Press & Media

On Women’s Entrepreneurship day, let's explore how these Women Entrepreneurs are changing the business ecosystem

Akanksha Sharma is a young entrepreneur who has dressed her family business lineage with a dash of innovation, all rooted in sound business ethics and technology. As a youthful leader with strong self-belief, she established the unique business of all natural baby products at the young age of 22 years.

New-age Parents Demand Transparency from Baby Care Products.

Terms like ‘clean beauty’ have been making the rounds for some time now but this trend has also extended itself to the baby care industry. Clean beauty is a broad term that describes cosmetic products that are made with ingredients that are not just safe but also do not harm human health in any way.

People didn't want to trust me as I am young: Akanksha and Monisha Sharma Founders, CITTA

Coined by Akanksha's mom Monisha, CITTA is a Sanskrit word that means "consciousness derived from the roots." The brand is barely an year old and already garnering good reviews and loyal clientele.

Akanksha Sharma: Conscious Baby care

Akanksha Sharma was studying in the US when she heard the news about a case against a certain baby care company for its harmful inferior quality products. It really disturbed her. She says, “Babies are the most innocent beings and it’s our job to protect them so anything we apply on them needs to be 100% safe. Growing up in a large family of 10, I had the opportunity to receive the love and knowledge of both her grandmothers and all their nuskhas (natural remedies).

Hanging on to old traditions is not enough – How the baby care market is evolving

In an interaction with Adgully, Akanksha Sharma, CEO & Co-Founder, CITTA, sheds light on their latest campaign, consumer expectations driving the baby care market, the difference between organic, ayurvedic and natural, the controversy over ‘Talc’, and more

This is Story Of CITTA The Leading Baby Care Brand-By Its Founder Akanksha Sharma

A premium quality natural baby bath and skincare brand, it uses ingredients that have been used generations ago by our grandmothers and CITTA successfully combines the age-old traditions backed by Science. 

This brand offers skincare products for newborn, which are made of natural ingredients and are a blessing for new age parents.

Inspired by the traditions and knowledge of childcare passed down by grandmothers to mothers, the #Dadi Nani Ke Nuskhe is what CITTA’s range of baby care products pride in.

Made In Pune: Check Out These Local Brands Worth Being Proud Of

We've had several baby-friendly tips passed down the generations. Backing up every grandma's advice with science and intense R&D, Citta has established itself as a premium baby bath and skincare essentials brand. This homegrown brand has so many amazing products that are free of suphates, parabens, silicons, and toxins. Their range includes baby wash, no-tears shampoo, massage oil, balm, powder and more. All of Citta's products are clean, gentle, and cruelty-free.

Lexicon group ventures into lifestyle by launching its first childcare brand- CITTA

The Lexicon Group, one of the largest education groups in Pune has now entered the lifestyle market with a childcare brand CITTA. The Lexicon Group has been pioneering the education sector with The Lexicon Group of Institutes that includes Lexicon Kids, The Lexicon Schools, Lexicon MILE and the soon to belaunched Lexicon Institute of Hotel Management.

Mother-Daughter Turn Entrepreneurs, Launch Baby Skin Care Products

Inspired by the traditions and knowledge of childcare passed down by grandmothers to mothers, the #Dadi Nani Ke NusCulminating out of love and experience in child care over the years, CITTA is the brainchild of mother-daughter duo Akanksha Sharma and Monisha Sharma who bring a gift of baby skin care products for millennial parents.khe is what CITTA’s range of baby care products pride in.

Smelling Sweet

Mists from CITTA Independent baby bath and skincare brand CITTA offers products that are free of toxins, sulphates, parabens, allergens and other harsh chemicals, which are dermatologically tested and approved.

Valentine’s Day Gifting Ideas – Perfect curated products for babies.

Valentine is all about love and affection, so why leave cute babies out of this special day gifting. We chose this product since it is an ideal gift for every Valentine baby and also a much-needed product for every family which has a baby in the household.

Inspired by the traditions and knowledge of childcare passed down by grandmothers to mothers, the #DadiNaniKeNuskhe is what CITTA’s range of baby care products pride in.

