Choose Goodness. Choose CITTA.

One stop solution of baby bath and skincare

As parents, we only want the best for our baby. The best nutrition, the best care, the best home. But in day-to-day life, parenting can get extremely overwhelming. Taking small steps toward choosing goodness every day, for ourselves and our babies, can help you to regain control of the situation. We would like to help you choose the best for your baby.

When you become a parent, you focus religiously on your babies’ nutrition, sleeping patterns, vaccination schedules, and keeping them out of any physical harm’s way, and rightly so. But what can often get missed is your baby’s skin health.

Babies have thinner, more delicate skin than adults. Their skin loses moisture at a much faster rate. Their skin barrier function is still developing, making it more vulnerable to dryness, skin infections, and allergens. Parents need to be aware of the best skincare products and practices for their baby to keep their skin healthy and protected.

New baby bath and skincare brands are continuously coming up in India, and it can be overwhelmingly difficult for a parent to make a good choice. Many brands claim to be natural and safe without backing up their claims. How can a parent choose the best for their baby in this situation? By choosing a baby bath and skincare brand that is trusted for its research-driven effective product formulations, adheres to the strictest international safety standards, and is recommended by doctors – by choosing CITTA.

CITTA is a premium natural Baby Bath and Skincare brand. It was created with the goal of backing the wisdom of Indian Dadi-Nanis with rigorous science and making it accessible to new-age parents. The word “CITTA” means consciousness, and the brand is conscious about its product formulations and ingredients. With CITTA, you can be assured that your baby is receiving the best and the safest skincare possible. All their products are made with the finest quality natural ingredients and free of any harsh chemicals like parabens, sulphates, silicones, mineral oils, toxins, and allergens. All the ingredients are listed on the product label, so parents can be sure of what exactly is going on in their baby’s skin. The brand uses allergen-free fragrances certified by the International Fragrance Association and is cruelty-free as well.

CITTA’s Baby Bath and Skincare range is designed to cover all the skincare needs of a baby and to be a wise companion to the parents through the changing seasons as well. The range includes :

Natural Moisturizing Baby Balm

Natural Moisturizing Baby Balm unique texture with zero water crafted with the goodness of 7 nourishing oils and Shea Butter, this baby balm provides long-lasting moisturization to your baby’s skin and prevents rashes. The anti-microbial ingredients protect and heal the baby’s skin as well. It is dermatologist-approved and recommended by doctors. You should grab this winter essential for your baby as soon as you can!

Nourishing Baby Massage Oil

The only non-sticky nourishing baby massage oil offers the goodness of 12 natural oils that nourishes and protects babies’ skin while promoting growth and bone strength. It is anti-inflammatory, anti-allergen, and anti-microbial, making it suitable for use on sensitive skin as well.

Soothing Talc-Free Baby Powder

Baby Powder made with the best natural alternatives of talc, this silky-smooth baby powder is your safest bet. A unique blend of Corn Starch, Oat Kernel Flour, and Kaolin clay absorbs excess moisture and oil from your baby’s skin while soothing it and keeping it fresh all day.

Natural Tender Foaming Baby Wash

Baby Wash Designed with babies’ skin which loses moisture at a rapid rate, this no-drip foaming baby washes gently cleanses your baby’s skin without drying it. It is infused with Aloe Vera, Coconut Powder Extract & Hydrolysed Rice Protein to hydrate, moisturize, and condition the baby’s skin. This baby wash also contains an anti-irritant, making it dermatologist-approved for newborns and sensitive skin.

Gentle Foaming Baby Shampoo

This no-tear, fuss-free foaming shampoo is enriched with the goodness of Coconut oil, Almond oil, Olive oil & Oats to gently cleanse, hydrate, and moisturize your baby’s scalp without making it dry.

Choose goodness. Choose CITTA.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

  • Baby Skin Care Tips Every New Parent Should Know

    There’s nothing softer, purer, or more precious than your baby’s skin. But that also means it’s more delicate and vulnerable - to dryness, rashes, and irritation. As new parents, you...

