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Why Choose CITTA?

At CITTA, we’ve got everything your little one’s skin could ever need
And then some!
Safety? Absolutely.
100% transparency? You bet.
Innovative skincare solutions? Of course!
And the best part? Everything we do is rooted in dadi nani ke nuskhe, those time-tested remedies passed down through generations which are tested and approved by dermatologists. read more

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Whispers of a Mother’s Heart

"My daughter has been using CITTA since birth, and now there is no going back. The moisturising baby balm has been more than perfect for us. This is a must-have product if your baby has dry skin and rashes."

Smita P.

"To all the moms out there, I would highly recommend this product as it keeps my baby's skin supple and retains moisture, even after the bath. My girl's Paediatrician has also suggested continuing with other CITTA products."

Ananya N.

"It has all the oils like sesame, olive, coconut, almond, etc, I am happy as it helps in nourishment, is non-sticky free from fragrance. Love this.."

Rohini G.

This baby bath set prevents dryness and irritation and cleanse gently. Nice product

Nayan T.

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From Our Experts to You

Trusted Insights and Tips to Nurture Your Baby’s Growth and Happiness

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February 9, 2024

The Delicate Balance of Children's Skin: Why Adult Skincare Isn't Suitable

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February 9, 2024

The Delicate Balance of Children's Skin: Why Adult Skincare Isn't Suitable

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February 9, 2024

The Delicate Balance of Children's Skin: Why Adult Skincare Isn't Suitable

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Parenting Wisdom 101

  • Top 12 Baby Birthday Gift Ideas That Will Make Parents Smile Too

    Top 12 Baby Birthday Gift Ideas That Will Make ...

    When it comes to choosing the perfect baby birthday gift, most people feel stuck between buying something adorable or something useful. After all, a baby’s first birthday isn’t just about...

    Top 12 Baby Birthday Gift Ideas That Will Make Parents Smile Too

    When it comes to choosing the perfect baby birthday gift, most people feel stuck between buying something adorable or something useful. After all, a baby’s first birthday isn’t just about the little one - it’s also a huge milestone for the parents who’ve navigated sleepless nights, endless cuddles, and everything in between. So, what’s the best 1-year-old baby gift? Ideally, something thoughtful that brings joy to the baby while making life easier (and sweeter) for the parents. From practical keepsakes to baby skincare essentials, here’s a list of 12 baby birthday gifts that always win hearts. 1. Personalized Products Customized name blankets, photo albums, or engraved silver spoons make timeless keepsakes. They become a treasure for parents, helping them preserve memories of their baby’s earliest years. 2. Baby Care Hampers Parents always appreciate a gift that combines love with utility. A curated baby care hamper - including baby lotion, baby shampoo, body wash, and gentle massage oils- is both practical and pampering.  Check out CITTA’s Cocoon of Care, an all-in-one set that blends dadi-nani ke nuskhe with modern science for safe, dermatologist-approved baby care. 3. Educational Toys Wooden puzzles, stacking blocks, or musical toys encourage learning through play. They’re engaging for babies while supporting early motor and cognitive development. 4. Baby Massage Oils A baby massage session is more than just skincare; it’s a bonding ritual between parent and child that has been cherished in Indian households for generations. Gentle massages not only strengthen bones and muscles but also improve circulation, calm the baby, and promote better sleep. Choosing a safe, natural oil makes this gift extra thoughtful. CITTA Nourishing Baby Massage Oil is enriched with time-tested natural ingredients that deeply nourish delicate skin, leaving it soft, healthy, and well-protected. Also Read: How Should First-Time Mothers Shortlist the Best Oil for Baby Massage? 5. Baby Books Soft cloth books, sound books, or interactive storybooks are wonderful ways to spark early love for reading. Plus, they give parents a new way to bond with their little one. 6. Skincare Essentials for Babies Baby skin needs extra care - gifting gentle skincare products like baby lotion, body butter, or mild soap is always appreciated. Since parents are often particular about safety, ensure they’re dermatologist-approved, like CITTA’s transparent, safe baby formulations. 7. Clothes That Last Cute onesies and coordinated outfits are common gifts - but choosing organic cotton or breathable fabrics makes them both thoughtful and practical. Babies outgrow clothes quickly, so slightly bigger sizes are a smart pick. 8. Growth & Memory Kits Baby milestone kits - such as handprint and footprint frames - are unique gifts that help parents capture memories that otherwise slip away too fast. 9. Feeding Essentials Sippy cups, spill-proof plates, or bamboo feeding sets are practical birthday gifts. They’re perfect for transitioning babies from bottles to independent eating. 10. Soft Furnishings A cozy quilt, swaddles, or breathable baby blankets are warm and functional gifts. Look for ones made from natural fabrics to keep the baby comfortable across seasons. 11. Outdoor Baby Gear Items like strollers, carriers, or diaper bags are on the pricier side, but if you’re close to the family, they make excellent joint gifts. These are lifesavers for parents on the go. 12. Self-Care Gifts for Parents The best way to celebrate a baby’s birthday is often by taking care of the parents, too. Gifting them relaxation hampers, spa vouchers, or even CITTA’s baby care products that make daily routines stress-free can be a gentle way of saying, “You’re doing amazing.” Wrapping It Up Choosing the right baby birthday gift isn’t about picking the fanciest toy; it’s about finding something thoughtful, safe, and useful. From personalized keepsakes to CITTA’s dermatologist-tested baby care range, your gift can make a real difference in both the baby’s comfort and the parents’ daily routine. So next time you’re invited to a 1 year baby birthday celebration, skip the generic toys and bring a gift that shows both care and consciousness. Because when it comes to babies, safety, love, and a touch of tradition always win. Also Read: The Ultimate Guide to Choosing Safe and Effective Baby Care Products

