{"title":"Serums","description":"\u003ch2 dir=\"ltr\"\u003e\u003cstrong\u003eGlow Naturally with CITTA Face Serums\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eLooking to level up your skincare routine with real results?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCITTA’s face serums are made just for that! Dealing with dullness, dryness, dark spots, or uneven texture? Each formulation is powered by nature-backed actives like \u003c\/span\u003e\u003cspan\u003eVitamin C, Kojic Acid, and Niacinamide\u003c\/span\u003e\u003cspan\u003e that work gently yet effectively to hydrate, brighten, and even out your skin tone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eExplore our complete range of \u003ca href=\"https:\/\/cittaworld.com\/collections\/skin-care-products\"\u003e\u003cstrong\u003eSkin Care Products\u003c\/strong\u003e\u003c\/a\u003e designed to cleanse, treat, and nourish your skin for a healthy, radiant glow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOn the lookout for a \u003c\/span\u003e\u003cspan\u003eface serum for oily skin\u003c\/span\u003e\u003cspan\u003e, a \u003c\/span\u003e\u003cspan\u003ehydrating serum for dry skin\u003c\/span\u003e\u003cspan\u003e, or a \u003c\/span\u003e\u003cspan\u003epigmentation serum\u003c\/span\u003e\u003cspan\u003e that tackles dark spots? Our non-comedogenic, lightweight serums are perfect for daily use for both \u003c\/span\u003e\u003cspan\u003emen and women\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1562\" data-start=\"1264\"\u003eWant to build a complete self-care routine? Pair your skincare essentials with targeted \u003ca href=\"https:\/\/cittaworld.com\/collections\/hair-care-products\"\u003e\u003cstrong\u003eHair Care Products\u003c\/strong\u003e\u003c\/a\u003e and nourishing \u003cstrong\u003e\u003ca href=\"https:\/\/cittaworld.com\/collections\/body-care-products\"\u003eBody Care Products\u003c\/a\u003e\u003c\/strong\u003e for head-to-toe care.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eImportance of Face Serum in a Skincare Routine\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSo, you care about your skin and have probably come across the term ‘face serums’, but you’re still a little skeptical about adding one to your routine. How important is a face serum, really? \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWell, a good \u003c\/span\u003e\u003cspan\u003eface serum \u003c\/span\u003e\u003cspan\u003eis lightweight, fast-absorbing, and formulated to penetrate deep into the skin, delivering a concentrated dose of active ingredients exactly where your skin needs it most.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou’ll find a\u003c\/span\u003e\u003cspan\u003e face serum for oily skin\u003c\/span\u003e\u003cspan\u003e, one for dry skin, or even a \u003c\/span\u003e\u003cspan\u003epigmentation face serum\u003c\/span\u003e\u003cspan\u003e to fade dark spots and even out your tone. But the best part? A well-formulated skin serum can tackle multiple concerns at once, like dullness, fine lines, acne marks, and uneven texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLast but not least, face serums work best when used consistently, right after cleansing and before moisturizing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\n\u003cstrong\u003eIngredients to Look for in a Face Serum\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003eChoosing the right face serum starts with knowing what’s inside. Here are some ingredients that actually do the heavy lifting for your skin:\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-pm-slice='1 1 [\"list\",{\"spread\":false,\"start\":1402,\"end\":1691},\"regular_list_item\",{\"start\":1402,\"end\":1491}]'\u003e\n\u003cspan\u003e\u003cstrong\u003eVitamin C (3-O-Ethyl Ascorbic Acid, SAP)\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e – Boosts brightness and fades pigmentation\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003e- Locks in moisture, plumps fine lines, and hydrates deeply, ideal in a \u003c\/span\u003e\u003cspan\u003eface serum for dry skin\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eNiacinamide \u003c\/strong\u003e\u003cspan\u003e- Balances oil, minimizes pores, and visibly fades dark spots for a clearer, more even skin tone.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003e\u003cstrong\u003eKojic Acid\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003e- A dermatologist-loved ingredient for fading stubborn pigmentation and discoloration.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eArbutin\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003e- A gentle brightener that fades dark spots over time.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\n\u003cstrong\u003eHow to Choose the Right Face Serum\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003col\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eKnow your skin type\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eChoose a \u003c\/span\u003e\u003cspan\u003eface serum for oily skin\u003c\/span\u003e\u003cspan\u003e if you want something lightweight and non-greasy. For dryness, opt for a \u003c\/span\u003e\u003cspan\u003ehydrating face serum for dry skin\u003c\/span\u003e\u003cspan\u003e with ingredients like \u003c\/span\u003e\u003cspan\u003ehyaluronic acid\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003ePick based on your skin concern\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eWant to fade dark spots? Try a \u003c\/span\u003e\u003ca href=\"https:\/\/cittaworld.com\/products\/citta-vitamin-c-brightening-face-serum\"\u003e\u003cspan\u003epigmentation serum\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e. Dealing with acne? Go for a \u003c\/span\u003e\u003cspan\u003eserum for acne-prone skin\u003c\/span\u003e\u003cspan\u003e with \u003c\/span\u003e\u003cspan\u003eniacinamide\u003c\/span\u003e\u003cspan\u003e or \u003c\/span\u003e\u003cspan\u003evitamin C\u003c\/span\u003e\u003cspan\u003e. Looking for anti-aging? Choose a serum for fine lines and glow.