All CITTA products are a culmination of painstaking research into rituals, customers and best practices in baby rearing and caring.

Innovation, need of the hour in baby skincare industry

The 21st century is bringing a new horizon for scientific innovation in the baby skincare industry, despite remarkable past discoveries

12 essential oils you can use for your baby’s ‘maalish’ session

Giving a massage to babies can significantly improve their skin health and a bond between you and your child. Try these 12 oils!

Rakshabandhan 2022: Go for some ‘hat-ke’ gifts for your sister this time

With Rakshabandhan round the corner, it’s time to honour the special and lovely relationship you have with your sister.

Startup Reporter releases first list of 75 Indian startup founder stories under "Mile Sur Mera Tumhara" on account of Azadi Ka Amrit Mahotsav

Startup Reporter India launched a 75 Indian Startup Founder Stories campaign on August 15, 2022. It was done specifically on this day because India has completed 75 Years of independence.

Startup Reporter releases first list of 75 Indian startup founder stories under "Mile Sur Mera Tumhara" on account of Azadi Ka Amrit Mahotsav

Startup Reporter India launched a 75 Indian Startup Founder Stories campaign on August 15, 2022. It was done specifically on this day because India has completed 75 Years of independence.

75 Indian Startup Founder Stories Ms. Akanksha Sharma Founder of CITTA

Born and brought up in a business-oriented family, entrepreneurship was common in Akanksha Sharma's life. After completing her graduation from the Fashion Institute of Design & Merchandising in Apparel Industry Management, Los Angeles, she wanted to start her venture. Turning her qualms into wins and taking an evolutionary approach to succeed in this David & Goliath scenario, at the age of 21, Akanksha co founded CITTA with her mother. Today, Akanksha Sharma, 24 years old, a daughter, a co-founder, works with her mother, Monisha Sharma, as CEO of CITTA.

Baby Powder : क्या बेबी पाउडर सुरक्षित है? पढ़ें इससे होने वाली बीमारियां और सावधानियां

आइए सिट्टा की सीईओ आकांक्षा शर्मा से यह जानते हैं कि बेबी पाउडर जिसे टैल्कम पाउडर भी कहा जाता है, वह किस तरह से खतरनाक है और बच्चों के इस्तेमाल के लिए कितना सुरक्षित है।  

A Look At All The Brands Offering Unmissable Christmas Offers For Your Festive Shopping

If you’re looking to gift that newborn in your life, this is the brand to trust. For their Christmas sale, the label has curated a special winter care combo to give the best to your baby's skin.

Facemist Review: मैंने ट्राय किए ये 3 फेस मिस्ट और ऐसा रहा मेरा एक्सपीरिएंस

"गुलाब की खूशबू और उसके बाद स्किन पर आने वाली सॉफ्टनेस और फ्रेशनेस की वजह से मैं इसे दिन में 3 से 4 बार जरूर लगाती ही हूं। बेहतर रिज़ल्ट के लिए आप स्प्रे के बाद चेहरे पर उंगलियों से इसे स्किन में अबजॉर्ब भी कर सकती हैं, पैट करके।"

7 Perfect Gifts To Give Your Brothers And Sisters, From Jewellery To Home Decor And More

It's that time of the year again for brothers and sisters to celebrate their bond on the very special occasion of Raksha Bandhan 2022

Things To Keep In Mind While Purchasing Baby Skin Care Products

Planning for a baby's arrival and choosing baby products, especially for first-time parents, can be both joyful and challenging. With so many options, a factor one shouldn't overlook, whether you're purchasing, borrowing, gifting or receiving any baby products, is the baby's safety.

This Diwali, Gift The Festive Glow With These Skincare Hampers

Skincare doesn’t have to be gender-specific. Both men and women deserve to pamper themselves. This skincare hamper from CITTA is the best Diwali gift for your loved ones.

Skincare tips for babies: Chemicals to avoid in baby care products

Babies have very delicate skin. It needs some extra care and attention because it is more prone to skin infections and irritation than adult skin. Harsh chemicals in baby products can cause more damage to babies’ skin than we imagine! Avoid these chemicals in baby care products

Why Is CITTA’s Talc-Free Baby Powder Going Out Of Stock?

