roughly the time skin takes to renew itself. Breakouts that continue past 6 to 8 weeks, or get worse each week, are unlikely to be purging. There’s no strictly defined timeline in clinical research, so treat 4 to 6 weeks as a guide. Is Skin Purging Actually Real? It’s less settled than skincare talk suggests. Yentzer, McClain and Feldman (2009), in the Journal of Drugs in Dermatology, reviewed clinical trial data on whether topical retinoids make acne flare when treatment starts. They found no primary trial data supporting the idea, and concluded that a flare is unlikely, though some patients do get worse in the first week or two as part of the natural course of acne. That doesn’t mean your breakout is imagined. Acne naturally goes up and down, so a cluster of pimples after a new product could be purging, irritation or coincidence. The sensible response is the same in all three cases: go slowly, support your skin barrier and judge the result after a few weeks. Also read: 7 Everyday Habits That Secretly Damage Your Skin Barrier What to Do While Your Skin Adjusts Introduce one new product at a time. If you change three things at once, you won’t know which one caused the breakout. Start slowly with actives. Use retinoids and exfoliating acids on alternate nights, or 2 to 3 nights a week, and build up as your skin settles. Keep your hands off the pimples. Picking adds inflammation and can leave dark marks behind. Support your barrier. Actives can leave skin dry and tight, and a ceramide moisturizer helps. CITTA’s Ceramides & White Tea Moisturizer rebuilds the barrier with its 5-ceramides complex, cholesterol, and hydrogenated lecithin, plus Niacinamide and White Tea, which soothe irritated skin. Its advanced hydrating system hydrates you without leaving a heavy or greasy feel. Cleanse gently. A harsh cleanser on top of an active adds to the irritation. Wear sunscreen every morning. Retinoids and exfoliating acids make skin more sensitive to the sun. Know when to stop. Stop the product if you get stinging, burning, swelling or hives, and see a dermatologist if breakouts are deep and painful or haven’t improved after 6 to 8 weeks. [[1]] The Takeaway Skin purging is a temporary phenomenon that happens after starting a retinoid or exfoliating acid, and it settles within about 4 to 6 weeks. A breakout in a new area, with stinging or redness, points to irritation instead. This matters even more if you’re starting retinol or exfoliating acids for the first time. So know the difference, give yourself time, and choose products consciously. FAQs Is it normal for my skin to purge after using a new product? Skin purging after a new product is completely normal, as products containing a retinoid or an exfoliating acid speed up skin cell turnover. How long until skin purging goes away? Skin purging usually goes away within about 4 to 6 weeks, and breakouts that continue past 6 to 8 weeks are unlikely to be purging. How do I tell if my skin is purging or just breaking out? Purging shows up in areas where you usually break out within the first couple of weeks of a new active, whereas pimples in new areas, with stinging, redness or deep, painful bumps, point to your skin suffering from breakouts. Does purging make your skin break out? Purging makes skin break out temporarily by pushing clogged pores to the surface faster, so pimples that were forming anyway show up sooner. Which skincare products cause skin purging? Retinoids such as retinol, adapalene and tretinoin, and exfoliating acids such as glycolic, mandelic and salicylic acid, can cause skin purging because they speed up skin cell turnover. Should I stop using a product if my skin is purging? Continuing the product is reasonable if the signs match purging. You can use it less often, such as every other night, to let your skin adjust. However, stop if you experience stinging, burning, swelling, or hives. Also read: Can Over-Cleansing Damage Your Skin Barrier? 7 Cleansing Mistakes to Avoid
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AC to 40°C Heat: Is Temperature Shock Damaging ...
Going from 40°C outdoors into a chilled office and back again, several times a day, puts your skin through a constant swing between hot and cold, and the skin barrier...
AC to 40°C Heat: Is Temperature Shock Damaging Your Skin?
