The CITTA Promise, Safety First
Toxin Free
Sulphate (SLS/SLES) Free
No Harsh Chemicals
Mineral oil-free
Paraben Free
Natural
Allergen-Free
Why Choose CITTA?
Derived from चित्त (consciousness in Sanskrit), our name CITTA embodies our core philosophy of doing everything consciously.
CITTA harnesses the pure, potent benefits of natural ingredients & enhances them with cutting-edge scientific advancements in a conscious manner. This blend ensures that our products deliver optimal results, providing your skin the best of both worlds.
With Nature’s Wisdom & Science’s Precision!
Our expert R&D team has come up with the most potent natural ingredients backed by long-established scientific practices in the form of skincare curated to address the genuine needs expressed by Indians.
It’s our way of giving back to the community that has given us so much!
So, WHY won’t you choose CITTA?
Radiance Rituals: Most-Loved
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12% Vitamin C Serum | With Hyaluronic Acid for Brightening & Pigmentation
Triple brightening / Boosts collagen / Evens skin
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Anti Aging Face Serum – With Kojic Acid, Niacinamide & Vitamin C for Glow, Firmness & Youthful Skin
Reduces wrinkles / Firms skin / Revives dullness
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Aqua Boost Face Gel | Lightweight Moisturizer with Hyaluronic Acid, Oil-Free & Non-Comedogenic for Oily Skin
India’s 1st frosted texture / 5x hydration / Matte finish
Regular price Rs. 549Regular priceUnit price perRs. 0Sale price Rs. 549Invisible Brightening Sunscreen Serum | SPF 50++++ with Rice Water, Non-Comedogenic, No Whitecast
Natural sunblock / 3 in 1 / No white cast / Watery light
Regular price Rs. 629Regular priceUnit price perRs. 0Sale price Rs. 629Radiance Gold Serum for Face | With Niacinamide, Kojic Acid & Arbutin for Glowing, Even-Toned Skin
Illuminating Gold Fibers | 6 Brightening Actives | Natural Highligher Glow
Regular price Rs. 569Regular priceUnit price perRs. 0Sale price Rs. 569Regenerative Retinol Night Cream with Kumkumadi & Cica | Anti-Aging & Brightening
Reduces lLines, Wrinkles|Firms Skin|Revives Glow
Regular price Rs. 749Regular priceUnit price perRs. 0Sale price Rs. 749Super Light Anti-Frizz Hair Serum | With Keratin for Dry Hair, Frizz Control & Instant Shine
Conditions & nourishes | Controls frizz | Leaves hair silky soft
Regular price Rs. 499Regular priceUnit price perRs. 0Sale price Rs. 499Cica Face Scrub | Tan Removal, Gentle Exfoliation & a Refreshing Frosty Texture
India’s 1st ever frost scrub||Non-drying||Barrier restoration
Regular price Rs. 499Regular priceUnit price perRs. 0Sale price Rs. 499Soothing Sunscreen SPF 50 PA+++ | With Niacinamide & Hyaluronic Acid | No White Cast – For Dry and Sensitive Skin
SPF 50 PA+++ | No White Cast | Non-Sticky
Regular price Rs. 579Regular priceUnit price perRs. 0Sale price Rs. 579Ubtan Face Wash | With Niacinamide, Saffron & Turmeric for Glow & Tan Removal
Gently Cleanses / Brightens and revives glow / Non-drying
Regular price Rs. 479Regular priceUnit price perRs. 0Sale price Rs. 479Gentle Face Wash for Sensitive Skin | Cica Face Cleanser
Gently Cleanses / Brightens, Soothes Skin / Non-drying
Regular price Rs. 449Regular priceUnit price perRs. 0Sale price Rs. 449Soothing Body Milk with SPF | Lightweight Body Lotion for Summer Hydration
Daily Moisturization | SPF 15 | Smooth & Soft skin
Regular price Rs. 319Regular priceUnit price perRs. 0Sale price Rs. 319
Buzz Worth Talking About
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Glow Guide: Expert Tips & Insights
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Alpha Arbutin for Skin: Benefits, Uses & Side E...