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  • Is Sunscreen Really Good for Kids? What Every Parent Should Know

    Is Sunscreen Really Good for Kids? What Every P...

    Introduction Children's skin is delicate. Their skin is about 30% thinner than adult skin, which makes it more vulnerable to the sun in India. Yet, many parents think sunscreen for...

    Is Sunscreen Really Good for Kids? What Every Parent Should Know

    Introduction Children's skin is delicate. Their skin is about 30% thinner than adult skin, which makes it more vulnerable to the sun in India. Yet, many parents think sunscreen for kids is an extra burden instead of considering it a daily essential. Sun protection is absolutely necessary, yet it falls to the bottom of parenting priorities. Now, it is indeed important to explore the following questions: Is sunscreen really necessary and safe for our little ones? Why Kids Need Sunscreen More Than Adults Children’s skin needs extra protection than adults. Because their skin is much thinner, it absorbs UV radiation more readily, leading to immediate and long-term damage. Children often seem to spend their hours on playground breaks, school sports, or maybe a family outing, which all happen under significant sun exposure. According to research, during childhood years, substantial sun damage occurs. As per the Skin Cancer Foundation, before age 20, five severe sunburns increase melanoma risk by 80%. Therefore, early protection is about preventing temporary sunburns as well as safeguarding against future issues like premature aging, hyperpigmentation, and more serious conditions. What Makes a Sunscreen Kid-Friendly? All the sunscreens we see contain different components, particularly when it comes to children's sensitive skin. The best sunscreen for kids offers: These broad-spectrum covers come with both UVA and UVB protective factors. High SPF ratings, such as SPF 70 sunscreen, provide the best protection. Sunscreen, holding a PA++++ rating, provides intense protection in India's hot and humid conditions Formulations that have zero harmful chemicals like oxybenzone, parabens, and others. Unscented, gentle formulas that won’t irritate sensitive skin Try CITTA Protecting Sunscreen SPF 70 – specially formulated for baby-soft, sensitive skin. What to Look for in a Baby Sunscreen Lotion Things parents should prioritize while buying a baby sunscreen lotion Products that have gone through extensive dermatological testing Tear-free formulations that do not trouble the eyes Water-resistance properties are included, especially when kids are sweating or swimming The product is lightweight and has non-greasy textures that kids will not resist wearing All these features ensure your child will receive the best protection from the sun with no discomfort, which will eventually make the daily application much easier for everyone involved. When and How to Apply Sunscreen on Kids Timing and technique are both extremely important to know when it comes to effective sun protection. Apply sunscreen for kids 20 minutes prior to going out as it gives the product some time to form a protective barrier on the skin. While applying, we have to be really generous, as most parents use too little. Apply all the exposed areas, including often forgotten ones: ears, neck, and feet. Putting an alarm on in your phone for the reapplication of your preferred sunscreen every two hours is essential, especially after swimming or heavy perspiration. Do not forget to make sunscreen a year-round habit. It is just not for sunny days, but it is necessary to apply sunscreen on cloudy days too. Harmful UV rays penetrate cloud cover, reaching your child's skin. Common Myths About Sunscreen for Kids Let's go through some common misconceptions: ❌ "Children don't need sunscreen if they stay in the shade." Reality: Reflection of UV radiation from surfaces like sand, water, and concrete reaches the skin even in shaded areas. ❌ "Sunscreen is only necessary during summer or beach outings." Reality: UV radiation affects skin year-round, no matter what the