The CITTA Promise, Safety First
Toxin Free
Sulphate (SLS/SLES) Free
No Harsh Chemicals
Mineral oil-free
Paraben Free
Natural
Allergen-Free
Why Choose CITTA?
Derived from चित्त (consciousness in Sanskrit), our name CITTA embodies our core philosophy of doing everything consciously.
CITTA harnesses the pure, potent benefits of natural ingredients & enhances them with cutting-edge scientific advancements in a conscious manner. This blend ensures that our products deliver optimal results, providing your skin the best of both worlds.
With Nature’s Wisdom & Science’s Precision!
Our expert R&D team has come up with the most potent natural ingredients backed by long-established scientific practices in the form of skincare curated to address the genuine needs expressed by Indians.
It’s our way of giving back to the community that has given us so much!
So, WHY won’t you choose CITTA?
Radiance Rituals: Most-Loved
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12% Vitamin C Serum | With Hyaluronic Acid for Brightening & Pigmentation
Triple brightening / Boosts collagen / Evens skin
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Anti Aging Face Serum – With Kojic Acid, Niacinamide & Vitamin C for Glow, Firmness & Youthful Skin
Reduces wrinkles / Firms skin / Revives dullness
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Aqua Boost Face Gel | Lightweight Moisturizer with Hyaluronic Acid, Oil-Free & Non-Comedogenic for Oily Skin
India’s 1st frosted texture / 5x hydration / Matte finish
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Invisible Brightening Sunscreen Serum | SPF 50++++ with Rice Water, Non-Comedogenic, No Whitecast
Natural sunblock / 3 in 1 / No white cast / Watery light
Regular price Rs. 629Regular priceUnit price perRs. 0Sale price Rs. 629Radiance Gold Serum for Face | With Niacinamide, Kojic Acid & Arbutin for Glowing, Even-Toned Skin
Illuminating Gold Fibers | 6 Brightening Actives | Natural Highligher Glow
Regular price Rs. 569Regular priceUnit price perRs. 0Sale price Rs. 569Regenerative Retinol Night Cream with Kumkumadi & Cica | Anti-Aging & Brightening
Reduces lLines, Wrinkles|Firms Skin|Revives Glow
Regular price Rs. 749Regular priceUnit price perRs. 0Sale price Rs. 749Super Light Anti-Frizz Hair Serum | With Keratin for Dry Hair, Frizz Control & Instant Shine
Conditions & nourishes | Controls frizz | Leaves hair silky soft
Regular price Rs. 499Regular priceUnit price perRs. 0Sale price Rs. 499Cica Face Scrub | Tan Removal, Gentle Exfoliation & a Refreshing Frosty Texture
India’s 1st ever frost scrub||Non-drying||Barrier restoration
Regular price Rs. 499Regular priceUnit price perRs. 0Sale price Rs. 499Soothing Sunscreen SPF 50 PA+++ | With Niacinamide & Hyaluronic Acid | No White Cast – For Dry and Sensitive Skin
SPF 50 PA+++ | No White Cast | Non-Sticky
Regular price Rs. 579Regular priceUnit price perRs. 0Sale price Rs. 579Ubtan Face Wash | With Niacinamide, Saffron & Turmeric for Glow & Tan Removal
Gently Cleanses / Brightens and revives glow / Non-drying
Regular price Rs. 479Regular priceUnit price perRs. 0Sale price Rs. 479Gentle Face Wash for Sensitive Skin | Cica Face Cleanser
Gently Cleanses / Brightens, Soothes Skin / Non-drying
Regular price Rs. 449Regular priceUnit price perRs. 0Sale price Rs. 449Soothing Body Milk with SPF | Lightweight Body Lotion for Summer Hydration
Daily Moisturization | SPF 15 | Smooth & Soft skin
Regular price Rs. 319Regular priceUnit price perRs. 0Sale price Rs. 319
Buzz Worth Talking About
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Glow Guide: Expert Tips & Insights
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9 Best Anti-Dandruff Shampoo for Men in India (...
Dandruff isn’t just a cosmetic issue. For many men, it brings itching, scalp irritation, hair fall concerns, and constant embarrassment. But here’s what most people don’t realize: dandruff is often...