Dark spots, uneven skin tone, and stubborn pigmentation are some of the most common skincare concerns today. With increasing awareness around safe and effective actives, alpha arbutin for skin has emerged...
Alpha Arbutin for Skin: Benefits, Uses & Side Effects You Should Know
Dark spots, uneven skin tone, and stubborn pigmentation are some of the most common skincare concerns today. With increasing awareness around safe and effective actives, alpha arbutin for skin has emerged as a dermatologist‑recommended ingredient that delivers visible brightening without harsh side effects. But what exactly is alpha arbutin, how does it work, and is it safe for everyday use? Let’s break it down in a simple, science‑backed way. What Is Alpha Arbutin? Alpha arbutin is a plant‑derived skin‑brightening ingredient extracted from bearberry, cranberry, and blueberry plants. It is widely known for its ability to reduce hyperpigmentation and dark spots by gently regulating melanin production in the skin. Unlike aggressive lightening agents, alpha arbutin works without damaging the skin barrier, making it suitable for long‑term use and sensitive skin types. How Does Alpha Arbutin Work on Skin? Alpha arbutin targets pigmentation at its root. It inhibits tyrosinase, an enzyme responsible for melanin (pigment) production. By controlling excess melanin formation, alpha arbutin helps: Fade dark spots and acne marks Reduce sun‑induced pigmentation Improve uneven skin tone Restore natural skin clarity and glow The result is brighter, clearer skin, gradually and safely. The Ultimate Brightening Solution If you are looking for a formulation that captures these benefits while nourishing the skin, our Radiance Gold Serum for Face is the perfect choice. It thoughtfully combines Alpha Arbutin with Niacinamide to provide a dual-action approach to glow and barrier health. Add to cart Also Read: The Hidden Toxins in Your Skincare: 6 Ingredients Dermatologists Say You Must Avoid Key Benefits of Alpha Arbutin for Skin 1. Reduces Dark Spots & Hyperpigmentation Alpha arbutin is highly effective in fading melasma, sun spots, age spots, and post‑acne marks with consistent use. 2. Brightens Skin Tone Naturally By controlling melanin overproduction, it enhances overall radiance without making skin look unnaturally pale. 3. Gentle Yet Effective One of the biggest benefits of alpha arbutin is that it delivers results without irritation, unlike stronger actives. 4. Suitable for Sensitive Skin Its non‑abrasive nature makes it ideal for sensitive, reactive, or compromised skin barriers. 5. Supports Long‑Term Skin Health Alpha Arbutin works gradually, ensuring safer and more sustainable results over time compared to harsh chemicals. Also Read: Glutathione for Skin: Benefits, Results, Side Effects & Myths (Complete Guide) How to Use Alpha Arbutin in Your Skincare Routine For the best results, Alpha Arbutin should be used in a serum format to allow for deep penetration. Morning Routine Gentle cleanser Apply your Radiance Gold Serum Moisturizer And always follow Broad‑spectrum sunscreen (mandatory) Night Routine Cleanser Alpha arbutin serum Moisturizer Tip: Always pair alpha arbutin with sunscreen during the day to prevent new pigmentation. Ingredients That Work Well With Alpha Arbutin Alpha Arbutin performs even better when paired with other skin-loving ingredients: Niacinamide – Improves barrier strength and reduces pore appearance. Hyaluronic Acid – Boosts hydration for a "plump" look. Vitamin C – Enhances overall antioxidant protection. Licorice Extract – calms inflammation and pigmentation At CITTA, we believe in thoughtfully blending such actives with time‑tested natural ingredients inspired by dadi‑nani ke nuskhe, ensuring effectiveness without compromising skin comfort. Are There Any Side Effects of Alpha Arbutin? Alpha arbutin is considered safe and well‑tolerated when used at recommended concentrations (usually up to 2%). However, mild reactions may occur in rare cases: Slight