The CITTA Promise, Safety First
Toxin Free
Sulphate (SLS/SLES) Free
No Harsh Chemicals
Mineral oil-free
Paraben Free
Natural
Allergen-Free
IFRA Certified Fragrance
Our Bestsellers
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Natural Baby Moisturizer Balm for Dry, Sensitive Skin
India’s first-ever ‘moisturizing baby balm’ | Heavy-duty moisturizer | Fights dryness & flakiness | For dry, very dry & flaky skin
67 reviewsRegular price Rs. 650Regular priceUnit price / perRs. 650Sale price Rs. 650Regenerative Retinol Night Cream with Kumkumadi & Cica | Anti-Aging & Brightening
Reduces lLines, Wrinkles|Firms Skin|Revives Glow
19 reviewsRegular price Rs. 749Regular priceUnit price / perRs. 0Sale price Rs. 74912% Vitamin C Serum | With Hyaluronic Acid for Brightening & Pigmentation
Triple brightening / Boosts collagen / Evens skin
11 reviewsRegular price Rs. 549Regular priceUnit price / perRs. 0Sale price Rs. 549SPF 70 PA++++ Sunscreen Lotion for Babies & Kids
Protects against UVA & UVB rays | Prevents sunburns | Intensely moisturizes | Stimulates skin immunity
12 reviewsRegular price Rs. 849Regular priceUnit price / perRs. 849Sale price Rs. 849Skin Care (New Launch)
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Regenerative Retinol Night Cream with Kumkumadi & Cica | Anti-Aging & Brightening
Reduces lLines, Wrinkles|Firms Skin|Revives Glow
19 reviewsRegular price Rs. 749Regular priceUnit price / perRs. 0Sale price Rs. 749Anti Aging Face Serum – With Kojic Acid, Niacinamide & Vitamin C for Glow, Firmness & Youthful Skin
Reduces wrinkles / Firms skin / Revives dullness
6 reviewsRegular price Rs. 549Regular priceUnit price / perRs. 0Sale price Rs. 549Soothing Sunscreen SPF 50 PA+++ | With Niacinamide & Hyaluronic Acid | No White Cast – For Dry and Sensitive Skin
SPF 50 PA+++ | No White Cast | Non-Sticky
7 reviewsRegular price Rs. 579Regular priceUnit price / perRs. 0Sale price Rs. 579Ceramides & White Tea Moisturiser | Barrier Repair with 5 Ceramides + Natural Glow Boost
Repair's Skin Barrier | Deep Moisturization | Rich Antioxidant Protection |
10 reviewsRegular price Rs. 629Regular priceUnit price / perRs. 0Sale price Rs. 629Soothing Body Lotion with SPF | Lightweight Summer Moisturizer for Daily Use
Daily Moisturization | SPF 15 | Smooth & Soft skin
6 reviewsRegular price Rs. 319Regular priceUnit price / perRs. 0Sale price Rs. 319Gentle Face Wash for Sensitive Skin | Cica Face Cleanser
Gently Cleanses / Brightens, Soothes Skin / Non-drying
6 reviewsRegular price Rs. 449Regular priceUnit price / perRs. 0Sale price Rs. 4491 / of 6Why Choose CITTA?
At CITTA, we’ve got everything your little one’s skin could ever need
And then some!
Safety? Absolutely.
100% transparency? You bet.
Innovative skincare solutions? Of course!
And the best part? Everything we do is rooted in dadi nani ke nuskhe, those time-tested remedies passed down through generations which are tested and approved by dermatologists. read moreTiny Prices, Big Love!