This natural and dermatologically tested CITTA’s Soothing Talc-Free Baby Powder is made with #DadiNaniKeNuskhe’s backed by science. It is the safest bet for your baby’s skin. CITTA is restocking their Talc-Free Baby Powder soon!

Why CITTA’s Talc-Free Soothing Baby Powder Has Gone Out Of Stock Within A Week?

The fresh baby aroma we associate with newborns may have a hint of baby powder. For many years, baby powder has been a go-to product for new parents. It might surprise you to know that pediatricians have been warning about the possible risks of talc-based baby powders since 1969.

An exclusive interview with Akanksha Sharma, CEO & CO-founder of CITTA, a brand owned by The Lexicon Group

CITTA is a brand owned by The Lexicon Group of Pune that offers baby bath and Skincare products. Their products are made with natural ingredients with the fusion of modern science to provide safety, care, nourishment and love to babies. In Conversation with Akanksha Sharma- CEO & CO-founder CITTA.

9 Ways to Keep Your Skin Hydrated & Toned in Winter

It's no secret that winter is a beautiful season. But if you treat your skin well and keep it moisturised, nourished, and healthy during the cold months, it will be much more delightful. Maintaining a winter skincare regimen is simple. It doesn't even need a lot of products or steps. It's important to be mindful of the skincare products you use and how consistently you use them to avoid a bad skin day

Indian Startup Personalities of 2022

CITTA has carved a niche in the premium segment of the baby skincare industry with over 200% growth and a loyal customer base. With our offline marketing strategies, our products have reached multiple pharmacies in Pune.

Inside Santa’s Big Red Bag

Harsh winter winds can make your baby’s skin and hair excessively dry. It is extremely important to choose the right bathing products that prevent dehydration. CITTA’s Tender Foaming Baby Wash (Body Wash for babies) and Gentle Foaming Baby Shampoo are designed to gently cleanse your baby’s skin, scalp, and hair without drying them off. They are enriched with natural ingredients to nourish, hydrate, and condition your baby’s skin and hair while gently cleansing them. Both the products are designed to be mild on your baby. They are free from harsh chemicals such as parabens, sulphates, silicones, mineral oils, toxins and allergens. The no-drip foaming technology makes baby bath time fuss-free and convenient for parents and its no-tears formula with natural actives make it fun for your baby!

Instant Radiance is a Spritz Away with CITTA’s Mist

CITTA Pure Rose Water Mist is made from the finest English Tea Roses and Aqua. The finest quality roses are sourced from Kannauj, ‘The Perfume Capital of India’. This refreshing mist is 100 percent natural and consists diluted rose water only. The natural fragrance of the mist is very calming and it leaves a long last soothing effect on skin. In screeching hot summers this mist gives you a refreshing feel and it is anti-bacterial as well.

Best Natural Baby Products In India 2022

It is important that anything that goes on the baby’s skin is gentle and soft and sans harmful chemicals. Citta World Natural Baby products aim at just that- Giving your baby safe, gentle, and effective skincare without any toxic chemicals.

India more independent of the global economy

As an industry, in baby care, we are trying hard to promote Indian-made products with ingredients that are readily available here because, in an interconnected world, while growth affects each other, more often than not decline does as well.

Best Health Tips To Avoid Dry Skin During Winters

An excellent moisturizer is one of the essential components of your winter skincare arsenal since it replenishes the skin with essential lipids and restores hydration. Stay hydrated. Drink a lot of water every day. Also, look for natural hydrating ingredients like rose water, aloe vera, honey, coconut oil to lock in moisture and keep your skin moisturized and nourished - Akanksha Sharma.

Innovative Business Leaders That Are Breaking Milestones Of Success

Born and brought up in a business-oriented family, entrepreneurship was common in Akanksha Sharma’s life. After completing her graduation from the Fashion Institute of Design & Merchandising inApparel Industry Management, she wanted to start her venture. Turning her qualms into wins and taking an evolutionary approach to succeed in this David & Goliath scenario, at the age of 21 Akanksha co-founded CITTA with her mother.