redness or irritation (especially if overused) Tingling on very sensitive skin CITTA Safety Tip: We disclose every ingredient down to 0.01% because we believe informed choices empower confident skincare. Always perform a patch test before introducing a new active into your routine. Is Alpha Arbutin Better Than Hydroquinone? Yes, when it comes to safety. While hydroquinone offers fast results, it is associated with long‑term side effects. Alpha arbutin provides similar brightening benefits but works gently, making it suitable for daily and prolonged use. Who Can Use Alpha Arbutin? Alpha arbutin is suitable for: Men and women All skin types Sensitive and acne‑prone skin People dealing with pigmentation or uneven skin tone Pregnant or breastfeeding individuals should consult a healthcare professional before use. Why Ingredient Transparency Matters At CITTA, transparency isn’t a marketing promise; it’s a responsibility. Every ingredient is disclosed, even at 0.01%, so parents and individuals can make informed skincare choices with complete confidence. Thoughtfully formulated, dermatologist‑tested products allow actives like alpha arbutin to work in harmony with the skin, not against it. Final Thoughts Alpha arbutin is a powerful yet gentle ingredient that fits perfectly into modern, conscious skincare routines. Whether you’re dealing with dark spots, pigmentation, or dullness, it offers a safe, science‑backed solution that delivers visible results over time. When combined with transparent formulations and time‑honoured wisdom, as we believe at CITTA, skincare becomes not just effective, but truly mindful. FAQs: 1. Can alpha arbutin be used daily? Yes, it is safe for daily use when formulated correctly. 2. How long does alpha arbutin take to show results? Visible improvement usually appears within 4–8 weeks of consistent use. 3. Can alpha arbutin be used with vitamin C? Yes, they complement each other well when layered properly. 4. Is alpha arbutin suitable for Indian skin? Absolutely. It works effectively on common pigmentation concerns seen in Indian skin types. 5. Does alpha arbutin lighten skin permanently? No, it evens out skin tone naturally without altering your natural complexion. 6. Can I use it during pregnancy? While Alpha Arbutin is generally considered a safer alternative to hydroquinone, we always recommend consulting your healthcare professional first Also Read: What Are Ceramides? The Unsung Heroes of Healthy Skin (Dermatologist-Approved Guide)
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10 Anti-Aging Fruits That Make Your Skin Look Y...
Aging is a natural journey, but dullness, fine lines, and tired-looking skin don’t have to be your constant companions. The most effective way to support youthful, glowing skin often begins...
10 Anti-Aging Fruits That Make Your Skin Look Younger – Dermatologists Reveal Why!
Aging is a natural journey, but dullness, fine lines, and tired-looking skin don’t have to be your constant companions. The most effective way to support youthful, glowing skin often begins not in a clinic, but in your kitchen fruit bowl. Dermatologists have long recognized that certain fruits are packed with the exact antioxidants, vitamins, and minerals needed to slow the clock. At CITTA, we call this "Conscious Care." Our philosophy, rooted in the Sanskrit word Chitta, blends Dadi-Nani ke nuskhe (grandmother’s remedies) with modern scientific expertise. Just as these fruits nourish you from within, our formulations nurture your skin from the outside. Here are the 10 powerful anti-aging fruits that boost collagen and keep your complexion looking fresh, firm, and younger than ever. 1. Blueberries - The Ultimate Wrinkle Fighter Blueberries are antioxidant powerhouses. Rich in vitamins A and C, they protect your skin from collagen breakdown caused by pollution and UV exposure. The Benefit: They neutralize free radicals before they can cause fine lines. 