Choose Goodness. Choose CITTA.

One stop solution of baby bath and skincare

As parents, we only want the best for our baby. The best nutrition, the best care, the best home. But in day-to-day life, parenting can get extremely overwhelming. Taking small steps toward choosing goodness every day, for ourselves and our babies, can help you to regain control of the situation. We would like to help you choose the best for your baby.

When you become a parent, you focus religiously on your babies’ nutrition, sleeping patterns, vaccination schedules, and keeping them out of any physical harm’s way, and rightly so. But what can often get missed is your baby’s skin health.

Babies have thinner, more delicate skin than adults. Their skin loses moisture at a much faster rate. Their skin barrier function is still developing, making it more vulnerable to dryness, skin infections, and allergens. Parents need to be aware of the best skincare products and practices for their baby to keep their skin healthy and protected.

New baby bath and skincare brands are continuously coming up in India, and it can be overwhelmingly difficult for a parent to make a good choice. Many brands claim to be natural and safe without backing up their claims. How can a parent choose the best for their baby in this situation? By choosing a baby bath and skincare brand that is trusted for its research-driven effective product formulations, adheres to the strictest international safety standards, and is recommended by doctors – by choosing CITTA.

CITTA is a premium natural Baby Bath and Skincare brand. It was created with the goal of backing the wisdom of Indian Dadi-Nanis with rigorous science and making it accessible to new-age parents. The word “CITTA” means consciousness, and the brand is conscious about its product formulations and ingredients. With CITTA, you can be assured that your baby is receiving the best and the safest skincare possible. All their products are made with the finest quality natural ingredients and free of any harsh chemicals like parabens, sulphates, silicones, mineral oils, toxins, and allergens. All the ingredients are listed on the product label, so parents can be sure of what exactly is going on in their baby’s skin. The brand uses allergen-free fragrances certified by the International Fragrance Association and is cruelty-free as well.

CITTA’s Baby Bath and Skincare range is designed to cover all the skincare needs of a baby and to be a wise companion to the parents through the changing seasons as well. The range includes :

Natural Moisturizing Baby Balm

Natural Moisturizing Baby Balm unique texture with zero water crafted with the goodness of 7 nourishing oils and Shea Butter, this baby balm provides long-lasting moisturization to your baby’s skin and prevents rashes. The anti-microbial ingredients protect and heal the baby’s skin as well. It is dermatologist-approved and recommended by doctors. You should grab this winter essential for your baby as soon as you can!

Nourishing Baby Massage Oil

The only non-sticky nourishing baby massage oil offers the goodness of 12 natural oils that nourishes and protects babies’ skin while promoting growth and bone strength. It is anti-inflammatory, anti-allergen, and anti-microbial, making it suitable for use on sensitive skin as well.

Soothing Talc-Free Baby Powder

Baby Powder made with the best natural alternatives of talc, this silky-smooth baby powder is your safest bet. A unique blend of Corn Starch, Oat Kernel Flour, and Kaolin clay absorbs excess moisture and oil from your baby’s skin while soothing it and keeping it fresh all day.

Natural Tender Foaming Baby Wash

Baby Wash Designed with babies’ skin which loses moisture at a rapid rate, this no-drip foaming baby washes gently cleanses your baby’s skin without drying it. It is infused with Aloe Vera, Coconut Powder Extract & Hydrolysed Rice Protein to hydrate, moisturize, and condition the baby’s skin. This baby wash also contains an anti-irritant, making it dermatologist-approved for newborns and sensitive skin.

Gentle Foaming Baby Shampoo

This no-tear, fuss-free foaming shampoo is enriched with the goodness of Coconut oil, Almond oil, Olive oil & Oats to gently cleanse, hydrate, and moisturize your baby’s scalp without making it dry.

Choose goodness. Choose CITTA.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

  • The Delicate Balance of Children's Skin: Why Ad...

    Are you using your shampoo for your kids as well? Is it safe for your kids? Are you a parent struggling to find the right skincare products for your kids...