The Lexicon Group Enters into Lifestyle Segment with Childcare Brand CITTA

“The Lexicon Group has been around for more than 15 years now. We are one of the few pioneering education groups in Maharashtra. The group works very closely with kids and children of different age groups. The idea to launch CITTA came purely from watching kids and with the realization that we should offer them a personalized experience of their grandmother’s touch that today’s generation is devoid of due to various professional commitments. Through CITTA we want every child to feel the endless love of their grandmother!,” said Pankaj Sharma, President, The Lexicon Group.

With Growing Health Concerns, Baby Talc Market sees shift towards Organic, Corn-Starch Based Powder

"The momentary pause of J&J's baby powder in the market is a sign of the changing times - people are becoming more and more aware of the ingredients in their products, and they will only trust brands that give them the best," said Akanksha Sharma, CEO & co-founder, Citta.

Akanksha Sharma, CEO and Co-founder of CITTA, Brings Indian Childcare Wisdom and Science Together for Modern Parents

In recent years, customer awareness of the ingredients in personal care and skin care products has increased tremendously. Especially ingredients such as talc in baby powder, which have severe detrimental effects on babies’ health. Fortunately, our company has been able to leverage this to our advantage – since CITTA has focused on creating the safest products from the start. With this rise in awareness, people are discovering our brand organically and then choosing us consciously.

An Infusion of CITTA Pure Rose and Natural Aloe Vera—A Must-Have Skincare Essential

A good face mist is one of the few beauty products that everyone can benefit from. And there is nothing like it if it is packed with natural ingredients like rose and aloe vera.
Whether you want to soothe irritated skin, brighten a dull complexion, minimize acne, or just enhance your mood, a few refreshing sprays of rose water combined with aloe vera could be exactly what the doctor ordered.

6 Amazing Benefits Of Ashwagandha Root Oil For Babies

Why should we look for ashwagandha on product labels? Because it protects us and our babies from various skin issues. OnlyMyHealth editorial team spoke to Akanksha Sharma, CEO & Co-founder CITTA, to know about the health benefits of ashwagandha root oil for babies.

9 Tips To Deal With Seasonal Skin Woes

OnlyMyHealth editorial team spoke to Akanksha Sharma, CEO, CITTA, to know about some important skin care tips for changing seasons. Here are some suggestions that will help you rejuvenate your skin with the change in season:

सीट्टा तर्फे सीट्टा केअर क्लब लाँच

सीट्टा या बेबी केअर मधील पुण्याच्या अग्रणी ब्रँड ने नुकतेच ० ते १० वर्ष वयोगटाच्या मुलांच्या पालकांसाठी सीट्टा के अर क्लब या सपोर्ट ग्रुपची स्थापना केली आहे. त्यांचा पहिला कार्यक्रम लेक्सिकॉन स्कूल च्या परिसरात संपन्न झाला. सिट्टा केअर क्लबमध्ये ही सत्रे आयोजित करण्यासाठी शहरातील तज्ञ व्यक्ती सहभागी असतील आणि या सत्रांचे आयोजन महिन्यातून दोनदा केले जातील. सत्रे दोन्ही पालकांसाठी खुली आहेत आणि पालकत्वाशी संबंधित विषयांवर चर्चा केली जाईल. बालरोगतज्ञ, डॉक्टर, मानसिक आरोग्य तज्ञ आणि फिटनेस तज्ञ यांसारख्या तज्ञांची सत्रे आयोजित केली जातील. क्लब सर्व आई आणि वडिलांसाठी मजेदार कार्यक्रम देखील आयोजित करेल जेथे ते थोडा वेळ आराम करू शकतात!-सीट्टाची निर्मिती आधुनिक पालकांचे जीवन सुलभ करण्यासाठी करण्यात आली आहे. त्यांना विज्ञानाच्या पाठीशी आजीचे शहाणपण प्रदान करण्यासाठी. पालकांना पाठिंबा देण्यासाठी आणि पालकत्व थोडे सोपे करण्यासाठी करण्यात आले आहे. या क्लबद्वारे पालकांना पालकत्वामधील विविध तज्ञांशी चर्चा करता येईल तसेच त्यांना पालकत्वाविषयी असलेल्या अडचणी विषयी आपले मत व्यक्त करण्यासाठी एक व्यासपीठ प्रदान केले जाणार आहे." असे प्रतिपादन सीट्टाच्या संस्थापक आणि मुख्य कार्यकारी अधिकारी आकांक्षा शर्मा यांनी केले.सीट्टा ने आयोजित केलेल्या या पहिल्या सत्रास पुण्यातील पालकांकडून खूप मोठ्याप्रमाणात प्रतिसाद मिळाला आहे आणि अधिकाधिक पालकांनी या क्लब शी संलग्न होण्याचे आवाहन सीट्टा तर्फे करण्यात आले आहे.

