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What is Allergen-Free? Whether you are visiting a pharmacy, a cosmetics store, or browsing e-commerce websites selling skincare products, you will constantly be exposed to the term, “allergy-free products” or “organic skincare”. While these tags are not novel, they have gathered a greater level of consumer attraction. Brands have taken it upon themselves to manufacture and market products, which fall under this category of adult and baby skincare essentials. However, what does this tag indicate? “Allergen-free” simply refers to a product being manufactured without using ingredients that may cause an allergic reaction. Unfortunately, in India, there is a dearth of...

As a new parent responsible  for a delicate newborn baby, it’s natural to feel a little anxious and overwhelmed at first. Here are our top seven tips for caring for a newborn baby’s beautiful skin!

Any individual who is becoming a parent for the first time will attest to the fact that whoever you come in contact with in the first few months, categorically appoints themselves as an advisor. The irony here is, you never really asked for it.   Sometimes advice is great and sharing your concerns and experiences with others might actually lead to a healthy discussion about parenthood. However more often than not, the well meaning ‘help’ that others offer can become suffocating and create a lot of confusion.   Becoming a parent, either for the first time or otherwise is a time of...

The mom's of our generation are doing a good job at being a working woman and supporting their families side by side. Now as we know, that it's hard to take out time for your beauty regime after a busy and tiring day because you would be way too exhausted to spend much time on your beauty other than going to the bed for a good sleep to sooth your body and mind. And who wants to do a long beauty skin routine after a tiring day ? No one.  Well, here are some tips that can come in handy. ...