The CITTA Promise, Safety First
Toxin Free
Sulphate (SLS/SLES) Free
No Harsh Chemicals
Mineral oil-free
Paraben Free
Natural
Allergen-Free
Why Choose CITTA?
Derived from चित्त (consciousness in Sanskrit), our name CITTA embodies our core philosophy of doing everything consciously.
CITTA harnesses the pure, potent benefits of natural ingredients & enhances them with cutting-edge scientific advancements in a conscious manner. This blend ensures that our products deliver optimal results, providing your skin the best of both worlds.
With Nature’s Wisdom & Science’s Precision!
Our expert R&D team has come up with the most potent natural ingredients backed by long-established scientific practices in the form of skincare curated to address the genuine needs expressed by Indians.
It’s our way of giving back to the community that has given us so much!
So, WHY won’t you choose CITTA?
Radiance Rituals: Most-Loved
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12% Vitamin C Serum | With Hyaluronic Acid for Brightening & Pigmentation
Triple brightening / Boosts collagen / Evens skin
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Anti Aging Face Serum – With Kojic Acid, Niacinamide & Vitamin C for Glow, Firmness & Youthful Skin
Reduces wrinkles / Firms skin / Revives dullness
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Aqua Boost Face Gel | Lightweight Moisturizer with Hyaluronic Acid, Oil-Free & Non-Comedogenic for Oily Skin
India’s 1st frosted texture / 5x hydration / Matte finish
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Invisible Brightening Sunscreen Serum | SPF 50++++ with Rice Water, Non-Comedogenic, No Whitecast
Natural sunblock / 3 in 1 / No white cast / Watery light
Regular price Rs. 629Regular priceUnit price perRs. 0Sale price Rs. 629Radiance Gold Serum for Face | With Niacinamide, Kojic Acid & Arbutin for Glowing, Even-Toned Skin
Illuminating Gold Fibers | 6 Brightening Actives | Natural Highligher Glow
Regular price Rs. 569Regular priceUnit price perRs. 0Sale price Rs. 569Regenerative Retinol Night Cream with Kumkumadi & Cica | Anti-Aging & Brightening
Reduces lLines, Wrinkles|Firms Skin|Revives Glow
Regular price Rs. 749Regular priceUnit price perRs. 0Sale price Rs. 749Super Light Anti-Frizz Hair Serum | With Keratin for Dry Hair, Frizz Control & Instant Shine
Conditions & nourishes | Controls frizz | Leaves hair silky soft
Regular price Rs. 499Regular priceUnit price perRs. 0Sale price Rs. 499Cica Face Scrub | Tan Removal, Gentle Exfoliation & a Refreshing Frosty Texture
India’s 1st ever frost scrub||Non-drying||Barrier restoration
Regular price Rs. 499Regular priceUnit price perRs. 0Sale price Rs. 499Soothing Sunscreen SPF 50 PA+++ | With Niacinamide & Hyaluronic Acid | No White Cast – For Dry and Sensitive Skin
SPF 50 PA+++ | No White Cast | Non-Sticky
Regular price Rs. 579Regular priceUnit price perRs. 0Sale price Rs. 579Ubtan Face Wash | With Niacinamide, Saffron & Turmeric for Glow & Tan Removal
Gently Cleanses / Brightens and revives glow / Non-drying
Regular price Rs. 479Regular priceUnit price perRs. 0Sale price Rs. 479Gentle Face Wash for Sensitive Skin | Cica Face Cleanser
Gently Cleanses / Brightens, Soothes Skin / Non-drying
Regular price Rs. 449Regular priceUnit price perRs. 0Sale price Rs. 449Soothing Body Milk with SPF | Lightweight Body Lotion for Summer Hydration
Daily Moisturization | SPF 15 | Smooth & Soft skin
Regular price Rs. 319Regular priceUnit price perRs. 0Sale price Rs. 319
Buzz Worth Talking About
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Glow Guide: Expert Tips & Insights
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Why Is My Face So Dry Even After Moisturizing? ...
Does your skin still feel tight, flaky, or uncomfortable even after applying a moisturizer? You’re not alone. Many people wonder, “Why is my skin so dry even when I moisturize?”...