5 Best Talc Free Baby Powder-of 2023 for Newborns and Kids

Sun, Sweat, and Glowing Skin: Summer Skincare Products to try this season

Try these summer skincare products from some of our favourite homegrown brands to save your skin from prickly heat and humidity.


Summer is here and so is the sweat, tan, and everything that this season is hated for. You can’t decrease the temperature, but what you can do is take care of your skin with the right products and so here is a list of summer skincare products that we think are a must and worth adding to your cart.

Hydrating Mist with Rose and Aloe Vera

CITTA Hydrating Mist with Rose and Aloe Vera contain pure Aloe Vera leaf extracts and the best quality rose water. The mist with the cooling effect of aloe vera and the amazing fragrance of roses makes it a delightful experience for the skin. The list does not contain any kind of chemicals or added fragrances, it is made with natural ingredients only. The refreshing and soothing effect it leaves on the skin is what it needs in these sun-shining summers.

Premium Natural Baby And Kids Skincare Brand CITTA

CITTA is a premium baby and kids skincare brand that blends Indian traditions with modern science to create natural, safe, and effective products. It aims to provide every child with the love and care of a grandmother’s ‘nuskha’ in a science-backed manner.

Skincare Ingredients to Avoid: Shedding Light on Harmful Ingredients in Skincare Products

Are you conscious of what you’re putting on your skin? Skincare products are a vital part of our daily routines, but some may contain harmful and irritating ingredients that can have adverse effects on our skin and overall health. It’s essential to shed light on the potential dangers lurking in our skincare products. Ingredients like parabens, sulfates, synthetic fragrances, and certain preservatives have been linked to skin allergies, irritation, hormone disruption, and long-term health risks. By becoming informed consumers, reading product labels, and opting for natural, organic, and hypoallergenic alternatives, we can protect our skin, promote a healthier environment, and make more informed choices in our skincare regimen.

Deshi 'Nuskhe' to a Natural and Toxic - Free Baby care Brand

Akanksha Sharma, the brilliant mind behind CITTA, is revolutionizing the baby care industry with her unwavering commitment to providing safe and reliable products for little ones. In this exclusive interview, she shares the story behind the brand's inception, her dedication to excellence, and the vision for CITTA's future.

In conversation with Ms. Akanksha Sharma, Co-founder & CEO, CITTA

Inspired by the traditions and knowledge of childcare passed down by grandmothers to mothers, the #Dadi Nani Ke Nuskhe is what CITTA’s range of baby care products pride in. Powered by the prestigious Lexicon Group (Pune). Working on the principle of ‘Tradition backed by Science’ all CITTA products are a culmination of painstaking research into rituals, customers and best practices in baby rearing and caring. Therefore, each one has been designed with thought and age-old wisdom married with state-of-the-art technology and natural Indian ingredients. Startup Reporter recently conducted an interview with Ms. Akanksha Sharma, Co-founder & CEO, CITTA

CITTA: A Premium Baby Bath And Skincare Brand Offering A Perfect Harmony Of Traditional Wisdom, Science And Convenience

Inspired by the traditions and knowledge of childcare passed down by grandmothers to mothers, #Dadi Nani Ke Nuskhe, CITTA, which means consciousness, is a premium baby bath and skincare brand that combines our country's traditional skincare heritage backed with science while offering the convenience and comfort every parent needs to care for her baby. Co-founded by the mother-daughter duo Akanksha and Monisha Sharma in 2021, CITTA’s purpose is to offer babies the experience of the nourishing and loving touch of their grandmothers.