Because WHY NOT? we’ve got everything your skin could ever need.
And then some!
Hydration? Absolutely.
Glow-boosting ingredients? You bet.
Gentle yet effective formulas? Of course!
And the best part? Everything we do is rooted in dadi-nani ke nuskhe, those time-tested remedies passed down through generations—thoughtfully blended with modern dermatological expertise.
Inspired by rich traditions and the wisdom of grandmothers, CITTA brings you a premium range of adult skincare that seamlessly combines the best of age-old remedies with cutting-edge science.
The name CITTA comes from the Sanskrit word “CITTA,” meaning consciousness. For us, it’s about being mindful of your skin’s needs—offering products that are safe, effective, and deeply nourishing.
So, WHY NOT?
Our Standards
Meet The Founders
Akanksha Sharma
Daughter, Co-founder and CEO of CITTAIs the epitome of contemporary leadership. With an education in Apparel Industry Management from the Fashion Institute of Design & Merchandising, Los Angeles United States of America, Akanksha can approach business through her multidimensional understanding of concepts and ideas.
Her belief: “At CITTA, we stand unwavering in our commitment to transparency. We believe every parent deserves complete peace of mind regarding their baby's skincare. That's why we disclose every ingredient, even at 0.01%. Because informed choices empower confident parenting, your baby deserves nothing less.”
Monisha Sharma
Mother and Co-founder of CITTA and Director and Co-Founder of The Lexicon GroupIs a pioneering example of what women with a vision can achieve.
Her belief: “As a proud Indian woman, I cherish the timeless skincare traditions passed down through generations. At CITTA, we are blending the timeless wisdom of Indian traditions with modern science. Our heritage is a wellspring of natural resources and skin rituals. With unwavering faith in the efficacy of our cultural practices, I aspire to bring the essence of India's nurturing traditions to families worldwide.”
Tanay Sharma
Son, Co-founder and COO of CITTAIs a dynamic entrepreneur with a penchant for excellence across systems and processes. Tanay is a ‘Global Citizen’, having received his undergraduate degree from the prestigious University of Toronto and having gathered experience through his travels worldwide.
His belief: “At CITTA, we redefine baby skincare with a commitment to innovation and excellence. With a foundation rooted in care and quality, we embark on a journey to redefine skincare for babies, kids and adults, setting new standards and embracing a future where every touch is gentle, every ingredient is pure, and every moment is cherished.”