9 Best Anti-Dandruff Shampoo for Men in India (2026)
Dandruff isn’t just a cosmetic issue. For many men, it brings itching, scalp irritation, hair fall concerns, and constant embarrassment. But here’s what most people don’t realize: dandruff is often linked to fungal overgrowth (Malassezia), excess oil production, or a compromised scalp barrier. Using the right anti-dandruff shampoo makes all the difference. To help you choose wisely, we’ve curated a dermatologist-informed list of the best anti-dandruff shampoos for men in India in 2026 - including both medicated and daily-use options. What to Look for in an Anti-Dandruff Shampoo Before jumping into the list, here are the key ingredients dermatologists recommend: Ketoconazole – Targets fungal dandruff Zinc Pyrithione – Reduces flaking and itchiness Selenium Sulfide – Controls scalp oil and fungus Salicylic Acid – Exfoliates dead skin buildup Piroctone Olamine – Fights dandruff gently If your scalp feels dry and tight, choose a hydrating formula. If it’s oily and itchy, opt for a stronger antifungal shampoo. 1. CITTA Anti-Dandruff Shampoo Price: ₹578 | 200ml If you’re looking for a balanced solution that treats dandruff without stripping your scalp, CITTA’s Anti-Dandruff Shampoo is a strong contender. What makes it stand out: ✔ Dermatologically tested✔ Transparent ingredient disclosure (even at 0.01%)✔ Gentle yet effective formula✔ Inspired by traditional dadi nani ke nuskhe, refined with modern science It focuses not just on flake removal but on restoring scalp balance, which is crucial for long-term dandruff control. Ideal for: Men with recurring mild-to-moderate dandruff who want a non-harsh daily-use option. Key Ingredients: Aqua, Water (and) Cocamidopropyl Betaine (and) Glycerin (and) Caprylyl/Capryl Glucoside (and) Sodium Methyl Cocoyl Taurate, Coco Amido Propyl Betaine, Polyquaternium - 7, Glycerine, Guar Hydroxypropyltrimonium Chloride, Ethylene Glycol Di Stearate, Zinc Pyrithione, Piroctone Olamine, Phenoxyethanol, Rosmarinus Officinalis (Rosemary) Leaf Oil, Cetrimonium Chloride. 2. Himalaya Anti‑Dandruff Tea Tree Shampoo Price: ₹204 |100 ML Herbal choice with tea tree extract, known for calming itchiness and supporting scalp cleansing - suitable for daily use. Key Ingredients: Tea Tree Oil, Aloe Vera, the natural proteins of Soy and Wheat 3. Sebamed Anti-Dandruff Shampoo Price: ₹574 | 200ml Highly rated for sensitive scalps; contains piroctone olamine that helps reduce fungus-causing flakes and soothe irritation. Key Ingredients: piroctone olamine 4. Selsun Suspension Shampoo Price: ₹378 | 120ml Contains selenium sulfide, which reduces scalp fungus and oil production. Best for: Oily scalp with heavy flakesUsage: Usually twice weekly under guidance. 5. Scalpe+ Expert Anti-Dandruff Shampoo Price: ₹295 | 75ml A combination formula often recommended by dermatologists in India. Best for: Moderate to severe dandruff with itching. Key Ingredients: Ketoconazole I.P. 2% w/w, Zinc Pyrithione or ZPTO 1% w/w 6. Man Matters Anti-Dandruff Shampoo Price: ₹499 | 200ml Specifically marketed for men, often combining anti-dandruff agents with hair fall control ingredients. Best for: Men dealing with both dandruff and early hair thinning. Key Ingredients: ZPTO, Salicylic Acid, Piroctone Olamine 7. Beardo Anti-Dandruff Shampoo Price: ₹299 | 200ml Designed for men with styling product buildup and oily scalp. Best for: Urban lifestyle, frequent product users. 