    Read more

    Baby Skin Care Tips Every New Parent Should Know

    There’s nothing softer, purer, or more precious than your baby’s skin. But that also means it’s more delicate and vulnerable - to dryness, rashes, and irritation. As new parents, you want to give your baby the gentlest care possible - something safe, effective, and inspired by the wisdom of generations. At CITTA, we believe that baby skincare should be a mindful ritual - rooted in dadi-nani ke nuskhe, yet perfected with modern dermatological science. Here’s your dermatologist-approved guide to understanding, protecting, and nourishing your little one’s skin naturally. 1. Understand Your Baby’s Skin A newborn’s skin is thinner and more sensitive than an adult’s, making it prone to dryness and irritation. Their skin barrier is still developing, so using gentle, chemical-free, and pH-balanced products is essential. CITTA Tip: Choose products that are free from parabens, sulfates, silicones, and synthetic fragrances.Try: CITTA Natural Foaming Baby Wash - made with Coconut Oil, Aloe Vera, and Rice Protein, this gentle cleanser maintains skin’s natural pH while preventing rashes and dryness. 2. Moisturize Daily - The Secret to Rash-Free, Baby-Soft Skin Moisturizing is the most crucial baby skin care step. A rich, oil-based formula helps lock in hydration and strengthen the skin barrier. CITTA Tip: Always apply moisturizer right after bathing to seal in moisture.Try: CITTA Natural Moisturizing Baby Balm - a luxurious blend of 7 natural oils, Shea Butter, and Vitamin E that keeps your baby’s skin soft, rash-free, and nourished all day. 3. Choose the Right Bath Routine Your baby’s skin is delicate and loses moisture quickly. Keep bath time short - around 5 to 10 minutes, and use only lukewarm water. Avoid strong soaps or bubble baths that can dry out the skin. Instead, choose a gentle, pH-balanced baby wash like CITTA Gentle Foaming Baby Wash to cleanse while maintaining your baby’s natural oils. 4. Prevent Diaper Rashes Naturally The diaper area stays warm and moist, making it prone to rashes and irritation. To keep your baby comfortable, change diapers frequently, gently clean the area, allow diaper-free time daily, and apply a soothing, protective cream like CITTA Diaper Rash Cream to prevent redness, dryness, and discomfort while nourishing delicate skin. 5. Protect from Environmental Stressors Dust, pollution, and sun exposure can easily irritate your baby’s sensitive skin. Keep your baby indoors during peak sun hours and always use breathable, cotton clothing. CITTA Tip: For outdoor time, apply a gentle baby-safe sunscreen.Try: CITTA Protecting Baby Sunscreen SPF 70 PA+++, crafted with Zinc Oxide, Aloe Vera, and Shea Butter, it provides safe, non-sticky sun protection for delicate skin. 6. Massage for Healthy Skin & Better Sleep Baby massages are more than just bonding moments, they play a crucial role in improving blood circulation, strengthening muscles, and promoting better sleep. Regular gentle massages with nourishing oils like coconut or almond oil also help keep your baby’s skin soft, supple, and healthy. CITTA Tip: Warm the oil slightly before massage and use gentle, circular motions.Try: CITTA Nourishing Baby Massage Oil - enriched with Coconut, Almond, and Turmeric oils, this traditional blend improves circulation, promotes relaxation, and strengthens the skin’s natural barrier. 7. Keep Your Baby Hydrated (Inside & Out) Even though babies get most of their hydration from milk, their skin needs external hydration support too - especially during dry seasons. Use a natural face mist or moisturizer throughout the day if the skin feels dry. Try: CITTA Hydrating Face Mist with Rose & Aloe Vera - safe for babies and adults alike, this gentle mist instantly refreshes and soothes the skin. 8. Patch Test Every New Product Even natural ingredients can cause reactions if your baby’s skin is sensitive to them. Always do a small patch test on your baby’s inner arm or thigh before applying any new product all over. Because WHY NOT? Give Your Baby the Care They Deserve At CITTA, we’ve got everything your little one’s skin could ever need, and then some!Safety? Absolutely.100% transparency? You bet.Dermatologist-tested and inspired by grandma’s wisdom - that’s the CITTA way. When you choose CITTA, you’re not just choosing skincare; you’re choosing mindful care backed by love, science, and generations of trust. FAQs 1. What are the most important baby skin care tips for newborns? Keep baths short, use mild cleansers, moisturize daily, and protect from harsh sunlight and rashes. 2. Which baby skincare products are best for sensitive skin? Use dermatologist-tested products like CITTA Baby Balm, CITTA Baby Wash, and CITTA Baby Massage Oil - all made from natural, chemical-free ingredients. 3. How often should I bathe my newborn? 3–4 times a week is enough for newborns. Over-bathing can cause dryness. 4. Can I use regular lotion on my baby? No. Baby skin is more delicate, so always use a product specifically formulated for babies, like CITTA Moisturizing Baby Balm. 5. How can I prevent diaper rashes? Keep the area clean and dry, change diapers often, and apply CITTA’s Natural Baby Balm after every change. 6. Are natural or Ayurvedic baby products safe? Yes, as long as they’re dermatologically tested and free from harmful chemicals. CITTA blends Ayurveda with science to ensure safety. 7. Can I use baby products on my own skin? Absolutely! CITTA’s baby range is gentle, nourishing, and perfect for adults with sensitive skin too. 8. When should I start using baby skincare products? You can begin from day one, as long as the products are safe, natural, and dermatologist-approved, like CITTA’s newborn-safe range.