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Natural Baby Moisturizer Balm for Dry, Sensitive Skin
India’s first-ever ‘moisturizing baby balm’ | Heavy-duty moisturizer | Fights dryness & flakiness | For dry, very dry & flaky skin
67 reviewsRegular price Rs. 650Regular priceUnit price / perRs. 650Sale price Rs. 650CITTA - Natural Tender Foaming Baby Wash (Body Wash)
Gently cleanses & nourishes | Prevents post-bath dryness | Tear-free Formulation | Restores skin barrier
41 reviewsRegular price Rs. 799Regular priceUnit price / perRs. 799Sale price Rs. 799SPF 70 PA++++ Sunscreen Lotion for Babies & Kids
Protects against UVA & UVB rays | Prevents sunburns | Intensely moisturizes | Stimulates skin immunity
12 reviewsRegular price Rs. 849Regular priceUnit price / perRs. 849Sale price Rs. 849CITTA - Natural Nourishing Baby Massage Oil
Multipurpose oil for body & hair | Blend of 12 oils in 1 | Fights dryness & improves scalp health | Strengthens bones & aids better sleeps cycles
49 reviewsRegular price Rs. 999Regular priceUnit price / perRs. 999Sale price Rs. 999CITTA - Soothing Talc Free Baby Powder
No parabens / No sulphates / No silicones / No toxins...
55 reviewsRegular price Rs. 659Regular priceUnit price / perRs. 659Sale price Rs. 659CITTA - Baby Bath Set
No parabens / No sulphates / No silicones / No toxins...
13 reviewsRegular price Rs. 1,124Regular priceUnit price / perRs. 1,499Sale price Rs. 1,124CITTA - Complete Baby Care Set - Natural
No parabens / No sulphates / No silicones / No toxins...
37 reviewsRegular price Rs. 2,999Regular priceUnit price / perRs. 3,999Sale price Rs. 2,999CITTA - Travel Minis
No parabens / No sulphates / No silicones / No toxins...
2 reviewsRegular price Rs. 1,295Regular priceUnit price / perRs. 0Sale price Rs. 1,295Most-Loved Baby Must-Haves!
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Natural Baby Moisturizer Balm for Dry, Sensitive Skin
India’s first-ever ‘moisturizing baby balm’ | Heavy-duty moisturizer | Fights dryness & flakiness | For dry, very dry & flaky skin
67 reviewsRegular price Rs. 650Regular priceUnit price / perRs. 650Sale price Rs. 650CITTA - Natural Nourishing Baby Massage Oil
Multipurpose oil for body & hair | Blend of 12 oils in 1 | Fights dryness & improves scalp health | Strengthens bones & aids better sleeps cycles
49 reviewsRegular price Rs. 999Regular priceUnit price / perRs. 999Sale price Rs. 999CITTA - Natural Tender Foaming Baby Wash (Body Wash)
Gently cleanses & nourishes | Prevents post-bath dryness | Tear-free Formulation | Restores skin barrier
41 reviewsRegular price Rs. 799Regular priceUnit price / perRs. 799Sale price Rs. 799Gentle Foaming Baby Shampoo – Best for Delicate Scalp & Cradle Cap
Cleanses & conditions delicate scalp & hair | Tear-free Formulation | Keeps scalp moisturized | Prevents hair breakage & cradle cap
6 reviewsRegular price Rs. 759Regular priceUnit price / perRs. 0Sale price Rs. 759Whispers of a Mother’s Heart
"My daughter has been using CITTA since birth, and now there is no going back. The moisturising baby balm has been more than perfect for us. This is a must-have product if your baby has dry skin and rashes."
Smita P.
"To all the moms out there, I would highly recommend this product as it keeps my baby's skin supple and retains moisture, even after the bath. My girl's Paediatrician has also suggested continuing with other CITTA products."
Ananya N.
"It has all the oils like sesame, olive, coconut, almond, etc, I am happy as it helps in nourishment, is non-sticky free from fragrance. Love this.."
Rohini G.
This baby bath set prevents dryness and irritation and cleanse gently. Nice product
Nayan T.
Buzz Worth Talking About
From Our Experts to You
Trusted Insights and Tips to Nurture Your Baby’s Growth and Happiness
February 9, 2024
The Delicate Balance of Children's Skin: Why Adult Skincare Isn't Suitable
Read MoreFebruary 9, 2024
The Delicate Balance of Children's Skin: Why Adult Skincare Isn't Suitable
Read MoreFebruary 9, 2024
The Delicate Balance of Children's Skin: Why Adult Skincare Isn't Suitable
Read MoreAlso Available at
Parenting Wisdom 101
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Top 12 Baby Birthday Gift Ideas That Will Make ...