8. Minimalist Anti-Dandruff Shampoo Price: ₹396 | 200ml Often includes exfoliating acids to remove dead skin buildup gently. Best for: Dry flakes and mild scalp scaling. Key Ingredients: Piroctone Olamine, Climbazole, and Salicylic Acid 9. Mamaearth Anti-Dandruff Shampoo Price: ₹533 | 400ml Uses tea tree oil and natural extracts for mild dandruff cases. Best for: Those preferring botanical-based formulas. Key Ingredients: Lemon, Aloe Vera, Zinc Pyrithione, Climbazole Also Read: Can You Use Anti-Dandruff Shampoo Daily? Most People Are Doing It Wrong How to Use Anti-Dandruff Shampoo Correctly (Most Men Get This Wrong) Wet scalp thoroughly Apply shampoo directly to scalp (not just hair) Massage gently for 2–3 minutes Leave on for at least 3–5 minutes (especially medicated shampoos) Rinse completely Consistency is key. Most anti-dandruff shampoos need 2–4 weeks to show visible improvement. Common Mistakes That Worsen Dandruff Switching shampoos too quickly Not leaving medicated shampoo long enough Using very hot water Over-oiling scalp Scratching aggressively Healthy scalp care is about balance, not harshness. Also Read: From Thin to Thick: How to Increase Hair Density & Improve Hair Volume Naturally Why Ingredient Transparency Matters At CITTA, transparency isn’t a marketing line - it’s a commitment. Every ingredient is disclosed, even at 0.01%. Founded by Akanksha Sharma along with Tanay and Monisha Sharma, CITTA blends traditional wisdom with dermatological validation - ensuring solutions are thoughtful, effective, and gentle. Because when it comes to scalp health, informed choices lead to confident results. Final Verdict: Which Shampoo Should You Choose? Severe fungal dandruff → Ketoconazole-based Oily scalp flakes → Selenium sulfide Mild daily flakes → Gentle balanced formula like CITTA Sensitive scalp → Mild antifungal + hydrating formula The best anti-dandruff shampoo for men in India isn’t about popularity; it’s about matching the formula to your scalp type. FAQs 1. What is the best anti-dandruff shampoo for men in India? It depends on severity. Ketoconazole shampoos work well for severe dandruff, while balanced daily-use formulas like CITTA are suitable for mild to moderate flakes. 2. How often should men use anti-dandruff shampoo? Usually 2–3 times a week. Daily use depends on the formulation and scalp sensitivity. 3. Does dandruff cause hair fall? Dandruff itself doesn’t directly cause hair fall, but inflammation and excessive scratching can weaken hair roots. 4. How long does it take to see results? Most men see improvement within 2–4 weeks of consistent use. 5. Can I use anti-dandruff shampoo daily? Some gentle formulas are safe for daily use. Strong medicated shampoos should be used as directed by a dermatologist. Also Read: How to Use Anti-Dandruff Shampoo the Right Way (Most People Get This Wrong)
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When Should You Use Body Scrub – Before or Afte...
If you’ve ever stood in the shower wondering, “Do I use body scrub before or after shower?” - you’re not alone. Surprisingly, most people exfoliate the wrong way. And while...
When Should You Use Body Scrub – Before or After Shower? (Most People Get This Wrong)
If you’ve ever stood in the shower wondering, “Do I use body scrub before or after shower?” - you’re not alone. Surprisingly, most people exfoliate the wrong way. And while scrubbing seems simple, timing makes a significant difference in how effective (and safe) it is for your skin. Let’s clear the confusion once and for all. The Short Answer: Use Body Scrub During Your Shower - Not Before, Not After Body scrub should always be used during your shower on damp skin, ideally after rinsing your body with warm water for 2–3 minutes. Here’s why. Why You Shouldn’t Use Body Scrub Before Shower Using a scrub on completely dry skin can: Cause micro-tears Irritate sensitive areas Strip natural oils excessively Lead to uneven exfoliation Dry exfoliation is much harsher and not suitable for most skin types - especially sensitive or barrier-damaged skin. Why After Shower Isn’t Ideal Either If you finish your shower, towel dry completely, and then use a scrub, your pores are no longer softened by steam. This makes exfoliation less effective and potentially abrasive. The perfect moment is when your skin is: ✔ Clean✔ Warm✔ Slightly damp✔ Softened by steam The Correct Way to Use Body Scrub (Step-by-Step Routine) Step 1: Rinse First Start your shower as usual. Let warm water run over your body for 2–3 minutes. This softens dead skin cells. Step 2: Apply Scrub on Damp Skin Take a generous amount