    Read more

    The Delicate Balance of Children's Skin: Why Adult Skincare Isn't Suitable

    Are you using your shampoo for your kids as well? Is it safe for your kids? Are you a parent struggling to find the right skincare products for your kids and teens? Many parents even switch to using adult products once their kids reach 6 years old due to this confusion. As parents, our children's well-being is paramount, and understanding the unique needs of their developing skin and hair is crucial. Their skin and hair differ significantly from adults, and using adult products can have adverse effects. Dr. Prajakta Bhokre, a seasoned pediatrician and neonatologist in Pune, emphasizes, “Children's skin and hair are delicate and require special care. Adult skincare and hair care products can disrupt the delicate balance and harm their developing systems." Kids' Skin: A Delicate Canvas To comprehend the importance of specialized care for children's skin, we must recognize the structural differences between their skin and adults'. A child's skin is thinner, more delicate, and has a higher surface area to body weight ratio than adults. Their skin's natural protective barrier, composed of lipids, is not fully developed, which means their skin is not as efficient at retaining moisture and is more susceptible to dehydration, irritation, and damage from environmental factors such as UV radiation and pollutants. Even the pH level of a child's skin is more acidic, which helps to ward off harmful bacteria and makes it more sensitive to changes and potential damage. Their hair is finer and less oily, resulting in a greater tendency for tangles and breakage. Why It's Unsafe for Kids to Use Adult Products? Adult skincare and hair care products often contain potent ingredients like parabens, sulphates, silicones, talc, and phthalates that may be too harsh for a child's delicate skin and hair. Ingredients like retinoids, salicylic acid, and strong fragrances can strip away natural oils, disrupt the skin's pH balance, and cause allergies, rashes, or even chemical burns in children. Moreover, many adult products are formulated to address age-specific concerns, such as wrinkles or acne, which are not relevant to children. Ideal Ingredients for Kids' Skincare and Hair Care For kids aged 5-10, it's important to choose products with gentle, natural ingredients. Ingredients like almond oil, olive oil, basil oil, rice protein, aloe vera, coconut oil, shea butter, turmeric oil, and oats are not only nourishing but also gentle on young skin and hair. “These ingredients hydrate, protect, soothe, and help maintain the skin's natural moisture barrier, promoting healthy growth and making them perfect for nurturing young skin and hair,” says Dr. Bhokre The Importance of Age-Appropriate Products (0-10 years) It's essential to select age-appropriate products for kids. Dr. Bhokre further states that “Children aged 5-10 years should use products specifically designed for their age group, such as baby products ranging from 0-10 years. These products are formulated with the unique needs of growing children's skin and hair in mind, providing gentle care without harsh chemicals.” They contain milder ingredients, ensuring that kids' skin remains protected and nourished. pH Levels: A Precarious Balance A child's skin is more prone to pH level changes than an adult's. Their skin's pH is naturally more acidic at around 5.5, which acts as a barrier against harmful bacteria. Adult products can disrupt this delicate balance, leaving their skin vulnerable, further leading to dryness, itchiness,  infections, or even eczema. Structural Differences in Hair In addition to skin, a child's hair is structurally different from an adult's. Children's hair is finer, more fragile, less porous and lacks the oil-producing capabilities of adult hair. Adult hair products may strip their hair of its natural oils, leaving it dry and brittle. Ingredients to Avoid in Kids' Products “When selecting skincare and hair care products for kids, it's essential to avoid harsh chemicals like sulfates, talc, asbestos, silicones, mineral oils, parabens, and strong fragrances. These ingredients can irritate the skin and harm their overall health”, says Dr. Bhokre. Opt for products that are free from harmful additives to keep the child’s skin healthy while keeping them safe from the detrimental effects of these harmful chemicals. At CITTA we focus on using the highest quality natural ingredients while keeping harsh chemicals at bay. Our products are carefully formulated to cater to the unique needs of children's skin and hair. CITTA prioritizes safety and nourishment for kids' skin and our commitment to natural ingredients ensures that children can enjoy healthy, glowing skin without the risk of adverse reactions. While it may be tempting to use adult skincare and hair care products on your children, it's essential to consider their unique skin and hair needs. Opt for products specifically designed for kids, enriched with natural ingredients, and free from harsh chemicals. Our products promote healthy skin for children while emphasizing the importance of nourishment and safety in children's skincare routines. After all, our children deserve the very best, and that begins with caring for their delicate skin and hair with the utmost attention and care.

