Press & Media

This mother-daughter duo aims to build a natural and toxin-free babycare brand

Pune-based mother-daughter Akanksha and Monisha Sharma are confident of carving a space for themselves with CITTA, a natural and toxic-free babycare brand.

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On Women’s Entrepreneurship day, let's explore how these Women Entrepreneurs are changing the business ecosystem

Akanksha Sharma is a young entrepreneur who has dressed her family business lineage with a dash of innovation, all rooted in sound business ethics and technology. As a youthful leader with strong self-belief, she established the unique business of all natural baby products at the young age of 22 years.

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New-age Parents Demand Transparency from Baby Care Products.

Terms like ‘clean beauty’ have been making the rounds for some time now but this trend has also extended itself to the baby care industry. Clean beauty is a broad term that describes cosmetic products that are made with ingredients that are not just safe but also do not harm human health in any way.

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People didn't want to trust me as I am young: Akanksha and Monisha Sharma Founders, CITTA

Coined by Akanksha's mom Monisha, CITTA is a Sanskrit word that means "consciousness derived from the roots." The brand is barely an year old and already garnering good reviews and loyal clientele.

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Akanksha Sharma: Conscious Baby care

Akanksha Sharma was studying in the US when she heard the news about a case against a certain baby care company for its harmful inferior quality products. It really disturbed her. She says, “Babies are the most innocent beings and it’s our job to protect them so anything we apply on them needs to be 100% safe. Growing up in a large family of 10, I had the opportunity to receive the love and knowledge of both her grandmothers and all their nuskhas (natural remedies).

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This is Story Of CITTA The Leading Baby Care Brand-By Its Founder Akanksha Sharma

A premium quality natural baby bath and skincare brand, it uses ingredients that have been used generations ago by our grandmothers and CITTA successfully combines the age-old traditions backed by Science. 

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This brand offers skincare products for newborn, which are made of natural ingredients and are a blessing for new age parents.

Inspired by the traditions and knowledge of childcare passed down by grandmothers to mothers, the #Dadi Nani Ke Nuskhe is what CITTA’s range of baby care products pride in.

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Made In Pune: Check Out These Local Brands Worth Being Proud Of

We've had several baby-friendly tips passed down the generations. Backing up every grandma's advice with science and intense R&D, Citta has established itself as a premium baby bath and skincare essentials brand. This homegrown brand has so many amazing products that are free of suphates, parabens, silicons, and toxins. Their range includes baby wash, no-tears shampoo, massage oil, balm, powder and more. All of Citta's products are clean, gentle, and cruelty-free.

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Lexicon group ventures into lifestyle by launching its first childcare brand- CITTA

The Lexicon Group, one of the largest education groups in Pune has now entered the lifestyle market with a childcare brand CITTA. The Lexicon Group has been pioneering the education sector with The Lexicon Group of Institutes that includes Lexicon Kids, The Lexicon Schools, Lexicon MILE and the soon to belaunched Lexicon Institute of Hotel Management.

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Mother-Daughter Turn Entrepreneurs, Launch Baby Skin Care Products

Inspired by the traditions and knowledge of childcare passed down by grandmothers to mothers, the #Dadi Nani Ke NusCulminating out of love and experience in child care over the years, CITTA is the brainchild of mother-daughter duo Akanksha Sharma and Monisha Sharma who bring a gift of baby skin care products for millennial parents.khe is what CITTA’s range of baby care products pride in.

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Smelling Sweet

Mists from CITTA Independent baby bath and skincare brand CITTA offers products that are free of toxins, sulphates, parabens, allergens and other harsh chemicals, which are dermatologically tested and approved.

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Valentine’s Day Gifting Ideas – Perfect curated products for babies.

Valentine is all about love and affection, so why leave cute babies out of this special day gifting. We chose this product since it is an ideal gift for every Valentine baby and also a much-needed product for every family which has a baby in the household.

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Inspired by the traditions and knowledge of childcare passed down by grandmothers to mothers, the #DadiNaniKeNuskhe is what CITTA’s range of baby care products pride in.

All CITTA products are a culmination of painstaking research into rituals, customers and best practices in baby rearing and caring.

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Innovation, need of the hour in baby skincare industry

The 21st century is bringing a new horizon for scientific innovation in the baby skincare industry, despite remarkable past discoveries

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12 essential oils you can use for your baby’s ‘maalish’ session

Giving a massage to babies can significantly improve their skin health and a bond between you and your child. Try these 12 oils!

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Rakshabandhan 2022: Go for some ‘hat-ke’ gifts for your sister this time

With Rakshabandhan round the corner, it’s time to honour the special and lovely relationship you have with your sister.

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Startup Reporter releases first list of 75 Indian startup founder stories under "Mile Sur Mera Tumhara" on account of Azadi Ka Amrit Mahotsav

Startup Reporter India launched a 75 Indian Startup Founder Stories campaign on August 15, 2022. It was done specifically on this day because India has completed 75 Years of independence.