temperature is. ❌ "Dark-skinned children have natural protection." Reality: It is true that melanin offers some protection, but it is essential to have dedicated sun protection for children. ✅ Truth: Every child benefits from daily sun protection irrespective of the nature of the weather, location, or skin tone. Also Read: Sunscreen for Kids: Debunking Myths and Determining the Right Age to Start   The CITTA Advantage: Why Parents Trust Our SPF 70 Sunscreen When choosing the best sunscreen for kids, parents trust in CITTA's SPF 70 protection. Let’s take you through what sets it apart: Specifically formulated to protect children's delicate skin from the sun Doesn't leave a chalky white residue that kids will not like Contains no harsh chemicals that might cause sensitivity Works effectively and efficiently across all skin types and tones Pediatric skin specialists do recommend this to parents. As per parents’ honest reviews, children prefer CITTA Protecting Sunscreen SPF 70, its pleasant, non-sticky feel, which is less of a battle and has turned into a routine of protection for their children’s skin. Final Thoughts Sun protection isn't just about preventing today's sunburn, but it is also an investment towards your child's lifelong skin health. When applying baby sunscreen becomes a habit of daily skincare routine as brushing teeth, it establishes a discipline, a healthy habit that will benefit them for decades. With the right child-safe sunscreen in India, children get the freedom to enjoy outdoor activities while you are also ensuring that their precious skin is protected. Remember: healthy skin begins with early protection, and the responsibility of keeping the skin protected begins with you.  Also Read: How to Choose the Best Sunscreen for Dry Skin   FAQ Section: 1. Is sunscreen safe for babies and toddlers? Yes, for children over 6 months, it is absolutely okay to apply sunscreen, which is a mineral-based formula with zinc oxide for sensitive baby skin. For younger babies, rely on shade and be picky about clothing instead. 2. Can I use adult sunscreen on my child? It's better to use dedicated baby sunscreen products as children's skin is more sensitive. Therefore, kid-friendly formulas have fewer irritating ingredients. 3. How often should I reapply sunscreen on my child? Every 2 hours during sun exposure, and repeat the application more frequently (every 80 minutes). Do the same while swimming or sweating heavily. 4. Is SPF 70 sunscreen too much for kids? No, SPF 70 sunscreen provides appropriate protection for children and is perfect for dealing with India's climate. Most parents are not aware of the right quantity of the product to use, so higher SPF offers better safety. 5. Can sunscreen cause skin irritation in kids? Some children may be sensitive to certain ingredients. Before picking a sunscreen, perform a patch test first. Choose mineral sunscreens for sensitive skin and consult a doctor if irritation occurs. Also Read: The Best Sunscreen for Newborn: Protecting Your Baby’s Delicate Skin

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  • How to Take Care of Your Baby During Summer in India

    How to Take Care of Your Baby During Summer in ...

    Summer is almost here and your newborn baby needs a little extra care this hot season! Keep reading for some essential summer newborn care tips to keep your little one...

    How to Take Care of Your Baby During Summer in India: Essential Tips for Hot Weather

    Summer is almost here and your newborn baby needs a little extra care this hot season! Keep reading for some essential summer newborn care tips to keep your little one safe and comfortable.

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Glow Guide: Expert Tips & Insights

  • Pregnancy Stretch Marks? Here’s How to Get Rid of Them Safely & The Best Creams to Try

    Pregnancy Stretch Marks? Here’s How to Get Rid ...

    Pregnancy is one of the most beautiful journeys of a woman’s life. But along with the joy of bringing new life, it also comes with certain skin changes, and pregnancy stretch...