    Read More
  • Castor Oil vs Coconut Oil for Baby Massage – Wh...

    In every Indian household, baby massage is more than just a daily ritual; it’s an age-old tradition rooted in love and wisdom. From dadi-nani ke nuskhe (grandmother’s tips) to modern...

    1 comment
    Read more

    Castor Oil vs Coconut Oil for Baby Massage – Which Is Better?

    In every Indian household, baby massage is more than just a daily ritual; it’s an age-old tradition rooted in love and wisdom. From dadi-nani ke nuskhe (grandmother’s tips) to modern dermatologists’ recommendations, parents have always looked for the best oil for newborn massage that keeps their baby’s skin soft, strong, and healthy. Among the many choices, two oils always spark debate: castor oil for baby massage and coconut oil for baby massage. Both are trusted, both are natural, but which one is truly better for your little one? Let’s dive in. Why Baby Massage Matters In India, baby massage is not just skincare; it’s an emotional bonding experience. Traditionally done every morning, it is believed to: Strengthen muscles and bones Improve blood circulation Aid digestion and sleep Nourish and protect delicate skin And of course, the choice of oil makes all the difference. Coconut Oil for Baby Massage Coconut oil is one of the most commonly recommended oils for baby massage, especially in tropical climates. Benefits of Coconut Oil for Baby Massage: Light & Non-Sticky: Quickly absorbed by delicate skin, making it ideal for daily use. Cooling Effect: Naturally soothes the skin, perfect for summers or hot weather. Skin Protection: Its antimicrobial properties help reduce the chances of skin infections. Hair & Scalp Care: Helps reduce dryness and keeps the scalp nourished. Gentle on Sensitive Skin: Less greasy, making it a favorite among parents worldwide. However, coconut oil may not provide enough nourishment in harsh winters when skin tends to get extra dry. Castor Oil for Baby Massage Castor oil has been trusted for generations, especially during winter or when babies have dry skin. Benefits of Castor Oil for Baby Massage: Deep Nourishment: Rich in fatty acids that moisturize deeply. Strengthens Muscles & Bones: A popular choice in traditional massage routines. Soothes Irritation: Known for its anti-inflammatory properties. Hair Growth Support: Helps strengthen roots and promote healthy hair. But unlike coconut oil, castor oil is thicker and stickier, which may feel heavy during hot or humid weather. If you’d like to explore more about castor oil’s skin benefits, check our detailed guide: 5 Surprising Benefits of Using Castor Oil for Baby Skin Care. Castor Oil vs Coconut Oil – The Key Difference When deciding between castor oil and coconut oil for baby massage, the difference lies in texture, climate suitability, absorption, and specific skin needs. Texture: Coconut oil has a light and smooth consistency, making it easy to spread and massage into your baby’s skin without leaving residue. Castor oil, on the other hand, is thicker and denser, giving a richer, more protective layer on the skin. This makes castor oil especially beneficial for babies with dry or flaky skin. Climate Use: Coconut oil naturally provides a cooling effect, which is why it is the go-to choice for hot and humid climates. It keeps the skin fresh and non-sticky