When it comes to choosing the perfect baby birthday gift, most people feel stuck between buying something adorable or something useful. After all, a baby’s first birthday isn’t just about...
Top 12 Baby Birthday Gift Ideas That Will Make Parents Smile Too
When it comes to choosing the perfect baby birthday gift, most people feel stuck between buying something adorable or something useful. After all, a baby’s first birthday isn’t just about the little one - it’s also a huge milestone for the parents who’ve navigated sleepless nights, endless cuddles, and everything in between. So, what’s the best 1-year-old baby gift? Ideally, something thoughtful that brings joy to the baby while making life easier (and sweeter) for the parents. From practical keepsakes to baby skincare essentials, here’s a list of 12 baby birthday gifts that always win hearts. 1. Personalized Products Customized name blankets, photo albums, or engraved silver spoons make timeless keepsakes. They become a treasure for parents, helping them preserve memories of their baby’s earliest years. 2. Baby Care Hampers Parents always appreciate a gift that combines love with utility. A curated baby care hamper - including baby lotion, baby shampoo, body wash, and gentle massage oils- is both practical and pampering. Check out CITTA’s Cocoon of Care, an all-in-one set that blends dadi-nani ke nuskhe with modern science for safe, dermatologist-approved baby care. 3. Educational Toys Wooden puzzles, stacking blocks, or musical toys encourage learning through play. They’re engaging for babies while supporting early motor and cognitive development. 4. Baby Massage Oils A baby massage session is more than just skincare; it’s a bonding ritual between parent and child that has been cherished in Indian households for generations. Gentle massages not only strengthen bones and muscles but also improve circulation, calm the baby, and promote better sleep. Choosing a safe, natural oil makes this gift extra thoughtful. CITTA Nourishing Baby Massage Oil is enriched with time-tested natural ingredients that deeply nourish delicate skin, leaving it soft, healthy, and well-protected. Also Read: How Should First-Time Mothers Shortlist the Best Oil for Baby Massage? 5. Baby Books Soft cloth books, sound books, or interactive storybooks are wonderful ways to spark early love for reading. Plus, they give parents a new way to bond with their little one. 6. Skincare Essentials for Babies Baby skin needs extra care - gifting gentle skincare products like baby lotion, body butter, or mild soap is always appreciated. Since parents are often particular about safety, ensure they’re dermatologist-approved, like CITTA’s transparent, safe baby formulations. 7. Clothes That Last Cute onesies and coordinated outfits are common gifts - but choosing organic cotton or breathable fabrics makes them both thoughtful and practical. Babies outgrow clothes quickly, so slightly bigger sizes are a smart pick. 8. Growth & Memory Kits Baby milestone kits - such as handprint and footprint frames - are unique gifts that help parents capture memories that otherwise slip away too fast. 9. Feeding Essentials Sippy cups, spill-proof plates, or bamboo feeding sets are practical birthday gifts. They’re perfect for transitioning babies from bottles to independent eating. 10. Soft Furnishings A cozy quilt, swaddles, or breathable baby blankets are warm and functional gifts. Look for ones made from natural fabrics to keep the baby comfortable across seasons. 11. Outdoor Baby Gear Items like strollers, carriers, or diaper bags are on the pricier side, but if you’re close to the family, they make excellent joint gifts. These are lifesavers for parents on the go. 12. Self-Care Gifts for Parents The best way to celebrate a baby’s birthday is often by taking care of the parents, too. Gifting them relaxation hampers, spa vouchers, or even CITTA’s baby care products that make daily routines stress-free can be a gentle way of saying, “You’re doing amazing.” Wrapping It Up Choosing the right baby birthday gift isn’t about picking the fanciest toy; it’s about finding something thoughtful, safe, and useful. From personalized keepsakes to CITTA’s dermatologist-tested baby care range, your gift can make a real difference in both the baby’s comfort and the parents’ daily routine. So next time you’re invited to a 1 year baby birthday celebration, skip the generic toys and bring a gift that shows both care and consciousness. Because when it comes to babies, safety, love, and a touch of tradition always win. Also Read: The Ultimate Guide to Choosing Safe and Effective Baby Care Products
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Is Sunscreen Really Good for Kids? What Every P...
