Press & Media

This mother-daughter duo aims to build a natural and toxin-free babycare brand

Pune-based mother-daughter Akanksha and Monisha Sharma are confident of carving a space for themselves with CITTA, a natural and toxic-free babycare brand.

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New-age Parents Demand Transparency from Baby Care Products.

Terms like ‘clean beauty’ have been making the rounds for some time now but this trend has also extended itself to the baby care industry. Clean beauty is a broad term that describes cosmetic products that are made with ingredients that are not just safe but also do not harm human health in any way.

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Akanksha Sharma: Conscious Baby care

Akanksha Sharma was studying in the US when she heard the news about a case against a certain baby care company for its harmful inferior quality products. It really disturbed her. She says, “Babies are the most innocent beings and it’s our job to protect them so anything we apply on them needs to be 100% safe. Growing up in a large family of 10, I had the opportunity to receive the love and knowledge of both her grandmothers and all their nuskhas (natural remedies).

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This is Story Of CITTA The Leading Baby Care Brand-By Its Founder Akanksha Sharma

A premium quality natural baby bath and skincare brand, it uses ingredients that have been used generations ago by our grandmothers and CITTA successfully combines the age-old traditions backed by Science. 

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This brand offers skincare products for newborn, which are made of natural ingredients and are a blessing for new age parents.

Inspired by the traditions and knowledge of childcare passed down by grandmothers to mothers, the #Dadi Nani Ke Nuskhe is what CITTA’s range of baby care products pride in.

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Lexicon group ventures into lifestyle by launching its first childcare brand- CITTA

The Lexicon Group, one of the largest education groups in Pune has now entered the lifestyle market with a childcare brand CITTA. The Lexicon Group has been pioneering the education sector with The Lexicon Group of Institutes that includes Lexicon Kids, The Lexicon Schools, Lexicon MILE and the soon to belaunched Lexicon Institute of Hotel Management.

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Mother-Daughter Turn Entrepreneurs, Launch Baby Skin Care Products

Inspired by the traditions and knowledge of childcare passed down by grandmothers to mothers, the #Dadi Nani Ke NusCulminating out of love and experience in child care over the years, CITTA is the brainchild of mother-daughter duo Akanksha Sharma and Monisha Sharma who bring a gift of baby skin care products for millennial parents.khe is what CITTA’s range of baby care products pride in.

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Valentine’s Day Gifting Ideas – Perfect curated products for babies.

Valentine is all about love and affection, so why leave cute babies out of this special day gifting. We chose this product since it is an ideal gift for every Valentine baby and also a much-needed product for every family which has a baby in the household.

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Inspired by the traditions and knowledge of childcare passed down by grandmothers to mothers, the #DadiNaniKeNuskhe is what CITTA’s range of baby care products pride in.

All CITTA products are a culmination of painstaking research into rituals, customers and best practices in baby rearing and caring.

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