    Read More
  • Baby's Delicate Skin Deserves the Best: Choose ...

    Dr Jagadish Dhekne (MD) is a distinguished Consulting Pediatrician in Pune. With an impressive track record, he served as Former President of the Maharashtra State Academy of Pediatrics in 2010...

    Read more

    Baby's Delicate Skin Deserves the Best: Choose the Perfect Skincare for your Bundle of Joy

    Dr Jagadish Dhekne (MD) is a distinguished Consulting Pediatrician in Pune. With an impressive track record, he served as Former President of the Maharashtra State Academy of Pediatrics in 2010 and Former President of the Indian Academy of Pediatrics Pune Branch from 2008 to 2009. He's also the Director of Unique Hospital for Children and Kartik Group of Hospitals in Pimpri-Chinchwad, Pune. Dr Dhekne is recognized as a Master Trainer for both the "Asthma Training Module" and "Problem-Solving in Paediatric Infectious Diseases (PSPID)" by IAP.  As you embark on this new adventure called parenting, keeping your bundle of joy cosy and well-fed becomes your top-most priority. You’d move mountains to ensure they’re showered with all the TLC in the world; you would go to any lengths to protect them. Apart from ensuring the right nutrition and shielding them from heat and cold, even delicate matters like choosing the right skincare for your ‘mini-me’ can become an uphill task. Their sensitive and delicate skin requires the utmost care. If you’re unsure about how to choose the best skincare products for your little munchkins, we’ve got you covered! Dr Jagadish Dhekne (MD), who is among the distinguished consulting pediatricians from Pune, is here to drop some wisdom on pampering that adorable epidermis and the dos and don'ts of skincare for babies. He also gives us a low-down on how to pick the safest baby skincare brands: Allergen-free formulations:  Opt for products that are free from harsh chemicals, strong fragrances, and dyes. Allergen-free formulations are designed to minimise the risk of adverse reactions and are gentler on your baby's skin. Avoid harmful ingredients:  “Avoid products that contain parabens, sulfates, phthalates, and artificial preservatives, as these chemicals can cause skin irritations and potential long-term health risks. Instead, choose products with natural Indian ingredients such as aloe vera, coconut oil, turmeric oil, and almond oil, known for their soothing properties,” says Dr Dhekne. Moisturisation is key: Babies are prone to dry skin, especially in certain weather conditions. Choose moisturising products specifically formulated for babies to keep their skin soft and hydrated. Read labels thoroughly: Take the time to read product labels carefully and pay attention to certifications such as ‘paediatrician-tested’ and ‘dermatologist-approved.’ These endorsements offer added assurance about the product's safety and efficacy. Minimalistic approach: Stick to the essentials for baby skincare, such as a gentle baby wash and moisturiser. Avoid overwhelming your baby’s skin with too many products. Consult a paediatric dermatologist: When in doubt, seek professional advice. Paediatricians can assess your baby’s skin type and recommend suitable products based on their needs. A dermatologist can also provide personalised guidance if your child has specific skin conditions like eczema or cradle cap. “The natural ingredients in babycare products help soothe and protect the delicate baby skin, leaving it soft, supple and healthy. Parents can witness improved skin conditions, reduced irritation and a noticeable difference in their baby's overall skin health after using natural and organic products,” adds Dr Dhekne. When it comes to baby skincare, it’s always better to exercise caution. You can embrace the benefits of natural care through CITTA’s dermatologist-approved and ‘conscious’ baby skincare products. The brand is committed to crafting products with natural ingredients while maintaining the highest safety and efficacy standards. CITTA’s baby skincare range comprises gentle and nourishing formulations enriched with plant extracts, essential oils, and botanical goodness.

    Read More