Introduction Children's skin is delicate. Their skin is about 30% thinner than adult skin, which makes it more vulnerable to the sun in India. Yet, many parents think sunscreen for...
Is Sunscreen Really Good for Kids? What Every Parent Should Know
Introduction Children's skin is delicate. Their skin is about 30% thinner than adult skin, which makes it more vulnerable to the sun in India. Yet, many parents think sunscreen for kids is an extra burden instead of considering it a daily essential. Sun protection is absolutely necessary, yet it falls to the bottom of parenting priorities. Now, it is indeed important to explore the following questions: Is sunscreen really necessary and safe for our little ones? Why Kids Need Sunscreen More Than Adults Children’s skin needs extra protection than adults. Because their skin is much thinner, it absorbs UV radiation more readily, leading to immediate and long-term damage. Children often seem to spend their hours on playground breaks, school sports, or maybe a family outing, which all happen under significant sun exposure. According to research, during childhood years, substantial sun damage occurs. As per the Skin Cancer Foundation, before age 20, five severe sunburns increase melanoma risk by 80%. Therefore, early protection is about preventing temporary sunburns as well as safeguarding against future issues like premature aging, hyperpigmentation, and more serious conditions. What Makes a Sunscreen Kid-Friendly? All the sunscreens we see contain different components, particularly when it comes to children's sensitive skin. The best sunscreen for kids offers: These broad-spectrum covers come with both UVA and UVB protective factors. High SPF ratings, such as SPF 70 sunscreen, provide the best protection. Sunscreen, holding a PA++++ rating, provides intense protection in India's hot and humid conditions Formulations that have zero harmful chemicals like oxybenzone, parabens, and others. Unscented, gentle formulas that won’t irritate sensitive skin Try CITTA Protecting Sunscreen SPF 70 – specially formulated for baby-soft, sensitive skin. What to Look for in a Baby Sunscreen Lotion Things parents should prioritize while buying a baby sunscreen lotion Products that have gone through extensive dermatological testing Tear-free formulations that do not trouble the eyes Water-resistance properties are included, especially when kids are sweating or swimming The product is lightweight and has non-greasy textures that kids will not resist wearing All these features ensure your child will receive the best protection from the sun with no discomfort, which will eventually make the daily application much easier for everyone involved. When and How to Apply Sunscreen on Kids Timing and technique are both extremely important to know when it comes to effective sun protection. Apply sunscreen for kids 20 minutes prior to going out as it gives the product some time to form a protective barrier on the skin. While applying, we have to be really generous, as most parents use too little. Apply all the exposed areas, including often forgotten ones: ears, neck, and feet. Putting an alarm on in your phone for the reapplication of your preferred sunscreen every two hours is essential, especially after swimming or heavy perspiration. Do not forget to make sunscreen a year-round habit. It is just not for sunny days, but it is necessary to apply sunscreen on cloudy days too. Harmful UV rays penetrate cloud cover, reaching your child's skin. Common Myths About Sunscreen for Kids Let's go through some common misconceptions: ❌ "Children don't need sunscreen if they stay in the shade." Reality: Reflection of UV radiation from surfaces like sand, water, and concrete reaches the skin even in shaded areas. ❌ "Sunscreen is only necessary during summer or beach outings." Reality: UV radiation affects skin year-round, no matter what the temperature is. ❌ "Dark-skinned