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eCheck the ingredients\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eLook for active ingredients like \u003c\/span\u003e\u003cspan\u003eVitamin C\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eKojic Acid\u003c\/span\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cspan\u003eNiacinamide\u003c\/span\u003e\u003cspan\u003e. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eDon’t skip sunscreen\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eActive ingredients can make your skin more sensitive to the sun, so pair your serum with a \u003c\/span\u003e\u003cspan\u003esunscreen with SPF 50\u003c\/span\u003e\u003cspan\u003e during the day.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eChoose quality\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eAll \u003c\/span\u003e\u003cspan\u003eCITTA face serums for women and men\u003c\/span\u003e\u003cspan\u003e are formulated to suit every skin type and concern.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cstrong\u003eExplore Our Face Serum Collection\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cstrong\u003e12% Vitamin C Serum with Triple Power Brightening Formula\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBrightens, hydrates \u0026amp; improves texture.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eIdeal for\u003c\/span\u003e\u003cspan\u003e: Pigmentation, dull skin, uneven skin tone, acne, dark spots\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/cittaworld.com\/products\/citta-vitamin-c-brightening-face-serum\"\u003e\u003cspan\u003evitamin C serum for face\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cstrong\u003eRegenerative Face Serum with Kojic Acid, Niacinamide \u0026amp; Vitamin C\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAccelerates skin cell turnover + firming glow.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eIdeal for\u003c\/span\u003e\u003cspan\u003e: Dark spots, fine lines \u0026amp; wrinkles, dullness, pigmentation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003ca href=\"https:\/\/cittaworld.com\/products\/citta-regenerative-face-serum\"\u003e\u003cspan\u003eAnti aging serum\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cstrong\u003eRadiance Face Serum with Gold, Niacinamide, Kojic Acid \u0026amp; Arbutin\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e6 brightening actives + hydration-lock technology.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eIdeal for\u003c\/span\u003e\u003cspan\u003e: Dullness, dark spots, uneven skin, hyperpigmentation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003ca href=\"https:\/\/cittaworld.com\/products\/citta-radiance-serum-with-gold\"\u003e\u003cspan data-sheets-root=\"1\"\u003egold serum for face\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cstrong\u003eFor Every Skin Type \u0026amp; Concern\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003eAll CITTA face serums are lightweight, non-comedogenic, and suitable for all skin types, including oily, dry, and acne-prone skin. Looking for a \u003ca href=\"https:\/\/cittaworld.com\/products\/citta-vitamin-c-brightening-face-serum\"\u003eface serum for pigmentation\u003c\/a\u003e, a hydrating serum for dry skin, or a brightening face serum for everyday glow, our range targets multiple concerns like dullness, dark spots, uneven skin tone, fine lines, and acne marks. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eInfused with powerful actives like Vitamin C, Kojic Acid, Niacinamide, and Arbutin, these serums deliver visible results without overwhelming your skin.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eReady to Glow? Explore CITTA’s face serum collection and find the perfect match for your skin. \u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"citta-regenerative-anti-aging-face-serum","title":"Anti Aging Face Serum – With Kojic Acid, Niacinamide \u0026 Vitamin C for Glow, Firmness \u0026 Youthful Skin","description":"\u003cp\u003eAging doesn’t happen overnight; it begins quietly, with faint lines, uneven tone, and a glow that feels harder to find. We wanted to create a \u003cstrong\u003eregenerative serum\u003c\/strong\u003e that supports skin early, gently, and effectively, without the irritation of strong retinols.\u003c\/p\u003e\n\u003cp\u003eThis \u003cstrong\u003eanti-aging face serum\u003c\/strong\u003e blends \u003cstrong\u003ekojic acid, niacinamide, and vitamin C\u003c\/strong\u003e in balanced percentages that fade spots, even tone, and support collagen health, while staying calm on skin. Enriched with saffron, licorice, mulberry, aloe, and pomegranate, it works as both correction and protection.\u003c\/p\u003e\n\u003cp\u003eThink of it as your daily \u003cstrong\u003eface serum for glowing skin, fine lines, and dullness\u003c\/strong\u003e, one that strengthens your skin’s future while reviving its present.