    Pregnancy Stretch Marks? Here’s How to Get Rid of Them Safely & The Best Creams to Try

    Pregnancy is one of the most beautiful journeys of a woman’s life. But along with the joy of bringing new life, it also comes with certain skin changes, and pregnancy stretch marks are one of the most common. These pink, red, or purple streaks appear as the skin stretches rapidly to accommodate your growing baby bump. While completely removing stretch marks overnight isn’t possible, the good news is, you can reduce their appearance naturally and safely. In this article, we’ll explore: Why do stretch marks occur during pregnancy Safe remedies to reduce stretch marks Dermatologist-approved creams that actually work So, let’s dive in! Why Do Stretch Marks Appear During Pregnancy? Stretch marks, medically known as striae gravidarum, usually appear on the belly, thighs, hips, and breasts. They form because: The skin stretches faster than it can produce collagen. Hormonal changes weaken skin elasticity. Family history and genetics play a role. While they’re harmless, many moms look for ways to reduce stretch marks for smoother, healthier-looking skin. Can You Remove Pregnancy Stretch Marks Permanently? Let’s be honest: no cream, oil, or home remedy can completely erase stretch marks forever. They are a natural part of how your skin stretches and heals during pregnancy. But the good news is, with the right care and consistency, you can make them much less noticeable and feel more confident in your skin. Here’s what you can realistically achieve: Lighten the appearance – With regular use of nourishing oils, butters, or a good stretch mark cream, you can fade fresh red or purple stretch marks into softer silver or white lines that blend better with your skin. Improve skin texture – Stretch marks can feel slightly raised or indented at first. A routine with exfoliation and deep moisturization helps smooth the skin’s surface over time. Boost skin elasticity – Hydration and collagen-boosting ingredients like Vitamin E, Shea Butter, and Cocoa Butter keep your skin flexible, reducing the chance of new marks forming. Prevent future marks – Consistent care during and after pregnancy can strengthen your skin barrier, making it more resilient against stretching and minimizing new marks. The key lies in building a routine with natural remedies and dermatologist-approved products like a pregnancy stretch marks removal cream. 6 Safe & Effective Ways to Reduce Pregnancy Stretch Marks 1. Keep Your Skin Hydrated Hydrated skin is less likely to tear while stretching. Drink at least 8–10 glasses of water daily and eat water-rich fruits like watermelon and cucumber. 2. Massage With Natural Oils Massaging your belly and thighs with coconut oil, almond oil, or shea butter boosts blood circulation and improves skin elasticity. A gentle massage twice a day can make a big difference. 3. Use a Stretch Mark Cream Regularly Applying a stretch mark cream that contains shea butter, cocoa butter, and Vitamin E can deeply nourish the skin. These ingredients strengthen the skin barrier and reduce the visibility of marks. Pro tip: Start applying a pregnancy stretch mark cream from your second trimester to prevent new marks. Add to cart 4. Try Gentle Home Remedies Aloe Vera Gel: Soothes and heals skin naturally. Rosehip Oil: Rich in fatty acids, it helps skin regeneration. Lemon Juice: Natural bleaching properties (use diluted). These remedies are safe when used consistently, but always do a patch test before applying. 5. Opt for Safe Exfoliation Mild exfoliation removes dead skin and improves the absorption of creams. Use a gentle scrub once or twice a week, focusing on the affected areas. 6. Consult a Dermatologist for Advanced Care If your stretch marks are severe or very red, dermatologists may suggest treatments like laser therapy or microdermabrasion. However, for most moms, natural care + a good stretch mark removal cream is sufficient. Why Choose a Dermatologist-Tested Stretch Mark Cream? When it comes to pregnancy skincare, safety comes first. Many creams in the market contain harmful chemicals that are unsafe for expectant mothers. That’s where CITTA’s Stretch Marks Cream stands apart. Made with dadi-nani ke nuskhe: Shea & Cocoa Butter blend with Vitamin E. Dermatologist-tested: Gentle and safe for pregnancy. Hydrates deeply: Improves skin elasticity and texture. It’s not just a cream, but a mindful blend of ancient wisdom + modern science, thoughtfully created for moms who want safe yet effective skincare. Final Thoughts Pregnancy stretch marks are completely natural - a symbol of your body’s strength and love. But if you want to reduce them safely, start with consistent hydration, natural remedies, and a trusted best stretch mark cream. Remember, this journey is about caring for yourself as much as your baby. With mindful choices, you can embrace smoother, healthier skin without worry.  FAQs Q1. How can I remove pregnancy stretch marks permanently? Stretch marks cannot be removed 100% permanently, but consistent care with creams, oils, and dermatologist treatments can fade them significantly. Q2. Which cream is best for pregnancy stretch marks? Look for a pregnancy stretch mark cream with shea butter, cocoa butter, and Vitamin E for safe, effective results. Q3. Can I reduce stretch marks naturally at home? Yes! Aloe vera gel, rosehip oil, and regular oil massage can help lighten marks naturally. Q4. Are stretch marks during pregnancy common? Absolutely! Almost 80–90% of pregnant women develop them due to skin stretching and hormonal changes. Q5. How long do pregnancy stretch marks take to fade? They start fading within 6–12 months postpartum with consistent care. Q6. Can red stretch marks be treated? Yes, red stretch marks respond better to early treatment with a red stretch marks cream and natural remedies. Q7. Is it safe to use stretch mark cream during pregnancy? Yes, if it’s dermatologist-tested and chemical-free like CITTA’s Stretch Marks Repair Cream. Q8. Do stretch marks go away after pregnancy? They usually fade in color and become less noticeable, but may not disappear completely.