children have natural protection." Reality: It is true that melanin offers some protection, but it is essential to have dedicated sun protection for children. ✅ Truth: Every child benefits from daily sun protection irrespective of the nature of the weather, location, or skin tone. Also Read: Sunscreen for Kids: Debunking Myths and Determining the Right Age to Start The CITTA Advantage: Why Parents Trust Our SPF 70 Sunscreen When choosing the best sunscreen for kids, parents trust in CITTA's SPF 70 protection. Let’s take you through what sets it apart: Specifically formulated to protect children's delicate skin from the sun Doesn't leave a chalky white residue that kids will not like Contains no harsh chemicals that might cause sensitivity Works effectively and efficiently across all skin types and tones Pediatric skin specialists do recommend this to parents. As per parents’ honest reviews, children prefer CITTA Protecting Sunscreen SPF 70, its pleasant, non-sticky feel, which is less of a battle and has turned into a routine of protection for their children’s skin. Final Thoughts Sun protection isn't just about preventing today's sunburn, but it is also an investment towards your child's lifelong skin health. When applying baby sunscreen becomes a habit of daily skincare routine as brushing teeth, it establishes a discipline, a healthy habit that will benefit them for decades. With the right child-safe sunscreen in India, children get the freedom to enjoy outdoor activities while you are also ensuring that their precious skin is protected. Remember: healthy skin begins with early protection, and the responsibility of keeping the skin protected begins with you. Also Read: How to Choose the Best Sunscreen for Dry Skin FAQ Section: 1. Is sunscreen safe for babies and toddlers? Yes, for children over 6 months, it is absolutely okay to apply sunscreen, which is a mineral-based formula with zinc oxide for sensitive baby skin. For younger babies, rely on shade and be picky about clothing instead. 2. Can I use adult sunscreen on my child? It's better to use dedicated baby sunscreen products as children's skin is more sensitive. Therefore, kid-friendly formulas have fewer irritating ingredients. 3. How often should I reapply sunscreen on my child? Every 2 hours during sun exposure, and repeat the application more frequently (every 80 minutes). Do the same while swimming or sweating heavily. 4. Is SPF 70 sunscreen too much for kids? No, SPF 70 sunscreen provides appropriate protection for children and is perfect for dealing with India's climate. Most parents are not aware of the right quantity of the product to use, so higher SPF offers better safety. 5. Can sunscreen cause skin irritation in kids? Some children may be sensitive to certain ingredients. Before picking a sunscreen, perform a patch test first. Choose mineral sunscreens for sensitive skin and consult a doctor if irritation occurs. Also Read: The Best Sunscreen for Newborn: Protecting Your Baby’s Delicate Skin
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How to Take Care of Your Baby During Summer in ...
Summer is almost here and your newborn baby needs a little extra care this hot season! Keep reading for some essential summer newborn care tips to keep your little one...
How to Take Care of Your Baby During Summer in India: Essential Tips for Hot Weather
Summer is almost here and your newborn baby needs a little extra care this hot season! Keep reading for some essential summer newborn care tips to keep your little one safe and comfortable.
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Glow Guide: Expert Tips & Insights
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How to Remove Tan from Face Quickly: Dermatolog...
A sunny vacation or even just the daily commute can leave your face looking a few shades darker than usual. Tanning is natural, but the uneven tone, dullness, and dryness...