Why Is My Face So Dry Even After Moisturizing? 5 Mistakes You’re Making
Does your skin still feel tight, flaky, or uncomfortable even after applying a moisturizer? You’re not alone. Many people wonder, “Why is my skin so dry even when I moisturize?” The truth is, dryness isn’t always about skipping moisturizer; it’s often about using the wrong products, applying them incorrectly, or ignoring hidden skin triggers. In this guide, we’ll break down the 5 common mistakes that make your skin feel dry despite moisturizing, and dermatologist-backed fixes you can try today. 1. Using the Wrong Type of Moisturizer Not all moisturizers are created equal. If you’re using a lotion that’s too light for your skin type, it may not provide enough hydration. Dry and sensitive skin types need a moisturizer rich in ceramides to strengthen the barrier and lock in hydration. Try switching to a ceramide moisturizer like CITTA’s Ceramides & White Tea Moisturiser. It contains 5 ceramides + natural glow boosters that repair damaged barriers and keep hydration sealed in. 2. Applying Moisturizer on Dry Skin Timing matters! If you’re applying moisturizer to completely dry skin, it won’t trap water effectively. The golden rule is to apply moisturizer on slightly damp skin (right after cleansing) to lock in hydration. Pro tip: After using a gentle face wash like the vitamin C face wash, pat your skin lightly and immediately follow with moisturizer to seal in water. 3. Over-Exfoliating or Using Harsh Cleansers Exfoliating too often or using harsh foaming cleansers can strip your skin’s natural oils, leaving it dehydrated. While exfoliation is important, going overboard damages the skin barrier, making it impossible for moisturizer to work effectively. Instead, use a mild exfoliator once or twice a week, like the vitamin C face scrub, which brightens skin without over-drying. 4. Skipping Hydrating Ingredients in Your Routine A moisturizer alone may not be enough; your skin also needs hydrating actives like hyaluronic acid, glycerin, and niacinamide to hold onto water. Without them, you’ll notice dryness despite regular moisturizing. Try layering a hydrating base like gel face moisturizer, enriched with hyaluronic acid and oil-free hydration, perfect for oily to combination skin. 5. Not Protecting Skin with Sunscreen Even the richest moisturizer can’t save your skin if you skip sunscreen. UV rays don’t just cause tanning; they actually weaken your skin barrier, leading to faster water loss, irritation, and that “dry no matter what” feeling. A daily broad-spectrum SPF is non-negotiable if you want your moisturizer to truly work. -For oily or combination skin, the invisible sunscreen SPF 50 is a lightweight serum formula that melts in instantly with no white cast. -For dry or sensitive skin, the soothing sunscreen SPF 50 PA+++ is enriched with niacinamide and hyaluronic acid to hydrate while protecting. Add to cart Quick Fixes: How to Get Rid of Dry Skin on Face Cleanse with care → Always use lukewarm (not hot) water when washing your face. Hot water strips away natural oils, making dryness worse. Choose hydrating cleansers → Swap harsh, alcohol-heavy products for gentle, nourishing ones that cleanse without leaving your skin tight or flaky. Follow the right order → Layer your skincare smartly: cleanser → serum → moisturizer → sunscreen. Each step locks in the benefits of the previous one. Stay hydrated inside & out → Drink plenty of water and, if possible, keep a humidifier indoors to prevent your skin from drying out in low humidity. Pick barrier-repairing formulas → Look for dermatologist-tested products with ceramides and hyaluronic acid; these ingredients replenish moisture and strengthen your skin barrier. With these quick fixes, you won’t be left asking, “Why is my skin so dry even when I moisturize?” Instead, your skincare will finally feel like it’s working with your skin, not against it. FAQs 1. Why is my skin dry even after moisturizing daily? This usually happens due to using the wrong moisturizer, applying it incorrectly, or a damaged skin barrier. Switching to a barrier-repairing ceramide moisturizer can help. 2. How to get rid of dry skin on the face naturally? Apply moisturizer on damp skin, use hydrating ingredients like aloe vera, and avoid harsh cleansers. For extra nourishment, try creams with ceramides and niacinamide. 3. Should I exfoliate if my skin feels dry? Yes, but only once or twice a week with a gentle scrub. Over-exfoliating strips your skin barrier, making dryness worse. 4. Can sunscreen help with dry skin? Yes. Sunscreen prevents UV damage, which causes barrier weakening and moisture loss. A lightweight SPF 50 works best. 5. Is gel moisturizer good for dry skin? For oily or combination skin, yes. For very dry skin, use a ceramide moisturizer for extra hydration. 6. Why does my face feel tight after moisturizing? It may be because your moisturizer doesn’t contain enough emollients or humectants. Look for products with ceramides, glycerin, and hyaluronic acid. 7. Should I use serum before or after moisturizer? Always use serum (like a vitamin C serum) before moisturizer to boost hydration and target pigmentation. 8. Can drinking more water fix dry skin? It helps overall hydration but won’t replace topical moisturizers. Pair hydration with the right skincare products.