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  • Are You Using Vitamin C Serum Wrong? Here’s What Dermatologists Say

    Are You Using Vitamin C Serum Wrong? Here’s Wha...

    “Vitamin C is one of the most powerful ingredients to brighten skin and fight environmental damage, when used correctly.” - Dr. Marisa Garshick, MD, Board-Certified Dermatologist  You’ve seen the hype....

    Are You Using Vitamin C Serum Wrong? Here’s What Dermatologists Say

    “Vitamin C is one of the most powerful ingredients to brighten skin and fight environmental damage, when used correctly.” - Dr. Marisa Garshick, MD, Board-Certified Dermatologist  You’ve seen the hype. Every influencer, derm, and skincare junkie is raving about Vitamin C serums for face. But how often should you actually use them for the best results? Can daily application supercharge your skincare or quietly overwhelm your skin? We spoke to derms and skin experts to break down how to use Vitamin C serum the right way, explore how different forms of Vitamin C for the face behave, and share smart, lesser-known tips to make your serum work harder without disrupting your skin’s balance.  Read More: The Best Time to Use Vitamin C Serum, According to Dermatologists Stay with us till the end if long-term skin results are what you’re after. The Science Of How It Works Why all the fuss around Vitamin C? Dermatologists call it the ‘master antioxidant.’ And here’s why it’s more than just a run-of-the-mill face serum for glowing skin: Shields Against Daily Skin Damage: Every day, your skin is bombarded by pollution, UV rays, and even cigarette smoke. Vitamin C serum neutralises these free radicals before they trigger premature ageing. Boosts Natural Collagen Factories: Wondering how to use Vitamin C serum for more than just glow? Consistent daily use “switches on” fibroblasts (cells that make collagen), helping your skin stay firm, elastic, and youthful. Reprograms Uneven Skin Tone: The best serum for dark spots isn’t one that only lightens the surface. Vitamin C blocks the enzyme that causes pigmentation, meaning it fades existing spots and prevents new ones from surfacing.  Supercharges Your Skincare Routine: If you’re asking, “Can I use Vitamin C serum twice a day?”, here’s a pro insight: once daily (preferably in the morning) is enough to keep your antioxidant shield active for 24 hours.  Quick Take: Daily Vs. Alternate-Day Use Skin Type Frequency Notes Normal/ Oily/ Combo Daily Best for brightening & pigmentation Sensitive/ Dry 3x per week, increase slowly Pair with hyaluronic acid Acne-Prone Daily or Alternate Gentle, acne-friendly Advanced Users Daily Needs sunscreen discipline Factors That Decide Your Ideal Vitamin C Frequency Now that you’ve gotten a basic idea of “how to use Vitamin C serum,” let’s delve deeper into the concentration and formulation of the serum. In short, the factors that decide your ideal Vitamin C frequency: Derivative Strengths Best For Irritation Risk L-Ascorbic Acid Most researched, very potent Normal, oily skin, pigmentation Medium–High 3-O-Ethyl Ascorbic Acid Stable, effective, well-tolerated Beginners, sensitive skin Low Sodium Ascorbyl Phosphate Gentle, anti-acne properties Acne-prone, oily skin Very Low   Beginners & Intermediate users: Start with 10% concentration and gradually move to 10%-15% Vitamin C serum for pigmentation and daily glow. Advanced users: Can go up to 20% Vitamin C serum if their skin can handle it, but this isn’t necessary for everyone. If you have acne-prone skin, it’s best to stick to a 10-15% concentration with ingredients like 3-O-Ethyl Ascorbic Acid or Sodium Ascorbyl Phosphate, which work well for treating acne. Pro tip: Using a face serum for glowing skin at the right frequency will always give better long-term results than overloading your skin with the strongest formula. Ingredient Pairings: What To Mix (And What To Skip) With Vitamin C Serum Pairing Ingredient Safe or Avoid? Why It Matters Best Way to Use With Vitamin C Serum for Face Hyaluronic Acid Safe Deeply hydrates & prevents dryness Vitamin C alone isn’t enough. That’s why we balanced it with Hyaluronic Acid for hydration, Vitamin E for barrier support, and Moringa for pollution protection. Niacinamide Safe Strengthens barrier & calms redness Boosts Vitamin C glow serum results by reducing sensitivity.  Retinol Avoid Together Both are potent actives, can cause irritation Vitamin C in the AM & Retinol at night. AHA/ BHA (Exfoliants) Avoid Together Low pH clash; can destabilize Vitamin C Alternate days, exfoliate at night, Vitamin C serum in the morning for glowing skin. Derm-Approved Daily Application Routine (Derm-Approved) Here’s the exact morning routine dermatologists recommend:  Start with a mild cleanser to wash away excess oil, sweat, and impurities.  A damp surface can dilute actives. Gently pat dry so your skin is primed to absorb the face serum for glowing skin. Apply 2-3 drops of the CITTA 12% Vitamin C glow serum evenly across the face and neck.  