How to Remove Tan from Face Quickly: Dermatologist-Backed Tips
A sunny vacation or even just the daily commute can leave your face looking a few shades darker than usual. Tanning is natural, but the uneven tone, dullness, and dryness it brings along? Not so much fun. If you’ve been wondering how to remove tan from face quickly, the answer lies in a mix of dermatologist-approved tips and time-tested home-inspired remedies. At CITTA, we believe in mindful skincare - safe, transparent, and effective. So, let’s explore how you can bring back your skin’s natural glow without harsh treatments. Why Does Your Face Tan? When your skin is exposed to the sun, UV rays penetrate the outer layers and trigger your body’s defense mechanism. In response, your skin cells (called melanocytes) produce more melanin - the natural pigment responsible for your skin, hair, and eye color. This increase in melanin helps absorb and block some of the harmful rays, preventing deeper damage. While this process is protective, it also causes your skin to appear darker or tanned. However, tanning isn’t always uniform - it can leave behind patchy tone, rough texture, dryness, and dullness. Over time, repeated tanning may even lead to premature aging signs like fine lines, pigmentation spots, and uneven skin tone. The good news? With consistent skincare, exfoliation, hydration, and sun protection, tan can gradually fade, and your skin can return to its natural, bright, and radiant appearance. Dermatologist - Backed Tips on How to Remove Tan from Face 1. Start with a Gentle Ubtan Cleanser Ubtan has been part of Indian skincare for centuries- remember dadi-nani’s haldi-besan face packs? Today, dermatologists recommend ubtan-inspired cleansers for daily tan removal without damaging skin. Instead of messy DIY packs, try the CITTA Encapsulated Ubtan Face Wash. It gently exfoliates, removes dirt and tan, and restores glow while keeping skin hydrated. Perfect for everyday use if you’re looking for a ubtan face wash or detan face wash that’s safe and effective. 2. Exfoliate the Right Way Exfoliation is key to fading tan because it removes dead skin cells and reveals fresh, brighter skin. But here’s the catch: harsh scrubs can damage your skin barrier. Always go for gentle, dermatologist-backed options. For sensitive skin, the CITTA Cica Face Scrub is a great pick. It’s soothing, calming, and effective without causing irritation. If you’re looking for a more targeted tan removal scrub or a vitamin C face scrub, try the CITTA Vitamin C Brightening Face Scrub. Vitamin C is clinically proven to fade pigmentation and bring out natural radiance. Exfoliate just 2–3 times a week; consistency matters more than overdoing it. 3. Hydrate, Hydrate, Hydrate Tanned skin often feels rough and tight because UV exposure depletes moisture. A lightweight moisturizer or aloe vera gel can help restore hydration, calm redness, and accelerate skin renewal. Dermatologists emphasize that hydration not only keeps skin healthy but also makes tan fade faster. 4. Sunscreen Is Non-Negotiable No tan removal routine will be effective unless you protect your skin from further UV damage. Sunscreen acts as the first line of defense against tanning and premature aging. Dermatologists recommend choosing a broad-spectrum sunscreen with SPF 30 or higher to block both UVA and UVB rays. A great option is the CITTA Soothing Sunscreen SPF 50 PA+++, which not only shields your skin from sun damage but also calms irritation and hydrates, making it perfect for daily use. For best results, apply generously 15–20 minutes before sun exposure and reapply every 2–3 hours, especially if you’re outdoors. Think of sunscreen as your daily “anti-tan insurance” - without it, even the best tan removal remedies won’t deliver long-term results. 5. Weekly Face Packs for Extra Care Natural packs with yogurt, sandalwood, or tomato pulp are soothing for mild tan. But if DIY isn’t your thing, opt for dermatologist-formulated face packs or washes that combine traditional ingredients with science. Also Read: 12 Amazing Benefits of Ubtan Face Wash for Naturally Glowing Skin A CITTA Thought At CITTA, we believe glowing skin shouldn’t come at the cost of safety. That’s why every product we create blends grandma’s nuskhe with modern dermatology. Whether it’s the Encapsulated Ubtan Face Wash, the Cica Face Scrub, or the Vitamin C Brightening Scrub, each one is designed to gently fade tan, improve texture, and keep your skin nourished. Because why not choose skincare that feels as comforting as Dadi’s remedies and as safe as dermatologist science? Remember: Tan is temporary, but healthy skin is forever. With mindful choices and dermatologist-approved products, you can say goodbye to dullness and hello to glowing, even-toned skin. Ready to start your tan-removal journey? Explore CITTA’s range: Ubtan Face Wash Cica Face Scrub Vitamin C Brightening Face Scrub Soothing Sunscreen SPF 50 PA+++ FAQs 1. How fast can tan be removed from the face? With consistent cleansing, exfoliation, and sunscreen, visible results appear in 2–3 weeks. 2. Which is better for tan removal- face wash or scrub? Both! Use an ubtan face wash daily and a tan removal scrub 2–3 times a week for best results. 3. Can I use scrubs if I have sensitive skin? Yes, but choose gentle ones like the CITTA Cica Face Scrub to avoid irritation. 4. Does Vitamin C help in tan removal? Absolutely. A Vitamin C face scrub or serum brightens skin and fades pigmentation over time. 5. Can tan be removed overnight? No, it’s a gradual process. Overnight remedies may brighten, but true tan removal takes consistent care. Also Read: What’s the Right Face Wash for Your Skin Type?