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The Ultimate Monsoon Hair Care Routine: How to ...
Introduction The monsoon brings relief from the scorching heat, but it also brings along frizz, dandruff, and stubborn hair fall. The extra humidity in the air weakens the scalp, causes...
The Ultimate Monsoon Hair Care Routine: How to Control Frizz, Dandruff & Hair Fall
Introduction The monsoon brings relief from the scorching heat, but it also brings along frizz, dandruff, and stubborn hair fall. The extra humidity in the air weakens the scalp, causes fungal infections, and leaves hair looking dull and lifeless. That’s why following a monsoon hair care routine is non-negotiable if you want strong, manageable, and healthy locks during the rainy season. In this guide, we’ll share dermatologist-approved tips and natural remedies to help you control frizz, fight dandruff, and reduce hair fall effectively. Why Does Hair Become Weak During Monsoon? Before you start building your monsoon hair care routine, it’s essential to understand why your hair misbehaves during this season. The problem lies not just in the rainwater but in the mix of humidity, pollutants, and scalp imbalance that the monsoon brings. Excess humidity and scalp imbalance – The constant moisture in the air makes your scalp greasy while leaving the hair strands frizzy and rough. This imbalance often clogs pores and disrupts healthy hair growth. Rainwater pollutants and scalp irritation – Rainwater may feel refreshing, but it often carries dust, dirt, and chemical pollutants that irritate the scalp. This creates the perfect breeding ground for dandruff and fungal infections. Weak roots from fungal growth – A damp scalp is highly prone to fungal infections, which weaken hair follicles and cause excessive shedding. This is why many people complain of unusual hair fall during the monsoon. Nutrient deficiency and lack of nourishment – The constant exposure to moisture and pollution strips away natural oils from the scalp and hair, leaving strands dry, brittle, and prone to breakage. The solution lies in striking the right balance between hydration, nourishment, and scalp care. With the right monsoon hair care routine, you can strengthen roots, fight dandruff, and control frizz effectively. Also Read: How to Prevent Hair Fall in Monsoon with Simple Diet & Care Hacks Step-by-Step Monsoon Hair Care Routine 1. Gentle Oil Massage for Strong Roots A nourishing oil massage boosts blood circulation, strengthens hair follicles, and controls hair fall. Opt for a lightweight, non-sticky oil that doesn’t clog pores. Try CITTA Supercharge Hair Oil, a dermatologist-tested hair fall control oil enriched with natural actives to reduce breakage and improve scalp health. It also doubles up as a hair growth oil, making it perfect for rainy-season hair concerns. 2. Choose the Right Shampoo & Wash Regularly Rainwater often contains dirt and bacteria that can weaken the scalp. Washing your hair 2–3 times a week with a mild, sulphate-free shampoo keeps the scalp fresh and prevents dandruff. Tip: Avoid overwashing, as it strips natural oils and increases frizz. 3. Condition & Lock in Moisture Dryness and frizz peak during the monsoon. Always follow up with a hydrating conditioner to restore smoothness. Focus on mid-lengths and ends to prevent dryness without weighing down the scalp. 