Wondering what’s wrong with us?

We were taken aback too when we found that one of the most searched keywords (in baby care) is “how to make my baby fair.” This sparked a deep concern & compelled us to create the Fairness Calculator - which will help you introspect.

Let’s pause & think: what truly makes babies beautiful? It’s the gummy smiles, the big round eyes, the tiny hands & toes that make our hearts melt. Right?

This Children’s Day, let’s raise a generation that knows beauty isn’t defined by skin tone. Let’s celebrate the little ones who brighten our lives - not with their skin color, but their radiant smiles.

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How to make baby’s Skin Fair?- Skin Fairness Test

1. What is your child’s age? (In Years)

2. Choose the child’s gender

3. Select your child’s current skin tone

4. Select the skin tone you would want your child to have

5. How much will be you willing to spend on this monthly?

Calculate #Disclaimer: CITTA does not endorse or promote the concept of altering a baby’s natural skin colour or to make it fair. Our products and belief focuses on nurturing healthy, well-moisturized skin. Every baby’s skin tone is beautiful, and we advocate embracing natural diversity in skin colour.