\u003c\/p\u003e","brand":"CITTA","offers":[{"title":"30ml","offer_id":44882643615919,"sku":"CSCRFS3038","price":549.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0266\/6671\/files\/Artboard1_d55df2df-0065-42e1-916f-0415e613af9d.jpg?v=1786536123"},{"product_id":"citta-vitamin-c-brightening-face-serum","title":"12% Vitamin C Serum | With Hyaluronic Acid for Brightening \u0026 Pigmentation","description":"\u003cp\u003eDullness, uneven tone, and stubborn acne marks need more than a one-note solution. They need a serum that’s powerful yet kind to skin.\u003c\/p\u003e\n\u003cp\u003eWe built this \u003cstrong\u003e12% Vitamin C serum for the face \u003c\/strong\u003ewith a triple Vitamin C complex - combining 3-O-Ethyl Ascorbic Acid, Sodium Ascorbyl Phosphate, and Kakadu Plum. One form works deep within, one works gently on the surface, and one adds nature’s richest Vitamin C source. Together, they fade dark spots, even skin tone, and revive your natural glow.\u003c\/p\u003e\n\u003cp\u003eBut Vitamin C alone isn’t enough. That’s why we balanced it with Hyaluronic Acid for hydration, Vitamin E for barrier support, and Moringa for pollution protection. The result is a \u003cstrong\u003evitamin C brightening serum\u003c\/strong\u003e that not only brightens but also keeps your skin calm, plump, and strong.\u003c\/p\u003e\n\u003cp\u003eIt’s the \u003cstrong\u003eVitamin C serum for pigmentation and acne marks\u003c\/strong\u003e that beginners can safely use - every drop works hard without irritation, stickiness, or clogged pores.\u003c\/p\u003e","brand":"CITTA","offers":[{"title":"30ml","offer_id":44882643779759,"sku":"CSCBFS3037","price":549.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0266\/6671\/files\/12_Vitamin_C_Serum_With_Hyaluronic_Acid_for_Brightening_Pigmentation.jpg?v=1754641990"},{"product_id":"gold-serum-for-face-niacinamide-arbutin","title":"Radiance Gold Serum for Face | With Niacinamide, Kojic Acid \u0026 Arbutin for Glowing, Even-Toned Skin","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003eCITTA embraces natural ingredients’ potent power \u0026amp; blends them with scientific actives for gentle, safe \u0026amp; effective care.\u003c\/p\u003e\n\u003cp\u003eThe illuminating radiance gold serum is a powerhouse of:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2% Gold fibers\u003c\/strong\u003e\u003cbr\u003eKnown as the “Elixir of Life,” 24 karat gold serum has long been revered by queens themselves to improve skin tone \u0026amp; prevent ageing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKojic acid, Alpha Arbutin, Licorice \u0026amp; Ashwagandha extract\u003c\/strong\u003e\u003cbr\u003eBest of brightening actives to refine skin complexion - the ultimate gold serum for radiant skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNiacinamide\u003c\/strong\u003e\u003cbr\u003eAll-rounder ingredient popular for skin brightening \u0026amp; hydration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow does it look? \u003c\/strong\u003eClear, with gold fibres\u003cbr\u003e\u003cstrong\u003eHow does it smell?\u003c\/strong\u003e Mild, pleasing fragrance\u003cbr\u003e\u003cstrong\u003eHow does it feel?\u003c\/strong\u003e Light, pleasing\u003c\/p\u003e","brand":"CITTA","offers":[{"title":"30ml","offer_id":44906928242863,"sku":"CSCRSG3039","price":569.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0266\/6671\/files\/Buy_CITTA_24k_Gold_Serum_Online_in_India_Brightening_Gold_Face_Serum.jpg?v=1746701359"},{"product_id":"acne-evolution-multi-action-serum","title":"Acne Evolution Multi-Action Serum","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOne serum. Five actions that work together to clear acne and calm skin. With Dual Acids - Salicylic and next-generation TeraCeutic - it clears acne at the root, gently but powerfully. This potent combination addresses breakouts from within while Niacinamide and Glutathione work to balance oil and fade stubborn marks. Ceramides and a blend of skin-calming botanicals restore strength and soothe irritation, so skin stays steady through treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNo harshness. No shortcuts. Just evolved care for skin that's clear, calm, and resilient, everyday.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOnce the acne is cleared, the marks remain. Niacinamide regulates the pigmentation response that causes dark marks, and glutathione brightens skin tone over time. Most acne serums stop at clearing. This one keeps working after the breakout is gone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCeramides and a blend of skin-calming botanicals including green tea, rice extract, witch hazel, and aloe restore barrier health and reduce the inflammation that makes acne-prone skin reactive and red. This is what makes the serum suitable for daily use, even on skin that has been sensitised by previous treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNo mineral oil. No parabens. Non-comedogenic. Dermatologist tested. One serum. Five actions.