Allow your skin to fully absorb the Vitamin C brightening face serum before layering on other products.  Lock in hydration with a lightweight, non-comedogenic cream. The golden rule - never skip sunscreen after Vitamin C. Daily SPF seals the deal. Add to cart When NOT To Use Vitamin C Every Day Dermatologists highlight moments when your skin needs a break, no matter how much you love your Vitamin C glow serum. Here’s when to hit pause: Right After Peels or Laser Treatments: If you’ve had a chemical peel, microdermabrasion, or laser, skip Vitamin C for a few days. Your skin is raw and sensitive, and this potent antioxidant may cause redness instead of glow. When Layering With Harsh Actives: As mentioned earlier, don’t mix it in the same routine with retinol or strong AHAs/ BHAs. Instead, space them out. Vitamin C in the morning, retinol at night, for safe synergy. If You Notice Irritation Signs: A little tingle is fine, but stinging, tightness, peeling, or redness mean your skin barrier needs a break. Switch to alternate days or a gentler Vitamin C serum for pigmentation (like the CITTA 12% Vitamin C Brightening Face Serum). After Sunburns or Skin Trauma: If your skin is sunburned, scraped, or freshly waxed, skip Vitamin C until it heals. Hacks to Avoid Irritation Start with 2-3x a week. Always patch test behind your ear or jawline. Mix Vitamin C with niacinamide for a calming effect. Switch to night use if AM application feels harsh, but remember not to pair it with retinol. Real-Life Results Timeline Timeline What You’ll Notice Week 2-4 Subtle glow, smoother texture Week 6-8 Reduced pigmentation & acne marks Week 10-12 Firmer skin, improved fine lines 3-6 months Consistent brightness, long-term collagen support Please Note: Don’t quit too early! Vitamin C isn’t instant, it’s consistent skincare. Why The CITTA 12% Vitamin C Brightening Face Serum Works For All Skin Types? Common Skin Concern Why Standard Vitamin C Struggles The Smarter Solution (Our Serum) Acne-Prone Skin L-Ascorbic Acid can sometimes irritate the skin and worsen breakouts, which is why most Vitamin C serums aren’t recommended during active acne. CITTA 12% Vitamin C Serum is powered by Sodium Ascorbyl Phosphate (SAP), a stable form of Vitamin C clinically shown to fight breakouts and safely support acne-prone skin. Dryness & Sensitivity Most Vitamin C serums can sting and dehydrate sensitive skin. Ours is infused with Hyaluronic Acid to deeply hydrate and prevent irritation, making it beginner-friendly as well. Pigmentation & Dark Spots Many serums fade spots but don’t prevent new ones. Blocks melanin production while repairing barrier (offering both treatment + prevention). Oxidation Issues L-Ascorbic Acid serums oxidize quickly and lose potency. Our serum is crafted with stable Vitamin C derivatives that resist oxidation and stay effective longer. Beginner-Friendly Use High-strength Vitamin C can overwhelm first-timers. Balanced 12% concentration with soothing actives makes it safe for daily glow without risk of overuse. Shop CITTA 12% Vitamin C Brightening Serum Key Takeaways Yes, you can use Vitamin C serum every day, but only if you pick the right concentration and formula for your skin type (like the CITTA 12% Vitamin C Brightening Face Serum). A 10–15% Vitamin C serum for face is usually safe for every skin type. Start slow, then increase gradually. Begin with 2-3 times a week and slowly build to daily use. This helps your skin adjust without irritation. Never skip sunscreen. A Vitamin C glow serum works best when paired with SPF. Together, they protect your skin against UV damage and prevent pigmentation from worsening. Real results take patience. Even the best serum for dark spots or pigmentation won’t work overnight. Expect visible brightening and reduced pigmentation after 8-12 weeks of consistent application. Watch for irritation signs. If you notice stinging, redness, tightness, or peeling, scale back usage. Sensitive skin types may find alternate-day application safer than daily. FAQs What happens if I use Vitamin C serum daily? Using Vitamin C serum for face daily helps brighten skin, fade pigmentation, and protect against free radicals, if paired with sunscreen. Can Vitamin C be used at night? Yes, you can use Vitamin C serum at night, but most dermatologists recommend morning use for maximum antioxidant protection. What happens when you stop using Vitamin C serum? If you stop, pigmentation and dullness may slowly return since the Vitamin C glow serum works only with consistent application. What should you not mix with Vitamin C? Don’t mix Vitamin C serum with retinol, AHAs, or BHAs in the same routine. Space them out for safe, glowing skin. How to properly use Vitamin C serum? Apply 2-3 drops of Vitamin C serum for pigmentation or glow on clean, dry skin, then lock it in with moisturiser and SPF. How many drops of Vitamin C serum should I use? Most dermatologists suggest 2-3 drops of face serum for glowing skin, enough to cover the face and neck without waste.  