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Startup Reporter releases first list of 75 Indian startup founder stories under "Mile Sur Mera Tumhara" on account of Azadi Ka Amrit Mahotsav

Startup Reporter India launched a 75 Indian Startup Founder Stories campaign on August 15, 2022. It was done specifically on this day because India has completed 75 Years of independence.

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75 Indian Startup Founder Stories Ms. Akanksha Sharma Founder of CITTA

Born and brought up in a business-oriented family, entrepreneurship was common in Akanksha Sharma's life. After completing her graduation from the Fashion Institute of Design & Merchandising in Apparel Industry Management, Los Angeles, she wanted to start her venture. Turning her qualms into wins and taking an evolutionary approach to succeed in this David & Goliath scenario, at the age of 21, Akanksha co founded CITTA with her mother. Today, Akanksha Sharma, 24 years old, a daughter, a co-founder, works with her mother, Monisha Sharma, as CEO of CITTA.

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Baby Powder : क्या बेबी पाउडर सुरक्षित है? पढ़ें इससे होने वाली बीमारियां और सावधानियां

आइए सिट्टा की सीईओ आकांक्षा शर्मा से यह जानते हैं कि बेबी पाउडर जिसे टैल्कम पाउडर भी कहा जाता है, वह किस तरह से खतरनाक है और बच्चों के इस्तेमाल के लिए कितना सुरक्षित है।  

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Facemist Review: मैंने ट्राय किए ये 3 फेस मिस्ट और ऐसा रहा मेरा एक्सपीरिएंस

"गुलाब की खूशबू और उसके बाद स्किन पर आने वाली सॉफ्टनेस और फ्रेशनेस की वजह से मैं इसे दिन में 3 से 4 बार जरूर लगाती ही हूं। बेहतर रिज़ल्ट के लिए आप स्प्रे के बाद चेहरे पर उंगलियों से इसे स्किन में अबजॉर्ब भी कर सकती हैं, पैट करके।"

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7 Perfect Gifts To Give Your Brothers And Sisters, From Jewellery To Home Decor And More

It's that time of the year again for brothers and sisters to celebrate their bond on the very special occasion of Raksha Bandhan 2022

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Things To Keep In Mind While Purchasing Baby Skin Care Products

Planning for a baby's arrival and choosing baby products, especially for first-time parents, can be both joyful and challenging. With so many options, a factor one shouldn't overlook, whether you're purchasing, borrowing, gifting or receiving any baby products, is the baby's safety.

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This Diwali, Gift The Festive Glow With These Skincare Hampers

Skincare doesn’t have to be gender-specific. Both men and women deserve to pamper themselves. This skincare hamper from CITTA is the best Diwali gift for your loved ones.

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Why Is CITTA’s Talc-Free Baby Powder Going Out Of Stock?

This natural and dermatologically tested CITTA’s Soothing Talc-Free Baby Powder is made with #DadiNaniKeNuskhe’s backed by science. It is the safest bet for your baby’s skin. CITTA is restocking their Talc-Free Baby Powder soon!

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Why CITTA’s Talc-Free Soothing Baby Powder Has Gone Out Of Stock Within A Week?

The fresh baby aroma we associate with newborns may have a hint of baby powder. For many years, baby powder has been a go-to product for new parents. It might surprise you to know that pediatricians have been warning about the possible risks of talc-based baby powders since 1969.

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An exclusive interview with Akanksha Sharma, CEO & CO-founder of CITTA, a brand owned by The Lexicon Group

CITTA is a brand owned by The Lexicon Group of Pune that offers baby bath and Skincare products. Their products are made with natural ingredients with the fusion of modern science to provide safety, care, nourishment and love to babies. In Conversation with Akanksha Sharma- CEO & CO-founder CITTA.

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9 Ways to Keep Your Skin Hydrated & Toned in Winter

It's no secret that winter is a beautiful season. But if you treat your skin well and keep it moisturised, nourished, and healthy during the cold months, it will be much more delightful. Maintaining a winter skincare regimen is simple. It doesn't even need a lot of products or steps. It's important to be mindful of the skincare products you use and how consistently you use them to avoid a bad skin day

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Indian Startup Personalities of 2022

CITTA has carved a niche in the premium segment of the baby skincare industry with over 200% growth and a loyal customer base. With our offline marketing strategies, our products have reached multiple pharmacies in Pune.

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Best Natural Baby Products In India 2022

It is important that anything that goes on the baby’s skin is gentle and soft and sans harmful chemicals. Citta World Natural Baby products aim at just that- Giving your baby safe, gentle, and effective skincare without any toxic chemicals.

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6 Amazing Benefits Of Ashwagandha Root Oil For Babies

Why should we look for ashwagandha on product labels? Because it protects us and our babies from various skin issues. OnlyMyHealth editorial team spoke to Akanksha Sharma, CEO & Co-founder CITTA, to know about the health benefits of ashwagandha root oil for babies.

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9 Tips To Deal With Seasonal Skin Woes

OnlyMyHealth editorial team spoke to Akanksha Sharma, CEO, CITTA, to know about some important skin care tips for changing seasons. Here are some suggestions that will help you rejuvenate your skin with the change in season:

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