\u003c\/span\u003e\u003c\/p\u003e","brand":"CITTA","offers":[{"title":"30ml","offer_id":46729435938991,"sku":"CSACMU3109","price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0266\/6671\/files\/Multiaction-Serum1.jpg?v=1775041426"},{"product_id":"acne-evolution-spot-corrector","title":"Acne Evolution Spot Corrector","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA pimple appears. You need something that works - fast, precisely, and without making the skin around it worse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Acne Evolution Spot Corrector is built for exactly that moment. Salicylic acid gets to work immediately on the surface, dissolving the congestion at the pore. TeraCeutic - a next-generation ferment acid, goes deeper, targeting the inflammation underneath the skin that makes a spot painful and swollen. Together they shrink active pimples faster than either acid can manage alone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAt the same time, allantoin and panthenol calm the redness and irritation that surrounds an active spot. A pimple that is treated harshly heals slower and scars more often. The calming action here is intentional.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCeramides and four skin-soothing botanicals - tea tree, witch hazel, licorice, and aloe vera - strengthen the skin barrier around the spot and help it heal without leaving a mark. The licorice and niacinamide reduce the post-acne pigmentation response from the very first application, before the mark has a chance to form.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNo stinging. No white cast. No over-drying of surrounding skin. Apply directly on the active spot up to 2 times daily, as needed. Dermatologist-tested. Non-comedogenic.\u003c\/span\u003e\u003c\/p\u003e","brand":"CITTA","offers":[{"title":"15ml","offer_id":46730383098031,"sku":"CSCSC15144","price":612.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0266\/6671\/files\/spot-corrector-catalogue-1.jpg?v=1775042351"},{"product_id":"brow-bio-growth-serum","title":"CITTA Brow Bio-Growth Serum 10ml","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBrows shape the entire face, but over-plucking, stress, hormonal changes, makeup removal, and daily friction can gradually leave them looking sparse, uneven, or weak.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBrow Bio Growth Serum is designed to support healthier-looking brows over time through consistent daily care.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe lightweight serum works around the brow environment, helping improve the appearance of density while supporting stronger-looking brow hair from root to tip. The formula combines Biotin, Caffeine, Hydrolyzed Pea Protein, amino acids, and botanical extracts to help nourish the brow area and support healthier follicle conditions over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCaffeine helps energise the brow area while Biotin and protein support stronger-looking hair. Amino acids and hydration factors help condition fragile brow strands and reduce the appearance of dryness or brittleness that can lead to breakage and shedding.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRosemary, green tea, hops, and alfalfa extracts provide antioxidant and botanical support while Aloe Vera, Betaine, and Bisabolol help keep the delicate brow area calm and comfortable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe texture is lightweight, clear, and non-greasy. It absorbs quickly without stiffness or residue, making it easy to use both morning and night.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith consistent use, brows appear healthier, fuller, softer, and more defined over time.\u003c\/span\u003e\u003c\/p\u003e","brand":"CITTA","offers":[{"title":"Default Title","offer_id":47117741588655,"sku":"CHCBG10117","price":469.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0266\/6671\/files\/citta-brow-bio-growth-serum.jpg?v=1785482557"},{"product_id":"retinoid-serum","title":"CITTA Retinoid Renewal Serum - 30ml","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSkin renewal should feel steady, balanced, and sustainable, not aggressive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCITTA Retinoid Serum is created for intelligent skin renewal that works gradually with the skin over time. Powered by Retinyl Palmitate, a gentler Vitamin A derivative, the formula helps support smoother-looking skin, refined texture, and improved overall clarity without overwhelming the skin barrier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe lightweight serum texture absorbs comfortably into skin, delivering nightly care without heaviness or greasy residue. Retinyl Palmitate works gradually to encourage skin renewal while Niacinamide helps support barrier health, improve skin balance, and visibly refine uneven texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTo help maintain comfort during the renewal process, the formula is balanced with Squalane, Aloe Vera, Oat Extract, Cucumber Extract, and Centella Asiatica. These ingredients help hydrate and soothe skin, reducing feelings of dryness and helping skin remain comfortable through regular use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBisabolol and Allantoin further support calmness while hydration-supporting ingredients help maintain softness and flexibility overnight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe result is skin that looks smoother, clearer, fresher, and more refined with consistent nightly use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned for gradual progress. Built for long-term skin comfort.\u003c\/span\u003e\u003c\/p\u003e","brand":"CITTA","offers":[{"title":"Default Title","offer_id":47117780844719,"sku":"CSCRS30137","price":679.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0266\/6671\/files\/citta-retinoid-serum.jpg?v=1785998981"}],"url":"https:\/\/cittaworld.com\/collections\/adult-care-face-serum\/serums.oembed","provider":"CITTA","version":"1.0","type":"link"}