of scrub and gently massage in circular motions. If you love creamy exfoliation that doesn’t feel harsh, you can try: Strawberry Creamy Body Scrubhttps://cittaworld.com/products/citta-strawberry-creamy-body-scrub Coffee Creamy Body Scrubhttps://cittaworld.com/products/citta-coffee-creamy-body-scrub Both are formulated to exfoliate while maintaining moisture balance, so your skin feels polished, not stripped. Step 3: Focus on Rough Areas Elbows, knees, ankles, and underarms need slightly more attention, but never scrub aggressively. Step 4: Rinse Thoroughly Wash off with lukewarm water. Step 5: Moisturize Immediately This is crucial. After exfoliation, your skin absorbs hydration better. How Often Should You Use Body Scrub? Normal skin: 2 times a week Oily skin: 2–3 times a week Dry or sensitive skin: Once a week Over-exfoliation can damage your skin barrier - leading to dryness, redness, and sensitivity. At CITTA, we always recommend mindful skincare. Because a healthy glow comes from balance, not excess. What About Face Scrubs? Your face needs gentler exfoliation than your body. If you’re dealing with dullness or clogged pores, consider options like: Cica Face Scrubhttps://cittaworld.com/products/citta-cica-face-scrub Vitamin C Brightening Face Scrub Gelhttps://cittaworld.com/products/citta-vitamin-c-brightening-face-scrub-gel Cica helps soothe while exfoliating, whereas Vitamin C supports brighter-looking skin. Remember: never use body scrub on your face. Also Read: Glowing Skincare Routine for Teens & Adults: Morning to Night Common Body Scrub Mistakes (That Damage Skin Barrier) Most people unknowingly: Scrub daily Use excessive pressure Skip moisturizer after scrubbing Use very hot water Mix multiple exfoliants in one routine Your skin barrier protects you from environmental stress. Damaging it can lead to breakouts, irritation, and sensitivity. At CITTA, our philosophy is simple - combine dadi nani ke nuskhe with dermatological science to protect and nourish skin gently. Benefits of Using Body Scrub the Right Way When done correctly, exfoliation helps: Remove dead skin buildup Improve skin texture Prevent ingrown hairs Enhance product absorption Promote smoother, brighter-looking skin And when paired with nourishing formulations, exfoliation becomes a self-care ritual - not a harsh treatment. Why Choose CITTA for Exfoliation? Because WHY NOT choose skincare that is: ✔ Dermatologically tested✔ Transparent about every ingredient (even at 0.01%)✔ Rooted in traditional wisdom✔ Designed for gentle yet effective results Exfoliation shouldn’t feel aggressive. It should feel intentional. Final Verdict: Before or After Shower? Use body scrub during your shower on damp skin, after rinsing and before moisturizing. That’s the correct way, and now you know what most people get wrong. Also Read: 12 Amazing Benefits of Ubtan Face Wash for Naturally Glowing Skin FAQs 1. Can I use body scrub on dry skin? It’s not recommended unless specifically advised for certain dry-brushing techniques. Most creamy body scrubs are designed for damp skin use. 2. Should I use body wash before or after scrub? You can lightly cleanse first, then use the scrub. Some creamy scrubs also cleanse while exfoliating. 3. Can over-exfoliating damage my skin? Yes. Excess scrubbing weakens the skin barrier, causing dryness, redness, and sensitivity. Stick to 1–3 times weekly. 4. Is coffee scrub good for skin? Coffee scrubs help improve skin texture and temporarily boost circulation, leaving skin smoother and refreshed. 5. What should I apply after body scrub? Always apply a hydrating moisturizer immediately after exfoliation to lock in moisture. Also Read: What Is the Difference Between a Cleanser and a Face Wash?
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Morning Skincare Routine for a Damaged Skin Bar...
If your skin feels tight, irritated, red, or unusually sensitive, your skin barrier may be compromised. And when your barrier is damaged, your morning routine should shift from “active treatment”...