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Is India Really Free? Not In Skincare
Introduction Our nation broke the shackles of colonial rule. We won our freedom. Or did we? Today, when you open your bathroom cabinet, can you truly say your skin has...
Is India Really Free? Not In Skincare
Introduction Our nation broke the shackles of colonial rule. We won our freedom. Or did we? Today, when you open your bathroom cabinet, can you truly say your skin has broken free from the remnants of dependence? The Swadeshi movement taught us the value of self-reliance, yet the West is busy bottling our turmeric, rose water, and whatnot, only to sell them back to us at triple the price with fancy packaging. We are now discovering the benefits of turmeric for skin and other natural ingredient skin care products through Western brands, when these truths have long been known to us through our own Indian skin care products. This Independence Day 2025, as we celebrate our freedom, it’s worth asking: are we still living under skincare colonialism, or is it time to embrace Swadeshi skincare and reclaim what is inherently ours? The Quiet Colonialism In Your Skincare Routine How Did We Lose Faith In Our Own Remedies? Imports of makeup and skincare products into India surged to $171.9 million in FY25, up from $80.9 million in FY20, per data from the Ministry of Commerce & Industry. Read More At: India’s skincare and cosmetics imports surge: Global brands capitalize on growing demand However, our own skincare industry remains underutilized. Our dadi’s haldi paste for wounds. Our nani’s rose water for glowing skin. These weren’t just “DIY hacks,” they were science, rooted in generations of observation and results. Yet, somewhere between globalization and the ‘glass skin’ obsession, we started believing that imported meant better. Let’s Understand First… Why Western Beauty Trends Might Not Work For Indian Skin Trend Why It Might Not Work Indian Alternative That Works Glass Skin (Layered Hydration) High humidity leads to clogged pores & breakouts CITTA Aqua Boost Face Gel: Lightweight gel with hyaluronic acid - non-greasy, ultra-hydrating, perfect for oily/ humid Indian weather Heavy Retinol Serums Can irritate melanin-rich skin without proper acclimatization CITTA Regenerative Night Cream: Combines retinol with Kumkumadi & Ashwagandha for gentle, barrier-supporting anti-aging benefits Expensive Water-Based Creams Many premium creams are up to 70% water - they feel light initially but evaporate quickly, leaving skin dry, especially in changing Indian seasons. CITTA Moisturizing Baby Balm: 100% water-free, packed with shea butter & 8 Indian oils, offering deep, all-season nourishment without constant reapplication. Daily AHA/ BHA Exfoliation Over-exfoliation in harsh sun can lead to pigmentation CITTA Cica Face Scrub: Frosted-texture scrub with Centella Asiatica (Cica), niacinamide, and aloe to gently remove dead skin and de-tan. Climate, Melanin & The Mismatch Western formulas are not bad. They are formulated for colder climates, lighter skin tones, and lower UV exposure. We are children of monsoons, blazing summers, and balmy breezes; our skin’s needs are not the same. Your Declaration Of Skindependence At CITTA, we believe in meeting the skin where it is, here in India, with natural ingredient skin care products that honor our heritage while embracing what science can do. Not by rejecting one for the other, but by blending both thoughtfully, responsibly, and beautifully. So, this Independence Day 2025, let’s reflect and reclaim. Let’s remember, when Gandhi spoke of the Swadeshi movement, he was asking us to believe in what is ours, fully and proudly. Let’s free ourselves from unrealistic beauty standards, from imported dependence, from the belief that beauty must come from somewhere else… with CITTA. Explore CITTA’s range here: https://cittaworld.com/pages/adult-care This 15th August, liberate your shelves and your skin from foreign dependence. Click here to join us in celebrating the roots that make us who we are.