2. Mango - The “Skin Repair” Fruit A staple in Indian households for centuries, mangoes are rich in beta-carotene. This helps repair damaged skin cells and provides a natural radiance. The Benefit: Brightens dull skin and supports cellular turnover. 3. Oranges - The Collagen Booster Collagen is the "glue" that keeps skin firm. Oranges provide the Vitamin C necessary to synthesize this essential protein. The Benefit: Stronger skin barrier and reduced pigmentation. 4. Apples - For Firmness + Elasticity Apples contain quercetin, an antioxidant that slows aging at a cellular level, keeping the skin "bouncy." The Benefit: Delayed wrinkle formation and superior hydration. 5. Kiwi - The Glow Fruit Believe it or not, Kiwi has more Vitamin C than oranges! It is a dermatologist's favorite for its ability to reduce oxidative stress. The Benefit: Instant brightness and boosted collagen. 6. Grapes - Nature’s Sunscreen Shield Grapes contain resveratrol, a miracle compound that protects skin from UV damage (though you still need your daily SPF!). The Benefit: Improves smoothness and acts as an internal defense system. 7. Pineapple - Natural AHAs for Baby-Soft Skin Rich in the enzyme bromelain, pineapples gently exfoliate your skin from the inside out, making it look baby-soft. The Benefit: Youthful radiance and even skin tone. 8. Cherries - Anti-Inflammatory Powerhouse Cherries help reduce skin inflammation and puffiness while supporting natural collagen production. The Benefit: Gives a rosy, youthful glow and calms sensitive skin. 9. Watermelon - Hydration + Anti-Aging Together With 92% water content, watermelon keeps skin plump. Dehydrated skin shows wrinkles faster; watermelon prevents this. The Benefit: Prevents dryness-induced fine lines and soothes sun damage. 10. Bananas - The Natural Skin Tightener Bananas contain silica, which is essential for collagen synthesis and maintaining skin structural integrity. The Benefit: Tighter skin and reduced sagging. Also Read: 10 Best Fruits for Skin Glow (Dermatologist-Approved & Science-Backed List!) How to Eat These Fruits for Maximum Anti-Aging Benefits Add them to smoothies Make fruit bowls with mixed berries Eat vitamin-C-rich fruits on an empty stomach Stay hydrated to boost absorption Pair fruits with nuts for antioxidant synergy Pro Tip: While nutrition helps repair skin from the inside, skincare helps protect it from the outside. A combination of both is the real anti-aging secret. Conclusion Nature has always offered powerful remedies for youthful, glowing skin. These 10 anti-aging fruits nourish your skin, boost collagen, and fight early signs of aging, naturally and effectively. At CITTA, we carry this same philosophy into every formulation: Simple, safe, transparent, and rooted in age-old wisdom. Because your skin and your baby’s skin deserve nothing less. Also Read: How to Take Care of Skin in Winter Naturally: The Ultimate Indian Home Remedies Guide FAQs 1. Which fruit is best for anti-aging? Berries, especially blueberries, are among the most powerful due to their high antioxidant content. 2. How often should I eat anti-aging fruits? Daily! A mix of 2–3 fruits a day can significantly improve skin health over time. 3. Do anti-aging fruits really boost collagen? Yes. Fruits rich in vitamin C (kiwi, oranges, berries) support natural collagen formation. 4. Can eating fruit replace my anti-aging skincare routine? Not entirely. Fruits provide the building blocks internally, but products like a Ceramide Moisturizer are needed to protect the skin barrier and lock that nutrition in. 5. Are these anti-aging fruits safe for everyone? Generally, yes, unless you have allergies. Always consume in moderation. Also read: 10 Best Morning Detox Drinks for Glowing Skin (Dermatologist-Approved List!)
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The Hidden Toxins in Your Skincare: 6 Ingredien...
In 2025, the "Clean Beauty" movement is no longer a trend—it is a necessity. Every time you massage a lotion into your skin or bathe your little one, your body’s...