Morning Skincare Routine for a Damaged Skin Barrier
If your skin feels tight, irritated, red, or unusually sensitive, your skin barrier may be compromised. And when your barrier is damaged, your morning routine should shift from “active treatment” mode to “repair and protect” mode. The good news? You don’t need 10 products. You need the right ones, used consistently. Here’s a dermatologist-aligned morning skincare routine for a damaged skin barrier that supports healing without overwhelming your skin. Step 1: Use a Gentle, Barrier-Safe Cleanser When your barrier is compromised, harsh cleansing can make things worse. Avoid: Sulfates Strong exfoliating acids Over-foaming formulas Instead, choose a calming cleanser that supports repair. The Cica Face Wash for Sensitive Skin gently removes impurities while helping maintain hydration levels - ideal when your skin feels reactive. Ingredients like Cica (Centella Asiatica) help calm inflammation and reduce visible redness. Cleanse with lukewarm water. Pat dry - don’t rub. Add to cart Step 2: Skip Harsh Actives (Temporarily) If you’re repairing your barrier, pause: Retinoids AHAs/BHAs Vitamin C (if stinging occurs) Physical scrubs Barrier repair requires simplicity. Overloading your skin slows recovery. Focus on soothing and rebuilding. Step 3: Repair with Ceramides Ceramides are essential lipids that hold your skin barrier together. When depleted, skin becomes dry, irritated, and sensitive. A targeted moisturizer like the Ceramide Moisturizer for Skin Barrier Repair helps: Restore lipid balance Improve moisture retention Strengthen protective function Reduce discomfort Apply on slightly damp skin to lock in hydration. If you have oily or combination skin, choose a lighter texture like the Aqua Boost Gel Face Moisturizer to hydrate without heaviness. Barrier repair doesn’t mean heavy creams for everyone - it means appropriate hydration. Step 4: Apply Broad-Spectrum Sunscreen (Non-Negotiable) UV exposure weakens the skin barrier further. Even if you’re indoors, daily sunscreen protects healing skin from additional stress. The Soothing Sunscreen SPF 50 PA++++ offers high protection while maintaining comfort - especially important when skin is already sensitive. Apply generously and reapply every 2 hours if outdoors. Barrier repair without sun protection is incomplete. What NOT to Do in the Morning When following a morning skincare routine for a damaged skin barrier, avoid: Over-cleansing Using multiple serums Switching products frequently Layering active ingredients Hot water Healing requires stability. How Long Does Barrier Repair Take? With consistent care: Mild irritation may calm in a few days Moderate damage improves within 2–4 weeks Severe barrier compromise may take longer Consistency matters more than speed. Signs Your Skin Barrier Is Improving You may notice: Reduced redness Less stinging when applying products Improved hydration Balanced oil production Smoother texture Healthy skin feels comfortable, not tight or reactive. Also Read: How Long Does It Take to Repair a Damaged Skin Barrier? A Conscious Approach to Barrier Care At CITTA, skincare is built on a barrier-first philosophy. Rooted in dadi-nani ke nuskhe and strengthened by dermatological science, each formulation prioritizes: Transparency (every ingredient disclosed, even at 0.01%) Gentle yet effective ingredients Dermatologist-tested safety Long-term skin resilience Founded by Akanksha Sharma, whose academic foundation at the Fashion Institute of Design & Merchandising shaped a multidimensional understanding of product innovation, CITTA blends traditional wisdom with modern expertise. Because when skin feels safe, it heals better. Final Thoughts A morning skincare routine for a damaged skin barrier should be simple, calming, and protective. Cleanse gently.Repair with ceramides.Protect with sunscreen.Avoid overcomplicating. Strong skin isn’t built through excess; it’s built through mindful, consistent care. When your skincare philosophy focuses on protection first, everything else falls into place. Also Read: How to Improve Skin Barrier Strength Without Overloading Your Routine FAQs 1. What causes a damaged skin barrier? Over-exfoliation, harsh products, UV exposure, pollution, and frequent product switching can compromise the barrier. 2. Should I exfoliate if my barrier is damaged? No. Pause exfoliation until your skin feels stable and less sensitive. 3. Can oily skin have a damaged barrier? Yes. Oily skin can still be dehydrated and barrier-compromised. 4. Is moisturizer enough to repair a damaged barrier? A ceramide-rich moisturizer combined with gentle cleansing and sunscreen forms the foundation of barrier repair. 5. How often should I follow this routine? Daily. Consistency is key for visible improvement. Also Read: Cica for Skin Barrier Repair: Why Dermatologists Love Centella Asiatica
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