even during summer. Castor oil works best in cold or dry climates because its heavier texture helps lock in moisture and prevent the skin from drying out in the winter months. Absorption: Coconut oil is known for its fast absorption, quickly sinking into the skin without greasiness. This makes it ideal for daily massages, even if you’re short on time. Castor oil, however, takes longer to absorb, but in return, it offers deep moisturization that lasts longer, creating a protective barrier against dryness. Skin Concerns: Coconut oil is more suited for normal to sensitive skin types, thanks to its gentle, soothing, and antimicrobial nature. Castor oil is best for babies with very dry, rough, or flaky patches, as it delivers intense hydration and helps calm irritation. In short: Choose coconut oil if you want a lightweight, cooling, and quick-absorbing option for everyday massage, especially in warmer weather. Choose castor oil if your baby needs deep nourishment, extra hydration, or lives in a colder, drier region. A Thoughtful Alternative – Why Choose One When You Can Have Both? Instead of choosing between the two, many parents prefer a balanced oil that combines the goodness of castor oil, coconut oil, and other natural oils. That’s exactly what you get with CITTA Natural Nourishing Baby Massage Oil. Why Parents Love CITTA: 12 Oils in 1 Blend – Includes Castor oil, Coconut oil, Almond, Sesame, Olive, Sunflower, Ashwagandha, Turmeric, Basil, Brahmi, Cinnamon & Camphor oils. Lightweight yet Nourishing – Absorbs easily without feeling sticky. Season-Friendly – Works equally well in summer and winter. Safe for Babies – Dermatologist-tested, toxin-free, cruelty-free, and allergen-free. Multi-Purpose – Can be used on both skin and hair. With CITTA, you don’t have to worry about choosing; you give your baby the balanced nourishment of both oils in one safe, modern, and effective formula. Add to cart Conclusion When it comes to castor oil vs coconut oil for baby massage, there’s no one-size-fits-all answer. Both are treasures of Indian tradition, each offering unique benefits. But for today’s parents who want safety, nourishment, and convenience in one, CITTA Baby Massage Oil brings the perfect solution, a thoughtful blend of 12 natural oils, inspired by dadi-nani’s nuskhe, designed for modern parenting. Because when it comes to your baby’s skin, why settle for one when you can have it all? FAQs 1. Which is better for newborn massage, coconut oil or castor oil? Coconut oil is lighter, making it more suitable for newborns. Castor oil can be used occasionally in winter for extra nourishment. 2. Can I mix castor oil and coconut oil at home? Yes, but getting the right balance and purity can be tricky. A pre-formulated blend like CITTA Baby Massage Oil ensures safety and consistency. 3. Is coconut oil enough for dry baby skin? It works for mild dryness, but for very dry skin, castor oil or a multi-oil blend is better. 4. Can castor oil be used in summer? It’s safe but may feel heavy on your baby’s skin in hot weather. Coconut oil or a lightweight blend is preferable. 5. What’s the best oil overall for baby massage? A dermatologist-approved blend that combines coconut, castor, and other nourishing oils, like CITTA Natural Nourishing Baby Massage Oil, offers complete care.  

    Read More
    1 comment