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  • Skincare Routine for Oily Skin: 6 Expert-Backed Steps That Actually Work

    Skincare Routine for Oily Skin: 6 Expert-Backed...

    If you have oily skin, you know the struggle- your face feels greasy just hours after washing, makeup doesn’t stay put, and pesky breakouts keep showing up uninvited. But here’s...

    Skincare Routine for Oily Skin: 6 Expert-Backed Steps That Actually Work

    If you have oily skin, you know the struggle- your face feels greasy just hours after washing, makeup doesn’t stay put, and pesky breakouts keep showing up uninvited. But here’s the good news: oily skin is not a curse. With the right skincare routine for oily skin, you can control excess oil, minimize acne, and achieve that healthy, balanced glow. At CITTA, we believe in blending dadi-nani ke nuskhe with modern dermatology, so your skincare is not only safe but also deeply effective. Here’s a simple, expert-backed 6-step skincare routine for oily skin that actually works. 1. Gentle Cleansing – Twice a Day is Enough Over-cleansing is one of the biggest mistakes oily-skin people make. Stripping your skin of its natural oils can backfire and make your skin produce even more sebum. Instead, use a gentle yet effective cleanser that removes dirt, sweat, and excess oil without drying your skin. A great option is a vitamin c face wash enriched with Niacinamide, which helps brighten dull skin while keeping oil in check. Pro tip: Wash your face twice a day, morning and night. Midday cleansing is optional, only if your skin feels extremely greasy. 2. Exfoliate, But Don’t Overdo It Oily skin is more prone to clogged pores, blackheads, and breakouts. That’s why exfoliation once or twice a week is crucial. Using a gentle exfoliant helps remove dead skin cells, excess oil, and impurities that regular cleansing might miss. This step also allows other products like serums and moisturizers to penetrate deeper and work more effectively. Instead of harsh scrubs, opt for mild exfoliants suited for sensitive, oily skin. A great choice is the CITTA Vitamin C Face Scrub, which gently polishes away impurities, unclogs pores, and leaves your skin refreshed without over-drying. Consistent exfoliation not only keeps your skin clear and smooth but also helps control excess shine, making your overall skincare routine for oily skin more effective. Pro Tip: Avoid harsh scrubs that can damage your skin barrier and worsen oiliness. 3. Add a Brightening Serum to Your Routine Serums are a game-changer for oily skin because they deliver concentrated actives directly into the skin. A vitamin C serum enriched with Hyaluronic Acid works beautifully on oily skin, targeting dullness, uneven skin tone, and excess sebum production. Vitamin C is also a powerful antioxidant that helps protect the skin from environmental stressors while boosting natural radiance. Regular use makes your skin look fresh, energized, and healthy without feeling greasy. Adding this step ensures your oily skin gets the nourishment it needs without heavy layers, making your skincare routine both effective and lightweight. 