Going from 40°C outdoors into a chilled office and back again, several times a day, puts your skin through a constant swing between hot and cold, and the skin barrier takes the hit. In this blog, you’ll find out what temperature shock is, how temperature changes affect skin, whether AC can cause dry skin, the heatwave skin problems to watch for, and how to protect your skin barrier with the right sunscreen and moisturizer. What Is Temperature Shock? Temperature shock is the repeated, rapid swing between very different temperatures, like a 40°C street errand and an office temperature set to 20°C. Skin reacts to both extremes. In a review of how temperature affects the skin barrier and atopic dermatitis, Hui-Beckman and colleagues (2023), in the Annals of Allergy, Asthma & Immunology, report that both low and high temperatures trigger inflammatory signals in the skin and can cause itch and flares in people with atopic dermatitis. How Temperature Changes Affect Skin Heat brings sweat, extra oil, sun exposure and irritation. Cold, dry air does the opposite and pulls moisture out of the skin. Your skin barrier is the outer layer of skin cells held together by ceramides, cholesterol and fatty acids. It keeps moisture in and irritants out, and it needs time to recover between stresses. Temperature shock leaves little time to recover. Each swing between the two asks the barrier to adjust again. After enough of them in a single day, skin shows it as tightness, sensitivity and breakouts that don’t match any one cause. Air Conditioning Effects on Skin: Can AC Cause Dry Skin? Yes, AC can cause dry skin. An air conditioner cools a room by removing moisture from the air, so you spend your day in air that is colder and drier than the air outside. Reinikainen and Jaakkola (2003), in Indoor Air, studied office workers and found that skin dryness and rash eased as indoor humidity rose. The effect adds up with the heat. You step out, sweat, step back into dry air, and your skin loses water in both places. A bedroom AC running all night does the same thing for eight hours. Heatwave Skin Problems to Watch For Sweat and clogged pores. Sweat mixes with oil, dust and sunscreen on the skin’s surface and can clog pores, which leads to breakouts along the forehead, nose and jawline. Sun damage and dark marks. Heatwaves mean more hours under intense sun. Davis and Callender (2010), in the Journal of Clinical and Aesthetic Dermatology, describe how inflammation leaves pigmentation behind, and it affects people with skin of color more often and more severely. On Indian skin, a sunburn or an irritated breakout can leave a mark that takes weeks to fade, and UV exposure makes existing marks darker. Heat rash and itching. Sweat that stays trapped under makeup, sunscreen or a tight collar can irritate the skin and cause tiny, itchy bumps. High temperatures also trigger inflammatory signals in the skin (Hui-Beckman et al., 2023), which is why heat can make skin itch even without a rash. Oily and dehydrated at the same time. Heat makes skin oilier while AC pulls water out of it, so your face looks shiny by afternoon and feels tight by evening. Also Read: How Do You Know If Your Skin Barrier Is Healing? 8 Signs to Look For Signs Temperature Shock Is Damaging Your Skin Barrier Skin feels tight after a while in the AC Products you’ve always used start to sting Rough, flaky patches that moisturizer only fixes for an hour Redness or sensitivity that lingers A routine that used to work stops working If two or more sound familiar, the barrier is likely the problem. Do You Need a Different Routine in a Heatwave? In 40°C heat, lighter textures are easier to wear every day, and skipping moisturizer because skin feels oily rarely helps, since oily skin can still be dehydrated. If your skin is already stinging or tight, it also helps to pause exfoliating acids and retinol for a while, because they put extra strain on a stressed barrier. How to Protect Your Skin Barrier Between 40°C and AC Use a gentle cleanser. Cleansing removes sweat, dust, and sunscreen, and a cleanser that strips the barrier adds to what heat and AC already do. CITTA’s Cica Face Cleanser has a creamy, non-foaming formula that removes impurities, sunscreen, and makeup while helping maintain the skin’s moisture balance, without drying. [[1]] Moisturize morning and night. Two things decide whether a ceramide moisturizer works in this climate. It should be skin-identical ingredients to support barrier repair, and it should be light enough that you’ll actually wear it every day, because heavy creams tend to get skipped in 40°C heat. CITTA’s Ceramides & White Tea Moisturizer pairs a 5-ceramide complex with cholesterol and hydrogenated lecithin in a creamy, non-greasy texture that works day and night, with Niacinamide, White Tea, Thanaka, Bengkoang, etc., it also soothes your skin while providing antioxidant protection. [[2]] Choose a lightweight sunscreen. Applying sunscreen is the most important step you can’t skip. Look for a broad-spectrum sunscreen with modern UV filters, which makes it photostable. CITTA’s HydraSkin Barrier Sunscreen SPF 50 PA++++ pairs its UV filters (Tinosorb S and Tinosorb M) with Sodium Hyaluronate, Glycerin, Trehalose, and Urea, which attract and hold moisture, and Niacinamide and Cica to support the barrier. Meaning, it will add extra hydration to your skin. [[3]] Give any new routine 4 to 6 weeks. The barrier takes time to rebuild, and switching products every week makes it hard to know what’s working. The Takeaway Temperature shock stresses the skin barrier from both sides, with heat, sun and sweat outside and dry, cold air inside. That’s why you need to protect your skin barrier, because a damaged barrier can cause more issues like increased sensitivity, more breakouts, and more oil production. It matters even more if you wear makeup every day or spend long hours in an air-conditioned office. FAQ's 1. What temperature can damage skin? Extreme heat or cold can stress the skin, potentially causing irritation, dryness, and inflammation. No single temperature causes skin damage, as it depends on exposure duration, humidity, and individual skin sensitivity. 2. Is sleeping with AC on bad for skin? No, sleeping with AC on is generally fine for your skin. However, if the AC significantly lowers indoor humidity, your skin may lose moisture overnight and feel dry or tight by morning. Using a moisturizer before bed can help maintain skin hydration. 3. Is AC harmful for skin? AC is not inherently harmful to your skin. However, prolonged exposure to cool, dry air can contribute to moisture loss, dryness, and irritation, particularly if your skin barrier is already compromised. Using a gentle cleanser and a moisturizer suited to your skin type can help keep your skin hydrated. Also Read: Why Does Your Skin Look Dull Even After a Good Skincare Routine? 7 Possible Reasons
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Should You Apply Lip Balm Before Sleeping? Derm...