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Which Serum Is Best for Pigmentation and Dark S...
At CITTA, we believe skincare should feel like a loving ritual - the kind your dadi or nani would approve of - but with the reassurance of modern science. Pigmentation...
Which Serum Is Best for Pigmentation and Dark Spots? The Skincare Edit You Need Before You Buy
At CITTA, we believe skincare should feel like a loving ritual - the kind your dadi or nani would approve of - but with the reassurance of modern science. Pigmentation and dark spots can be stubborn, but with the right brightening serum, you can reclaim your natural radiance without harsh, risky shortcuts. Why Pigmentation & Dark Spots Happen Pigmentation isn’t just a random skin issue. It’s your skin’s way of protecting itself - usually from UV rays. When your face gets too much sun, it produces extra melanin (your natural pigment) as a shield. Over time, this can leave you with sun spots, uneven tone, or tanning that refuses to fade. Other triggers? Post-acne marks that hang around longer than you’d like Hormonal changes (hello, melasma during pregnancy) Harsh skincare products that cause irritation Natural ageing, which slows down cell renewal The good news? You don’t have to accept these spots as permanent guests. The right serum, consistent use of SPF, and a gentle skincare routine can visibly fade marks and keep new ones from showing up. The Power Players for Pigmentation 1. Vitamin C – Your Morning Glow Protector Dermatologists love it for a reason - Vitamin C blocks excess melanin production, fades existing marks, and gives you that lit-from-within brightness. Our 12% Vitamin C Serum is a daily must-have for dullness and mild pigmentation. It’s also packed with antioxidants to protect against environmental damage. For best results? Apply in the morning, followed by our Invisible Brightening Sunscreen Serum. 2. Niacinamide – Calm, Even, Balanced Known as Vitamin B3, Niacinamide is the peacekeeper of skincare. It strengthens your skin barrier, reduces redness, smooths texture, and works beautifully with other actives. If your skin tends to be sensitive, Niacinamide is your safest bet for tackling uneven tone without irritation. 3. Kojic Acid & Arbutin – Stubborn Spot Specialists Some pigmentation is deeply set, and that’s where Kojic Acid and Arbutin shine. Kojic Acid gently slows melanin production, while Arbutin fades existing marks without stressing your skin. This is why we created the Radiance Gold Face Serum - a powerhouse blend of Niacinamide + Kojic Acid + Arbutin, infused with real gold particles to boost circulation and radiance. It’s like having three skincare experts and a touch of luxury in one bottle. How to Choose Your Perfect Serum Mild pigmentation/dullness: Go for our 12% Vitamin C Serum Sensitive skin/redness: Try a Niacinamide-rich formula Deep/stubborn pigmentation: Our Radiance Face Serum with Gold is your hero Pro tip from CITTA: Serums work best when layered on freshly cleansed skin (our Ubtan Face Wash is a gentle brightening prep) and sealed with SPF. The CITTA Way: Consistency Over Quick Fixes Pigmentation doesn’t vanish overnight - but with patience, daily sunscreen, and the right serum, you can see visible changes in 6–8 weeks. Think of it as an investment in your skin’s future glow. Also Read: Pigmentation on Face: Causes, Treatments & How to Remove It Permanently FAQs Q1. Can I use Vitamin C and Niacinamide together? Yes! They complement each other - Vitamin C brightens while Niacinamide calms and strengthens. Q2. How long will it take for my dark spots to fade? 6–8 weeks for mild spots; deeper pigmentation may take longer. Q3. Is serum enough for pigmentation treatment? A serum is key, but daily sunscreen and gentle cleansing make results last. Q4. Can Vitamin C serum remove pigmentation? Yes, it fades pigmentation by reducing melanin production and repairing UV damage, especially with SPF. Q5. Which ingredient is best for dark spots? For mild issues: Vitamin C. For sensitive skin: Niacinamide. For stubborn spots: Kojic Acid + Arbutin. Also Read: Say Goodbye to Age Spots: A Simple 4-Step Skincare Routine That Works
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