4. Use a Hair Serum to Tame Frizz Frizz is one of the most frustrating monsoon hair issues. A lightweight serum creates a protective layer that locks in moisture and smoothens hair instantly. For best results, use CITTA Super Light Anti-Frizz Hair Serum. It’s specially designed as a hair serum for dry, frizzy hair, leaving strands soft, smooth, and manageable even in humid weather. 5. Strengthen with a Hair Growth Serum If you’re experiencing increased hair fall, give your roots a boost with a hair growth serum. These serums penetrate deep into the scalp, nourishing follicles and promoting denser, healthier hair growth. Try the CITTA Hair Growth Serum, enriched with Redensyl, a clinically proven active that supports stronger, thicker hair growth while reducing seasonal hair fall. 6. Protect Your Hair From Rainwater Avoid stepping out with wet hair and always cover your head with a scarf or umbrella. Rainwater weakens strands and makes them prone to breakage. Pro Tip: If your hair does get wet, wash it with a mild shampoo as soon as possible to remove pollutants. Add to cart Quick Do’s & Don’ts for Monsoon Hair Care Do’s ✔ Oil your hair once or twice a week. ✔ Keep scalp clean to prevent dandruff. ✔ Use lightweight serums to fight frizz. ✔ Eat protein-rich foods to support hair strength. Don’ts ❌ Don’t tie wet hair tightly; it causes breakage. ❌ Avoid heavy styling products in humid weather. ❌ Don’t scratch scalp flakes; it worsens dandruff. Conclusion A consistent monsoon hair care routine is the key to controlling frizz, dandruff, and hair fall. By using the right products, like a nourishing hair fall control oil, a lightweight anti-frizz serum, and a hair growth serum, you can keep your hair healthy, strong, and beautiful, no matter how humid it gets outside. FAQs Q1. How often should I oil my hair during the monsoon? 1–2 times a week is enough. Over-oiling can attract dirt in humid weather. Q2. Can I use hair serum daily in the monsoon? Yes, a lightweight serum like CITTA’s Anti-Frizz Hair Serum can be applied daily for frizz control. Q3. What is the best way to control dandruff in the rainy season? Keep your scalp clean with mild shampoo and avoid scratching flakes. Use a nourishing hair oil to maintain scalp balance. Q4. Does monsoon increase hair fall? Yes, due to humidity, fungal infections, and weaker follicles. Strengthening treatments like hair growth serum help reduce hair fall. Q5. Can rainwater damage my hair? Yes, it contains impurities and makes strands weak. Always wash your hair if exposed. Q6. Does monsoon bring hair fall? Yes, many people experience increased hair fall during the monsoon due to excess humidity, scalp infections, and weak hair roots. Following a proper monsoon hair care routine and using a hair fall control oil can help reduce seasonal hair fall. Q7. How to maintain hair in the monsoon? To maintain healthy hair in monsoon, keep your scalp clean with mild shampoo, use a lightweight conditioner, apply anti-frizz hair serum, and nourish roots with hair growth oil. Also, avoid tying wet hair too tightly. Q8. Why does hair become frizzy in the monsoon? Hair becomes frizzy in the monsoon because of excess moisture in the air. Humidity causes the hair shaft to swell, leading to dryness and frizz. A nourishing conditioner and anti-frizz hair serum can help keep hair smooth. Also Read: Is Hair Serum Good for Hair? Benefits, Myths & How to Use It Right
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How to Prevent Hair Fall in Monsoon with Simple...
Rainy season brings chai, pakoras, and that earthy smell we all love, but also, a not-so-welcome guest: hair fall. If you’ve ever noticed more strands clogging the drain during monsoon,...