The Hidden Toxins in Your Skincare: 6 Ingredients Dermatologists Say You Must Avoid
In 2025, the "Clean Beauty" movement is no longer a trend—it is a necessity. Every time you massage a lotion into your skin or bathe your little one, your body’s largest organ absorbs those ingredients directly into the bloodstream. At CITTA, our philosophy is simple: WHY NOT? Why not choose safety? Why not demand 100% transparency? Founded on the Sanskrit principle of Chitta (consciousness), we blend the time-tested "Dadi-Nani ke nuskhe" with modern scientific rigor. Because we believe in complete peace of mind, we disclose every single ingredient, even at 0.01%. To help you make informed choices for your family, here are the 6 hidden toxins in your skincare that dermatologists say you must avoid. 1. Parabens (The Endocrine Disruptors) Found in everything from adult anti-aging creams to baby shampoos, parabens are cheap preservatives used to prevent mold. However, science shows they can mimic estrogen, potentially disrupting hormonal balance. What to look for: Methylparaben, Propylparaben, Butylparaben. The CITTA Safe Choice: Our formulas are entirely paraben-free, relying on safe, innovative alternatives to keep products fresh. 2. Sulfates (SLS & SLES) That "rich lather" in your face wash or baby’s bubble bath often comes from Sodium Lauryl Sulfate. While satisfying, sulfates strip away natural oils and the skin barrier. For babies, this can lead to painful diaper rashes; for adults, it causes premature aging and chronic dryness. The Alternative: Look for "sulfate-free" cleansers that use coconut-based surfactants. 3. Synthetic Fragrances (The "Black Box" Ingredient) A single word-"Fragrance" or "Parfum"-on a label can hide up to 3,000 different chemicals, including phthalates. These are leading causes of skin allergies, dermatitis, and respiratory issues in both infants and adults. The CITTA Standard: We believe in the natural, comforting scents of traditional ingredients, never hidden synthetic cocktails. 4. Mineral Oil & Petrolatum Derived from petroleum, these create a plastic-like film over the skin. While they "lock in" moisture, they also trap toxins and clog pores, preventing the skin from breathing. In babies, this can interfere with the skin’s natural temperature regulation. The Nuskhe Remedy: Use plant-based lipids like those found in our Ceramide Moisturizer to support the skin barrier naturally. 5. Formaldehyde Releasers You won't often see "Formaldehyde" on the back of a bottle, but you will find "Formaldehyde Releasers" like DMDM Hydantoin. These chemicals slowly release small amounts of known carcinogens over time to preserve the product. The Risk: Chronic skin sensitization and long-term health concerns. 6. Oxybenzone (Chemical Sunscreens) Many daily moisturizers with SPF use oxybenzone. Studies suggest it can penetrate the skin and act as a photoallergen. For children, whose skin is 30% thinner than that of adults, these chemicals are absorbed at much higher rates. Safe Alternative: Opt for mineral-based protection (Zinc Oxide or Titanium Dioxide). Why Transparency is the Ultimate Luxury Whether it's our Regenerative Anti-Aging Face Serum for you or our gentle bath range for your little one, we believe you deserve to know exactly what you are putting on your skin. By rooting our products in grandmother's wisdom, those safe, effective remedies passed down through generations, and validating them with dermatological testing, we ensure that safety and efficacy go hand-in-hand. Also Read: Damaged Skin Barrier: Signs, Causes & Dermatologist-Approved Fixes FAQs Q: Are "natural" products always free of these toxins? A: Not necessarily. Some "natural" brands still use synthetic fragrances or parabens. Always check for full ingredient disclosure. Q: Can these toxins affect my baby’s development? A: Ingredients like phthalates and parabens are known endocrine disruptors. Since a baby's system is still developing, avoiding these "hidden toxins" is a proactive way to ensure their well-being. Q: Why does CITTA disclose ingredients at 0.01%? A: Because we believe informed choices empower confident parenting. Even the smallest amount matters when it comes to long-term skin health. Also Read: Chapped Lips: 7 Surprising Reasons Your Lips Stay Dry No Matter What You Apply
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