Can you use lip balm at night? Yes, and for most people it’s worth making a habit. Lips have no oil glands of their own, and sleep is the longest...
Should You Apply Lip Balm Before Sleeping? Dermatologists Explain
Can you use lip balm at night? Yes, and for most people it’s worth making a habit. Lips have no oil glands of their own, and sleep is the longest stretch of the day they go without added moisture, so what you put on before bed affects how they feel the next morning. Dermatology research on lip dryness, irritation, and pigmentation supports using lip balm before bed as safe for most people, as long as the balm itself doesn’t irritate your lips. In this blog, you’ll find out what happens to your lips while you sleep, the benefits of applying lip balm at night, whether you need a separate night balm, and what to look for if your lips are dark or dry. What Happens to Your Lips While You Sleep Your lips' skin is much thinner than your facial skin. The red part has only 3 to 5 cell layers, compared with about 16 on typical facial skin, and it has no oil glands, so lips can’t make their own sebum. That’s why they need external hydration from you. During the day, that’s manageable. You reapply after lunch, after chai, after every glass of water. But at night you stop for 7 or 8 hours, usually in a room with the AC or a fan on. Giving your lips the perfect opportunity to repair overnight, just like your skin. Engebretsen and colleagues (2016) found that low humidity and low temperatures reduce skin barrier function, and a cool, dry bedroom is exactly that. Benefits of Applying Lip Balm at Night A long window with nothing wiping it off. You are not eating, drinking or talking, so the balm stays on your lips for hours instead of the short time it lasts during the day. Protection from dry air. Air conditioning, fans, and heaters pull moisture from your skin, and a layer of balm slows that loss while you sleep. Less flaking by morning. Lips that stay moisturized overnight feel naturally smoother when you wake up, and your daytime lip oil or lipstick sits better on the balm layer. Less irritation to start the day with. Lips that crack are the ones people lick and pick at the next day, and licking removes the thin oily film that protects lips from moisture loss, keeping them irritated. Regular overnight application of lip balm helps prevent lip cracking. More time for ingredients to work. A balm with nourishing or pigment-targeting ingredients works best with consistent use, and a night routine gives it hours of contact without daytime interruptions. Does Night Need a Different Lip Balm? A little, yes. During the day, you need a lip balm with SPF 15 or higher, since sun is a known trigger of lip inflammation (Lugović-Mihić et al., 2018). But at night time, SPF isn't needed, so you can go richer in texture and choose a balm based on what it does for your lips. Many people end up with two lip balms: one with SPF for the day and a thicker one for the night. Also Read: Why Do Your Lips Keep Getting Dry Even After Applying Lip Balm? Night Lip Balm for Dark Lips Dark lips usually trace back to sun, irritation and licking or peeling. Davis and Callender (2010), in the Journal of Clinical and Aesthetic Dermatology, describe the pigmentation that follows inflammation as postinflammatory hyperpigmentation, and they list certain licorice extracts among the ingredients that help lighten it. So a night lip balm for dark lips should include something like that, used every night for 4 to 6 weeks. Daytime SPF still matters, because sun can undo the progress. Overnight Lip Care: How to Apply Lip Balm Before Sleeping Make it the last step of your night routine, after you’ve brushed your teeth, on clean, dry lips. Apply a generous layer, thicker than you would during the day, everywhere. If your lips are dark, look for licorice extract in the ingredient list. CITTA’s Nimbu Soda Lip Balm has Lime Peel Extract and Licorice Root Extract with Jojoba Seed Oil to reduce pigmentation, in a non-sticky formula that suits a night routine because it doesn't leave your lips feeling coated against the pillow. If your lips are dry or chapped, look for ingredients with butters and vitamin E. Like CITTA’s Litchi Sharbat Lip Balm, which has 20% Shea Butter, Lychee Fruit Extract, and Vitamin E for intense nourishment. [[1]] The Takeaway Our lips have no oil glands and go the longest stretch of the day without added moisture, which is why lip balm before bed is a must for soft, supple lips. Pick the one that fits your lips, richer for dryness, pigment-targeting for dark lips, and give it 4 to 6 weeks before judging. It matters even more if you spend your day in an air-conditioned office. Frequently Asked Questions Is it okay to use lip balm everyday? Using lip balm every day is fine, and applying it after eating or drinking and whenever your lips feel tight keeps them moisturized; however, replace any balm that stings or tingles, since fragrance or flavoring can irritate a few people. Can I use SPF lip balm at night? Using an SPF lip balm at night is safe for most people, but the SPF adds nothing while sleeping because UV protection only matters in daylight, so a regular lip balm at night usually suffices. Is it okay to put lip balm before bed? Putting lip balm on before bed is okay, and a thicker layer keeps lips moisturized through the night. Can lip balm lighten dark lips? Regular lip balm use, along with stopping habits like licking, picking, and biting, can gradually lighten dark lips; results take 4 to 6 weeks of consistent use alongside daytime SPF. Also Read: Why Are Your Lips Still Dark Even After Using Lip Balm? 5 Possible Reasons
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