How to Prevent Hair Fall in Monsoon with Simple Diet & Care Hacks
Rainy season brings chai, pakoras, and that earthy smell we all love, but also, a not-so-welcome guest: hair fall. If you’ve ever noticed more strands clogging the drain during monsoon, you’re not alone. Humidity, a damp scalp, and fungal infections often make hair weak, frizzy, and prone to breakage. But here’s the good news: with a mindful diet and a few simple care hacks (many inspired by dadi-nani ke nuskhe), you can protect your tresses and enjoy the season worry-free. Why Hair Fall Increases During Monsoon The monsoon season may refresh our surroundings, but it often takes a toll on hair health. Many people notice excessive hair fall during this time, and it isn’t just your imagination. Here’s why: 1. High Humidity Weakens the Scalp Environment The constant dampness in the air keeps your scalp moist for long periods. This creates an ideal breeding ground for dandruff, bacteria, and fungal growth. A scalp that’s not clean and healthy can’t support strong hair roots, which is why you may notice more strands shedding after every wash or combing session. 2. Excess Moisture Swells the Hair Shafts Think of your hair like a sponge; when exposed to high moisture, the outer layer (cuticle) swells up and becomes weaker. This makes hair shafts more porous, frizzy, and prone to breakage. As a result, even gentle brushing or tying your hair can cause more strands to come out than usual. 3. Fungal Infections Become Common During the monsoon, the scalp often stays damp after rain, sweating, or incomplete drying post-hair wash. This dampness triggers fungal infections, leading to itchiness, flaking, and irritation. A compromised scalp environment disrupts the natural hair growth cycle, resulting in increased hair fall. 4. Poor Diet & Nutrient Deficiency The season tempts us with fried pakoras, samosas, and endless cups of masala chai. While comforting, these foods lack the essential proteins, vitamins, and minerals your hair needs. Missing out on iron, vitamin C, and omega-3 fatty acids weakens hair roots from within, making them more vulnerable to seasonal shedding. Simple Diet Hacks to Prevent Hair Fall Your diet is just as important as what you apply to your scalp. Here’s what to include: Protein-Rich Foods: Eggs, dal, paneer, and lean meats strengthen hair roots. Omega-3 Fatty Acids: Walnuts, flaxseeds, and fish reduce scalp inflammation. Iron-Rich Foods: Spinach, beetroot, and dates prevent hair thinning. Vitamin C Foods: Oranges, amla, and guava improve iron absorption and boost collagen. Hydration: Drink plenty of water to flush out toxins and keep your scalp healthy. (Dadi’s tip: Start your day with soaked almonds and a glass of warm water with amla juice - a natural booster for hair health!) Also Read: How to Use Hair Serum the Right Way: A Step-by-Step Guide for Beginners Monsoon Hair Care Hacks You’ll Love 1. Oil Your Hair, But Choose Wisely Massaging with a nourishing hair growth oil helps improve circulation, strengthen roots, and reduce hair fall. Instead of sticky, heavy oils, go for lightweight, non-greasy formulas that absorb quickly. Try CITTA Supercharge Hair Oil – enriched with Redensyl & essential oils, it promotes hair growth while being non-sticky and scalp-friendly. 2. Keep Frizz Under Control Humidity = frizz! To tame the mane, use a lightweight anti-frizz hair serum after washing. It protects against environmental damage and keeps your hair soft and manageable. CITTA Super Light Anti-Frizz Hair Serum is perfect for monsoon, non-greasy, smoothens flyaways, and adds a healthy shine. Add to cart 3. Deep Condition Regularly Hair becomes brittle in rainy season, so nourish it deeply. Use a deep conditioning hair mask once a week to restore lost moisture and strength. CITTA Deep Conditioning Hair Mask helps repair dryness, strengthens strands, and keeps hair silky smooth. 4. Wash Smart, Not Excessive Cleanse your scalp 2-3 times a week to avoid fungal buildup. Opt for a gentle anti-dandruff shampoo if you notice flakes or itching. 5. Ditch Tight Hairstyles Let your hair breathe! Avoid tying wet hair into tight ponytails or buns as it weakens roots and leads to breakage. Quick Comparison: Natural Remedies vs. Modern Hair Care Remedy Dadi-Nani’s Way Modern Care Upgrade Oiling Coconut oil massage CITTA Supercharge Hair Oil Frizz Aloe vera gel CITTA Anti-Frizz Hair Serum Strength Methi seed paste CITTA Deep Conditioning Hair Mask Final Thoughts Monsoon doesn’t have to mean endless hair fall. With a mindful diet and simple care hacks, from oiling smartly to taming frizz, you can keep your hair strong, shiny, and happy all season. And if you’re looking for trusted solutions, CITTA’s Hair Care Range brings together dadi-nani’s wisdom and modern science, safe, effective, and dermatologist-tested. Because when it comes to self-care, why not choose the best? FAQs Q1. Why does hair fall more in the monsoon? Humidity and scalp infections make roots weak, causing excessive shedding. Q2. Can diet really reduce hair fall? Yes! A nutrient-rich diet strengthens hair from within, making it less prone to damage. Q3. How often should I oil my hair during monsoon? 2-3 times a week is ideal. Use lightweight oils like CITTA Hair Growth Oil. Q4. Is hair serum necessary in the rainy season? Absolutely! A hair serum for frizz creates a protective shield against humidity. Also Read: Is Hair Serum Good for Hair? Benefits, Myths & How to Use It Right
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