4. Hydrate with a Lightweight Gel Moisturizer Yes, oily skin needs moisturizer! Skipping it will only signal your skin to produce more oil. The trick is choosing a non-comedogenic, lightweight formula that won’t clog pores. A gel face moisturizer with Hyaluronic Acid is perfect; it gives lasting hydration while feeling featherlight on your skin. For extra nourishment and barrier repair, you can also try a ceramide moisturizer that helps balance oil production and gives your skin a natural glow. 5. Always Protect with Sunscreen Sunscreen is non-negotiable, especially for oily skin prone to dark spots and pigmentation. Skipping SPF not only speeds up aging but also worsens oiliness over time. Choose a non-comedogenic, invisible sunscreen that doesn’t leave a white cast. The invisible sunscreen spf 50 is a great choice, as it feels weightless, controls shine, and doubles up as a serum. If you have sensitive or combination skin, the sunscreen spf 50 pa+++ with Niacinamide is gentle and soothing. 6. Stick to a Consistent Routine The biggest secret to managing oily skin is consistency. Skincare is not about overnight miracles but small, daily steps that protect and restore balance to your skin. When you follow this skincare routine for oily skin, cleanse, hydrate, exfoliate, treat, and protect, you’ll notice fewer breakouts, less greasiness, and healthier-looking skin within weeks.   Final Note from CITTA At CITTA, we believe skincare should be mindful - rooted in ancient wisdom yet backed by modern science. Every product we create is dermatologically tested and transparent down to the last 0.01% of ingredients, so you always know exactly what you’re putting on your skin. If you’re struggling with excess shine, clogged pores, or breakouts, explore our curated range of skincare products for oily skin designed to balance, hydrate, and protect. Because when your skin feels healthy and confident, so do you - WHY NOT? Also Read: Why Night Cream Should Be a Non-Negotiable in Your Skincare Routine   FAQs 1. What routine is best for oily skin? The best skincare routine for oily skin includes a gentle cleanser, a lightweight moisturizer, weekly exfoliation, a brightening serum like Vitamin C, and daily sunscreen. Consistency is key to reducing greasiness and preventing breakouts. 2. How often should I wash my face if I have oily skin? Dermatologists recommend cleansing twice a day, morning and night. Over-washing can strip natural oils, leading to excess sebum production and more oiliness. 3. Is Vitamin C good for oily skin? Yes! Vitamin C serum is excellent for oily skin as it helps control sebum, reduces acne scars, brightens dullness, and protects against environmental damage without making skin greasy. 4. Can I skip moisturizer if I have oily skin? No, skipping moisturizer can backfire. Oily skin still needs hydration. Use a lightweight, oil-free gel moisturizer that balances oil levels without clogging pores. 5. What is the 4-2-4 rule in skincare? The 4-2-4 rule is a Japanese skincare method: 4 minutes oil cleansing, 2 minutes of foaming cleanser, and 4 minutes rinsing. While effective for some, those with oily skin may prefer a simpler routine to avoid over-cleansing. 6. Is rose water good for oily skin? Yes, rose water is a natural toner that balances pH, controls excess oil, and refreshes the skin. It can be used after cleansing and before moisturizer for added freshness. 7. How do I prevent breakouts with oily skin? To prevent breakouts, follow a consistent routine with non-comedogenic products, exfoliate weekly to unclog pores, and always remove makeup before bed. Using salicylic acid or niacinamide serums can also help. 8. Which skincare products are best for oily skin?. The best products are oil-free, lightweight, and non-comedogenic. At CITTA, you can explore our dermatologist-tested skincare products for oily skin designed to hydrate, protect, and balance sebum naturally. Also Read: Say Goodbye to Age Spots: A Simple 4-Step Skincare Routine That Works

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